"Leo, their trip to the Middle East this time was very fruitful."

On the bus from Madrid's capital airport to Mahada Hongda, Xiao Hill, who came to pick up the airport in person, was particularly excited, because the team's management mechanism is now being reformed very smoothly.

As Yang Hao said before, professional things will be handled by professional people.

After about a month of reorganization, Atletico Madrid has now basically stabilized, and the functions and powers of various departments have gradually become clear.

Xiao Hill, the general manager, is now much easier than before, so he has time to come and pick up Yang Hao's plane.

"Leao admires you even more now, he uses gold to describe the Middle East, I heard that companies there are interested in sponsoring European teams, and we decided to go to Dubai during the winter break and play a warm-up game."

This is a plan, and the warm-up match opponents have not yet been arranged, but the appearance fee will certainly not be low.

It's a bit of an exaggeration to say that gold is everywhere, but now the whole world, whether it's the Middle East, Asia, South America and Africa, basically treats Europe and the United States as paradise places.

Yang Hao also experienced this kind of process in his previous life, and the Middle East market is still a virgin land to be developed for European teams, and Atletico Madrid is the first to break in, and they will definitely be able to eat a large piece of fat.

No, he signed Emirates directly.

"Carlos Leao is really capable." Yang Hao praised.

He's pointing in a direction, but Leao can negotiate a sponsorship contract, which is amazing.

"Don't be modest, even Leao said that if you didn't give him guidance, he would definitely not be able to touch the Middle East, and it was only a long time before he signed a jersey sponsorship." Little Hill was so happy all the way that he couldn't keep his mouth shut.

Yang Hao looked at his poor appearance, and also felt funny, "It's only 3 million euros, as for it?" ”

"Of course, you know what? Now even Real Madrid can't get sponsorship! ”

"What do you mean?" Yang Hao felt very strange.

"You've been in Brazil all this time, haven't you heard from you? Real Madrid's jersey for the new season has to be advertised on their own official website, of course, to promote their own official website, but in fact, we all know that it is because Real Madrid has not attracted sponsorship. "Little Hill has a bit of a sense of schadenfreude.

"Really? Wasn't their previous sponsor called Teka? Not renewing the contract? ”

Teka, a large European manufacturer and manufacturer of kitchen appliances and sanitary ware, sponsored Real Madrid for two years and ended its contract in the summer of 2000.

"I don't know, it's not going to be renewed anyway." Little Hill said happily.

"Some people say that it is because Real Madrid's asking price is too high, because now Real Madrid itself is also in debt, and they want to increase the sponsorship fee after winning the Champions League twice in three years, but Derge Kitchen Appliances is not happy."

"Some people also say that it is because Derge Kitchen Appliances has sponsored Real Madrid for two seasons and has not received due returns, especially last season, Real Madrid's results were too poor, and even once ranked in the middle of the stream, resulting in Derge Kitchen Appliances being very dissatisfied."

Yang Hao was silent, maybe there are both possibilities?

"If you want me to say, you were right, Real Madrid's current move is to wait for the sponsors to take the initiative to send money to the door, no one sponsors, they don't go out to look for it, just use their official website to put it on."

In contrast, Atletico Madrid's current approach is much more pragmatic, taking the initiative to go out and look for money.

No, Atletico Madrid has a chest advertisement, and Real Madrid can only run naked.

As soon as he thought of this, Xiao Cier admired Yang Hao even more.

"I heard Leao say that Emirates' cooperation with us this time is just a test of the waters, and if our team's results improve, they will continue to sponsor them in the future, so we must perform better on the pitch and strive for better results."

Little Hill has now tasted the taste and is beginning to "get Longwangshu".

This is not a bad thing, after all, everyone must be enterprising.

"Don't worry, there's nothing wrong with me." Yang Hao is very confident in this lineup for the new season.

However, there is a lot of profit in the transfer fee, Hasselbaink has 30 million euros, and Deportivo has also earned 35 million euros, and the next is to sell the likes of Bonovic, Fernando Correa and Marcos Márquez.

All things considered, Atletico Madrid are estimated to make a profit of €30 million from the transfer market this summer.

Of course, this has also caused the outside world to be full of pessimism, even despair, about the prospects of Atletico Madrid's new season.

Because after selling the players, the players brought in by Atletico Madrid are obviously not as famous as before.

You know, the ones who have been signed before are all Hasselbaink, Belleron, Capdevilla, etc., either excellent foreign aids, or local stars, which one is not a well-known player?

But now?

Who is Graveson?

Even the rumored Van der Sar, how has he behaved in Serie A?

Is Atletico now reduced to picking up the rags of the giants?

But Yang Hao still emphasized to Xiao Hill that the plan previously deployed was about to be implemented.

For example, the plan to cooperate with the Faculty of Medicine of the University of Madrid to set up a laboratory and improve the medical standards of Atletico Madrid is a top priority, and it must not be taken lightly when it concerns the health and injury prevention of Atletico players.

