At the beginning, Sun Yi didn't take it to participate in foreign awards as soon as he finished filming "Hidden in the Dust", and this is what he considered.

What I am afraid of is that those "proud" Chinese people think that he is admiring the foreign and licking the West.

Later, Gong Li came to persuade him, and he also thought about it.

It is still 2010, far from 10 years later, when everyone has a smartphone, Weibo is fully popularized, and self-media such as a certain sound and a certain hand are highly developed, and everyone is actively expressing their opinions on the Internet and looking for a sense of existence.

So I agreed to participate in the Cannes awards.

But he never expected it.

For example, so-and-so yin and yang contracts, tax evasion or who's who's sucking that, gathering a large number of men and women to shoot action movies together, and so on.

"Tong Bureau, it's normal for movies to have disagreements, everyone expresses their opinions on the Internet, why do you still alarm the General Bureau?"

"Tong Bureau, how do you think this matter will be handled in the end?"

Perhaps, this is an opportunity?

"These people's statements are very unfavorable to you, and the leader also asked my opinion, there is indeed a certain degree of dramatic exaggeration in film art, which is unavoidable, and the leader understands, but the fault is that the social impact caused by the movie is too great, and the leader is afraid that if it continues, it will not end."

"Don't just look at the negative, what about the good reviews? How much is it? Sun Yi asked rhetorically.

It's not that he doesn't care about the fruits of his labor, but after Gui Ying's death, he was disheartened and gave up those meaningless worldly arguments, just like he let go of the donkey who once depended on each other, and at the same time, it also foreshadowed that he was about to die and go to find Gui Ying.

Even if the grain collector uses this excuse to deliberately lower the price, it is unlikely.

He is not afraid of losing money, the box office of the movie has now reached 250 million, and in terms of the cost of more than 30 million, it has been completely profitable, not to mention that the overseas rights in Cannes alone have been sold for more than 10 million US dollars.

"Hey, it's not a big deal, you don't know that your husband is so good that people can't stand it, they're all red-eyed people, if you don't find some reason to criticize me, it's just uncomfortable."

As for the so-called exaggeration and even smearing of the movie itself, Sun Yi has tried his best to avoid artistic exaggeration and amplification when filming.

I rub!

During this time, there was a lot of uproar in public opinion, and the key was that the local government sued me.

The grain collector has to deal with the grain containing water, because the amount is too large, so it needs a large area of space, as well as special drying machinery and equipment, which include labor, transportation, and electricity are all costs, and the grain collector will definitely not bear it himself, so it must be in the grain. That is, the peasants come out.

They acquire a large amount of knowledge in advance, and then take advantage of the lag in knowledge dissemination to make a time difference in front of ordinary people and package themselves as so-called experts.

Sun Yi was very helpless about this, and he only knew at this time that there was such a thing.

It's like when a certain person on the Internet smeared Xiao Nizi that she was transgender, and said that she was raised or something.

But you did win the award in Cannes, and you took the most backward place in China.

Moreover, as the chairman of China Film Group, his position does not allow him to interfere in the relevant regulations of the General Administration, at most he has the right to make suggestions for reference, which is of little use.

What is helpless is that because of the public opinion turmoil in the past few days, the popularity of "Hidden in the Dust" can be said to have reached a higher level, attracting many people who were not interested in the movie in advance to watch it.

What peasant would be willing to be slaughtered like this, whether introverted or extroverted, articulate or clumsy and stuttering.

Just like before Sun Yi was reborn, a famous economist said in a CCTV program that Chinese are now very rich, and who does not have a deposit of 500,000 yuan.

Because he knew that Han Dong would already be the greatest help by revealing the news to him in advance at this time, strictly speaking, this is a violation of discipline.

Do you want Sun Yi to stand up and solemnly announce that his daughter-in-law is original, without any fakes, and has already been tested in person?

I can't.

He said that he couldn't just leave it at that.

These people don't touch the spring water, maybe for them, they have been to the farmhouse a few times, picking vegetables, feeding the chickens, even if they have experienced the hardships of the low-level farmers.

You leaders, what a glass heart.

This is absolutely impossible in the process of collecting grain in the rural areas.

Therefore, it is impossible for the horses in the film to sell grain containing water, including those villagers.

And the actor Ma Youtie's side is not without reaction.

