Qian Youyu is 24 years old this year, and this calendar year is about to pass.

As a mild secondary school second or even a little literate, he is very dissatisfied with the name his parents gave him.

None of them.

Vulgar.

When he was in school, whenever he mustered up the courage to prepare to perform in front of the class flower, and even sent a small love letter.

The goddess said, "There is more money, you are looking for me." "It's always a way for him to break the defense silently.

However, when he entered the society, he found that the name his parents gave him was quite well-founded, at least that half of the building did make his life full of surplus wealth.

Well, that's fragrant.

So, when the majority of peers were still looking for internships in companies or burying their heads in graduate school entrance examinations, Qian Youyu started his second-generation life based on his preferences.

Of course, no matter how you say it, he was born under the red flag and grew up in the spring breeze, and his preferences are still full of positive energy.

For example, watching a movie.

In fact, as a person of this age, his preference should be all kinds of Hollywood blockbusters or Asian zones.

is like a sentence that Sun Yi approves of:

"There are two kinds of good movies, one can fill people after watching them, and the other is to hollow people out."

Qian Youyu watched both, but what he loved more was Chinese movies, which was the feeling of "let you abuse me thousands of times, and still treat you like your first love".

He himself can't tell why, and his friends who also like movies around him can't understand his preference, after all, Chinese movies in recent years are generally not very powerful, it's the kind of thing that wants to watch it, but what you don't want to watch is jumping out.

But it doesn't matter, he found a group of like-minded friends on the Internet, every time a Chinese movie is released, he will watch it as soon as possible, and then discuss it with everyone, not up to the level of a professional film critic, but it is indeed quite insightful.

Today's film market has been rendered by the media as a battle for the revival of domestic films, and the release tide of Hollywood blockbusters has passed, although the first box office of the year is still the 460 million box office of "Transformers 2", but there is also the second "The Great Cause of the Founding of the People's Republic" with a box office of 450 million.

That's 10 million.

For many years, since the commercialization of Chinese films introduced Hollywood blockbusters, it has been ten years, and there has never been a domestic film whose box office is so different from that of Hollywood blockbusters.

I think that at the beginning, when the final box office of "The Great Cause of the Founding of the People's Republic" was announced and determined to be 450 million, I don't know how many domestic filmmakers sighed for it.

But it doesn't matter, we still have a Chinese New Year stall.

Everyone, including fans, media people, and filmmakers, has focused on the last few blockbusters, and earnestly hopes to make a comeback for domestic films.

Qian Yuyu is also one of these people.

On December 9, on the first day of the release of "Thorn Tomb", he booked movie tickets in advance.

Before the screening, he couldn't help but feel excited.

From now on, the curtain of the domestic film counteroffensive has officially opened.

Although director Zhu Yanping is not famous, he has been in the industry for decades, and there are classic films such as "New Oolong Courtyard", which can be regarded as experienced, so the director should not be a short board.

As for the actors, although Zhou Dong and Sister Chi Ling's acting skills are poor, they have many fans, and there are also Eight Sages to help in this regard, so they should also pass.

At least it's not too bad, and it's a good start.

Qian Youyu has not yet lost his mind, and he really didn't think that "Thorn Tomb" would break the box office record of "Transformers 2", but at least it can warm up the next few blockbusters.

An hour and a half later.

Qian Youyu walked out of the theater, but his back was a little rickety.

Back home, Qian Youyu logged on to the movie forum as usual and made his own comments.

"The widow of "Thorn Tomb" has seen it, the mountains and rivers are broken, and there is no power to return to the sky."

A group of friends were waiting for his mine-detection trip, and there was a reply immediately.

"Thanks to the emperor's grace of not killing, this hurdle can be regarded as avoided."

"6, 6, 6 screenwriters, how can the hell make it like this, let go of Chinese movies."

"Your Majesty, if you are serious, you will lose."

With the rapid development of domestic film and television entertainment, now after a movie is released, it will no longer be the same as before, no matter good or bad, all news needs to be fermented slowly.

