187, word-of-mouth fermentation, box office explosion

Teng Jingfei's reputation as a comedy director is still quite big, coupled with the almost bombarded marketing before the release, "Twenty Years Old Again" is the preferred choice of most audiences.

Liu Yuan and Yuan Shanshan, a couple, are like this, after coming to the cinema, they hesitated a little and bought a movie ticket for the zero o'clock scene of "Twenty Years Old Again".

"I feel a little sorry for Brother Yi'er!"

When the ticket was checked into the theater, Yuan Shanshan looked at the number of ticket checkers for "Charlotte's Troubles" opposite, which was obviously less than that on their side, and said a little embarrassed.

"Wait for the feedback on the Internet to come out, if you really want to see it, we can come and watch it tonight." Liu Yuan said indifferently that he was also a fan of Li Yi, but in movies, especially comedies, he obviously believed in Teng Jingfei more.

In the case of the starring lineup, the director's influence is undoubtedly greater.

And the marketing of "Twenty Years Old Again" is really good, and the promotional clips on the short video are very attractive.

Soon, the theater at zero o'clock was full of audiences.

As the movie dragon mark crossed the big screen, the movie was officially played.

The first to appear is the protagonist Xu Feng played by Ye Shuhua, sitting on a bench on the side of the bustling street, nibbling on choking steamed buns and dropping small pearls.

This scene was seen by the audience in the short video, and the publicity matched the content, which immediately made them look forward to this movie.

But when I look at it, something is wrong.

At the beginning of the movie, Xu Feng's boredom with his wife's inconsiderate and nagging love was expressed, and he returned to his twenties, returned to his college days, and began to pursue the school flower of the university, the white moonlight in his youth, which was expected by the audience.

However, the plot is very strange, very strange.

Xu Feng pursued Bai Yueguang on the one hand, but at the same time, he felt guilty, and he never forgot Lin Yue, the wife of the dregs played by Zhang Qili, and often flirted with him.

This is very strange, although there will be some jokes occasionally, but it doesn't look like a comedy at all, but like a literary film, or a very pretentious and twisted literary film.

The most difficult thing for the audience is that at the end of the movie, Xu Feng relied on the memories of the time travel, and the help of Bai Yueguang's family, started a company, and after his career developed, he actually kicked Bai Yueguang, who had taken care of him and supported him all the way, and finally lived with Lin Yue.

It is also said that life is ordinary and bland.

At this time, many viewers were a little blocked in their hearts.

What exactly did I look at?

Is this a comedy?

Shake a few burdens to be considered a comedy?

But to say that this is a literary film, and it does not have the tone and atmosphere of others, it is essentially a comedy commercial film.

Riding a horse, that kind of youth-themed bad movie with a tire is not as messy as you!

When these audiences walked out of the theater, they all had complicated expressions, and they wondered if they didn't understand.

At this time, the audience who watched "Charlotte's Troubles" also walked out of the theater, and the difference is that most of the audience here have smiles on their faces, discussing the plot of the movie and the jokes, stalks, and famous scenes in the movie.

A group of people came out, it should be a college student who didn't go home on the National Day and made an appointment to come out to watch a movie together, among which there was a buddy with a special personality, who asked his companion loudly: "If you don't mention the snow, how do you describe the snow is very big?" ”

Not only this buddy's companion, but many people immediately replied: "Yuan Hua, don't call me again in the future, I'm afraid that Xia Luo will misunderstand." ”

What's even funnier is that there are also people who help sing BGM in a pretentious manner: "Snowflakes are fluttering, the north wind is Xiao Xiao~~~"

In addition to BGM, there is also a "group of Yuan Hua" shouting: "No, Qiuya, no!! ”

In the theater opposite, the audience who watched "Twenty Years Old Again", looking at the scene in front of them, they found that it seems that "Charlotte's Troubles" is quite good?

Looking at the group of college students walking in front of him with a smile, Liu Yuan couldn't wait to ask his girlfriend, "Shanshan, let's go eat something and then go back to the hotel?" ”

"No, I want to watch "Charlotte's Troubles", you see, there are still tickets at two o'clock."

Yuan Shanshan looked at the filming information sliding on the big screen in the theater and said that she regrets it now, why should she support her boyfriend to watch "Twenty Years Old Again", it is not funny at all, and it is disgusting.

"But it's morning."

"I don't have to go to work tomorrow."