It was Liu Yifei, and it is estimated that she also saw the unfavorable public opinion on the Internet during this time.

And Sun Yi's handling method in this grain collection drama is.

The question of "moisture" was removed, and only at the end of the grain harvest did he treacherously propose to "erase the fractions", which was in line with his nature of being rich and unkind, and squeezing the peasants indefinitely.

In fact, there is indeed this problem in the original work, and it can be regarded as a little flaw, that is, the scene where there is iron "selling grain".

People who are optimistic about this movie, including Liu Yifei and Sun Yi, have always been many fans and fans who are defending it in unison, although these people currently have an advantage in numbers, but in the face of those "experts" and "professors", the voice is still lower.

But in order to highlight this, sacrificing the authenticity of the entire movie and causing the characters to be distorted, is really a bit worthless.

"The local government is very dissatisfied and has put a lot of pressure on the General Administration, and some expert consultants are also critical of your film, feeling that it does not truly reflect the current situation of society, and there is a certain degree of exaggeration and artificial amplification of the phenomenon of social use." ”

"Oh, Director Xiao Sun, it's not that I'm pretending, but it's not right at this time, the public opinion on the Internet about this movie is overwhelming."

So, it's a tricky thing.

Then, with clever words and some superficial news and propaganda skills, it is easy to bring a wave of rhythm, and even become a public opinion leader in propaganda.

Sun Yi believes that the original movie should want to portray the image of an ungrateful businessman who values profit rather than love, which can be seen from the previous plots such as blood donation and gift-giving.

"I estimate that it shouldn't be completely banned, but it shouldn't be possible to run away from the temporary release."

"It's over in two days, I booked an early morning plane, just in time to come back to attend your Peking University speech Hehe, Peking University, I haven't been there!"

These people are just to attract people's attention, as long as they are liked by the public, they have to raise objections in the opposite way, so as to show their "superiority".

Unexpectedly, this time Director Tong politely refused.

If the movie is about to be released, Sun Yi will touch his nose and admit it.

After weighing Ma Youtie's grain, the grain collector directly subtracted more than 100 catties of "water weight" from him, without any action to check the grain, and there was no room for negotiation, and Ma Youtie did not have any struggle and refutation, so he agreed with the "nine folds" he gave himself, and other villagers also accepted this practice.

Grain, whether it is used to sell for money or for secondary processing, requires a little time to store, and the storage must be dehydrated.

When the movie was released in the third week, the box office curve actually went up against the market.

"Hey! Brother, brother? Why don't you speak? ”

If you are more true, how can you prove your innocence in this matter?

The movie has dropped from 8.8 in the first week of its release to 8.0.

There's no right thing to tell right from wrong.

Some people may say that Ma has iron forbearance and woodenness, and will suffer this dumb loss.

has made so many movies, whether it is adapted from the memories of his previous life or completely original, there is no decline in word-of-mouth so that he was asked by the above to temporarily go offline.

I've already made a lot of money, okay.

Sun Yi was adapted and replaced, but he was afraid that this movie would also suffer from unfair treatment in his previous life, but he didn't expect that it would come to this point in the end.

Selling grain is almost the most important source of income for the vast majority of peasants throughout the year, and may not even be one of them.

Of course, the price of grain containing moisture and grain that meets the criteria for dryness is different.

But word-of-mouth polarization is getting worse.

But he could not sit still and wait for death.

There is a lot of noise about the movie "Hidden in the Dust" on the Internet.

Recently, Sun Yi was so anxious about the movie that he really forgot about the Peking University speech.

Those people don't talk about social impact, so I'll give them a social impact.

But he can't be angry with his reputation.

After all, the separation of government and enterprises has been mentioned for many years, and China Film is a state-owned enterprise on the propaganda front, so it is inevitable to lead by example.

After Sun Yi's change, in this wave of criticism of the movie, no one really used the plot of selling grain to speak, but these people found another way and went directly online, starting from the core of the movie, so that Sun Yi had no way to refute.

The Buddha fights for a stick of incense, and people fight for a breath.

What does this say?

There's no explanation.

Sun Yi was caught in a dilemma.

"By the way, when are you coming back?"

The phone rings suddenly.

And there is also a large number of people who are critical of movies are those so-called elites who float in the sky all day long and are not grounded at all.

