Yang Hao himself did not expect that these thoughts and analyses he carried out in combination with the experience of his previous life would have such a huge impact on Atletico Madrid's coaching staff.

So much so that when he finished speaking, the original brainstorming completely turned into an analysis and understanding of Yang's football.

But Yang Hao didn't feel strange when he thought about it.

FIFA has a lot of academics who specialize in football theory, who may not coach or even play, and specialize in football theory.

But from theory to practice, it often takes a process.

To some extent, from its introduction in 2003 to its official implementation in 2005, it was not until 2009 that Pep Guardiola's Barcelona Dream III team presented it to the world for the first time.

At that time, all the world saw was Barcelona's transmission.

But behind the passing, especially in the technical midfield three of Xavi, Andres Iniesta and Sergio Busquets, is the impact of the offside rule reform.

Without this reform, if nothing else, take the current Super Laco as an example, as long as Iruetta's team rushes up and kills randomly, can Barcelona's midfield stop it?

If nothing else, as far as Mourinho's Porto style of play is concerned, it is completely strangled in the midfield, and a combination like Xavi and Iniesta can block it?

Also, like Atletico, they need a player like Baraja right now.

But next, Yang Hao's plan is to gradually dilute the role of Baraja, and gradually support midfielders like Iniesta, Modric, David Silva and other midfielders to replace Baraha's position.

It's not going to be done in a year or two, it's going to take a while, a transition.

It just so happened that it was about that time, and the age of Baraha had also arrived.

At that time, Atletico Madrid will have completely completed the technical transformation of the midfield, coupled with the maturity of players such as Messi, Ramos, Pepe, David Silva and Modric, the Sheets will surely sweep the entire European football scene again!

Moreover, at that time, Atletico Madrid's new stadium was almost completed.

This is the development route that Yang Hao has planned for Atletico in the next few years.

When these players mature, he wants to make Atletico the best club in the world, the greatest team of all time!

At that time, it will not be Real Madrid who will poach Atletico Madrid's players, but the other way around, Atletico Madrid will go to Real Madrid and Barcelona's homes to draft girls!

The premise is that they have to have a girl for Yang Hao to look up to.

……

In July, one of the first pieces of news came from Real Madrid's presidential election.

Former president Sanz came forward to run against Florentino, but before that, something interesting happened.

Sanz appealed to the Madrid court, asking the court to cancel the mail-in ballot system in the Real Madrid campaign.

This can't help but remind Yang Hao of the presidential election of a beautiful country in the future.

Sure enough, mail-in ballots are really ......

And the main reason why Sans made such a request was because his election was very bad.

Don't look at Real Madrid's poor results, or even miss the Champions League, but stars such as Samuel, Woodgate, and Owen are still flocking to it, not to mention Atletico Madrid's Joaquin.

After the purchase of this big-ticket star, especially Joaquin from Atletico Madrid, Florentino's popularity skyrocketed.

It can be seen that digging into the corner of the enemy's wall is really cool, and it has been cool to dig all the time.

Yang Hao has little interest in the election of the president of Real Madrid, and what really caught his attention was what Florentino said in an interview with the Spanish professional financial newspaper [Expansion] before the election.

It is not surprising that although the election of the president of Real Madrid is a matter of football, many members of Real Madrid, especially those who have influence and the right to speak, are political and business celebrities, so they have to be interviewed by professional financial newspapers.

Florentino revealed that Real Madrid's market operating income in 2004 will be as high as 150 million euros, second only to Manchester United in European football, which surprised Yang Hao.

You must know that Atletico Madrid has been operating hard for 4 years, and now the business income is estimated to be only about 80 million euros.

In the same 4 years, Real Madrid relied on the superstar strategy to win money all over the world.

Florentino said that four years ago, before he took over Real Madrid, the team's total income was less than 150 million euros, but now, Real Madrid has reached this level only by superstar effect and commercial income alone.

