"Pepsi Cola is powerful again, Xie Tingfeng joins strongly! 》

"Coca-Cola finally awakens, and the heavenly master Zhou Yi is difficult to support alone? 》

《……》

As two truly international companies, the issue of Pepsi and Delicious spokesperson is the focus of attention of the entertainment media and even the economic media every year.

Thanks to the sweetness of the superstar policy in Michael Jackson, Pepsi has always taken the superstar route.

Since entering China, what Zhang Guorong, Andy Lau, Aaron Kwok, Faye Wong, etc., whoever is well-known in the music world will sign whom. The main thing is a superstar bombardment, which can be called the Real Madrid of the beverage industry.

As Pepsi's old rival, Coca-Cola, which focuses on family, care and warmth in marketing, has been left far behind by Pepsi in terms of spokesperson.

The continuous decline in data has forced Coca-Cola China to start seeking innovation and change after entering the new century, trying to sign young and prosperous superstars to expand its brand influence, and not let Pepsi specialize in the past.

Originally, Coca-Cola wanted to sign Xie Tingfeng, and they have even reached the point where they are about to negotiate, as long as Xie Tingfeng signs, he can become the first spokesperson signed by Coca-Cola in the new millennium.

"But the hype topic between you and Xie Tingfeng before was really a bit hot, and Pepsi, who saw Xie Tingfeng's popularity, directly made a move."

Seeing Zhou Yizheng staring at the report of "Heavenly Master Zhou Yi is Hard to Support Alone", Qian Jiang said the inside story of his robbing of Coca-Cola's endorsement: "You also know how many people from Xiangjiang signed before Pepsi, Pepsi not only gave the same endorsement fee, but the endorsement environment was also better than Coca-Cola's.

"Coca-Cola, who was worried that we would also be poached by Pepsi, immediately contacted me and said that the treatment could be relaxed, and the contract could be signed if there was no problem.

"But the other party has a requirement, that is, as the only singer spokesperson they have signed in China, you need to create an advertising song for Coca-Cola that fits their new promotional theme.

"This is the theme of their new business case, you can see if you can write about it."

Faced with the attack of work, Zhou Yi put down the gossip magazines he was reading with relish, and reached out to take the documents handed over by Qian Jiang-

"Young, free, happy, presumptuous?"

Seeing the request, Zhou Yi unconsciously raised his eyebrows, and said in surprise: "Coca-Cola is giving up its family fun route?" ”

"Not really, if you agree to sign a contract, Coca-Cola will also give you an advertisement for the family carnival route, and they want it all."

Qian Jiang shook his head, and then said, "How is it?" It should be okay to write a commercial song, right? They don't ask for any connotation in the lyrics, let alone any singing skills.

"As long as the music is cheerful, rhythmic, and catchy, it can attract young people in China who are your age."

"No problem, when will you want it?"

Zhou Yi, who was completely stressless about such a thing as a song, nodded without hesitation.

This is 10 million in the millennium, even if he has to share 40% of the company that helped him tear off this top endorsement after he gets it, he still has to pay taxes, which is more than the money he has made from investing from scratch in recent years.

The entertainment industry is really fucking fast to make money.

"The time given by Coca-Cola is the year after the year, that is, in February. After the filming of the commercial, with your promotional song, it will start in March with a new promotional theme. ”

Qian Jiang folded his fingers and counted the itinerary for next week's Yi New Year: "So, as a spokesperson, you need to give Coca-Cola several domestic event platforms in March.

"At the end of March, I suggest you start working on your second album.

"That way, when your second album is recorded and all the music videos are filmed, it will be released to the market in June at the latest.

"It just so happens that every summer is the hottest time for the music market. As long as your albums are of high quality, with Coca-Cola's advertising and marketing advantages, you should be able to eat the biggest market of the year.

"Oh, yes."

Qian Jiang, who was planning his itinerary for the coming year, patted his head, raised his eyes and asked, "Do you want to add your advertising song to the album?" Or will you wait for a selection to come out later? Ep？ ”

"I'm not interested in posting anthologies."

Zhou Yi, who heard the words, immediately put down the documents in his hand, shook his head and refused: "EP, it depends on the situation when the time comes." When I'm free, I can include the songs I sang before but haven't been officially released, and then the advertising songs can be stuffed in, anyway, the EP album doesn't matter if it's a theme or not. ”

The songs in his mind that are suitable for Coca-Cola commercials are basically not related to the R&B, hiphop, or even drama and Chinese style he is singing so far, and it will be very fragmented to force an album.

"Have you figured out the theme for your second album? Is it to continue R&B and hiphop? Or do you want to transform? ”

When it comes to the album, Qian Jiang's face has also become serious, which is the key to Zhou Yi's follow-up popularity: "I know that you singer-songwriters always like to challenge yourself to transform, but my suggestion is that it is better to focus on the second album or be safe." ”

"Why can't you do it all?"

Zhou Yi blinked and asked rhetorically.

“？”

"Do you know why I wrote 'The Flower Field Wrong'? It's just a foreshadowing for the second album. ”

Hip-hop rap works are now brought into the mainstream Chinese music market by him, and it is naturally impossible for him to lose his name as the "godfather".

The first album laid the foundation and brought out "Flower Field Mistake", and the second album should use the song "In the Plum Side", which perfectly combines hiphop and Chinese style elements.

With the foundation of "Flower Field Mistake" and the connection of "In the Plum Side", it is logical for him to bring out the concept of Chinese style in his second album, and it is time for the song "East Wind Breaking" to appear as a pure Chinese style.

In this way, in the case that the first album already has the R&B drama Chinese style "Flower Field Wrong" paved the way;

The second album put on the hiphop drama Chinese style "In the Plum Side" and the most complete pure Chinese style "East Wind Break". In this way, the theme and concept of the singer's first creation have been directly continued and developed in the two albums, which is perfect enough.

Now the problem is the hiphop side.

As the type of song he started from his last album, the reason why "Happy Worship" is so popular is that in addition to the melody, it mainly takes advantage of the new genre, and the lyrics are actually nothing to praise, it can only be said to be in line with the background of the times.

If you want to reflect the growth and development of the album's music, then the hiphop songs of this second album must at least have a breakthrough in the lyrics, and it is best to be a work that can fit the times as the main axis.

Thinking about it, Zhou Yi, who turned his pen and fell into deep thought, looked stunned, and suddenly thought of a song-

"Drifting North".

As Wang Lihong's rare out-of-the-circle work after the advent of the traffic era, "Drifting to the North" is undoubtedly extremely successful in terms of lyrics and intentions.

The most important thing is that he, Zhou Yi, has been "forced to drift north" for several years. Before his debut, he had seen a lot of musicians and young actors who drifted north to become famous, and there was no pressure to write at all.

Once you've identified the songs that are the base of the album's theme, the rest is simple, and you only need to be responsible for the popularity of the corresponding theme.

The concept of an album with height and breadth gradually took shape in Zhou Yi's mind.

(End of chapter)