The roadshow of the movie "Search" in major cities was quite smooth, and this relatively fresh way of promoting the film was quite popular with the audience.

It's just that tickets for the roadshow are hard to find, which leads to scalpers speculating in prices, which attracts dissatisfaction from many fans and passers-by, and there are no other problems.

The general praise of the movie has also made many people interested in this movie.

In fact, these preliminary promotions are not all aimed at the audience, but also to show the value of this movie to major theaters.

At the beginning, Huo Mingjie's first film test film "Double Food" was released, but it was not popular in theaters. Except for the Dadi Cinema Line invested by Huo Mingjie, other families did not arrange many films.

It was later that the box office performance and reputation of "Double Food" were good, and Huo Chengyin contacted and communicated with each other, so that each company increased its film schedule.

And now, with Huo Mingjie's own fame, he could have made the theater chain look forward to it, and he arranged a large share from the beginning.

"I like "Search" the most, I came for Huo Mingjie, and I will support his movies!"

Prior to this, the momentum of the promotion of the movie "Search" had already made some movies afraid and took the initiative to change the schedule.

In the end, it is a semi-official statement, which directly focuses on the overall situation, and does not focus on who is good and who is bad in these two movies.

In fact, it has not been long since it opened, and even the smell of decoration in the theater has not yet dissipated, so although it is close to many universities, the number of moviegoers on weekdays is not large.

Strictly speaking, the quality of these two films is not too bad, and each has its own advantages, so naturally they have their own preferences.

The reporter's questions to the audience are a bit fanning the flames, sowing discord, and directly asking the audience which movie they are more optimistic about.

On April 30th, the movie "Search" was officially released!

Generally speaking, the movies on the May Day schedule will actually be released a few days in advance, so that the movies can be promoted and word-of-mouth fermentation within these days.

On the TV screen, the camera of the six princesses swept over the crowd of people waiting in long lines to buy movie tickets.

In addition, the public's evaluation of the movie "Search" is not bad now, if there is no accident such as "directly off the shelves", the box office of this movie will definitely exceed 100 million in the end!

In today's year, the total box office market is only 6 billion, and the number of directors in the domestic "100 million yuan club" is only five.

But now, even Huayi's large-scale investment in "Rabe's Diary" has chosen to withdraw to avoid the edge of "Search".

And at about 8 o'clock in the evening, even the migrant workers who came home from work to eat and planned to come out to watch a movie and enjoy the holiday time began to arrive gradually.

At the ticket counter of the theater, a long queue began to form!

On the other side of the hall, a camera has already been set up.

Now under the hot search of "Huo Mingjie's bicycle rush", there are water armies hired by the theater to help promote it......

This first-day box office result directly caught up with half of the box office of "Double Food", and this is the result of the day before the May Day holiday!

"Naturally, it's "Jinling! Jinling! After all, it is history that can never be forgotten! ”

"I think Jinling! Jinling! The visuals are very shocking, and the shooting is very detailed and brutal. This "Search" is also a meaningful and soul-introspecting movie, and they are all very good movies! ”

All of a sudden, the film distributors who were aiming at the May Day schedule and thought they had a fight with "Searching" were suddenly panicked and gave up their share of the May 1st schedule one after another.

Probably because of Huo Mingjie's identity as a shareholder of the fox swish, Xinlan has some bad intentions here.

From four or five o'clock in the afternoon, the number of moviegoers in this theater in Changping began to gradually rise, and basically all of them were college students in the neighborhood.

And now, seeing that this movie is so highly discussed, the major theaters naturally choose to increase the share of "Search" with their keen sense of smell.

But these voluntary concessions are basically some small-budget movies, which are not valued by insiders.

……

But I have to say that it is a very wise choice for the top management of the theater chain to spend a lot of money to let Huo Mingjie conduct the first roadshow here.

In this way, it is natural to arouse the expectations of the public......

The reporter held a microphone with the "Xinlan" channel brand in his hand, while reporting on the popularity of the May Day film market, and then interviewed the audience who had already watched the movie by the way.

"It's not that I don't like Jinling! Jinling! But the movie is too heavy...... If I had to choose, it would be "Search". ”

"I think Jinling! Jinling is better! After watching this movie, everyone left in silence. No one is going to talk about the plot, no one is laughing, and some people are still sitting there all the time......"

In this way, Huo Mingjie's "Search", plus a "Jinling! Jinling! These two movies almost occupy almost eighty percent of the film schedule share of May 1st......

In this random interview, there was a trend of evenly matched......

——

"In the first half of this year, the national film box office continued to show a vigorous development trend, and the rigid demand of domestic audiences for film entertainment consumption gradually took shape, and the market share occupied by domestic films gradually stabilized ......"

Its momentum is so fierce, this discerning person is going to compete with "Jinling! Jinling! "Compete, go for the May 1st box office champion!

The eldest and the second are fighting, and the unlucky ones are naturally the remaining third and fourth......

"I'm here to accompany my girlfriend to watch "Search", "Jinling! Jinling! "I haven't had time to see ......"

Dadi Digital Cinema, located in the CP District, is the theater where Huo Mingjie conducted his first roadshow before.

Huo Chengyin looked at the report on TV, and his mood was quite happy:

"The statistics over there haven't come out yet, but if we estimate the data we have now, the box office on the first day will be almost fifteen million......"

In this way, as long as the holiday season arrives, the audience will be able to refer to it when choosing which movie to watch!

However, the early screening of "Search", the roadshow and the hype of Huo Mingjie's wit directly omitted this step, making this movie not only not lacking in popularity, but even good reputation.

Although the nominal May Day holiday will officially start tomorrow. But in fact, from the end of work today, the holiday has already arrived!

Such an achievement is already quite amazing.

The previous "Double Food" was just a "temptation" of Huo Mingjie's film industry, and this "Search" is the signal that he has officially entered the film industry!

(End of chapter)