On the first day of the release of "Thorn Tomb", after the first batch of media film reviews and audience reviews appeared, the distribution companies gave up their resistance.

No way, I can't pull it back.

The movie Douban score ~~~4 points.

I'll rub it, you just run for 4 points to make a movie, and you may not be able to get such a low score.

The Eight Sages and Kings have all disappeared from the world, and those who don't mention a word about this movie are regarded as a stain on their lives.

Except for some die-hard fans of Little Heavenly King who are still barely resisting, even LSP has given up, after all, there is nothing.

The counteroffensive of domestic films can be described as dying before they get out of the school.

At this time, Zhang Weiping appeared just right.

"The banner of domestic movies has to be Yi~~~~"

As soon as he blew up his beard like this, the media trend did change, and he began to pin his hopes on "Three Guns", where the national teacher came out again.

There's no way, although some of the films of the national teacher have occasionally missed, but at least the lower limit is still very guaranteed, no matter how you say it, you can't get a 4 point, not to mention that this movie has the most popular Zhao Jiaban this year, which can be described as a strong combination.

It seems that the banner of the counteroffensive of domestic films still has to be on the national teacher.

Qian Youyu thinks the same way.

On December 10, he once again came to the cinema on the first day of the release of "Three Guns".

Well~~~ The director is a good director, and the actors are all good actors, so there is no problem, witness the rise of domestic films!

It's a long hour and a half.

Qian Youyu went home with tears in his eyes.

Is it moving?

No, it should be spicy.

I. What have you watched?

Same time, same website, same people.

"I've finished reading "Three Guns", my Daqing. Dead! ”

“.”

“.”

On the first day of the release of "Three Guns", in terms of box office, it was a success, and CCTV's "News Network" broadcast the news that the box office of "Three Guns" had reached 31 million on the first day of release.

This box office figure has surpassed Sun Yi's "Untouchable" in the first half of the year, which shows how much fans are looking forward to this movie.

But the so-called "the greater the expectation, the greater the disappointment", it is estimated that this is how it came about.

The comments on this movie on the Internet can no longer be described as verbal criticism, it is a piece of abuse.

"I feel like I've been ruined, it's an insult to my intelligence."

"This is Zhang Guoshi's movie, is he kidnapped by aliens, say, I'll help him call the police."

Different from the complaints of fans, more reviews of this movie come from professional fans, and it is difficult to see these bricks and beasts criticizing a movie with the same concept.

Director XX: ""Three Guns" is a group of "film speculators" who have no creative sincerity, no professional ethics, and no even minimal respect for the film and the movie audience, who are extremely blasphemous and insulting to the audience and the film itself, and carry out extremely cheap and arrogant, blatant and fanfare blatant fraud against the good audience! ”

A certain film critic: "He is overdrawing his film credit and failing the people of the whole country." ”

A certain young writer: "The soil is the tide to the extreme, Zhang Dao is really the tide!" (The movie can only be scored 1 point, which is considered as an encouragement to some of the dedicated actors in the film)"

The movie has only been released for one day, and the judgment of it seems to have become a kind of political correctness, which is simply overwhelming.

Even the fairy sister who had scolded Zhang Weiping on Weibo before was shocked.

This is Director Zhang, Director Zhang, who has filmed "Alive" and "Red Sorghum", once upon a time, "a certain girl" was Director Zhang who was synonymous with success in the minds of actresses.

Liu Yifei is very curious, why is this, what kind of movie can be made to be scolded by so many people?

She pulled her good brother, and after a disguise, she came to the Star International Cinema.

Not to mention that it is empty, it is also crowded, "Three Guns" has only been released for one day, and the attendance rate of major theaters has almost halved.

And the rest of the people, talking to each other, laughing and scolding, all seemed to be not watching movies, but watching jokes.

Next, Liu Yifei spent the most confused hour and a half in her life.

"Brother, this, this, what is Director Zhang shooting?"

Liu Yifei really doesn't know what words to use to describe this movie.

Sun Yi also sighed helplessly.

"To be reasonable, all our film practitioners should be grateful to Director Zhang, without him, there would be no concept of 'Chinese film' in the world, just like if there was no Bruce Lee, there would be no word gongfu in English."

