Since Yang Hao coached Atletico Madrid, he has attached great importance to the recovery training on the second day of the game, as well as the game review after training.

This is a very effective way to adjust the condition of the players and improve the overall competitiveness of the team.

Restorative training can relieve the fatigue of the players after the game in time and effectively adjust the physical condition of the players.

As for the game review, the main thing is to let the players know what happened in the game, what they did well and what they didn't do enough, so that they know in which direction they should continue to work hard.

How this method works in other teams, Yang Hao doesn't know, but it is very effective in Atletico Madrid.

Maybe it's hard to see any special effect in a single game, or a few games, or even a few months, but with long-term perseverance, everyone at Atletico Madrid has benefited a lot.

It's kind of like a build-up.

Over the years, Yang Hao has been like a mascot on the training ground.

The whole world knows that he hasn't played or trained with the team, but he's still there every game.

Even if it was windy and rainy, even rainy and snowy, he was standing there and training with the players.

It's also a form of perseverance.

Atletico Madrid's players gradually got used to it, and Yang Hao's figure standing on the side of their training ground was like standing in front of the coach's seat, which made them all feel at ease, and no one dared to be lazy.

Of course, Atletico Madrid will also fully consider the inertia of players when arranging training programs, so they will set up an anti-laziness mechanism in advance, which has also become the object of learning for many teams in the past few years.

For example, the warm-up room that Yang Hao had shared before.

When the players train in the warm-up room, they have to do it one project at a time, and there will be staff on hand to supervise.

Wave velocity semicircle balance ball, which foot is which foot, how long to keep it, you have to keep it, not enough to start over......

There are also stretching movements, how many times to do and to what extent, there are all norms.

Not only will there be surveillance footage at the scene, but the new media working group will also follow up every day and send it directly to the turtle and major social networks.

Hehe, fellow players, you don't want your embarrassing images to be made into memes by fans, right?

In a variety of ways, every player is given their best in training to achieve the desired results from the coaching staff.

Over the past few years, the Atletico Madrid laboratory has set up a research team for training programs, and a lot of effort has been put into arranging the training programs of the players.

It's not just about football, it's about project management, process design, and many other areas.

And it's constantly being improved every year.

Atletico Madrid invests a lot of money every year, and the laboratory and project team will actively connect with various expos and industry-related conferences, which is to get the latest and most advanced industry information and introduce a series of the most advanced equipment and technologies.

That sounds like a tall idea, right?

But in reality, millions of euros are invested every year, but the improvement in Atletico's overall training level is obvious.

At present, Atletico Madrid invests more than 30 million euros a year in youth training alone, which is the most invested club in the whole of European football, including youth training facilities, outings, performance awards and so on.

It is worth mentioning that Atletico Madrid recently announced the official establishment of the Atletico Madrid women's football team and the Atletico Madrid basketball team.

It wasn't a whim decision by Atletico's management.

Rather, it is a major decision that has been made over a long period of time.

In Spain, women's football is gaining traction.

Over the past few years, Barcelona women's football has always been a giant team in Spain, with teams such as Athletic Bilbao, Espanyol, Zaragoza, and Rayo Vallecano all having their own women's teams.

Among them, Rayo Vallecano is also a strong team in the women's football team in Spain.

Over the past few years, Atletico Madrid fans have been calling for the formation of a women's football team.

But it is undeniable that all clubs in Europe are belittling women's football.

Manchester United, for example, originally had a women's team, but after it was bought by the Glazer family in 2005, the women's team was closed.

And as strong as Real Madrid, not even women's football.

That's a bit of a no-brainer.

Because considering one point, the families of fans must all give birth to boys, what about those families that give birth to girls?

What about their girls who want to play football?

The reason for this is that when Atletico Madrid won the treble again last year, at the celebration banquet, a rich Spaniard told Cerezo that his whole family was Atletico fans and that his daughter also wanted to play for Atletico, but now he was forced to send his daughter to Rayo Vallecano.