Not to mention matchday revenue and broadcast rights revenue, as well as other revenues.

Florentino revealed that Real Madrid have two commercial matches this summer, how much did they sell?

15 million euros!

And what about Barcelona?

Before, Atletico Madrid had an Asian tour, last year Real Madrid also traveled to Asia, and this year Barcelona started an Asian tour, but how much did Barcelona sell for two games in Japan?

2.5 million euros!

That's the gap!

Florentino said there is nothing wrong with the superstar strategy, because the performance-centric business strategy of the past needs to be changed, and it needs to be superstar-centric and economic income-centric.

Highlighting the results, this is the card that Sanz played for the general election, because Real Madrid have lacked results in the last two years.

Florentino also talked about La Liga, he believes that the most likely threat to Real Madrid in La Liga right now is not Barcelona, but Atletico Madrid, "Our commercial team told me that in the last few years, Atletico's commercial income has been growing at a very rapid pace, and they are also one of the two La Liga teams that have done the best in global promotion. ”

But the Real Madrid president said that Atletico is not only a threat to Real Madrid, but also a partner in Real Madrid's promotion market.

He mentioned why the signing of Joaquin from Atletico Madrid this year caused such a huge sensation?

It is because Atletico Madrid is a very influential team in the market.

Florentino said proudly: "We owe it to Atletico Madrid, they have produced a superstar like Joaquín for us. ”

The president of Real Madrid also cited a professional report given by a famous European brand consulting company, so far, among the top teams in Europe, Manchester United has the highest brand value, followed by Real Madrid, and Inter Milan in third place.

With excellent performances over the past few years, Atletico Madrid has risen very strongly and rushed to fourth place.

Florentino revealed that Manchester United's biggest advantage at the moment is in the Asian region.

"We did a survey of the Asian market before and after our trip to Asia last year and we found that in the Far East, Manchester United's influence is growing, and all of this builds on their development in Asia over the past 10 years."

Florentino mentioned La Liga, saying that Real Madrid is one of the initiators of La Liga reform, and now La Liga is focusing on developing overseas markets.

"Manchester United is developing the global market on the basis of the Premier League, and we Real Madrid cannot break away from La Liga, so we need to give full play to the advantages of leaders and drive La Liga to the sea."

Florentino elaborated on his plans for Real Madrid's future business map, and he hopes to increase Real Madrid's revenue as soon as possible, further improve the team's superstar strategy, and steadily improve the team's performance.

Finally, Real Madrid wants to achieve a win-win situation in terms of revenue and results!

Once the commercial empire and the Galactic Battleship take shape, a virtuous cycle will enter, and by that time, Real Madrid will establish a permanent hegemony in the whole of European football!

"We are the best club of the 20th century and I am confident that Real Madrid will be the best club of the 21st century!"

This is also Florentino's ultimate goal.

Yang Hao has to say that Florentino's idea is definitely not a high fever, but it is really possible.

But it's really hard to do that.

Although some of the information he revealed may have been embellished for the general election, after all, what he said to the professional financial media still has a lot of credibility.

Combined with Atletico Madrid's current situation, Yang Hao has to say that the superstar strategy is really a big bug!

If Atletico's commercial development is like running, then Real Madrid is on a bike.

But there is no way, Real Madrid's way of thinking, Atletico Madrid can't learn at all.

At the very least, Atletico Madrid didn't have the same attraction as Real Madrid, they couldn't buy superstars, and they didn't have the money to buy superstars.

Now, it's even harder to learn.

The business model, salary structure, squad configuration, etc., are all different for the whole club.

If they really want to bring in superstars, then Atletico Madrid can only tear down the past and rebuild.

This is not cost-effective for either Yang Hao or Atletico Madrid.

Therefore, Atletico Madrid should continue to run step by step, at their own pace.

No superstar?

Then create a group of superstars of your own!

……

It's not going to be easy in La Liga this year.