"But, if you keep doing this, I'm afraid it's not. It's really going to be too late. ”

Liu Yifei's eyes stared at the movie screen faintly, and the big words "Director Zhang Yi" appeared at the end of the credits, which suddenly stinged her.

The three blockbusters at the opening of the Chinese New Year have already folded two, and it stands to reason that the audience should put their last hope on Sun Yi's "Wings in the Sky", but in fact, it is not.

Only a small number of people have done this, such as those who love domestic movies and have more money, while other more fans are completely desperate for domestic movies and have given up.

It's like a national football fan crying for a refund.

Director Zhang's "Three Guns" is tantamount to the fact that the national football team has lost to Myanmar and has no hope.

The wind on the Internet has also begun to change, there is no expectation, it is all ridicule.

"Destroy domestic movies quickly, don't shoot them, it's better to go and see the animal world if you have this kung fu, and you can return to nature."

"If you watch a domestic movie again, you just put your eyeballs off."

In the face of such ridicule, Qian Youyu still bravely stood up and expressed his opinion, after all, there is still a Sun Yi, and there is still a glimmer of hope.

"The widow thinks that it can't be so absolute, isn't there still director Sun Yi, not to mention earth-shattering since his debut, he is also a masterpiece."

"Forget it, I don't believe it, Director Zhang is still the first person in history to be a director in my mind, isn't it like this grandmother."

"Didn't you watch the trailer of "Wings of the Sky" before, that picture, that special effects, how good, the widow feels hopeful."

"Pull it down, these people are all the same, what is the trailer, it is to edit out the most essential shots of the whole film for you to attract you to watch, and when you buy a ticket and enter the theater, you find out, heh, they are all liars."

Money is more than enough to quarrel with them, in fact, he is not so confident in his heart now.

Director Zhang's "Three Guns" hit too much, like a flag, it fell.

Just when Qian Youyu was entangled in his heart, a pop-up window popped up on the webpage.

He nodded subconsciously.

Switch between web pages quickly.

In the background is the mysterious and quiet starry sky, Sun Yi is holding a headset and holding a camera to Liu Yifei, who is holding a skirt and circling in circles.

"Yi Ticket is very happy to inform you that in this member lucky draw, you were immediately selected as the audience of the premiere of the movie "Wings of the Sky", and an electronic ticket is hereby sent, please enter with a ticket at 6 p.m. on December 12 in Hall 3 of the Great Hall of the People in Beijing. There are the following ways to redeem electronic tickets.

Qian Youyu looked at the web page with a frown, and didn't react for a while.

"This, this is the online ticketing site that I casually recharged two days ago?"

"I'm rubbing, Great Hall of the People!?"

Time back to the morning of the 11th, Star International.

"Xiaoyi, look at it, this is the online public opinion report urgently analyzed by Liu Xiaowei's public relations department, I think Director Zhang's "Three Guns" is very likely to scratch us."

Sun Yi took the report handed by Yang Fan and looked at it with a frown.

As he said, Liu Xiaowei's public relations department gave relevant warnings in response to the current public opinion on the release of "Three Guns".

Although this movie has only been fully released for one day, because of Director Zhang's existence, the attention is too good, so the first phase of online comments has exploded, and fans are unscrupulously venting their emotions on the Internet, and there are already signs that have begun to point to all domestic films.

And it can be seen from the stock market that in the face of this wave of public opinion, the domestic film and television industry stocks have suffered a comprehensive setback, although the leading Star International can barely top it, but it has also started a downward trend.

There's no way, for this year's Chinese New Year, the media has promoted it too much, what counteroffensive, what revival, what mileage, etc., etc., etc., all the fans have been hooked, and then all his pants have been taken off, you just show me this.

Therefore, public opinion is a double-edged sword, set off to a certain height, so if it does not satisfy fans, the next step will inevitably be backlash.

This is also why Sun Yi planned the unique film industrialization route of the starry sky, in order to extract himself from the "pig teammates" of domestic films, so that everyone can realize that the starry sky represents domestic films, but the starry sky is different from ordinary domestic movies.

