Chapter 396. Commercial Value and Top Endorsement [2-in-1]
The person who came was Guo Ming.
He did not attend today's meeting, and the reason Sun Yi also knew that he was receiving representatives of the brand.
A movie "Refuge" made Liu Yifei famous in Hollywood, and the TV series "Star You" also made Sun Yi and Liu Yifei's popularity in China soar.
Although it is said that the coffee position of the TV series is not as good as the movie, this is also a scoring situation. For phenomenal TV series like "Star You", the influence it brings to the male lead is immeasurable, and as an artist, with the core influence, then the commercial value will follow.
In addition to COACH, Tissot and Audi, the three brand sponsors of "Star You", many other well-known brands also came.
"Come, sit." Sun Yi pointed to the sofa opposite Guo Ming, and then asked with a smile, "How are you talking?" ”
Guo Ming sat down carefully, his buttocks were only half of the sofa, and his upper body was still sitting upright.
He is also a veteran of the starry sky, and his ability is even more outstanding, assisting Yang Fan to manage the company's artist brokerage and commercial promotion in an orderly manner, but he can't let go of Sun Yi, and has always maintained a relationship between his superiors and subordinates.
Sun Yi asked himself, he is not a very serious person in private, he can talk to anyone, he never puts on the boss's face in the company, and he loves to brag and fart, but Guo Ming is like this, it may be related to his rigorous personality.
Liu Yifei also knew that Guo Ming, the director of operations, was mainly busy for her business promotion, and she was also grateful at this time, so she got up and poured a cup of tea for Guo Ming.
didn't think about it, but it was a sincere fear for Guo Ming, and before his ass was hot, he got up and thanked him again and again, and he was embarrassed to Liu Yifei.
"Okay, okay, Lao Guo, I have to talk about you, you are all your own people, don't be so polite, speaking of which, Qianqian is still under the management of your artist department."
"Yes, yes, Mr. Sun, I know."
Sun Yi smashed his mouth and sighed lightly.
Well, in vain.
But there is nothing he can do, and he can't be angry just because Guo Ming pays attention to the relationship between his superiors and subordinates, so he can only let it go.
Guo Ming took out his handy notepad, glanced at it briefly, and said:
"At present, after the two projects of "Shelter" and "Star You", the recognition of Miss Yifei in the entire film and television industry has greatly increased, and at the same time, according to the information of Director Liu of the Public Relations Department, the evaluation of Miss Yifei by online public opinion during this period is basically positive.
Hearing this, Sun Yi nodded in agreement, he didn't think much about "Shelter" at the time, Huayi hadn't launched it at that time, and the domestic smear of his girlfriend was far from becoming a flood, after all, there are many people who are popular, and there must be people who don't like you for various reasons.
But "Star You" was specially filmed by him in order to reverse his girlfriend's unwarranted black material, and now the effect is bursting, not only his girlfriend's fans have soared again, but the commercial value has also increased significantly.
After Liu Yifei on the side heard Guo Ming's words, she also thought of the black material that was flooded on the Internet a few months ago, and thought of the sad and depressed mood when Sun Yi went to China and stayed alone in the hotel after learning about these news.
Fortunately, Sun Yi later stepped forward, not only made a bold official announcement directly, but also took her to shoot this "Star You", which made her completely turn around.
Thinking of this, his eyes couldn't help but bring a touch of tenderness and glanced at Sun Yi.
There was also some remorse in my heart.
Isn't it a bit too much to do in the afternoon, my brother must be very uncomfortable.
Deal. It's a big deal to compensate him.
Well, only one moment.
Guo Ming paused for a moment and continued: "For Miss Yifei's endorsement, the most sincere one is Tissot, the price they gave is 12 million a year, and at the same time invited Miss Yifei to become the spokesperson of Greater China. ”
"In contrast, Coach is not stingy with price, but only wants to invite Miss Yifei to be their brand ambassador, which is also in Greater China."
"At the same time, Chanel also has ideas for Miss Yifei, but this time they are more like asking for directions, just inviting Yifei to become the branch spokesperson of their perfume series, but they have given a promise that after a year of endorsement, they will consider the status of Miss Yifei's global spokesperson according to the situation."
Sun Yi doesn't know much about commercial endorsements, he only knows some world-renowned brands, and the level of spokesperson is still what Liu Yifei gave him science before.