Teams such as Valencia and Deportivo La Coruna are saddled with heavy debts.

Of these, Valencia's debt is already more than 100 million euros, and A Coruña is said to be more.

After a few seasons of rapid improvement, both the Batcorpion and Deportivo La Coruna are showing signs of decline.

Last season, there were even rumors that Deportivo tried to sell players such as Pandiani and Belleron, but then there was no further news after Deportivo squeezed out Real Madrid and reached the Champions League.

Bellerón has also signed a contract extension with Deportivo La Coruna.

Barcelona, on the other hand, looks ambitious.

Laporta's comeback in the second half of last season gave Laporta a taste of the sweetness, as he was like a doping shot, waving a cheque book everywhere in the transfer market, and even wanted to compete with Chelsea for Deco at one point.

After failing to grab Deco, Barcelona signed Baptista from Sevilla for 35 million euros.

Yang Hao can already clearly feel that Barcelona's development is gradually deviating from the track he was familiar with in his previous life.

If nothing else, Baptista doesn't seem to get along well with Barcelona, doesn't it?

But now, the media and fans in Catalonia are overjoyed.

In La Liga last season, Baptista scored 20 goals, and he belongs to the kind of midfielder who has good technique at his feet, full of strength and strength to insert strength.

The key is still the Brazilian players, who are on the opposite side of Ronaldinho.

Isn't this the midfield that is properly designed for Barcelona?

On top of that, Barcelona have also made several very shrewd deals, signing Giuli from Monaco, Larsson from Celtic and Van Bronckhorst from Arsenal, both of which are free transfers.

In addition, Brazilian player Edmilson was signed from Lyon.

But the real blockbuster move was the signing of African cheetah Eto'o from Real Mallorca.

Eto'o's transfer involved Real Madrid, but in the end Barcelona also got it, and the transfer fee was 30 million euros, which was higher than Yang Hao's previous life, but it was not particularly outrageous.

It is worth mentioning that ahead of Eto'o's transfer, Rijkaard revealed that Eto'o was not his first choice.

But in the end, the Barcelona management signed Samuel Eto'o.

If Real Madrid and Barcelona are frantically recruiting reinforcements, then Atletico Madrid, who just won the treble, is completely unexpected.

The seller made a lot of money, but in terms of buying people, Atletico Madrid didn't pay a penny.

Yang Hao just expressed some opinions to the outside world to appease Atletico Madrid fans.

Sheets fans are full of confidence in Yang Hao, and since Yang Hao doesn't think there is a need for reinforcements, they believe Yang Hao's statement.

But the mainstream view of the outside media is that in order to prepare for the construction of a new stadium at Atletico Madrid, Yang Hao was forced to dig inside.

Especially for Yang Hao's statement, he will increase the training of young players, which undoubtedly further confirms the speculation of the outside world.

Yang Hao did not explain this.

This also makes Atletico the only team in La Liga without signings.

The other is Athletic Bilbao.

The Basque Lions have not bought for five years in a row, and they are completely supported by their own academy, and it is a tradition for this team to use Basque players exclusively.

It can be said that Athletic Bilbao is a wonder in both La Liga and European football.

……

As last season's treble-winner, Atletico Madrid's training camp for the new season has also received extraordinary attention.

Almost all major media outlets in Spain and Europe have arranged for reporters to be on site for filming and interviews.

Atletico's public relations department also actively cooperated, and the team set the first day of the training camp as an open day, allowing all media and fans to enter the stadium.

This is also the first time that the Mahada Hongda training base has been opened to the public.

Everyone was amazed by Yang Hao's leadership, a modern training base that was rated as a five-star.

Especially the various software and hardware facilities inside.

The first-team players have trained in Mahada Honda before, but this is the first time they have been in the training area of the first team.

Not only are the facilities on the training ground very advanced, but also the training building, the bright locker room, which has all kinds of advanced facilities, as well as the players' rest area and entertainment area, which provides a variety of leisure and entertainment activities for the players.

