Chapter 316 Ad Placement and New Endorsements
"If you don't get paid for the film, you can save millions of dollars in production costs."
"The rest of the actors were selected from our studio and Sugar Man first, and the proportion of remuneration was less than 15%."
"The filming team is self-trained, and the people in the stick country are almost connected, but it is considered labor dispatch, and the company's account directly pays for it, which is not included in the cost of this shooting."
"The final investment plan, 18 million."
What Huo Chengyin said to his second uncle today is the cost of filming "Why Sheng Xiaomo" this time.
Since the beginning of this year, the domestic film and television industry has begun to develop, and large companies in the industry, such as Huayi and Orange Field, have begun to seek listing one by one.
The production cost of TV series has also begun to rise.
The production cost of 18 million yuan was a relatively large shooting investment last year, but this year it can only be regarded as decent.
However, considering that the proportion of actors' salaries is not high, most of the funds can be used for filming, which may be a little more advantageous......
"In order to ensure revenue, I have already started looking for ad placement!" Huo Chengyin continued.
In 07, at this time, the major online video platforms were just starting, and they still didn't have enough ability to spend money and snap up the copyright of TV series everywhere.
What is 10 million per episode, and the copyright fee for a TV series alone is more than 200 million, it will have to wait until a few years later.
And because of the absence of these video platforms that have spent a lot of money in order to "stake their ground" to seize users, today's TV series procurement is still a buyer's market.
For a popular TV series, TV stations can often make a lot of money by relying on advertising fees, but the production company can only make a small profit, and even a small loss by relying on copyright fees alone!
It's like last year's "Condor", with an investment of 36 million, and the topic has been constantly talking since the beginning of filming, and the popularity is extremely high, and I don't know how much to spend on publicity and distribution behind my back.
But in the end, when the producers sold it to 27 local TV stations for the first broadcast, they could only sell 60,000 to 80,000 yuan for one episode, and the first round of broadcast rights recovered the production and publicity costs at most......
So in the past few years, I have to find a way to make up for it from other places, otherwise it will be easy to lose.
The uncle and nephew now have hundreds of millions of funds on hand, and there is no shortage of money, and it is insignificant to lose a few million at a time.
But no matter how much money you have, you can't always lose money, the company has to make money......
Huo Chengyin pushed a few documents in front of his second uncle, and then said with a smile:
"Your fame is big, your popularity is high, your image is good, your character is also trusted, and the brand is very popular and highly evaluated."
"We have revealed a little bit of intention for advertising placement, and there are many companies that want to cooperate."
Huo Mingjie reached out and took it and looked through them one by one, these documents are all from some brands, and they plan to directly implant advertisements in this TV series.
In costume dramas, I have to endure a sense of disobedience, and specially create a "Jiu Jiu Tang" for the treatment of typhoid fever. As for other cars and clothing, there is really nothing that can be done.
But modern idol dramas are not needed, and many things are directly implanted......
Well, of course, sometimes the implantation will still have a sense of disobedience.
Just like the "Metersbonmicro" advertising implantation plan that Huo Mingjie was holding in his hand at this time, he remembered the super-rich second generation in a certain drama, and took the cool girl of "I don't call for feeding" to visit this store.
Then, it was complained by netizens......
"Ahem, okay, it's all taken!" Huo Mingjie did not refuse to speak.
"Why Sheng Xiaomo" is good about this, the protagonist was very poor in college, and he was rich after becoming a lawyer.
Different periods, different levels of consumption. No matter what the brand, it won't be very incompatible to arrange it!
Seeing that his second uncle had finished reading all these documents, and they all nodded in agreement, Huo Chengyin continued:
"There is another one, which is more special, and needs to be discussed!"
Huo Mingjie saw that his cheap nephew handed over another document, and when he saw the trademark on it, his brows moved, and he said in surprise:
"Mercedes? Looking for us to implant? Shouldn't it...... Are you looking for a relationship? ”
As the most recognized luxury car brand, it stands to reason that even if you want to engage in any advertising placement, you shouldn't find them!
Besides, this drama is also the first time they have actually filmed and produced a TV series.
Now I can take it out and talk about it, except for Huo Mingjie, the starring role, only the original work is still somewhat famous.
With such a big brand, can't it find any other big-budget TV series and movies to advertise?
Huo Chengyin also knew why his second uncle was surprised, shook his head and explained:
"It has nothing to do with me, people are not here for our TV series, mainly for you......"
"Well, let's put it this way, this implant is really just an addition. In fact, the main purpose of people is to find you to be the new spokesperson for their Mercedes-Benz C-Class. ”
Hearing this, Huo Mingjie blinked, thoughtful.
Huo Mingjie is also a popular first-line student in the circle, and among the current young generation of actors, Sect Leader Huang and Deng Chao can suppress him a little.
And this "pressure" is actually just because Huo Mingjie has not had a single work that can win the award so far.
In terms of fame and popularity, on the contrary, he can suppress the two of them.
But among this group of famous young actors, Huo Mingjie is an outlier.
Other people have at least seven or eight endorsements tied to their bodies, after all, this thing is the fastest and best way for celebrities to make money.
And now Huo Mingjie has no endorsement on his body!
The two-year Motorola endorsement signed at the beginning, and several one-year advertising endorsements in order to complete the gambling agreement, have expired one after another.
The reason why I don't continue to accept advertising endorsements is that I am not short of money.
And because the previous gambling agreement was won, the studio is Huo Mingjie's own, and he can never be constrained by the sugar man's side.
Of course, it doesn't mean that Huo Mingjie won't endorse in the future.
Instead, he wants to sign an endorsement, which is to consider whether the brand image matches his own image, and it is impossible to patronize the endorsement fee!
"Mercedes-Benz's C-class car, the brand image is very good. In addition, the endorsement fee is also high, eight million. As long as you nod your head, you can add another two million for the placement of ads for TV series......"
"Actually, if you want to use 10 million over there, please go and endorse the car, you can still consider it."
Huo Chengyin also felt that the sincerity over there was very strong, and the conditions were good and acceptable, otherwise this contract would not have been handed to his second uncle.
Huo Mingjie smiled when he heard this, put down the contract in his hand, and said:
"What else do you have to think about, I'm not stupid. The conditions are good, take it! ”
Not to mention anything else, I have to pay the salaries of the employees under the studio. You can't have to pay for these employees from their own private accounts......
(End of chapter)