That's what a typical Spanish fan thinks.

Even in European football, such thinking is very common.

Atletico then launched a survey.

The whole of Spain, the whole of European football, is patriarchal.

However, the marketing department believes that this situation is gradually changing, and women's football will gradually become the face of a big club, because it represents respect for women.

Moreover, from a business point of view, the market for women's football is also quite large, but it is not visible for the time being.

But the investment is small.

How small is it?

When Atletico Madrid announced that they would establish the Atletico Madrid women's football team to build the team with an annual investment of 500,000 euros, the whole of Spain was in an uproar, and Atletico Madrid was full of Atletico fans cheering and seething.

Why?

The annual investment of 500,000 euros is comparable to the crazy money-burning game of the Abu Dhabi consortium in Valencia in the field of women's football.

It's that outrageous!

Not only that, Atletico Madrid is actively contacting Mahada Hongda and the Madrid City Government to apply for various subsidies and policy care.

This includes the purchase of a large piece of land next to the Mahada Hongda training base at a low price, which will be used to build a women's football training ground to comprehensively improve the level of women's football youth training, and also serve as a training ground for Atletico Madrid's women's football team.

In addition, Atletico also said that the resources enjoyed by the men's football team will be shared with the women's football team, including laboratories, medical systems, high-quality coaching resources, etc.

As for the women's football team, the home stadium will be at the Calderón Stadium in Mahada Hongda.

Yes, after demolishing the Calderón Stadium in the city center, Atletico Madrid turned around and named the home stadium used by the second team and the youth team at the Mahada Hongda training base Calderón Stadium to express nostalgia for the old stadium.

Incredibly, Atletico Madrid, who are only ready to start recruiting academy students this summer, have now started to have a lot of fans coming to sign up in advance.

In fact, the club operates more of a women's football team as a public good.

A lot of money is invested in infrastructure, but the land price is cheap, the government still has subsidies, and Atletico Madrid does not invest much money every year.

As for Atletico basketball, it's pretty much the same thing.

Now many clubs in Spain have basketball teams, Real Madrid is the hegemon, Valencia, Sevilla and other teams have basketball clubs.

Atletico Madrid's basketball department will be more important this time, mainly to acquire a La Liga basketball team located in the city of Madrid, called Estites, the club's home stadium is the Madrid Stadium, about 1 km away from the Emirates Stadium, just west of the Spanish Royal Palace.

At that time, the training ground will also be placed here in Mahada Hongda.

The establishment of a basketball department and a women's football department are both ways for Atletico Madrid to further improve and consolidate its brand image and fulfill its social responsibilities.

These two things basically have nothing to do with Yang Hao, and they are purely the joint decisions of Atletico Madrid's management.

To be honest, Yang Hao really doesn't know anything about basketball.

In his previous life, he had friends who wrote basketball articles, and he had read some of them, but at best, he knew Kobe, O'Neal, James, etc., and if he wanted to say that he was familiar and understood, he definitely didn't.

Therefore, for the fields that he is not familiar with and are not good at, Yang Hao has never been very involved.

Everyone thinks that it should be established, and for a giant team like Atletico Madrid, the investment is almost negligible, so there is no need to care, vote.

……

After presiding over the training, an analysis and review meeting was held, and Yang Hao and everyone ate in the restaurant.

He could feel that everyone, whether it was the coach, the players, or the employees, was thinking about the big event in the center of Madrid.

But so far, no news has come through.

They're all worried.

After all, it's about the development of La Liga in the coming years.

I believe that not only in Atletico Madrid, but also in the entire Spanish football industry, all practitioners, including media reporters, including fans, are looking forward to it, and they all want to know whether the investment of La Liga teams in the past years can be rewarded?

Especially in overseas markets.

In the domestic market, from the current point of view, it will never be less than 1.6 billion euros.