Not to mention all kinds of ball games, even computers and game consoles.

This excites Ramos the most, being the first to offer to hold the Atletico Madrid Cup Pro Evolution Soccer tournament!

Obviously, he wants to punch Messi, kick Torres and beat Drogba in Pro Evolution Soccer......

Atletico's training camp was a few days earlier than the other teams, but the likes of Petr Cech, who participated in the semi-finals of the European Championship, all showed up at the Mahada Hongda training base on time, and none of them asked for time off.

On the first day of the training camp, the most eye-catching were several young players who were officially promoted to the first team by Yang Hao.

Atletico Madrid have announced their 25-man squad for training on the West Coast of the United States.

Goalkeepers: Petr Cech and Palop;

Defence: Lucio, Evra, McConn, Antonio López, Marchena, Alves, Pepe and Ramos;

Midfielders: Baraja, Xavi Alonso, Kaka, Iniesta, Gabi, Marcos Senna, Mascherano, David Silva and Modric;

Forwards: Didier Drogba, Fernando Torres, Villa, Arjen Robben, Franck Ribery and Lionel Messi.

Among them, Ramos, David Silva, Messi, and Modric are undoubtedly the most eye-catching, because everyone knows that these four youngsters were the focus of Yang Hao's cultivation last season, and all of them showed good potential.

Among them, Messi is the most eye-catching.

It was previously revealed that Manchester United, Arsenal, Chelsea, Barcelona and Real Madrid and other teams have contacted Messi and his agent father to poach him.

But all of them were rejected by Messi and Jorge.

Atletico Madrid also immediately lodged a protest with UEFA and FIFA, arguing that the clubs' private contact with players was illegal.

This also allows everyone to see Messi's potential.

The players arrived at 8:30 a.m. and began to assemble around 9 a.m., but instead of starting training right away, they went to the laboratory first for a medical check-up.

The players are all in different physical shapes, some of them have played in the European Championship, some have played in the Copa America, and then in August, Mascherano will represent Argentina in the Olympics in Greece.

He is also the only player in the Atletico squad to go to the Olympics.

Mainly because Messi is too young.

In this year's Olympic Games, Spain and Brazil did not enter the finals.

Or rather, they don't take the men's football event at the Olympics very seriously.

It is precisely because of this that the Atletico Madrid coaching staff needs to find out everyone's physical condition at the start of the training camp, and then adopt a more targeted training plan during the training camp.

Atletico have long been accustomed to this.

On the contrary, the media and fans are very new to this.

……

With the new season's fixtures coming out, some of the most watched matches in La Liga this season are also being quickly followed.

Atletico Madrid will host Barcelona in the third round, which is also the earliest strong match at the beginning of the new La Liga season.

The Madrid city derby, which the world is watching, was put on the 18th round of La Liga.

The national derby between Real Madrid and Barcelona is scheduled for the 12th round, with the opening match taking place at the Camp Nou.

However, this does not actually mean much to Atletico Madrid and Real Madrid.

Since Atletico Madrid won the treble last season, in the Spanish Super Cup, Atletico will meet the runner-up of last season's Copa del Rey, that is, Real Madrid, and the two sides will play two Spanish Super Cup games at the Bernabeu and Calderón Stadium on August 21 and August 24 respectively.

Previously, it was proposed that the two Spanish Super Cups be moved overseas, but it was regrettable that they could not be made due to the rush of time.

The UEFA Super Cup was held on 27 August, and Atletico Madrid's opponent was Valencia.

The first round of La Liga was played on August 28, and Atletico Madrid was postponed to the 30th due to the UEFA Super Cup.

In other words, starting from August 21, in just 10 days, Atletico Madrid will play 4 games, and almost all of them are strong conversations, which also puts forward very high requirements for Atletico Madrid.