Perhaps many people nowadays are accustomed to the sense of distance brought about by "social fear", and will avoid social interaction with others by giving up a few interests, but that is because he is not hungry, and for farmers, fighting for their own small due interests is the bottom line that cannot be retreated, and this is the case with selling grain.

It's not that this thing is impossible, it's just that it's a bit of a bad connection.

At any time, the person who makes a small report is not welcome, not to mention that Sun Yi's current position in the circle is not so unbreakable, this method of killing a thousand enemies and harming himself by hundreds is really not a last resort.

I really don't know how hard it is to farm.

In the face of this public opinion turmoil, he really has no good way, unless he plays a big crisis public relations and breaks a big news to divert the public's attention.

And the price of finding another way is a little unbearable for him.

Sun Yixin said, can my movie alarm the General Administration?

It's really shocking.

The result is that. The box office has risen again.

"I love you, fearless of the crowd of people, the courage to use up the rest of my life"

Hiss. Peking University, Peking University, how did I forget about this.

During this period, it is true that personal self-media is not developed enough, but it is the era when all kinds of "experts", "professors" and "public knowledge" are the most widespread.

Sure enough, that's exactly what happened.

He thanked Han Dong, but asked Han Dong for help.

"Really?" Liu Yifei was a little unconvinced.

Even if the northwest countryside in the movie is not yet popular, farmers will not default to the price of their own grain being depressed just because the grain harvester says "the moisture is high".

Of course, there are not no good places for Sun Yi and the starry sky.

Liu Yifei said as if she was invited, not paying attention at all, Sun Yi's thoughts had disappeared.

He said that he did not mean to do so, and did not mean to cater to the West and dwarf the Chinese people.

If there is more water in the grain, they will argue with the grain collector, instead of simply listening to the words "remove the water" and then be fine.

One person can top thousands or hundreds.

Han Dong finally told him that the above methods include but are not limited to shortening the screening cycle, urgently going offline, or even directly banning.

"I see a lot of negative public opinion on the Internet?"

Sun Yi secretly hated in his heart.

Farmers have planted the land for most of their lives, how much moisture the grain has, whether it meets the drying requirements, take a closer look, bite it, and basically be able to estimate that it is not far from ten.

But Sun Yi didn't want Liu Yifei to worry about him, so he was very calm on the phone, and even joked.

Sun Yihe never thought that one day, the pincers of this big river crab could still be on his head.

Sun Yi dialed Director Tong's phone as soon as possible, and invited him out for tea again.

"Uh-huh, got it."

At least not in the countryside of the Northwest.

"Oh hey, that's a lot."

But in the current situation, where can the situation be broken?

Using conventional propaganda channels to fight back is certainly pointless or ineffective.

, sure enough.

"Tsk, according to common sense, this is true, and even for an excellent young director like you, the General Administration has always cared for it, but not this time, I'll tell you the truth."

On the twelfth day of the movie's release, Han Dong called him and reminded him very vaguely that there was going to be a meeting above to discuss the issue of "Hidden in the Dust".

Sun Yi asked tentatively, wanting to confirm again.

Sun Yi's treatment is completely different, not only highlighting the huge change in Ma Youtie's heart at the moment, but also laying the groundwork for the final plot in disguise.

"Brother, I think there are many people on the Internet who have been criticizing "Hidden in the Dust" recently, I have been following Leon and them to promote it for the past two days, and I haven't paid much attention to it, and today a reporter asked me, I just knew, what is going on?"

"Overall, I have said good things for you, and the current leader still has made up his mind, but I estimate that it will be soon, and in two days, this matter will be at the meeting, and it is estimated that a final decision will be made at that time."

He didn't argue, just glanced back at the grain he had sown with Gui Ying lightly, and then walked away silently, no longer caring. At the same time, the villagers around him were also looking at him meaningfully.

In the northwest, there is plenty of sunshine and relatively little rainfall, and the cost of drying grain at home is almost none.

It's normal for ratings to be lowered, but it's unreasonable to drop so much before the halfway point of the release.

Not to mention that as early as a few years ago, a large number of rural areas across the country have popularized detection machines that can quickly check moisture, and each grain collector will carry several in the car.

"yes, so you don't have to worry."

"Ah, Sissi~ daughter-in-law~ dear, you are really my lucky star."

"You, what are you doing??"

So suddenly, it's weird~

Hey

(End of chapter)