The report concludes that in the face of such an overall negative public opinion, from the perspective of a single film publicity, there is no way, even if it is too late to increase publicity, and it is half the effort, all that can be done is to find another way, or wait for the quality of the film to slowly ferment.

But the slow fermentation means that the golden period of the movie's pre-release is wasted, and it is impossible to say that it is tens of millions of box office.

Then you have to start from a marketing perspective.

"Brother Fan, is our online ticketing system perfect?"

"Well, the software is perfect, but the hardware system you asked for last time has not been developed."

The online ticketing system, as the name suggests, is a ticketing website for later generations such as Maoyan and Taopiao, which can buy movie tickets through the Internet at home without leaving home.

When Star International was listed and reorganized, Sun Yi left the original company's software R&D team behind, since it was the research and development of big data, then this kind of frequent transaction ticket purchase system can also be regarded as a professional counterpart.

In fact, it is precisely because of this that Star International's online ticketing system, after Sun Yi has put forward specific requirements according to various ticket-buying websites in later generations, has basically not encountered any technical difficulties in research and development.

Combined with the projection management system within the cinema, a comprehensive ticketing system that relies on the current level of technology to realize real-time updates (2 minutes) online query of the relevant screening plan of the cinema, ticket purchase, refund, relevant film review scoring, and film projection management, cinema hall settings, box office statistics and other functions used by the internal staff of the cinema has emerged.

In addition, the internal test only took less than 2 months, as for why it was not listed in advance, the reason is that Sun Yi wanted to do it in one step and develop the terminal hardware system of the self-service ticket machine and unify it.

However, the research and development speed of hardware is much slower than that of software, and it can't keep up at all, Sun Yi originally planned to wait for this ticket-buying platform to be launched together when "Huantai" is released next year.

However, judging from the current situation, the terminal hardware can only be abandoned and launched in advance.

"Brother Fan, let's go online in advance, it just so happens that I said hello before on Renren.com, and there is a reserved port, so you can direct the diversion. As for ticket collection, let the theater open a window and collect tickets manually. ”

"Now, isn't it a bit rushed, the movie will be fully released the day after tomorrow, is it too late to publicize this system?"

"No, the online ticketing system is mainly on the Internet, giving advertising money to everyone's network, allowing them to promote, and then issuing membership and package ticket services, packaging snacks and drinks in the theater, discounting the whole, and attracting people to watch the movie."

"Okay, I'll do it."

Sun Yi thought to himself that although this cannot change the current negative public opinion, it can at least arouse the desire of some fans to buy tickets, and at the same time grasp the prime time of the film's early release, so that the quality of the film can ferment.

In this way, in order to deal with the unfavorable public opinion of the whole movie, Star International Cinemas officially launched an online ticket purchase platform for ticket exchange in the afternoon of the same day, and at the same time widely publicized it through Renren and Renren Weibo, and began to build momentum for "Sky Wings" from a marketing perspective.

For this matter, of course, the hardest working person is Director Liu. Yifei, before the box office system was launched, she began to promote it on her Renren Weibo, and at the end of the day, she posted 6 Weibo posts in a row, never leaving the ticket exchange.

For the sake of his family's business, Liu Tianxian can be said to have done his best.

As an actress, Xiao Tianxian currently has no specific statistics on the number of fans in China, but it is definitely one of the best.

The ticket exchange online platform directly ushered in a wave of skyrocketing, and the result is that although public opinion is still negative and not very optimistic about "Wings of the Sky", at least the pre-sale data of movie tickets is still very gratifying.

Qian Youyu knew about this system in the promotion of Renren.com, and it happened that he was a loyal user of Star International Cinemas, and he was not short of money in his pocket, so he simply recharged 100 yuan and experienced a membership service in advance.

Unexpectedly, he was actually selected for the audience ticket for the premiere of the movie, which made him very pleasantly surprised.

After watching movies for so many years, it was the first time he participated in the premiere of a movie.

(End of chapter)

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