Especially considering that Atletico Madrid sent away four core players this season, the overall strength has been affected.

The outside world is still quite worried about Atletico's start.

Yang Hao put forward requirements for the coaching staff before the start of the training camp.

Last season, he lost in the first round of the league, also because of the multi-front battle.

This time, Yang Hao asked the coaching staff to pay attention to avoid similar things from happening again.

When he wrote a book in his previous life, he once wrote that he lost in the first round and was scolded to death by readers.

Fortunately, he is now a real coach, and there are no fans scolding him.

The team spent two days in Madrid, mainly for relaxation and recovery training, which was not very intense, but the Atletico Madrid coaching staff collected a lot of useful data that they could use to develop specific training plans and assess the players' competitive status.

It even included a very professional internal organ examination, which Yang Hao specifically requested to do.

Mainly because of Vivian Fu.

Since the intensity of the training is not very high, and the physical condition of the players is not bad, the training atmosphere is very active, and most of the players are familiar with each other, so there is a lot of laughter.

But they soon couldn't laugh anymore.

……

On the morning of July 7, the whole Atletico Madrid team departed from Madrid and arrived in Los Angeles on Emirates.

Atletico Madrid arranged the training camp in Los Angeles on the west coast of the United States, and stayed at the Dorchester Hotel in Beverly Hills, located on the Sunset Boulevard, which is one of the most exclusive luxury hotels in Los Angeles.

Atletico Madrid will be training in Los Angeles this time, so the club also negotiated with the hotel and finally stayed at a very good price.

This time, in addition to the first-team players, coaching staff and staff of Atletico Madrid, reporters from a number of media were specially invited to interview and report with the team, and the number of people was still very considerable, using 40 rooms in the hotel.

The facilities of the hotel are very complete, with massage rooms and gyms, but in the end, it is a high-end hotel, and it is very inconvenient for Atletico to use.

So the team rented the university's Drake Stadium on the south side of Sunset Boulevard, about 5 kilometers from the hotel, on the campus of UCLA, which has a 12,000-seat stand, locker rooms are also very close, and it is also equipped with a swimming pool and gym.

It's very convenient for Atletico to train.

Among them, after the report of the reporter accompanying the team, the most exciting thing for the fans is that the 5-kilometer long-distance run from the hotel to the training base is in the beautiful sunset avenue twice a day, morning and evening.

Not only the team reporters, but also the official blog and website of Atletico Madrid have been updating the team's dynamics, which has even caused many Atletico Madrid fans in Los Angeles to run with the team every day.

Chasing stars to chase this is also a beautiful talk.

With last year's trip to the United States, the team's logistics work this year has been more in place, so that everyone has no worries.

Yang Hao and other coaching staff also strictly followed the plan, starting from the physical reserve training, and trained the players in two training sessions every day, almost being trained to collapse.

But in the evening, these guys all organized and planned to go out to play one by one.

The coaching staff also adheres to the concept of combining work and rest, and arranges a group outing from time to time.

Located in Hollywood, with the limelight of the European Treble, coupled with the publicity and promotion of the club, La Liga and sponsors, Atletico Madrid's every move has attracted the attention of fans in the United States and even around the world.

Yang Hao has also attracted the attention of many American entertainment media because of his relationship with Jessica Alba, who has also become popular quickly in the past two years with the help of his relationship with Yang Hao, and his development in Hollywood has also been smooth.

And when she came to her base camp, Jessica Alba naturally ran very diligently, almost as long as she was free, she would go to the hotel or training ground to visit the class, which naturally also drove the paparazzi's attention to Yang Hao and Atletico Madrid.

These have made Atletico Madrid's news reports in the United States begin to go out of the circle, especially Atletico Madrid took the opportunity to praise handsome men such as Torres, Kaka, Xavi Alonso, plus muscular hunks like Drogba and Lucio, all of which made Atletico Madrid win a wave of traffic.