With the current situation in La Liga, it is basically impossible to fall below this number.

Of course, it is not realistic to be very high.

The Premier League's latest local broadcast contract has increased from the original 1.13 billion pounds to the current 1.88 billion pounds, which is still a huge increase.

That's almost 2.82 billion euros.

But you must know that the local market size of the Premier League is much larger than that of Spain, especially in the past few years, Spain's domestic pay TV market started too slowly, and now the growth rate is far from catching up with the Premier League.

Therefore, the expectation of domestic copyright in Spain is that it will be good to equalize 1.6 billion euros.

You must know that in the auction 4 years ago, the sky-high price of 1.6 billion euros included overseas copyrights, and MDP and Telefónica had to lose money in the local market alone.

But with the continuous promotion of La Liga overseas in recent years, they spent 3 years to promote at low prices and promote the market, and they still made a lot of money.

Otherwise, what will MDP do to argue with AVS?

Therefore, it is preliminarily expected that the local copyright will not be less than 1.6 billion euros.

But it's not that high.

The waiting time is the most grinding.

After everyone finished eating, the players went back to rest.

Yang Hao went to the office and chatted with the coaching staff about some trivial things, including but not limited to bragging.

For example, Yang Hao proposed that after Atletico Madrid established the women's football team, Pochettino should be allowed to practice.

Why?

Because if memory serves, Pochettino's first job was as a coach with Espanyol's women's team.

This can be regarded as returning to the development track of Yang Hao's previous life.

"It's a job with a lot of potential." Yang Hao said with a smile.

Everyone else laughed in agreement.

As for the basketball team, as a Real Madrid fan in his previous life, the only impression Yang Hao had should be that there was a strange one called Luca, who seemed to be from Slovenia, and later went to the NBA, and seemed to play well.

Why do you remember this name?

Because of Luka Modric.

Well, that seems to be a lot later.

This guy must be pretty small now.

Another day, if you have a chance, I will mention it to them.

Who asked Yang Hao to only write football before crossing?

This is called, the book is used to hate less.

I knew that I should have watched more basketball and studied basketball in my previous life.

After a joking, everyone went back to rest.

As soon as Yang Hao entered his office, he received a call from Cerezo.

The results of the bidding are in!

……

Looking out from the top floor of Atletico's office headquarters, you can see that the Twin Towers are in full swing with basement work.

The basements of the two buildings are connected to the current two headquarters buildings, and the underground renovation of the ring highway is also connected together, so the amount of work is still quite large.

But as long as the funds are in place, everything is moving forward in an orderly manner.

After Yang Hao received the call, he rushed from Mahada Hongda to the headquarters of Atletico Madrid non-stop.

The heads of the various departments also came up one after another, and everyone gathered to listen to the first-hand information that Cerezo had brought back.

"The auction was so hot that it could even be described as unprecedented."

As the chairman of the board of directors of La Liga, Cerezo was extremely excited.

"The local copyright auction is still divided into four packages, and Telefónica, which has deep pockets, still grabs the first two packages and has the right to choose two games first."

"The most competitive competition was between MDP and AVS, who competed fiercely for the third package, with auction prices soaring, and finally MDP narrowly beating AVS to win the third and largest share of broadcasts."

"Vodafone continues to win the rights to broadcast in public places such as cafes and bars, but this time they spent a full 200 million euros, double the number last year."

"We all thought that it would be nice to sell 1.6 billion euros for local rights this year, but in fact, a total of 2.067 billion euros were sold this time, and it was only the broadcast rights in Spain."

Everyone gasped.

This is truly outrageous.

Without overseas copyrights, just Spain itself, can be sold for 2.067 billion euros?

Is there such a big market in Spain?

"MDP is very ambitious right now, and they have even participated in overseas copyright auctions in Portugal, France and other regions."

The media outlet from the Catalan region has its headquarters itself very close to France.