Typically, the brand ambassador is the highest, followed by the brand ambassador, then the brand friend, and finally the brand experience officer.
The higher the level, the higher the brand's requirements for celebrity data, image, influence and other aspects, and the greater the responsibility and obligation of the star.
Brand ambassadors belong to the highest level and represent the corporate image, often building long-term partnerships.
Generally speaking, it will be divided by region and product, for example, Tissot's Greater China spokesperson is divided by region, while Dior's beauty series spokesperson is divided by product.
"Lao Guo, what do you think?"
Guo Ming sighed slightly, and replied to Sun Yi: "Mr. Sun, I think Miss Yifei can choose Chanel Chanel and Tissot, Chanel Chanel is an internationally renowned luxury product, although it is only a branch spokesperson, but perfume is one of its main products, and it is not an insult to Miss Yifei."
Although Tissot's brand power is not top-notch, it is also a well-known brand, not to mention their sincerity.
As for COACH, I think their sincerity is a little lacking. ”
Speaking of this, Guo Ming smiled for a moment, and then continued:
"In the previous negotiations, Tissot also had a lot of ideas about Mr. Sun, and wanted to invite you to endorse Miss Yifei, but I didn't agree, after all, you didn't arrange your business plan, although they were very sorry after hearing it, but the pursuit of Miss Yifei was more determined, and there was a kind of binding to Miss Yifei, and sooner or later you could also bind you."
Sun Yi smiled after hearing this.
For commercial endorsements, he is not very cold, he is not the main actor, he needs the influence of the brand, on the contrary, he wants to be low-key, if it were not for the fact that he is one of the shareholders, he would not endorse.
Moreover, as long as you take a few photos a year, then attend a few events, and shoot a few advertisements at most, you can get millions of dollars, and Sun Yi feels that the money is a bit hot.
Later generations of celebrities abound because of the collapse of the brand's reputation, and he doesn't want to step on this thunder.
It doesn't matter to his girlfriend, first, because she is a female star, and second, because of his existence, he can help his girlfriend control it, besides, even if there is any unexpected situation, Sun Yi has the confidence to pull his girlfriend up again.
So for this commercial promotion, he told Guo Ming in advance that he would only talk about Liu Yifei, not himself.
"Sissi, what do you think?"
For these endorsements, Sun Yi still has to ask Xiao Nizi's own opinions first, he respects his girlfriend's choice very much, according to his ideas, even if he doesn't like commercial endorsements, he can not accept one, but when he communicated with her before, it can be seen that she is still very pursuing in this aspect of endorsements, and it has nothing to do with money, but this is also a sign of the success of the actress.
Liu Yifei glanced at Sun Yi, and did not answer immediately, but asked Guo Ming with great interest.
"Director Guo, I want to ask Tissot how much he will pay for his brother's endorsement?"
After asking this question, Guo Ming hesitated for a while before he replied: "Miss Yifei, their offer to Mr. Sun is 20 million a year, and if the two of you endorse as a couple at the same time, it will be 35 million per year." ”
Liu Yifei covered her mouth in surprise, a little incredulous.
"He's so much more expensive than me!"
"What do you mean that it is so expensive than you, what are you doing, buying and selling human beings?" Sun Yi couldn't help but laugh.
"Why?"
Xiao Nizi was a little unhappy, and she actually sprinkled Jiao.
Sun Yi laughed, Xiao Nizi's jealous appearance made him feel very interesting.
"Lao Guo, explain to him quickly."
Guo Ming was a little embarrassed.
You husband and wife, you can't ignore me when it comes to what I'm doing.
After coughing lightly, he slowly explained to Liu Yifei: "This, Mr. Sun's main identity is still a director, and directors and actors are still very different in commercial endorsements. ”
"Ordinary star actors, as long as they are mixed with the third line and have a trace of fame, they can receive all kinds of advertising endorsements, but the director can't, only the head director with great influence can, just like Zhang Guoshi, with the identity of the chief director of the Olympic Games, a well-known wine merchant in China gave him an endorsement fee of 100 million yuan this year, but he didn't accept it."
"Although this price is more because of his identity as the chief director of the Olympic Games, and the endorsement also requires him to appear as the chief director of the Olympic Games, it is also a great reference in the director industry."
