The concept of summer file generally refers to the movie and TV schedule from June to September every year.

The word first appeared in front of the public, first originating from the release of the famous -—— "Jaws" by the great American director Spielberg on June 20, 1975.

Since then, every year, major Hollywood studios have given priority to the film schedule in June and July, and the summer schedule has also been formed, and it has become the number one box office schedule in the whole of North America.

When Hollywood's account-sharing blockbusters had just entered the Chinese film market, out of inertia, the first release schedule they chose in the negotiations was the summer file.

As everyone knows, during that time period, China's film market did not have a mature concept of schedule at all, and even if there were, it was barely one of the New Year files at the end of the year.

The name Summer File itself has already targeted its target audience to students and young people to a certain extent, but such an audience must be matched by a mature film market.

Ha, it's really convenient.

Standing in front of the machine, the operation process is marked on it, and it is very simple.

The two people in front of them chatted excitedly, and from their words, Yang Anan heard that it seemed that these two people were deliberately queuing up to experience the self-service ticket machine.

June 4th, an ordinary Friday that could not be more ordinary.

"That's just amazing, I'll be sure to host a grand part to welcome my friends." Leonardo hugged Sun Yi, and then followed Director Nolan into the venue with a smile that all men understand.

"Oh, senior brother."

It is obviously very important to let Zhang Guoshi take him to the premieres of other movies, but what Sun Yi is most curious about now is Teacher Gong Li's thoughts.

This is the first time the two have met on such an occasion, and the two big directors, an old man and a young director, have attracted the attention of a lot of media and have taken pictures here.

Indeed, an amateur like him, facing a well-known actress directly, how can he not be shocked.

The market response has been very good, with fans using the Internet to buy tickets increasing day by day, and the revenue of theaters has also increased significantly by nearly 10 percentage points.

But since he graduated, he hasn't done anything serious, even if he doesn't release an album, he doesn't sing much, and only occasionally on a whim will he hear his songs in the movie soundtrack. So the music creation revolves around Liu Yifei.

"Director Sun is good, Teacher Gong Li is good, Sister Yifei is good, I am actor Ni Yi, please take care of me."

"Director Sun Yi, I came uninvited, I hope you don't be surprised."

This is a new generation of Mou Girl.

"Haha, Director Sun, I'm serious about cooperation, we can talk about it when we have time."

"No problem, I've been a little busy lately, and I'm going to the United States in a while, so I'll definitely visit me then."

Although the songs he wrote for Liu Yifei are also very good, in the eyes of old fans like Yang An'an, Sun Yi is a typical representative of heavy color and light friends.

In her opinion, only those who are in line are the right way to get tickets.

Counting Sun Yi's "Untouchable", in the entire 13-week summer file last year, the domestic film market created a total of 2.05 billion box office, which is not much better than the Lunar New Year.

Yang Anan didn't know why, so he walked after the crowded queue by himself.

Among them, not only Sun Yi's face, but also many people came to Gong Li, after all, she has also worked in the circle for many years, and this movie that made her get what she wanted and won the Best Actress in Cannes should still come to congratulate.

"You are not allowed to go by yourself, you have to take me with you if you want to go!"

Actually, a lot of people in the team had this idea and wanted to experience something new.

Yang Anan first met Sun Yi in his songs, and gradually became his fan.

"Congratulations to my brother Cannes for winning another award."

"Oh, I didn't plan to go at all."

With a small head and a pair of round-rimmed glasses, Jiang Wen, who came to attend the premiere ceremony, can be regarded as saving Sun Yi.

"Why?"

Liu Yifei was the first to arrive with Leonardo and Director Nolan.

You big companies and big productions are all fighting in the Lunar New Year stalls, we can't do it, so let's go to the summer stalls to drink some soup.

They have started the domestic promotion of "Inception", but they have not left the capital yet, so they simply came to the premiere of "Hidden in the Dust" tonight to increase a wave of popularity.

The two joked with each other, and then laughed heartily at each other.

She believes that fans are a kind of friend.