In the past few years, they have taken advantage of the low-cost promotion of La Liga rights to seize the market opportunity and compete in France with Canal+, which is one of the major shareholders of AVS in Spain.

In a way, this is an extension of the local business competition in Spain.

"I spoke to the president of MDP and they are very confident in their home market in the next few years, whether it is pay TV or new media, they are full of interest and will continue to develop the French market."

These big companies are not fuel-efficient lamps, and if they are willing to put in a lot of effort to shoot, they will definitely be profitable.

From the current point of view, the local copyright can be sold for 2.067 billion euros, which has greatly exceeded the expectations of the outside world.

It even exceeded Yang Hao's expectations.

It is almost unrealistic to surpass the Premier League's 2.82 billion euros of local rights.

To put it mildly, Spain's economic base cannot be compared to that of the United Kingdom.

"AVS suffered a big loss again, and they also made great efforts to grab it this time, but they still didn't grab MDP, plus there was such a scene before, this time I am afraid that they will suffer a big loss, and they may even open up the gap."

Telefónica has a lot of money, and it is understandable that they are grabbing the best quality resources and offering the highest prices.

After the last three or four years of development, MDP is now one of the leading companies in Spain.

Give them another three years, and AVS will be out of luck.

But don't worry.

The parent company behind AVS, as well as the majority shareholder, Canal+, is also deep-pocketed, and they will make a comeback.

Especially seeing that MDP is now ambitious to enter the French market, which is definitely the biggest threat to Canal+.

If MDP is only developed in Spain, it may be nothing, but it is unbearable to go to France to dig up the roots of others.

With such a high price to win the broadcast rights in Spain, the next step is to see how MDP and Telefónica will further develop the local market.

The pay-TV penetration rate in Spain is still too low, and they need to work harder.

And these two groups must also value this piece of fat and want to seize the opportunity.

2.067 billion euros, Yang Hao did not calculate carefully, but in a year, in La Liga, even a relegated team should be able to share at least more than 20 million euros.

This is a boon for all La Liga teams.

"By the way, what about overseas copyrights?" Yang Hao asked with concern

Cerezo, Little Hill, and Carlos Leo all went to the auction, looked at each other, and all laughed.

"It's exploded!"

"What?" News Director Andrew Barrasco didn't get it.

"It's a complete explosion! It's hot! Carlos Leo shouted excitedly.

"How much?"

"2.16 billion euros!"

"How much?" This time it was Yang Hao's turn to lose his voice.

"2.16 billion euros, La Liga overseas copyright sales revenue in the next three years."

it!

Yang Hao clearly heard that everyone was surprised.

Are there so many?

How does it give people a very unrealistic feeling?

"Isn't that a bit outrageous?" Fernando Vázquez, the God of Wealth, is the most data-sensitive.

This number is absolutely staggering.

Why?

Because the Premier League's overseas rights sales in the last three years have only sold a total of 625 million pounds, almost 937 million euros.

Can La Liga sell for 2.16 billion euros?

That's just outrageous, isn't it?

"How?" Yang Hao was very strange.

"The figure of 2.16 billion euros is true, and the proportion is about 36% in the Americas, of which 15% in North America."

"NBC, ESPN and Fox are all vying for La Liga rights, and all three parties have a very fierce competition, and in the end, NBC won the rights in North America, including the United States and Canada, for 3 years and 324 million euros."

"In regions such as Central and North America, Mexico and other regions have also attracted competition from many companies, including ESPN, Telefónica, and Telecom, as well as South America."

"Therefore, the entire American region occupies the largest share in this La Liga overseas broadcast rights auction, accounting for 36%, which is the largest proportion of all overseas markets in La Liga."

"This is followed by the Asia-Pacific region."

"We have done a very good job in the Asia-Pacific region, especially in Australia, Japan, South Korea, Southeast Asia and Thailand, and we have sold good prices one after another."