"As the youngest director in the domestic box office club of 100 million yuan, Mr. Sun has also achieved good results in Hollywood, counting "Shelter", as well as the previous "Nobody" and "Fake Marriage", Mr. Sun's total box office performance has reached 250 million US dollars."
"Among Chinese directors, this box office result is already considered a top-notch existence, according to the market value, the starting price of Mr. Sun's endorsement is more than 20 million, not to mention that Mr. Sun also has the charismatic role of Professor Du."
For businesses, they choose spokespersons, mainly with the influence of spokespersons, to compete for more market share, and Mr. Sun has no other endorsements except for the intranet, and Internet product endorsements and popular offline product endorsements are not on the same line at all. Therefore, the current situation can be said to be Mr. Sun's first endorsement, and the price will inevitably be much higher. ”
After Liu Yifei heard this, although she knew it in her heart, she still looked unconvinced on the surface, pursed her lips and pouted at Sun Yi, making a "snap" and "snap" sound.
Sun Yi laughed, then leaned back generously, put his hands on the back of his neck, and at the same time the crossed Erlang's legs were also changed to one side, and he deliberately turned his feet upside down, which looked very annoying.
This time, the two of them fulfilled Guo Ming's wish, completely regarded him as a transparent person, and "flirted and scolded" here unscrupulously.
Liu Yifei and Sun Yi went back and forth for a while before turning back to the topic.
"Then listen to Director Guo, I'll pick up Chanel and Tissot."
"Okay, Miss Yifei, I will prepare a contract immediately, the term is one year, in addition to shooting advertising covers for the brand, including online promotion, offline business activities no less than twice a year, if the merchant has a new product online to hold a release ceremony, you are also required to attend."
Liu Yifei nodded, she is different from Sun Yi, as a female star, she can be said to be familiar with commercial endorsements.
"Well, I understand, Director Guo."
"Okay, then I'll get back to the two of them tomorrow."
"Hey, by the way, Director Guo, didn't Audi come this time?"
To be honest, Liu Yifei likes cars very much, especially the R8 that Sun Yi gave her as a birthday gift, at this time she hasn't driven a Ferrari yet, this 100 kilometers in 4.2 seconds, Xiaohong, whose appearance is against the sky in sports cars of the same level, can already satisfy the wild release in her heart.
Therefore, when she heard that Audi might also come to her for endorsement, she was still a little happy.
This has nothing to do with business, it is purely a feeling for brand products, which means a bit of a two-way rush.
Celebrities are also people, and they also have their own preferences, but Liu Yifei's preferences for Audi should have been cultivated by Sun Yi.
Sun Yi has no special feelings for Audi, whether it is the previous A6 or the R8 this time, everything is just at the right time, just catch up.
"Miss Yifei, it's not that Audi didn't come, they also came."
"What's going on?"
Guo Ming glanced at Sun Yi and saw that the latter didn't react, so he replied to Liu Yifei: "Audi is also very sincere, and even the price code given is the highest, which can be given 50 million, but they strongly ask you and Mr. Sun to endorse together as a couple." ”
Liu Yifei's eyes widened, and she looked completely shocked.
50 million, half a billion!
Rao is that she has seen the arrogance of many international brands, and she did not expect Audi to offer such a price.
In fact, although Liu Yifei is very proficient in commercial endorsements, she has really never been in contact with car companies.
Audi is the main mid-to-high-end brand of Volkswagen of Germany, which can be said to be one of the core brands of Volkswagen, and its strength is undoubted as a large multinational group ranking first in the automotive industry and ranking 8th in the world's top 500.
08 is the year of Audi's full line of product replacement, for the booming Chinese market, Audi's publicity and promotion budget this year has more than a billion, 5000 for them, sprinkled with water.
Sun Yi was silent on the surface, but he was also a little uncalm in his heart, his eyes looked at Guo Ming, and he thought to himself.
Lao Guo, why are you so affordable, even if I told you before that I wouldn't accept endorsements, but 50 million, you should tell me, the principle should be adhered to, but the other party is so sincere, it's not negotiable.
I bought a house and deceived other little girls for millions.
At this time, Liu Yifei suddenly turned her head and looked at Sun Yi with Ai Ai.
Sun Yi glanced at Xiao Nizi and pretended not to see it.
Guo Ming looked at the posture of these two people on the other side, and knew that there was going to be something going on, and this light bulb said that he couldn't be anything more.
