Chapter 396 - Brands that are crazy about ad placement
Just after the New Year, Huo Mingjie's side also began to prepare for the project of "Shanshan to Eat" after a few days of rest.
Thanks to Huo Mingjie's fame, when "Why Sheng Xiaomo" was ready to be filmed, it received the support of many brands and was willing to spend money on advertising placement.
And now, Huo Mingjie has taken the opportunity of "Why Sheng Xiaomo" to start the year, the top endorsement GUCCI, and the Spring Festival Gala, almost one step to the sky, and the edge is fully revealed!
Among the younger generation of actors, even with the blessing of "The Son of Heaven", "Condor", and "New Shanghai Beach", the Huang sect leader, who has a high national popularity, was also pressed by him.
And the most important thing is that these brands have witnessed the success of the previous "Why Sheng Xiaomo".
The sales of the brands that placed advertisements before have skyrocketed, and even the cafes that appeared in the play have taken a big advantage, which is a real success story in front of you!
Therefore, as soon as the news of the preparation for filming of the new drama "Shanshan Come to Eat" of Luyin Media was released, dozens of brands immediately took the initiative to come to contact them.
These brands who used to be high-minded and high-minded in the past behaved a little "allowed to take and take" in front of Huo Mingjie at this time, and the meaning of flattering was very serious......
Huo Chengyin looked at the statistical documents sent below, and then couldn't help but smack his tongue and said:
"Good guy, our estimated investment in this TV series is only 30 million. Now, if you follow up with the advertising placement of these brands, you can not only recover the cost, but also directly earn millions of ......."
Among these dozens of brands, those who are required to appear on the screen will give two or three million, and those who will appear on the screen will also bid hundreds of thousands.
Although it is impossible for all of these brands to be implanted in the play, it at least means that this "Shanshan Come to Eat" will not lose 100% of the money!
Compared with the previous "Why Sheng Xiaomo", the investment cost of more than 10 million yuan to test the water, this time the hand on "Shanshan to Eat" is larger, almost doubling the investment.
Of course, this is because of the unprecedented success of the previous drama, which brought incomparable confidence to Huo Chengyin and even the whole company, so the investment amount has also been relaxed a lot.
There is a more important reason, that is, because this show really needs so much investment!
In the last "Why Sheng Xiaomo", there is a line that says, "Lawyers are just vassals of power and wealth".
Although this is not good, there is some truth to it.
As a lawyer, the actor "He Yichen" needs to maintain restraint in his description of wealth and income.
The battle for his fame is just a lawsuit with a profit of more than 10 million. Although it is very powerful, I want to know that this kind of lawsuit is not common!
And the male lead drama of "Shanshan Comes to Eat" is a genuine domineering president, the kind who is in charge of a 10 billion consortium.
The food, clothing, housing and transportation in the play all show the style of a domineering president!
However, in this way, the cost of shooting is uncontrollable, and an investment of 30 million is more appropriate......
Huo Mingjie, who was sitting on the side, nodded at this time and said:
"You can pick it up, but the brand side of the ad placement also needs to be selected. Don't be too deliberate, try to be natural. ”
It's good to be able to make a profit in advance, but it's not good to be too profitable.
According to today's trend, you can't lose money in the end anyway, so you have to pay more attention to word-of-mouth and try to create a high-quality TV series like Sugar Man!
Although the audience generally has a high tolerance for the placement of advertisements in TV dramas. But if you implant too many ads, it doesn't look good!
Hearing his second uncle's words, Huo Chengyin nodded and said:
"Okay, then let the company think about it later."
While speaking, Huo Chengyin picked up the phone at hand and called the secretary outside.
While handing the documents to the secretary, Huo Chengyin also took out a thick stack of invitations from the drawer, handed them to the secretary, and explained in person:
"Help me send it down, come if you want to, don't force it. However, as long as anyone comes, they are not allowed to bring red envelopes! ”
The stack in his hand is Huo Chengyin's wedding invitation.
Participating in the boss's wedding, this red envelope is inappropriate with less, and reluctant to do more.
Huo Chengyin can also understand the difficulties of these hard-working workers, so he simply waved his hand and was directly exempted!
Besides, how many red envelopes do they have?
It is estimated that the red envelopes of all the people in the company are not as good as those gifts given by the brand owners and CEOs of companies in the circle who are nominally attending weddings, but are actually coming to participate in business banquets......
When the secretary heard this, he hurriedly smiled and congratulated him, and then left with the invitation.
When the secretary went out, Huo Chengyin looked at his second uncle and coughed lightly before saying:
"Second uncle, you have had several good friends in the past two days, but you have asked someone to ask me for an invitation......
Huo Chengyin is Huo Mingjie's cheap nephew, and Huo Mingjie's most respected old man Huo is definitely going to attend the wedding!
For those girls who tried their best to pull Huo Mingjie back to their own home, this was obviously an opportunity to please their elders, and they would not miss anything!
"When they bump into each other, they shouldn't fight......" Huo Chengyin said.
If the wedding is too ugly, the bride will definitely be unhappy.
Besides, when this Sheng Lili first met Huo Chengyin, she was still an assistant next to Yan Jichen's eldest sister.
I didn't make it clear to her about the little thing between Huo Mingjie and her eldest sister, so she has always been a pure love cp between the two.
If at a wedding where you have become a mess, you see that your CP has collapsed directly, it will be really exciting......
When Huo Mingjie heard this, his forehead jumped, and he squinted:
"That's how you gave the invitation?"
"Ang, people specially invited my friends to ask for invitations, and I can't refuse them...... Anyway, I trust you! ”
When he said this, Huo Chengyin grinned and gave his second uncle a thumbs up.
Huo Mingjie stretched out his hand and rubbed his eyebrows, and then said with a headache:
"You can figure out the invitation you gave!"
"Don't, this is the trouble you caused, you can't leave anything behind!" Huo Chengyin said urgently.
Huo Mingjie really couldn't help but glance at him, and said angrily:
"Don't worry, nothing will happen!"
Although there are some headaches, Huo Mingjie still has some confidence in whether he can control them.
His prodigal nature always makes the girls a little jealous.
If it's really annoying, everyone is afraid that Huo Mingjie will directly break up and break up with them.
When the time comes, stealing chickens will not make it impossible to eat rice, but the girls are really reluctant......
After receiving Huo Mingjie's assurance, Huo Chengyin nodded reassuringly, and said:
"I trust you so much!"
(End of chapter)