Coupled with the hard work of some American sponsors and partners, including Nike, Atletico Madrid's warm-up matches in the United States have been difficult to grab.

After two weeks of training, Atletico take on the LA Galaxy at the Home Depot Centre in Carson City.

As a result, the Home Depot Center, which can only accommodate 27,000 people, was sold out early, and the scene was overcrowded.

Although Atletico Madrid has just experienced two weeks of high-intensity physical reserve training, they still beat the LA Galaxy 6-0 and made a good start to their first game of the summer warm-up match.

After the game, major media in the United States also rushed to report, and word of mouth soared, building momentum for the next second warm-up game, at the Rose Bowl in Los Angeles, Atletico Madrid's warm-up match against the United States national team.

As a result, in the second warm-up game, 93,000 fans poured into the Rose Bowl Stadium to watch the battle between Atletico Madrid and the United States national team, and Atletico Madrid also won 3-1.

For two consecutive games, the stadium was full, which once again aroused strong attention from domestic fans in the United States and heated discussions in the public opinion circles.

These two games are the two warm-up matches arranged by Atletico Madrid during the training camp in the United States, not only to adjust their own condition, but also to stimulate the ball market in the United States.

No one expected that the effect would be so surprising.

This was followed by a week of training in Los Angeles, mainly to adjust the physical reserves after training and to improve some of the problems exposed during the team's training camp.

The team's third warm-up game was at the University of Phoenix Stadium in Phoenix, Arizona, later known as the State Agricultural Insurance Stadium, against Getafe from La Liga, barely a local derby in Madrid.

Unlike Atletico Madrid, Getafe had a limited budget and budget, so they flew in from Madrid before the game, and after arriving in Phoenix, the team only adjusted for three days before playing.

As this season's La Liga promotion horse, Getafe asked himself that he had little influence in the United States, and this time he purely responded to the call of La Liga and came to the United States to play a few warm-up games.

Unexpectedly, this game attracted 63,400 fans, and it seemed that the scene was extremely hot and the atmosphere was quite enthusiastic.

This shocked Getafe coach Flores before the game.

"Isn't the United States known as a soccer desert? I thought it would be nice to have more than 10,000 people in the stadium, but there are so many? ”

Even Getafe's home stadium can't attract so many fans.

Yang Hao smiled and nodded, "This is a treasure trove, it has just begun, and we still need to dig it further." ”

Since the warm-up game, Yang Hao has insisted on the principle of changing a group of players at halftime, and this time it is the same.

In the end, Atletico beat Getafe 2-0.

Flores can see that these American fans are all coming for Atletico Madrid.

Especially when Atletico scored a goal, they all shouted very happily.

After playing Getafe, Atletico did not stay in Phoenix, but went straight to Dallas, Texas to rest.

Atletico's fourth warm-up match in the United States, against Málaga, was played at the Cotton Bowl in Dallas and attracted a total of 92,000 fans.

And this time, Atletico Madrid is really out of the circle.

Major media in the United States have begun to pay attention to Atletico Madrid's trip to the United States, which has been full for four consecutive games.

Atletico Madrid narrowly defeated Malaga 2-1 in this game, and the game was still played at a fast pace as always, which made the fans addicted, while Yang Hao continued to use the half-time substitution mode.

According to the analysis of the American media, this is the effect of Atletico Madrid's coming to the United States for two consecutive seasons, especially this summer, with the title of the treble, which immediately attracted the strong attention of fans across the United States.

After two weeks of training in Hollywood, Los Angeles, it was even more crazy to build momentum, which ignited the American ball market in one fell swoop.

Atletico Madrid's NRG Stadium in Houston then beat Villarreal 3-0, attracting a total of 71,790 fans.

In Atletico's final warm-up match, at Arrowhead Stadium in Kansas City, Atletico FC defeated Sevilla 4-2 and attracted 76,400 fans.

6 games, full house.