"Eh, senior brother, where is this, maybe I will have a movie to be released at the end of the year."

Although it is not a monetary reward, but a ticket to the premiere of "Hidden in the Dust", for her, the meaning is also very unnecessary.

"The devil believes you!"

"Brother Xian."

"Hahaha"

After the bombardment of public opinion at the Cannes Film Festival, "Hidden in the Dust" can be regarded as properly out of the circle.

What could be more exciting for them than the release of a good film.

"Welcome, welcome, thanks for the cheer."

And Gong Li raised her chin slightly.

In fact, it is not difficult to analyze this change, and those who are interested can see it at a glance, the biggest variable is Sun Yi's starry sky image, as long as his movie is released in which schedule, then which schedule can burst out with super high box office potential.

It's all 1,000 yuan a piece on the Internet.

"This, this, it's indeed the first time I've starred in a movie, when director Sun Yi went to our village to film, I just went to see a lively scene, and I don't know why, I was forced by him to go over and act."

As the guests entered the venue, today's premiere ceremony officially began.

Xiao Nizi is also a person who can see the situation clearly, and after a little hesitation, she just smiled and nodded.

"Oops, you're out, aren't you, who's going to the window now, the automatic one is fashionable."

This lord didn't come for himself, obviously for Teacher Gong Li.

"Congratulations on getting a ticket to the premiere of "Hidden in the Dust", seat 9, row 15."

For this movie, the media and fans are most curious about the actor Wu Renlin.

It looks like it's still fast.

Self-service ticket machines, and this thing?

Yang Anan was confused, but still followed the guidance of the staff to the ticket purchase hall.

Not at my premiere, let's argue.

In the corner of the hall stood two machines about one person tall, some of them looked like vending machines, and there was a long line in front of them.

After the interaction on and off the stage, the scene entered the final rest time, the main creators sat down one after another, and the fans on the scene should also go to the toilet and get ready.

Zhang Yi took a young girl on the red carpet together.

Unexpectedly, I unexpectedly won the ticket to the premiere.

Obviously, the Chinese film market at that time was not mature at all.

Suddenly there was a commotion on the red carpet, apparently some big man was there.

In 2007, Michael Bay's super-masterpiece "Transformers" created a box office of 280 million in the summer, and last year, that is, in 2009, his second sequel "Transformers 2" achieved a box office of 450 million in the same schedule.

Supermodel party~

Leonardo's preferences have long been known.

Sun Yi followed the direction of the red carpet and looked at it, then turned his head and glanced at Teacher Gong Li quietly.

A fan asked: "Mr. Wu, I really want to ask, what is the biggest difficulty you faced when you participated in the filming of this movie directed by Sun Yi?" ”

"Uh, the biggest difficulty. The biggest difficulty is Teacher Gong Li. ”

But for Yang An'an, the meaning is a little different, the reason is that she has never had much luck in her life, and she has only won 5 yuan at the highest time when she buys a two-color ball.

"Hidden in the Dust" is a Cannes Award work, even if Sun Yi didn't think about how big the premiere would be, many industry insiders still took the initiative to participate.

"Where, where, you can come to cheer, I'm too late to be happy." Sun Yi took the initiative to step forward and shake hands with Zhang Guoshi.

At the press conference before, after Leonardo generously extended an invitation to cooperate with the media, Sun Yi met him for the first time.

The two of them didn't carry people behind their backs, they didn't know what interesting topics they talked about, and they laughed coquettishly from time to time.

Yang Anan pressed the "Ticket" button, and then saw the screen on the machine change, and a column of SMS code input options appeared, she followed the SMS prompts in her mobile phone, pressed the number in turn, and then saw that her viewing information was immediately displayed on the screen.

However, the more I think about this, the more curious everyone is about how Sun Yi made Wu Renlin play normally in the movie, and won the Cannes Best Actor Award for this.

Sun Yi asked about Jiang Wen's masterpiece "Let the Bullets Fly".

After Yang Anan pressed "OK", a sound of machine printing came, and it only took 2 or 3 seconds for a beautiful movie ticket to be "spit out" from the ticket gate.