Then there is the formation of the scouting system and the restructuring of the youth system, which are crucial.

Yang Hao and Juanmar Lillo have drawn up a detailed plan for the restructuring of the academy, including how Atletico's academy will work next, and these have preliminary plans.

For example, Yang Hao wants to rectify the second team and sell those players who are over 23 years old, all of whom are young players under the age of 23, which is to further clarify the meaning of the existence of Atletico Madrid's second team.

It's not about results, it's about developing talent for the first team.

This is true not only of the second team, but also of the youth echelon.

Yang Hao personally clarified the future tactical style for Atletico Madrid, that is, to focus on fast-paced pressing and pressing, and insist on passing and cutting cooperation.

This is in line with the style of the first team and is also in line with the future development trend of football.

Especially in terms of passing, which requires more passing, ball control and running off the ball, it is very important to develop the skill and awareness of the players, but it will never go as extreme as pure possession of Barcelona.

Yang Hao will appoint Juan Mar Lillo as Atletico's youth training consultant, responsible for coordinating the technical and tactical styles of all age groups, so as to achieve a unified style from the first team to the second team to the youth team at all levels.

But that wasn't enough, Yang Hao proposed a model that would be widely used by many clubs twenty years later, big group training.

What does that mean?

For example, Atletico Madrid's Mahada Honda doesn't have a few venues in total, but there are so many youth echelons, how do they train on weekdays?

Time periods.

In other words, players of different ages are divided into different time periods to train on the same football field.

Maybe the U19 was in training, the U17 was warming up on the sidelines, and the U15 was leaving after training.

This inevitably creates some estrangement, and different coaches bring different styles to the team, which creates a problem.

When an Under-15 player moves up to the Under-17s, it is like joining a new team and needs to be re-adapted.

But Yang Hao's big joint practice is different.

First of all, when selecting coaches, each age group will already pay attention to the similarity of technical and tactical styles and concepts.

When they are coaching, the youth training consultant is responsible for coordinating the training program and controlling the training style, and Juanma Lillo is Yang Hao's hands in control of the youth training.

The aim is to keep the training content and environment in which the players are trained is as close as possible.

And every once in a while, tentatively for a month, teams of several similar age groups are disrupted, put together for training and internal competitions, and the coaches of each echelon are also disrupted.

The advantage of this is that both coaches and players can get to know each other, and it is also convenient for the team to select internally.

The players cultivated in this environment, from U7 to U19, are actually the same, the coach is familiar with the players, and the players are familiar with the coach and the teammates around them, which can basically be seamless, which will be very convenient for the development of players.

In Yang Hao's previous life, in 2023, clubs of all sizes in Spain and even Europe will basically adopt such a large joint training model, which in itself proves its advanced nature.

At the beginning, when Yang Hao proposed this idea, Juanma Lillo was shocked, and even began to eagerly try its feasibility and effect.

If successful, it will most likely be exemplary change.

……

After Yang Hao returned to Mahada Hongda, he began to usher in a busy work.

Juanma Lillo first reported on the latest developments in the youth training reform, especially the selection and hiring of some coaches, which are crucial links.

Xiao Hill agreed to invest in youth training, and Yang Hao naturally wanted him to see the results and returns.

Subsequently, Yang Hao also met his two new assistants, both of whom were physical coaches selected by him.

One is Albert Rocca, a Catalan who spent two years in his career at Atletico Madrid, and after retiring in '92 he studied physical education and sports science at the University of Barcelona NFFC and later sports psychology at the University of Madrid.

The previous coaching resume was not very good, and he was a physical coach or a solo coach in the lower leagues, but this time he was attracted by Atletico's recruitment.

Yang Hao chose him because Albert Roca was the physical coach of Rijkaard when he coached Barcelona later, and he was very Internet minded, set up his own personal website early, and he was also good at learning and accepting new things.

The two have had several phone calls before, and Yang Hao hopes that he will be responsible for the collection, statistics and deduction of players' physical fitness data, and if possible, it is best to make a data model to facilitate the coaching staff to grasp the physical condition of the players.

The other is 42-year-old Oscar Ortega, who will be familiar to fans who are familiar with Atletico, who is the future assistant coach of Simeone, but in fact, he helped Aragonés coach Atletico back in 01.

He has a lot of experience working in countries such as Mexico, Colombia and Japan, and previously worked as a fitness coach for the rugby team in Sevilla, but was selected by Yang Hao when he applied for the position of fitness coach at Atletico Madrid.

And Yang Hao's reason for choosing him is very simple, to make the teams of Aragonés and Simeone run so well, Oscar Ortega's ability can be trusted.

Two fitness coaches, plus goalkeeper coach Pedro Harrow, and physiotherapist Parrales, plus Juanma Lillo, this is the core coaching team of Yang Hao in the new season.

There are many other coaches in the first team, such as technical coaches and tactical coaches, and Yang Hao is still considering hiring a data analyst, but he is considering working with the University of Madrid on this side.