Chapter 372. To benefit [ask for subscription]

When Han Sanping heard Sun Yi talk about the industrialization of films, his eyes also lit up, which was also the development direction he set for the future of Chinese films, but Sun Yi's next words made him fall into contemplation.

Needless to say, on the "Red Cliff" that has just been released, this movie is directed by the famous director Wu Yusen, bringing together many celebrities from across the Taiwan Strait and three places to join, with two parts and an investment of more than 600 million.

Since the release of the first part, has it made money, it has indeed made money, with a box office of 310 million. But word of mouth collapsed directly.

Fans are simply scorched by thunder on the outside and tender on the inside.

Zhuge Liang, who has handsome and melancholy eyes, is studying Cao Cao, who is midwifery for mares, and hangs a portrait of Xiao Qiao on the bedside, and an army of 800,000 went south to Dongwu, mainly to grab a woman, even if he likes a wife, it will not come to this extent.

And "Moe Moe, stand up."

For this movie, there are really a lot of slots on the Internet.

Sun Yi has always felt that Wu Yusen, as the pioneer of the aesthetics of violence, or the vast majority of Hong Kong Island directors, is not very good at films with grand narratives.

This is not about the level of ability, but the film market determines what Xiangjiang movies relied on in the glorious years, zombie films, police films, gambling films, etc. There are no movies with a grand narrative concept at all, in those years, they all followed the trend faster, making a movie a month or even a week, and there was no room for grand genre movies to survive.

Today's Huaxia film market is very different from the Xiangjiang market back then, with enough depth and breadth, and it is developing rapidly, there is no need to cling to the Xiangjiang director, the director should be selected by the theme of the film, not by fame.

Again, such a type of large investment and large-scale production is indeed a great promotion to the commercialization process of Chinese films, but it does not play a big role in realizing the industrialization of films.

Such a film can be made ten years ago, and it can be made ten years later, as long as there are people and money, it will not be beneficial to the improvement of film technology and the formulation of standards.

He feels that China Film, as the anchor of the Chinese film industry, should play the role of the mainstay of state-owned enterprises, gnaw the hardest bones, and defend the most dangerous positions.

The more Han Sanping listened, the deeper his brows wrinkled, and the cigarette in his hand basically never broke.

Since the beginning of the new century, the Chinese film market has started a vast commercialization process, and after so many years of development, it has been fruitful, but the deeper goal than commercialization is actually to realize the industrialization of films.

One market, one manufacturing capacity, they complement each other.

But how to find a road to industrialization suitable for Chinese films, how to go, how to go, he has not yet formed an effective plan, and he is currently crossing the river by feeling the stones.

By strengthening the infrastructure of cinemas, increasing film investment, and using the volume of China Film to produce high-cost and large-scale films that private film and television companies do not easily get involved in, in order to drive the development of the Chinese film market.

At present, the effect is still very significant, and in recent years, the entire Chinese film market has developed rapidly.

Up to 2008, the box office of domestic films has exceeded 2.5 billion yuan, accounting for more than 60% of the total box office revenue, and the number of moviegoers in urban cinemas across the country is 170 million, an increase of 30.76% from 130 million in 2007.

The total box office revenue of the film also reached 4.341 billion yuan, an increase of 30.5% compared with 3.327 billion yuan in 2007, and maintained a box office growth rate of more than 25% for three consecutive years.

This achievement is said to be in the past.

However, since he Han Sanpingping officially became the chairman of China Film Group, the entire Chinese film market has begun to develop rapidly.

But judging from Sun Yi's words just now, it seems that the path is not very right, or more precisely, only focusing on the box office results achieved by the film market cannot represent the industrialization level of the film.

It is only because in recent years, the overall economic situation of the country has improved, everyone has some money in their hands, and watching a movie has gradually become a more fashionable form of entertainment, which has led to this achievement.

To put it bluntly, the audience has not seen the world yet, so it is easy to deceive.

This point was something he hadn't considered before, but if this was said from someone else's mouth, or if Sun Yi said it a few months ago, Han Sanping wouldn't have taken it to heart.

But now, Sun Yi is already one of the most successful commercial film directors in China, and if you count Hollywood achievements, it is even better.

Sun Yi took the opportunity to say what he thought in his heart today, because he found that if he wants to industrialize the film industry in China, it is absolutely inseparable from the support of China Film.

The three words industrialization require close cooperation between the whole industry chain, and it is not something that can dominate the world with a starry sky image.

For example, the film and television city, the corresponding digital studios and special effects studios, various digital shooting technologies, and even including cinema licenses, etc., all need the support of China Film Group.

Instead of fighting alone, it is better to master the core technology first, and then enjoy the shade with your back against the tree.

The core technology is Hollywood, at present, Sun Yi has taken the first step, and the big tree is obviously China Film Group.

Han Sanping pondered for a while, stretched out his hand and waved the smoke in front of him, and then asked Sun Yi with a frown, "Tell me what you think." ”

"I have formulated a series of science fiction movie plans for Starry Sky, which are basically big investments, big productions, and the cost is calculated in 100 million. The first is to co-produce with Hollywood, learn Hollywood techniques, then develop yourself, and finally go abroad. ”

After hearing this, Han Sanping sighed, how easy it is to talk about, the Hollywood model, he has not examined it, but now there is a gap in all aspects of China, and because of the nature of China Film Group, there are certain restrictions on foreign cooperation and investment, investment and co-production can be discussed, but the core technology will not be sold to you so simply.

But these private film and television companies in China are not competitive one by one, they just want to make money comfortably, and no one will invest a lot of money to introduce the ethereal industrialization.

It's like heavy industry and light industry in reality.

Capital has always favored light industry with small investment and fast returns, and it is easy not to get involved in heavy industry with large investment and slow returns.

Now Sun Yi has this idea, it is good, but the specific implementation, whether it can succeed, the probability is too low. After all, Starry Sky has just been established for a year, and both the volume of capital and the depth of heritage are very limited, if it is a normal development, there will definitely be no problem, but to say that at present, Han Sanping is not particularly optimistic about carrying the banner of film industrialization.

"Xiaoyi, I know what you think, but you have to understand that this industrialization route, once opened, there is no way back, although the movies you have made so far are very successful, but the movie is mysterious, no one can guarantee that it will succeed, one move is wrong, and you will lose everything. All your hard work will be in vain. ”

Sun Yi took a sip of the teacup, his heart was settled, in fact, what he said just now was a little impulsive and arrogant, but as a reborn person, why not kill him vigorously.

After confirming his heart again, Sun Yi grinned and pretended to be relaxed: "Leader, I'm still young, I can afford to lose, besides, someone has to try." ”

"Smack!" Han Sanping slapped the table heavily, the whole person got up from the chair, slowly walked out of the desk, turned around and stood in front of the window, holding the cigarette in his hand and did not move, leaving Sun Yi with a majestic back.

The cigarette was burning slowly, and the office was quiet.

"Tell me, what do you need?" Han Sanping turned around, and his gaze fell on Sun Yi's face.

Sun Yi looked calm and said: "Leader, I want a theater license, and I have to trouble the leader to arrange someone from the theater to give guidance." ”

Han Sanping only lowered his head and thought for a moment, then nodded and said, "Okay." ”

Sun Yi smiled brightly and continued with a grin: "That, leader, I heard that only the first phase of the project has been completed over there in Huairou Film and Television Base, and there is still a lot of land that has not been developed in the future, give me a piece." ”

“.”

The information in the previous chapter was wrong, and the painted skin was also released in September, and it has been changed.

(End of chapter)