Atletico Madrid seems to have set off a football storm in the United States.

Major media in the United States are vying for attention and coverage, especially the spectatorship effect caused by Atletico Madrid, which is of great interest in the United States, because the United States has always been regarded as a football desert.

Unlike Atletico Madrid's crazy effect in the west and center of the United States, Real Madrid's four warm-up games on the east coast side were relatively average, with the largest one attracting more than 60,000 people.

The domestic media in the United States also analyzed this, believing that the most important thing is that Real Madrid's results in the past two seasons are not as expected.

On the contrary, Atletico Madrid, who have achieved excellent results in the past few seasons, won the European treble last season, and at the same time came to the United States for two consecutive years, which is naturally popular with American fans.

A number of media outlets have also mentioned that Atletico's promotional strategy in the United States is significantly more effective.

Several handsome men in the team, especially head coach Yang Hao, are even more popular among American fans.

On the other hand, Real Madrid, in addition to Beckham, who is responsible for his appearance, has neither a muscular man nor a decent male model, and his appearance is much worse than Atletico Madrid.

What?

Cannavaro?

He's really good-looking, but he's too short.

As analyzed by the reporter of the Marca newspaper, this is an era that attaches great importance to appearance!

"When we see the fans cheering for Yang Hao and the players of Atletico Madrid, it seems that they are not in the United States in the football desert, but in Europe, at the home of Madrid!"

……

This summer, La Liga's multi-line attack has undoubtedly become a beautiful scenery in European football.

Not only the Premier League, but also Serie A and the Bundesliga are also very concerned about the collective overseas of La Liga.

Atletico Madrid is on the west coast of the United States, Real Madrid is on the east coast, and the Madrid duo has attracted a lot of attention in the United States, especially Atletico Madrid, which has triggered a craze for watching football.

Barcelona went to Japan and South Korea, and Valencia and Deportivo went to Southeast Asia and Oceania together, and they basically caused a lot of repercussions in the local area.

With four fronts going hand in hand, La Liga's ambition to develop the global market is already clear.

Naturally, this has also attracted the attention of other leagues in Europe.

The British Times has called on the Premier League to pay enough attention, and La Liga is setting off a vigorous globalization movement.

"In this respect, we are already behind the Spaniards."

Italy's Milan Sports newspaper also believes that the global promotion of La Liga will make La Liga surpass Serie A and become the most influential top league in the world.

And when La Liga teams returned to Spain from Asia and North America to begin their final preparations for the new season, La Liga's 2005-2008 auction for domestic TV rights was also on the agenda.

This is the first time in the history of La Liga that 20 teams have been bundled.

After a long period of preparation, especially the proposal of La Liga, to upgrade the TV broadcast system and the multimedia system, which was supported by 20 La Liga teams, and the whole project also needed the cooperation of the broadcasters.

As a result, La Liga decided to bring forward the auction of broadcast rights by a year.

This is only a stopgap measure, and once mature, the auction of broadcasting rights will take place half a year before expiration.

In addition to AVS, Spain's largest pay TV company, there is also MDP from Catalonia, who used to ask AVS's parent company, Sogecable, to buy part of the broadcast rights of La Liga, but this time decided to participate in it themselves.

In addition to this, it is of great interest to the Spanish telephone company and a number of traditional television stations such as Madrid TV, Catalan TV and Basque TV.

In the past, the rights deal was also very chaotic because the clubs in La Liga were sold separately.

Real Madrid, for example, sold the rights to AVS, which in turn subcontracted to Madrid TV and MDP.

Now, La Liga has packaged the broadcast rights into four different packages, allowing all interested TV agencies to bid on them, with the highest bidder winning.

The proceeds of the auction are distributed by La Liga, except for a part of the 22 La Liga teams and La Liga for operating funds, the rest is distributed by La Liga teams according to the agreed proportion, league ranking, broadcast times and other factors.