"In the end, the entire Asia-Pacific region reached a 26% share in this overseas rights auction of La Liga."

"Among them, Singapore this time it is SingTell that defeated the traditional rival StarHub and won the La Liga broadcast rights for the next three years at a high price, with a total value of 55 million euros, which is on par with RB and South Korea."

"And in Australia, it's up to 70 million euros."

When he said this, Cerezo was obviously a little excited.

In the past few years, La Liga has been committed to the development of the Asia-Pacific and North American regions, and has put in a lot of effort and effort.

Now, all of this is paying off.

If nothing else, the market share of the Asia-Pacific region will definitely surpass that of the Premier League.

Not to mention in the Americas, which is the traditional advantage of La Liga.

"This time in the Middle East, the Abu Dhabi consortium won the rights to the Middle East and North Africa north of the Sahara Desert at a high price, plus the auction in the south of the Sahara Desert, the share of the entire Middle East and Africa region is about 18%."

"The most prominent performance is in the Middle East and North Africa region, from which Abu Dhabi Media Group has made a significant contribution."

So by now, the situation has become clearer.

La Liga is still in the Americas, where it has traditional advantages, but unlike in the past, which was limited to South America and Central and North America, Mexico and other regions, this time North America has also exploded with huge potential, so Spain has contributed the most to the entire Americas in this copyright auction.

The Asia-Pacific region is not far behind.

After all, this is the key development area of La Liga in the past few years, and from the current point of view, it should be able to surpass the Premier League.

In the final analysis, La Liga is now star-studded, and fans in the Asia-Pacific region do not have to watch the Premier League, plus La Liga has been accommodating fans in the Asia-Pacific region and adjusting the start time.

From this point of view, it is understandable that the Asia-Pacific region is exploding.

In the Americas, Asia-Pacific, the Middle East and Africa, La Liga should have surpassed the Premier League, but in Europe, I'm afraid it's not enough.

As a European league, in the base camp, the European region only accounts for 20% of the entire overseas copyright except for Spain, which can be seen as the weak link in La Liga.

The Premier League is still quite strong in this area.

According to the official data given by the Premier League, Europe, except for the United Kingdom, accounts for a little more than 40% of the Premier League's overseas copyrights.

Combined with the specific actual data, it is almost around 400 million euros, and La Liga is not much different from the Premier League.

But this in turn proves that La Liga will continue to expand its territory in the coming years, especially in Europe.

The fat in this piece is also very fat.

All in all, La Liga's overseas copyright still has a lot of potential to be tapped.

But now, the 2.16 billion euros of overseas rights sales in three years is shocking enough.

"If it is calculated in this way, it is almost 720 million euros per year, then each team can almost get a share of 36 million euros in overseas copyright sales, plus local rights, 50 or 60 million euros a year."

Fernando Vázquez was stunned.

This is outrageous!

You know, how many teams are there in La Liga now that can't earn this number every year?

But now?

Isn't it outrageous to get this money in a year?

"La Liga teams are going to increase their prices!" Carlos Leo said with a smile.

Who's to say it isn't?

Judging from the current situation, with 50 or 60 million euros guaranteed in drought and flood every year, how much is the value of La Liga places?

What's more important is the development trend.

From the current point of view, La Liga is growing simultaneously at home and overseas, and it is skyrocketing at the same time.

What about 3 years from now?

With the current development trend, the overseas market will definitely be further explored.

If nothing else, the European market has great potential, right?

South America and the Asia-Pacific region also have a lot of potential, right?

"La Liga has now decided to open branches in Mexico and South Africa, and will continue to dig deeper into the market in the coming years." Cerezo announced.

At present, La Liga has branches in Asia, the United States, Dubai and other regions, and they are vigorously cultivating the market.

"After this auction, I believe that everyone in La Liga will be more confident!" Cerezo said with a sigh of embarrassment.

At the very least, La Liga's previous situation where every club was heavily indebted will be well improved.

