Chapter 355. Word-of-mouth [ask for subscription]
Later that same day, at an AMC theater on the other side of downtown Los Angeles.
In the smallest screening room, the subtitles of the film slowly fell, and there was also a burst of applause at the scene, but because of the small number of moviegoers, the applause was a little sparse, but it was still warm.
"Honey, what's the name of this director, it's such a weird name."
A female viewer asked her boyfriend.
"I think it should be a foreigner, probably from Huaxia."
"The film he made was simply that."
It seemed that he couldn't find the right words to praise for a while, so he could only say to his boyfriend: "If he has the next work, I will definitely buy a ticket to watch it." ”
"Okay, baby, we'll come along."
"Honey, you're so nice."
The female audience generously offered a fragrant kiss to her boyfriend, and suddenly remembered the video questionnaire sent by the staff before, and hurriedly asked her boyfriend: "Honey, did you bring a pen?" ”
"Baby, whoever comes out to watch the movie will bring a pen, but I think the staff will."
"Yes, you're smart."
The two walked to the sideline and borrowed a pen from the staff.
"Honey, what rating are you going to give?"
The male partner raised the questionnaire in his hand, and with the help of the not-so-bright light, the "A+" position at the end of the questionnaire was drawn with heavy strokes.
"A+, of course, what about you, baby."
"It's an A+."
"Who has a pen?"
The sound of borrowing pens sounded behind the two, and many fans were borrowing pens from the staff.
Maybe the staff didn't expect this situation in advance, he is not from the investigation company, but the theater has cooperation with the investigation company, and he is responsible for sending and receiving the questionnaire today, so he only brought two pens with him, and they were all lent out at this time.
The questionnaires are all voluntary, in the past, when there were movie screenings, it would be good to be able to collect ten questionnaires after one session, but I didn't expect that today's fans were unexpectedly enthusiastic, and basically everyone who watched it came over.
"Well, I'm very sorry, please wait a minute, there are only two pens, please rotate them."
"Really, I didn't even have a pen."
Hearing that there was still a queue to submit the questionnaire, a few viewers were obviously not very happy, but when they thought that the movie was so exciting, they always had to do something for the movie, so they simply didn't need to write, and directly at the end of the questionnaire, they tore off the part of the other scoring options and threw them away, leaving only an "A+" option on the questionnaire, and then slapped it on the staff's hand and left in style.
"Oh, that's so cool."
When the people around saw it, they exclaimed, and then they followed suit, and they also tore up the questionnaire.
In the end, the staff retrieved a stack of ragged questionnaires, the only thing that was the same was that a small tail with an "A+" score printed on it was retained at the bottom.
The next day, Winestein Films.
"Tuk" "Du" "Du"
Kent clutched a document in his hand and knocked on the president's office.
After waiting for a while, Scarlett, the president's secretary, opened the door and glanced at Kent with some grief before turning away.
Kent is not surprised by this, in his heart, his own boss is a legend, but only in women, some can't control it.
However, this is not something that one of his subordinates can evaluate.
He has always been a responsible person, and he only does what is relevant to him.
"Boss."
Harvey sat behind the large desk and beckoned to him with a smile.
"Sit, have a cup of coffee first, let me guess if it's our magical oriental director, the movie screening results are out."
"Well, yes, boss."
"Come on, let me see if he's really that amazing."
"Okay, boss."
Kent opened the file in his hand and introduced Harvey:
"For "Shelter" directed by Sun Yi, we, We, Wihenstein Films, together with Touchstone Pictures, have selected a total of 6 theaters and 30 screens in 30 theaters across the United States, and opened the on-demand screening mode in Los Angeles, New York, Washington, Seattle, Chicago and other top ten box office cities."
"As of the early hours of this morning, the average attendance of a single show is 36 people, and the average box office of a single game is 234 US dollars, and part of the audience is a set of tickets. The average number of first-day shows in a single theater is 6, and the total box office on the first day is $42,120...... The average box office for a single museum is $1,404. ”
At this point, Kent paused.
This single-theater box office is not very good, compared to those super blockbusters that can easily reach $15,000 at the box office of a single museum, this achievement is really miserable, and it has not even reached one-tenth of it.
Yesterday he went to Los Angeles to participate in the screening, and there were indeed a lot of people, but this is Los Angeles, the seat of Hollywood, the most prosperous place in the film industry, and the audience here likes movies very much, and they don't care too much about whether the actors or directors are American.
But in other areas, it doesn't.
Although Sun Yi's "Shelter" used the pre-release advertising model of "Batman Prequel 2: The Dark Knight" to gain a large wave of attention, this only left a general impression in the hearts of American fans.
Oh, there's a sci-fi suspense movie starring an Asian actress coming out.
But that's about it.
As for whether fans will pay for tickets to enter the cinema, it depends on the follow-up publicity and word-of-mouth?
However, this impression alone has surpassed the vast majority of movies, as long as the follow-up reputation of "Shelter" does not collapse, plus some publicity, it will definitely get twice the result with half the effort.
Harvey, as a senior producer in Hollywood, must also understand this truth, besides, he originally did not have too high expectations for Sun Yi's achievements, he is more likely to gamble on this cooperation, no matter how powerful Sun Yi is, after all, he is a foreign Chinese director, and American fans are very picky because of the existence of Hollywood.
The average box office of a single museum can exceed 1,000 US dollars, which is already beyond his expectations.
According to this trend, when the movie is released, he will simply operate it, expand to 1,000 theaters, and then count the number of screens in the theaters, and collect a box office of two or three million US dollars, which is basically not a problem, and he will have two or three million US dollars of DVD, TV and other channels in the follow-up, and he will make a lot of money.
This is already very bullish, after all, the cost is only 5 million dollars.
Harvey was in a good mood, leaned back on the sofa behind him, and quietly lit a cigar.
"Yes, Sun is a rookie director in North America, and the results of his first film are still very good."
"Boss, there's a problem."
"What's wrong?"
"This movie directed by Sun Yi has a high feedback rating from fans."
"Oh, how tall can it be, A-, no, does B have it?"
Harvey gently exhaled a puff of smoke rings, his face tinged with interest.
Kent picked up the document and double-checked before replying:
"Uh, boss, it's A+."
"What!"
Harvey's eyes widened in disbelief, and he immediately sat up, grabbing the investigation document in Kent's hand at a speed that did not match his ball-like stature, and looked at it carefully.
"The Shelter" screened the results of the investigation and analysis.
A total of 6,480 people watched the screening of "Shelter" in the United States in a single day, and the survey company collected a total of 4,020 valid questionnaires, of which 2,215 people rated the film A+, 1,456 people rated A, and less than 100 people rated C or less.
The A+ rating rate has reached more than 55 percent. ”
Later, during the recommended period, I asked you for a subscription.
Thanks!
(End of chapter)