Chapter 50: Skimming Tactics
"I'm finally back! I've got enough dough to make hundreds of servings of bread......!" Tamara said excitedly pushing open the door of Sweet Papaya, only to find the store deserted except Erica.
"Welcome back. Erica said hello.
"Haven't you sold a single one, haven't you even had a single guest!" asked Tamara in shock.
"No, more than a thousand copies have already been sold. The dough had long since run out, so the guests were gone. Erica replied.
"Damn, I'm still late to come back, no, you've sold out a thousand copies, that's amazing!" Tamara exclaimed.
"It's not that great! By the way, where did you get your dough from? ”
Tamara replied, "I found a few contestants, and they had more than a thousand copies, and I bought the surplus from them, and I managed to get a few hundred." ”
Erica shook her head and said, "A few hundred copies are not enough. After these guests leave, they are likely to recommend papaya bread to those around them, and the first opportunity for bread to sell is at breakfast, which is also the time to build a reputation foundation. By lunchtime, everyone will be hungry. At this time, people no longer know anything about the various bakeries. It will definitely be those stores that have created a reputation for breakfast. By that time, there should be more people coming. ”
Erica's analysis is correct, at breakfast, everyone buys bread, more to look at the appearance and smell the fragrance. That's why Ark's Golden Bread and Ice Eye's Aroma Essence Bread are very popular from the start. By lunchtime, everyone had already eaten bread, especially on a day when Fertility was the Wizards' Guild's exam. Everyone was idle, and in this way, their entertainment naturally turned to caring about the bread exam and the strength of the various wizard apprentices.
Therefore, it is very important to lay the foundation for breakfast, once a good foundation is laid at breakfast, it will make a name for itself. Then during the second wave of lunch, more people will visit the shops with good reputations.
Even if you try a new flavor of bread for a small number of reasons, you will choose a well-known restaurant that you haven't eaten before rather than a store that isn't.
But Erica's analysis is not absolute, that is, Wheat's mobile stores, although fame also has an impact on her, but the impact is far less than those with stores.
This is because the choice of customers is different, and the customers chosen by Wheat are people like helpers, and people who still need to do manual work when everyone is happy to celebrate the festival are not rich people. So they don't have the opportunity to care about the reputation of the store, and what they can eat is good. Whole wheat bread is very effective for replenishing stamina and is naturally the best choice for them.
As for the pricing of bread, the Wizarding Guild gives a pricing range that is not completely fixed, firstly because of the bread gap, and secondly, in this way, the contestants can also earn money through this opportunity. But after all, the bread is not much different, and the Wizards Guild does not want anyone to deliberately reduce prices to increase sales, so a range value is given for the contestants to choose freely within this range.
Wheat is naturally chosen at a very low price, and at the lowest price, the bread can even be sold at a loss. And the price of wheat can only be recouped if it is sold close to a thousand copies, and then it will make a little bit of money, so the hooded young man gave wheat a gold coin, and wheat will be ecstatic.
And Erica's pricing is higher. Of course, the purpose is not to make money, but Erica thinks that this will give guests the feeling that this is a very precious bread. This is actually one of the tactics of marketing.
There are two kinds of pricing strategies, one is the penetration tactic, which sets a low price in order to seize the market.
The other is the skimming tactic, which deliberately sets a high price to make the customer feel that this is a very precious commodity, and then makes the customer feel that it will be a pity not to buy it, and the tactic proves that he has a vision. To put it simply, this is a tactic that uses people's psychological feelings to trap those who have been wronged, but this tactic has still endured for countless years, which is enough to explain the essence of this tactic.
If it was just sales, it should have been set higher, but after all, this is selling bread, and the goal is to sell 1,000 copies, and the sales volume is the key to this sale. So Erica didn't set it too high.
In Sweet Bread, Tamara asked, "Then why are you alone, Vera?"
"Oh, she's gone to find the Muppet. ”
"What kind of puppet is she going to look for at this time, child?" Tamara was slightly annoyed.
"I was planning to hold an event to sell more bread and put on a puppet show for the children. ”
"yes, that's so smart. And in this way, it can make children happy. But if Vera isn't there, wouldn't it be just the two of us here?" said Tamara, excited, slowly approaching Erica.
"What do you want to do?" said Erica, feeling a little uncomfortable.
"Don't forget that you still owe me a lot of money, let me advance some money first!" Tamara leaned in and excitedly grabbed Erica's skirt and lifted it down.
The skirt floats up, but underneath are the perfect defensive pumpkin pants that block all aggression like an impregnable wall......
"How so!"
Before Erica could feel it, she suddenly heard a cry and asked, "What are you doing?"
The two looked out the door, and there were two people standing outside the door, it was Vera and Alice, who had gone to pick out the puppets together. Alice is very interested in the puppet show and clamoring to go with Vera to choose the cute puppet show.
"I just wanted to help Erica take off these pumpkin pants, it's in the way, Erika. Tamara looked at Erica and quibbled.
"No, not at all. Erica quickly agreed.
"Do you want to die once?" Vera said coldly, facing Tamara, slowly approaching.
"I just...... Wow...... Where did this little girl come from, so flat and so cute!" Tamara cheered and lunged at Alice.
Picking up Alice and spinning, Tamara couldn't stop excited.
Alice was annoyed and struggling.
"What do you mean by saying I'm flat! You papaya, Alice hates you, don't come near me!" Alice kept patting Tamara, finally breaking free from the shackles of those hands.