But now it's different, with the continuous development of the national economy and the continuous maturity of the domestic film market, Hollywood blockbusters have finally ushered in the harvest day after nearly ten years of hard work in the Chinese film market.

"Hello." Sun Yi glanced at the other party and replied with a smile.

"Senior brother laughed, this is mainly due to the actors, I don't dare to monopolize it, right, senior brother, how is Ling's new movie, when are you going to arrange for it to be released?"

Even after such an experience in Cannes, Wu Renlin still did not adapt to this kind of big scene with many people, and when answering reporters' questions on the stage, he was still blushing in embarrassment.

Hahaha.

Wu Renlin's simple answer, not only was the audience burst into laughter, but even Gong Li, who was standing on the stage, almost bent over with laughter.

However, although Sun Yiren is a little doggy, the movies he made are still good, Yang Anan rarely had the habit of going to the cinema to watch movies before, but this time, the ghost made a god to experience the mode of online ticket purchase.

At 4 o'clock in the afternoon, Yang Anan came to the Star International Cinema early, and it was the first time she tried this online ticket purchase mode, and a staff member at the window told her that she could go to the self-service ticket machine in the hall to pick up the ticket by herself.

I don't know where Sun Yi suddenly found an actor, who is not even an actor, and won the Best Actor Award at Cannes for the first time he made a movie.

After a while, it was Yang An'an's turn.

In their eyes, this movie can't be seen as a literary film at all, with the blessing of Sun Yi and Cannes, its box office performance is definitely better than average. No, it's the vast majority of Chinese-language commercial films.

made the audience deeply believe that he was really an actor for the first time.

In this way, from June to September 2010, a total of nearly 60 films were released in a centralized manner, especially after the year, Sun Yi's "Pacific Rim" was also announced to be set for July.

"Brother Fool is going to drag it back, let's go to the New Year stall at the end of the year." Jiang Wen and Sun Yi hugged warmly, and then smiled regretfully: "This year's summer file is all occupied by you, I don't dare to plunder your edge." ”

Yang An'an, who was sitting in the ninth row, was also smiling at the moment, she looked at Wu Renlin on the stage with a flushed face, and even felt that this uncle was very cute.

This makes many people in the industry think about it.

"That, that's Gong Li~"

At this time, Gong Li also walked through the red carpet and came to Sun Yi's side, and after saying hello to Jiang Wen, she didn't rush in, but chatted with Liu Yifei on the side.

In April, Star International finally completed the design and mass production of self-service ticket machines with relevant manufacturers, and then began to fully launch in its theaters, and in May, it began to supply other theaters that signed an online ticketing platform cooperation agreement.

Now many people in the industry are paying attention to Sun Yi's starry sky image, especially "Hidden in the Dust", which will be released in the summer.

"Haha, you kid, okay, when I'm afraid of you, let's try it then."

Sun Yi stayed at the entrance of the premiere hall early and was responsible for receiving guests.

Xiao Nizi's ability to speak with her teeth has obviously increased, and she didn't see any movement of her lips, and a threat came directly into Sun Yi's ears.

And in the eyes of fans, that is, of course, the happiest thing.

A supermodel with a devil's body, all under the age of 25.

What a good person~

Before Sun Yi had time to sigh, he suddenly felt a pain in his waist, and when he turned his head, he saw Liu Yifei squinting, with a very fake smile on his face.

For Jiang Wen, Sun Yi has a good impression, and it feels very comfortable to communicate with him, no need to hold it, and there is no need to hide it, so the relationship between the two in private is becoming increasingly intimate.

At this time, touch screens were not yet popular, but the buttons were not much trouble.

"Let me introduce to you, this is Ni Yi, the heroine of my next movie "The Thirteen Hairpins of Jinling". Zhang Yi pointed to the young girl beside him and introduced Sun Yi.

"Can a movie ticket really be taken out with an SMS code? I remember going to the window to redeem it before. ”

Five minutes later, the lights went out for the entire premiere.

The big screen lit up with the familiar radio and television dragon logo.

(End of chapter)