"Mr. Sun, Miss Yifei, Audi also said here that if Sun Yi can personally shoot an advertising film for them, an additional 10 million can be added, a total of 60 million endorsement fees."
"That, I still have to go back and prepare the contract between Chanel and Tissot immediately, I will leave first, Mr. Sun, you can discuss it with Miss Yifei, and then notify me."
After speaking, Guo Ming didn't look back, grabbed his small notebook and fled the office.
Hearing Guo Ming's words, Liu Yifei's eyes lit up, not that the extra 10 million moved her, but that Audi said that she would shoot a commercial with Sun Yi, which aroused her interest.
I was thinking in my heart, seeing that after Guo Ming left, he no longer had any baggage, and his actions suddenly became bold, and his eyes were like silk, and he rubbed against Sun Yi, and at the same time sent out the coquettish Dafa.
As for Sun Yi's side.
Not to mention that Audi can add 10 million, even if it is only 50 million, he has already compromised in his heart.
What to say about this and that, in fact, he feels that the money is not enough, and he can't do it.
"Brother~"
Hearing Liu Yifei's voice, Sun Yi's body softened in half, and he peeked at his girlfriend, at this moment Liu Yifei was smiling like a flower, her face seemed to be smeared with a layer of rouge, and her beautiful eyes were as clear and moving as water, and she was looking at him with a pleading face.
It greatly satisfies the desire for conquest in the minds of men.
At the moment, my heart was fluttering, and I had the intention to continue to tease, deliberately pretending to be unmoved, and said to Liu Yifei seriously:
"Tsk, Sissi, you know, I'm usually more reluctant to advertise endorsements."
His girlfriend is usually very sensible, and when he never forced him, Sun Yi was afraid that as soon as he refused, he let Xiao Nizi give up, in order to enjoy the charm of the fairy sister, he deliberately set aside a mouth in the words, which is usually said.
On the other hand, Liu Yifei's side, don't look at her, she is usually very smart, but when she picks up the road, she is still a few points worse than Sun Yi's goods, and when she heard this, she went directly into the pit, thinking that there was a door to this matter, she bit her lip, and at the moment she felt a horizontal heart, and crawled directly along the sofa and sat on Sun Yi's lap.
Hooked his neck with both hands, and said coquettishly: "Brother, people want to shoot." ”
Feeling the round and delicate buttocks, Sun Yi put one hand around Xiao Nizi's waist, and put the other hand on her thigh, and gently rubbed it. At this moment, his heart was even more happy.
It's just a welfare.
It's so cool!
However, there was still a look of embarrassment on his face.
"Sissi, commercial endorsement is still a matter of caution."
Seeing that Sun Yi was unmoved, Liu Yifei suddenly kissed him on the face, and then deliberately twisted his body, just these two times, almost let Sun Yi break the defense, but he still didn't let go.
"Well, Sissi, you have to be principled in this life."
Liu Yifei secretly hated in her heart, bit her silver teeth, and directly rubbed Sun Yi's neck with her pretty face, and then whispered softly in his ear.
"Husband, how are you doing?"
Sun Yi's heart fluttered, and he only felt that his whole body was as if he had been hit by an electric current, crispy and numb, not to mention how sour it was.
But he still wants to make inches.
"Well, it's hard to get it, I'm going to be quite busy next."
Obviously, I couldn't open my comfortable eyes, and I was still making excuses.
Looking at her boyfriend's appearance, Liu Yifei just reacted slowly, and now she came back to her senses, this was obviously teasing her, squinted her eyes, and asked softly:
"That's my second condition, okay?"
Sun Yizheng closed his eyes slightly to enjoy it, and didn't leave a message at all The expression on Liu Yifei's face at the moment, when he heard this condition, he felt that it was okay, and then reluctantly agreed: "Eh, if you say so, that's okay." ”
"Well, thank you, brother."
Liu Yifei's silver teeth were biting, and she couldn't get angry, but the movements in her hands did not stop, a pair of plain hands touched Sun Yi's chest, drew circles with her fingertips with one hand, and slowly unbuttoned the button on Sun Yi's chest with the other.
"Hiss"
Just when Sun Yi hummed comfortably, Liu Yifei hated this in her heart, her eyes widened, and she showed a row of cute little teeth, and bit it directly.
"Oops, I'll go."
Thanks to the tangfeicas boss for the tip.
Ask for a monthly pass, and there will be it at night.
(End of chapter)