The auction of the broadcast rights of La Liga for the first time has attracted the attention of not only Spanish fans, but also the entire European football world, and everyone wants to know how much La Liga, which has been so strong in recent years, can be auctioned.

The final auction result surprised everyone, and the domestic broadcast rights of La Liga over the next three years sold a full 1.6 billion euros, which was far beyond everyone's expectations, even Real Madrid and Barcelona.

Although they have always been able to get 72 million euros from AVS in the past, they never imagined that they would be able to fetch such a sky-high price after the overall bundle sale.

What's even more outrageous is that AVS, Spain's largest pay-TV provider, didn't even grab a package.

Of the four packages, the most valuable is the ability to choose one of the matches between Real Madrid, Barcelona and Atletico Madrid for live broadcast in each round, and this package fetched 400 million euros and was won by Spanish Telephone.

Spanish Telephone has a presence not only in Spain, but also in South America, North America, Europe, Africa and Asia, so they are keen to expand their business overseas with the top competition of La Liga.

The second best package is the one that can be selected from the matches of Real Madrid, Barcelona and Atletico Madrid in each round, except for the one selected for the first package, and the remaining game is auctioned for a total of 200 million euros.

But it was still taken by the Spanish telephone company.

In this way, the company will be able to win the right to broadcast two of the best matches in each round, and even if Real Madrid, Atletico Madrid and Barcelona play each other, they can cover all the matches in the top three.

The third package is the remaining 7 matches except for the first and second packages, as well as 1 free live match per round, as well as all competitions in the Copa del Rey except for the finals and semi-finals.

This time, it was strongly auctioned by MDP, and a total of 900 million euros were spent.

The remaining package is the right to broadcast in public places, mainly in bars, cafes and other places, which also sold 100 million euros and was won by Vodafone.

Of the four packages, the MDP seems to be the most expensive, but in fact it costs relatively little, because they can take the subcontracting model, such as selling Athletic Bilbao matches to Basque TV and Espanyol matches to Catalan TV.

And there is still 1 top three game in each round, although it is picked by the Spanish telephone company, but it is also very high-quality.

As soon as the auction ended, the whole of Spain was boiling over it.

The price that came out of the auction far exceeded all expectations.

According to Marca, the sale of 1.6 billion euros in the first bundle is proof that there is still a lot of potential for La Liga's broadcasting rights.

AVS's frustration reflects their arrogance and backwardness, and they are still using the traditional thinking of the past to look at this La Liga broadcast rights sale.

La Liga was also an instant hit this time.

In an interview with the media, President Antonio Ponte said ambitiously that the rights of La Liga are still greatly underestimated.

"We have every reason to believe that over time, more and more commercial partners will realise the value of the broadcast rights in La Liga."

Ponte also said that La Liga will be committed to promoting the healthy development of La Liga and bringing more and better quality games to fans around the world.

And the hot sale of La Liga broadcast rights has also greatly boosted the morale of La Liga teams.

Especially for teams with a lot of debt, such as Deportivo La Coruna and Valencia, there is a glimmer of hope.

This also gives the entire La Liga a new look and ushers in a new era!

After Yang Hao returned to Madrid, he received such a message, which was really a generous gift.

With the competition, he believes that the major broadcasters will further tap the market potential of La Liga and actively explore overseas markets.

This will bring huge benefits to the long-term development of La Liga.

However, he immediately collected his mood and turned his attention to the first leg of the Spanish Super Cup.

The opponent is Real Madrid!

The hotel for the training camp is carefully selected on Ctrip, and I specially checked the surrounding environment, which is really good! The La Liga broadcast package is based on a lot of information, combined with the Premier League and La Liga packages, but because Atletico Madrid is also very strong now, it has made 4 packages, the total value is lower than the same period in the Premier League, but it is also very good, after all, La Liga has just started. Get on your knees and beg for a monthly pass! Thanks!

(End of chapter)