Yuan Shanshan said impatiently: "If you don't look at it, don't look at it yourself." ”

The reason why she is impatient is because Liu Yuan actually thinks that "Twenty Years Old Again" is not bad, and she can watch it if the quality is above the passing line.

"Take a look."

Liu Yuan had no choice but to comfort himself that he had been coming for a long time, and there were still a few days left on the holiday, so he hurriedly said: "I'll go buy a ticket now." ”

Some viewers who watched "Twenty Years Old Again" and felt that they were lonely and disappointed, like this couple, saw that there was an all-night show, so they went to buy movie tickets for "Charlotte's Troubles".

After re-entering another theater, it was a completely different viewing experience.

In the theater of "Twenty Years Old", there are only scattered laughter, unlike here, which causes a burst of laughter from time to time.

This horse riding is a comedy!

Who's going to see your screwed, screwed, two-boat shitty love stories?

is also the wife of the chaff and Bai Yueguang, the plot of "Charlotte's Troubles" is obviously too much better and funny, it will only make people relaxed, and they will not feel irritated at all.

Even Liu Yuan, who was very reluctant, felt that he was too sleepy and tired to implement the next step after watching the movie, and at this time he was also attracted by the funny movie plot, and his grin mouth was bigger than his girlfriend's.

Originally, some sleepy audiences watched the movie and laughed happily.

During the day, there is a lot of discussion on the Internet about this National Day movie.

In terms of popularity, the highest is "Twenty Years Old Again".

This movie has mixed reviews and polarized reviews.

Some people think that this movie is nondescript, a comedy is not a comedy, and literature and art are not literary enough, and people who watch it are very uncomfortable, which is even more uncomfortable than bad movies.

Another part of the people feel that this movie is not the kind of movie that is forcibly funny and only for the comedic effect, it is well combined with reality, it is more real, and people with experience can learn a lot after watching it.

thinks that director Teng Jingfei has evolved, and on the theme of comedy, he is going farther and farther.

The two groups quarreled violently.

And "Charlotte's Troubles" is almost unanimously praised, netizens who have watched the movie are all playing the stalks in the movie, so that those netizens who have not watched the movie are itching in their hearts, and they can't bear it, so they immediately went to buy movie tickets online.

The action blockbuster "Life and Death Pursuit" and the gift film "My Motherland" in the National Day file are also not small.

This National Day file, there are no foreign blockbusters released, so the current focus is on the above four movies.

On the other hand, Fanxing and Longda Pictures did not stupidly wait for any tap water to help create a reputation.

The role of tap water is undoubtedly great, but it must also be led by a professional organization to make tap water possible.

Yu Min's side increased the audience's feedback and publicity after watching the movie.

She also learned some tricks from Sunshine Entertainment, arranged for someone to shoot the scene where the audience laughed in the theater, and also arranged for someone to interview the audience after the movie, asking what is funny about the movie and what famous scenes are memorable.

If you want to talk about the famous scene, most of the audience mentioned one point: the scene where Li Yi appeared on the stage with a trident.

Fanxing is also excited, mainly using the lines and stalks in the movie to interact with the audience.

These propaganda routines undoubtedly captured the curiosity of netizens-

Many people who are watching are actually very curious about Li Yi's performance in the movie, and find that there are many famous scenes related to Li Yi, how can they not be moved.

"The evaluation of our movie on the Internet seems to be a bit bad."

At this time, the main creative team of "Twenty Years Old Again" was in the car heading to the roadshow city, and Ye Shuhua swiped his mobile phone and was a little worried.

"Many of these evaluations are smeared by other movies buying water army, so you don't need to pay too much attention to it."

Teng Jingfei said indifferently: "You see, these evaluations are true. ”

Ye Shuhua took his mobile phone and looked at it with a lot of face, even after seeing these praise reviews, his worries still did not alleviate.

The most important thing is that the reputation of "Charlotte's Troubles" is too good.

Ye Shuhua regretted a little at this time, he had known that "Twenty Years Old Again" would have been able to hype up such a big popularity, and he should not have promised Sunshine Entertainment to fight in the ring and rub the popularity of "Charlotte's Troubles" in the first place.

If the reputation of "Charlotte's Troubles" continues to ferment like this, it will have a great impact on "Twenty Years Old Again".