"Tomorrow, Antonio Ponte will officially announce to the public, as well as the financial regulation policy of La Liga, which will greatly boost the market and boost the confidence of all fans, as well as domestic and foreign investors."

Yang Hao thought so.

"It turns out that the La Liga reform we pushed for was the right thing to do."

When Cerezo said this, he looked at Yang Hao again, "Yang, your proposal at the beginning has created the current prosperity of La Liga. ”

After speaking, the president of Atletico Madrid let out another long sigh.

"Just after the results came out, the owners of several middle and lower La Liga teams pulled me and kept thanking me, saying that they were grateful to Atletico Madrid for taking the lead in initiating reforms back then, which not only made our Atletico Madrid's status in Spanish football have been greatly improved, but also benefited countless small and medium-sized teams, and even Spanish youth training."

Everyone is not stupid, they can see it.

La Liga is now promoting globalization and the effect is so good, so what if there is no reform back then?

Or is Real Madrid and Barcelona dominant, at most Atletico Madrid rising, what can other teams do?

When the time comes, the three heroes of the Western Super League will eat and drink spicy, and other teams can only stand aside and watch greedy.

This situation is not nothing, but it really happened in Yang Hao's previous life.

Real Madrid and Barcelona get one or two hundred million broadcast fees from overseas every year, which is even higher than the other teams in La Liga combined.

Why?

Because these two teams are the most appealing, as long as they are dealt with, why bother with those fish belly teams that no one pays attention to?

The same is true for the home market.

AVS was taken care of by MDP, why did everyone applaud?

Because AVS's routine in the past is, I got Real Madrid and Barcelona, and the other teams are all ignorant of it, and you can take as much as you give.

Therefore, every year in La Liga, there are strikes, and there are various problems such as unpaid wages of players.

All the money was taken by Real Madrid and Barcelona.

Don't think that MDP is a good thing.

On the contrary, this institution is also not a good bird.

Didn't they follow AVS later?

The difference is that Atletico Madrid took the lead in integrating La Liga and packaging the broadcast rights at a critical moment when Real Madrid and Barcelona had not yet begun to globalize and local broadcast fees had not skyrocketed.

This is tantamount to slaughtering Real Madrid and Barcelona and benefiting the entire La Liga.

What's even more interesting is that Real Madrid and Barcelona are not aware of how much they have lost now, but they are all happy to see that overseas rights are selling better and better.

As everyone knows, in the previous life, they are now taking one or two hundred million broadcast rights income every year.

This is why the system is important.

A good league system can greatly promote the development of the entire league.

On the other hand, Real Madrid and Barcelona did lose sky-high broadcast fees compared with Yang Hao's previous life, but the problem is that now the environment of the entire league has risen, and their income has skyrocketed, especially commercial income.

If you want to say that you are at a loss, it should not be enough.

Of course, the biggest benefit is Atletico Madrid.

Now Atletico Madrid is faintly the leader of La Liga, and is unanimously supported by small and medium-sized clubs.

At this stage, there may not be anything to be seen, but in a few years, or, when Yang Hao's advantage is gone, when Atletico Madrid needs to poach reinforcements from other leagues and other teams, this will become a huge advantage.

It's as if Bayern had taken and taken from the rest of the Bundesliga in their previous lives.

Of course, Atletico can't do that to that extent.

And Cerezo, the long-sleeved and dancing president of Atletico Madrid, has played a full role within La Liga.

This is why Yang Hao has always said that the three giants of Atletico Madrid are indispensable.

……

At noon the next day, the press conference held at the La Liga headquarters in Madrid was very large, attracting nearly 200 media reporters.

In fact, the outside world has already received the rumors, but after all, it is not confirmed, and all the media and fans are looking forward to it.

When Antonio Ponte announced to everyone in an excited tone that in the next three years of La Liga, local copyrights will be sold for 2.067 billion euros, and overseas copyrights will be sold for 2.16 billion euros, and overseas copyrights will comprehensively exceed local copyrights.

