The roadshow is actually a screening in advance before the official release of the movie, and the film team is present to communicate with the audience, the media and even the theater chain.

In the final analysis, it is a means of film promotion.

In fact, in these years, it is relatively rare for a movie to be promoted by a roadshow before its release.

That is, several famous directors will engage in a similar form of "tour premiere", but they will only be held in a few big cities with the highest box office in China.

After all, the domestic film market has not developed in the past two years, and the rest of the places are not worth the cost of the crew to organize actors to promote in various places, and it is more convenient and convenient to use variety shows.

But since last year, the domestic film market has begun to develop rapidly, and movie theaters are blooming everywhere in second- and third-tier cities, so the situation is naturally different from before!

With the rise of the new online social platform, the star effect of the roadshow is no longer limited......

Of course, Luyin Media is actually trying this form of film promotion for the first time, and the specific effect is not accurate.

The background in the video is Yanjing City in the evening.

Nowadays, although the necks of several other companies are still lingering, the public has directly equated the term "scarf" with the swishing fox scarf.

Huo Mingjie nodded, and then pointed to the unobstructed non-motorized lane next to him:

"Electric cars, bicycles, you can do it!"

It's just that Huo Mingjie really didn't expect that his first roadshow would encounter problems!

Seeing the first roadshow, I have to be late!

At this time, Huo Mingjie suddenly said thoughtfully:

"Is there a place to sell cars around here?"

Immediately on the video screen, Huo Mingjie's figure riding a bicycle suddenly appeared!

Huo Mingjie's posture was upright, the faint afterglow of the sunset jumped on his handsome and perfect face, and the white shirt on his body was dyed into a golden afterglow, at first glance, it seemed that the whole person was glowing with golden light!

Even if he is riding a bicycle, even if he is dressed simply and plainly, Huo Mingjie at this time also gives people a poetic feeling of calm and elegance.

Huo Mingjie nodded, turned his head to look at Zhang Hanyun who was wearing a white dress on the side, and said in a deep voice:

"Buy a bike with a back seat, and I'll ride it with you in a minute!"

Zhang Hanyun was a little dazed, and nodded subconsciously.

"Sell a car?" Zhao Huixia was stunned.

"What?" Zhao Huixia didn't understand her boss's somewhat out-of-the-box thinking.

Under the sunset, the neon is gorgeous, the traffic is endless, and the crowds are surging, these prosperous scenes of the city, and the handsome young man in white riding a bicycle carrying a delicate girl, constitutes a very impactful picture!

Even if the video picture is not clear enough, the blurry picture quality still can't stop the unreasonable appearance crit from Huo Mingjie.

A group of capitals who want to compete and compete for the right to speak in the "scarf" have no resistance at all in front of the absolutely mature functions, accurate user positioning, and at least several years ahead of their peers!

The hot searches related to Huo Mingjie will naturally attract many people to click on the video to watch it curiously.

The assistant trotted away, but after a while he called back to say that there was a bicycle seller nearby.

According to the news that Huo Mingjie received last month, the number of users of the fox scarf has exceeded 90 million!

That's not a good effect!

Zhao Huixia looked at the traffic jammed, and naturally had no other way but to nod in agreement.

Zhao Huixia was stunned for a moment, and immediately realized that this was a good way.

Electric vehicles and bicycles are constantly moving forward, not being restricted by traffic lights and traffic jams, and they are bravely moving forward on the road......

Underneath the scarf, there is a video taken with a mobile phone.

Huo Mingjie, who was sitting in the nanny's car, took out his mobile phone and glanced at the time at this time.

Well, according to the statistics of Yanjing last year, the average daily severe traffic jam time is as long as one hour and ten minutes, and the moderate traffic jam time is one and a half hours, and the slight traffic jam is not counted.

At this time, she hung up the phone, turned her head to her boss and said:

"Boss, I've already called and asked, and I have to block it for at least twenty or thirty minutes!"

At this time, Zhao Huixia couldn't help but hesitate and said:

But it is such a platform that has become the mainstream of today's online social networking, which is full of all kinds of news and information updated from time to time, but the appearance of a scarf has directly attracted the attention of too many people, and it has directly landed in the front row of the hot search list!

"The prince doesn't have to ride a white horse, he can also ride a bicycle! @霍明捷"

At this time, the motor vehicle is blocked and unable to move, and it is naturally nothing to get out of the car suddenly.

Instead of being stuck in traffic all the time, it's also a good idea to switch to a non-motorized vehicle......

Motorcycles have long been banned in Yanjing City, so there are only these two options left......

At this time, Huo Mingjie's heart suddenly moved, and continued:

"Do you think this is a topic that can be hyped up?"

There was still about half an hour before the roadshow began, but because it was just in time for the evening rush hour, he was completely blocked on the road.

At this time, on the back seat of the bicycle, the girl in the white dress who stretched out her hand and dragged him by waist, showing shyness on her face, and did not dare to raise her head, made this picture have a heart-pounding youthful atmosphere.

Is it really going to be late for the first roadshow?

Zhao Huixia, who has been promoted to Huo Mingjie's chief agent and vice president of the company, is rarely by Huo Mingjie's side this time.

Huo Mingjie spread his hands and said:

"Is there another choice?"

"It's still some distance from the roadshow theater, and I'm afraid the bicycle won't be able to catch up......"

The afterglow of the setting sun dyed the sky a faint orange-red, and the congested traffic, noisy human voices, and the city street lamps and landscape lights that have gradually lit up together constitute the prosperity of the city.

Obviously, it is this morning and evening rush hour that accounts for the majority, and it is already an optimistic expectation that it can be opened to traffic in 20 or 30 minutes......

It's like the early summer breeze, gently blowing through people's hearts, bringing a burst of freshness......

Thinking of this, Zhao Huixia hurriedly beckoned an assistant to get out of the car and went to the shops on both sides of the street to find someone to inquire.

Huo Mingjie looked at the traffic in front of him that didn't move at all, and his eyes couldn't help but look at the auxiliary road next to him.

Now I'm not talking about how to participate in the roadshow as soon as possible, why did I suddenly turn to what hype?

The corners of Huo Mingjie's mouth rose slightly, revealing a slight smile......

——

Although it has been born for less than a year, the fox scarf that now dominates the online social platform has developed rapidly with the help of Huo Mingjie.

The moving artistic conception created inadvertently in the video made the person in front of the screen breathe sluggishly, and moved a little......

Huo Mingjie's fame is already the only one among young male stars.

With just this video, the scarf was directly detonated!

(End of chapter)