On the co-pilot, the person in charge of the film distributor saw Ye Shuhua's worries and said with relief: "Don't worry, we still have the advantage in terms of topic and popularity, in terms of publicity, I have already arranged it, and I will not let them continue to brush up on word-of-mouth and praise." ”

Ye Shuhua just nodded and didn't say anything more.

It is precisely because the topic and popularity of the movie are too high, a large part of them are unfavorable reviews, and there are very direct competitors, if he is not careful, he may be eaten by public opinion, which is what he is worried about.

But now, it can only be a way to go dark, continue to increase marketing, and continue to maintain the leading topic and popularity.

At night.

Li Yi waved goodbye to the enthusiastic audience, got into the car, the smile on his face disappeared immediately, and the whole person wilted.

Today, they ran to three cities in the northeast, and the itinerary was not dissatisfied, and they all ate two bites in a hurry on the road.

Even Li Yi, who is very durable, is a little unable to parry.

"Sister Min, you think we're too difficult to kill, right?"

Looking at the itinerary, Li couldn't help but complain.

Tomorrow's intensity is not low, they have to rush to the airport now, tomorrow's National Day, they will run ten theaters in Beijing, as well as five theaters in Jinshi, the time starts at 10 o'clock in the morning and ends at 11 o'clock in the evening.

According to the time they go out, they will wake up at seven or eight o'clock.

"Here's how the roadshow looks."

Zhang Bo, who was in the same car, slumped in the back seat of the car, closed his eyes and said: "The roadshow is very important, this is the last tremor of the movie, stay up and get over." ”

Li Yi naturally understands, but he is just habitually complaining, this problem is very obvious from the three meals, and it can't be changed.

"Our movie, the audience's feedback is very good, but we can't relax, Xiaoyi."

Zhang Bo then remembered to ask about the box office, and asked Zhang Wu, who was the co-pilot: "Xiao Wu, how is the real-time box office data?" ”

Today, Zhang Wu's mobile phone has not closed the software of Maoyan's real-time box office, and replied as soon as possible: "98.32 million, only four hours until twelve o'clock, I watch it every once in a while, the box office data is rising steadily, and there is definitely no problem with more than 100 million on the first day." ”

Hearing this data, Zhang Bo and Li Yi felt full of enthusiasm again, and they couldn't wait to finish the national roadshow immediately.

Not to mention Zhang Bo, even Li Yi, who is very confident in this movie, is very satisfied with this achievement.

Theoretically, the box office is three times the cost, and the investment will be recouped, which means that on the first day the movie is released, they start making money.

"Tomorrow's National Day, and after today's word-of-mouth fermentation, tomorrow's box office may be higher today."

Zhang Bo laughed: "Which one is ranked first now?" ”

""Twenty Years Old Again", the box office is 135 million, and the second is "My Motherland", 105 million, we are in third place." Zhang Wu reported.

Li also asked: "What about the box office of "Life and Death"? ”

"More than 80 million." Zhang Wu looked at his phone and said.

"It's a little fluttering."

Zhang Bo shook his head and said: "The movie is like this, I can't say." ”

Li Yi was also a little surprised, "Life and Death Pursuit" is the biggest investment film in this National Day file, the cost is over 100 million, and the director and even the star lineup are very big-name.

As for the first day box office of "Twenty Years Again", he was not surprised.

After all, people's marketing investment may exceed that of film production, and it is not just a shout to make money that has been so lively recently.

Anyway, the box office of "Charlotte's Troubles" on the first day has met Li Yi's expectations, and he believes that in a short period of time, the box office will not decline too quickly, and it will even be higher than the first day!

At this time, Zhang Wu said: "The people in the public relations department found that there was a lot of voice on the Internet, singing about our movies, saying that the plot was old-fashioned, and the jokes were made up. ”

Li Yi nodded, not caring and said, "Mr. Yu will be responsible for this aspect, and they are ready." ”

In this regard, he and Yu Min had expected it.

Don't think about it, "Twenty Years Old Again" can't sit still, but the movie with a box office of more than 100 million on the first day has a fairly large audience, and it is not this kind of low-level smear that can have an impact.

As Li also expected.

After watching "Charlotte's Troubles", the audience couldn't tolerate the slander of these sunspots, and soon launched a counterattack.

In this way, it has helped the popularity of "Charlotte's Troubles" to increase a little more.

And at the end of the day, more and more viewers watched "Twenty Years Old Again", and the criticism of this movie is getting louder and louder, and public opinion is backlashing, and it seems that it will soon come true.

(End of chapter)