In the next three years, La Liga's total copyright revenue will reach 4.227 billion euros.

It was like a bomb dropped on the head, and everyone at the scene was dizzy.

This is outrageous!

With the current copyright sales of La Liga, it has exceeded the Premier League's 3.757 billion euros and has become a well-deserved number one league in the world!

All the media reporters were amazed.

They all looked incredulous.

I know that in the past few years, La Liga has been committed to globalization, and it has been insisting on it for six or seven years, and it has been constantly cultivating and investing.

The clubs go overseas for summer training every year, and not only the fans of the clubs complain, but even the clubs themselves are tossed enough.

Not to mention anything else, the noon game in the autumn and winter made fans complain.

But La Liga has repeatedly insisted and has not made the slightest concession.

Levante, for example, played a perfunctory tour of Asia last summer, playing badly in every game, and had a very bad impact on La Liga, and was criticized by the internal report of La Liga.

What now?

Levante are at the bottom of La Liga.

As soon as the results of the broadcast rights auction came out, Levante's boss cried directly.

Fifty or sixty million euros a year!

They just don't want it!

They regretted it and wanted to be relegated, but the question is, with Levante's previous degree of slump, what else to use to relegate?

Not to mention anything else, with the current stadium capacity and matchday income of most teams in La Liga, as long as you stay in La Liga, as long as you cultivate fans, combine matchday income and commercial sponsorship, etc., it shouldn't be difficult to break 100 million in income, right?

What an outrageous thing!

A few years ago, how many clubs in European football could break 100 million?

Do debts that used to seem overwhelming still seem so heavy now?

The most miserable were the Spaniards.

It was just sold during the year, and as soon as the results of the broadcast rights auction came out, the value of the La Liga team soared.

What's more, the Spaniards have had a good season and are safe from relegation, so the money is definitely worth it.

La Liga also took advantage of this opportunity to officially announce the financial supervision policy of La Liga, which clearly requires all clubs to meet the standards.

Antonio Ponte said that this move has been in the works for a long time and that the current salary of players in La Liga must be controlled.

In addition, he said that La Liga will continue to roll out a series of major initiatives to direct La Liga's funds to youth training and infrastructure development, including stadiums and training bases.

La Liga's stadiums and training bases are generally poor at the moment, and Antonio Ponte hopes the situation will continue to improve.

……

As soon as the press conference ended, the news spread like snowflakes around the world.

Countless media and fans didn't care about this, but were shocked when they heard the news.

Or rather, they all let out a sigh of admiration.

it! La Liga is awesome!

With so much money every year, isn't La Liga club going to be rich?

No, La Liga also said that finances must be regulated!

This is actually tantamount to telling all the clubs and leagues that are ready to slaughter La Liga fat sheep that La Liga's income is going up, but the ability to spend money is still limited, so don't think about sitting on the ground and starting the price.

In Yang Hao's previous life, the Premier League lagged behind in this regard, resulting in the Premier League being slaughtered a lot when buying people.

Coupled with the high price of the local household register, the transfer fee of the Premier League is really high, and the annual salary is becoming more and more outrageous.

However, the CEO of La Liga, Antonio Ponte, is from a financial background, so he is well aware of the hidden dangers in this regard, and made timely remedies to limit the spending power of La Liga teams and try to guide the long-term sustainable development of La Liga.

At this point, Yang Hao had to give Antonio Pont a big thumbs up!

It can also be seen that La Liga is now more and more aware of league managers, and various businesses are gradually on the right track.

As for the Spanish Football Federation, they have also benefited a lot.

Not to mention anything else, the higher the broadcast fee, the more they can eat and drink spicy, and how much will the naming rights of the King's Cup be sold? How much did you charge for sponsorship?

The league is La Liga, but the Copa del Rey is the Spanish Football Federation.

There is also the Spanish Super Cup, although La Liga is in preparation, but the Spanish Football Federation still accounts for the majority of the revenue.

According to some media reports, the Spanish Football Federation is even considering whether it is possible to arrange the Copa del Rey final overseas?

In the end, it was vetoed by La Liga and Spanish fans.

That's shameless!

Just transferring the Spanish Super Cup, it has been scolded by the fans for so many years, and then sending the Copa del Rey final out, so the fans still don't tear down the La Liga headquarters?

The strongest response was from the British media.

The Times has written a lengthy article on La Liga's rights auction, arguing that La Liga's globalization has been at the forefront of European football over the past few years.

The Premier League is also following up, but the pace is too slow.

"The entire Asia-Pacific and North America regions were originally our Premier League's dominant areas, but now look at it, La Liga's broadcast rights have completely taken over, whether it is Singapore or Australia, these were originally our territory, but now?"

According to The Times, the most unacceptable thing is the fall of the North American market.

When the Premier League wanted to enter the North American market, it also negotiated and negotiated with Fox and ESPN for a long time, but they were unwilling to pay a high price, feeling that there was no market for the rights of the football league in the United States.

For this reason, the Premier League had to sell half and send it to the United States to develop the market at a low price.

But in the past few years, La Liga teams have gone to the United States every year to play preseason, and even brought the Spanish Super Cup to the United States.

At that time, the Premier League team still didn't care, and even a voice said: It's okay, when the Spanish group of Kaizi has developed the American market, we will go in.

As a result, the market has not yet been developed, but La Liga is already seizing the opportunity.

"NBC, one of the largest commercial broadcasters in the United States, beat Fox and ESPN to win the North American rights to La Liga, which is definitely a bellwether for the North American football market."

NBC has pioneered many firsts in the United States, such as boxing matches, baseball games, etc.

Now, they are bullish on the market potential of football in the United States.

Especially football in La Liga.

The Times revealed that according to the data given by the market research company in the United States, Atletico Madrid is now the most popular and well-known football giant in North America.

Superstars such as Kaka, Torres, Messi, and Drogba are all familiar in the United States.

There is also second-placed Real Madrid, Beckham, Cristiano Ronaldo and Zlatan Ibrahimovic are also familiar to American fans.

This familiarity comes from the fact that they travel to the United States almost every summer.

In contrast, the Premier League giants also go often, but the effect is far from ideal, and they are not as persistent as La Liga.

The Times believes that in the domestic market, Spain is inferior to the United Kingdom, but in the fastest growing overseas market, La Liga is already far ahead.

The results of the auction of broadcasting rights are the strongest proof of this.

This is also a wake-up call to the Premier League, which must catch up as soon as possible, otherwise, the Premier League will be further opened by La Liga.

UEFA did not express any opinion on the auction of broadcast rights in La Liga, but only sent congratulations, but gave high praise to the financial supervision policy launched by La Liga, believing that it is a major decision to maintain the healthy development of the football industry.

Platini even publicly stated that the operation of La Liga is a model for the current European league.

And Atletico Madrid, as a model for La Liga management, whether it is the performance and results on the football field, or the commercial development outside the football field, it is worth learning from all European teams!

This is not the first time Platini has praised Atletico so publicly.

In Yang Hao's opinion, he even has a feeling that "labor and management have to be your godfather".

About Atletico Madrid women's football team, I checked for nearly two hours, and I never found out when it was established, and I only know that it was established at the earliest, but around 08, many teams in La Liga are vying to establish women's football, so I chose this time. The auction of broadcast rights has also been studied repeatedly for a long time, about two weeks ago, I checked a lot of information, mainly referring to the overseas copyright sales of the Premier League, combined with some actual situations in La Liga, it is inevitable that there will be a little unreasonable, please leave a message, I correct! Bye-hee-hee-hee-hee.

(End of chapter)