Chapter 90: The Mainland Grand Slam
If you want to use one sentence to describe the popularity of "Deep Love and Rain", then "2001 Cross-Strait Annual Ratings Champion" is enough to explain everything.
To a certain extent, this drama can be said to have contracted the summer replay column in the first few years of the new century together with "Huanzhu Gege" and "Journey to the West Continuation".
Zhao Wei, who is in the limelight, kicked the singers with the theme song of the same name of the TV series;
Xiangjiang singer Gu Juji even won his first pension insurance in the hearts of mainland audiences with "Think Well".
And if you want to weaken the impact you will be affected by the time as much as possible, Zhou Yi immediately thought of advertising-
"When will the Coca-Cola ad run?"
Although he doesn't have a TV series at hand, Coca-Cola's marketing channels all over the country can also help him brush his face.
Especially TV commercials.
In this era when TV is king, TV commercials can also attract the attention of many viewers.
The most typical is Wang Leehom, who will sign an endorsement contract with Wahaha in the future, and will become popular in the mainland with Wahaha TV commercials and theme songs.
"You shot it in early April, and it is expected to be fully rolled out in China in mid-April."
After flipping through the schedule, Qian Jiang gave the answer.
"Then it's not a big problem, "Deep Love and Rain" should not be broadcast simultaneously on both sides of the strait."
recalled the time when "Deep Love and Rain" was broadcast in the mainland in my memory, and it was already September.
In April, he had Coca-Cola's national advertising song "Sad People Don't Listen to Slow Songs";
The second album is currently tentatively scheduled to be released in June, and Jackie Chan's "Rush Hour 2" will also be gradually released in various places around the world in July and August.
At that time, with the first-mover advantage and the marketing of the golden song halo and the movie soundtrack, it may not be able to be just with "Deep Love".
"That being said, it's better to be on the safe side."
Regarding Zhou Yi's unhurriedness, Qian Jiang obviously wanted to take the initiative: "In late March, there was an 8th Chinese Song Chart, which is also an official list.
"The most important thing is that you get the prize.
"Moreover, after you win this award, you have reached the grand slam of the mainland newcomer award, and the company can help you hype this concept in advance."
After taking a pen and paper and writing out the possible awards for Zhou Yi one by one, Qian Jiang analyzed: "This can just be matched with the news of your participation in the Golden Melody Awards."
"If you can win the Golden Melody Award for Best Newcomer, then you can say that you have won the Grand Slam of the Newcomer Award in the Chinese music scene.
"It's not just a marketing point, it can also help you improve your position in the industry."
Saying that, Qian Jiang also showed a bunch of names of newcomer awards that were not available-
In addition to some pop song newcomer awards in the mainland, awards such as the Malaysian XX Award for Best Newcomer have blinded Zhou Yi's eyes.
The only place to miss was Singapore, where the best newcomer lost to Sun Yanzi, who was playing at home.
Zhou Yi counted carefully, and there were 23 trophies listed in Qianjiang alone, including the major award ceremonies in the current East Asian Chinese-speaking cultural circle.
Among them, the Chinese music chart and the top ten Chinese golden songs in Xiangjiang that he personally attended contributed five each, and the rest were basically sent by Warner to help him collect them.
Under Warner's PR, he even won several newcomer awards in South Korea and Japan, which not many people have heard of.
"This time in late March, there are two awards on the Chinese song list, the best newcomer and the best album guarantee, and I suggest that you better attend in person.
"After all, it is an official award, and it is limited to mainland singers to compete. In the case of Sun Nan being out, you also have great hope of taking more. ”
As he spoke, Qian Jiang took a pen and wrote the word "25" on the paper, raised his eyes to look at him, and said solemnly: "Up to now, there has been no one in the Chinese music scene who has won 25 trophies in one year of debut.
"Ayi, you have a good chance of becoming the first ever.
"It doesn't matter how much water there is in these 25 trophies, as long as there are heavyweight trophies to press the lineup, then it is an unprecedented achievement."
"How do I have so many trophies?"
I don't know if I don't count, but I'm shocked when I count it.
Zhou Yi, who had never paid attention to the number of trophies he had, carefully looked at the report card in front of him, and there was an unconcealable surprise between his eyebrows.
In the future, will he be able to buy a few suites to save trophies in Versailles, and learn from the fairy tale king Zheng Yuanjie?
"You think that if it weren't for the fact that your debut time was too short, you would be a veritable little king now."
As Zhou Yi's agent, Qian Jiang also has a little bit of a sense of glory: "By the way, I will reveal another good news to you."
"A new endorsement has come to the door, and the price code offered to you far exceeds that of similar competing products."
"Oh? Who? Which one? ”
Compared with worthless trophies, Zhou Yi is still more interested in customers who are willing to take the initiative to send money to themselves.
"ANTA, a shoe brand. The price given now is 6 million for four years, which is far more than the price given by Adidas and Nike. ”
“?”
Zhou Yi, who heard this number, was stunned for a moment: "Anta is so rich?"
He remembered that Anta at the beginning of the millennium was not hung up and beaten by Li Ning?
"Have you heard of Kong Linghui? The prince of table tennis who reached the top of singles at last year's Olympics. ”
Speaking of Kong Linghui's Qian Jiang, he had to sigh at the luck of the Anta brand.
"Last year, the boss of Anta gambled his entire net worth and took out 500,000 yuan to invite Kong Linghui to be an endorsement.
As a result, with Kong Linghui's outstanding performance in the Olympic Games, the Anta brand turned over and made money.
Not only gave Kong Linghui a new contract, but also began to prepare to sign other stars to expand their brand influence.
"They didn't notice you, after all, you're just a singer
"As a result, someone exposed that when you were at school, you kicked an opponent in a football game Chinese department 13:0......"
“……”
While he does focus on sports and exercise, endorsing sports brands isn't a problem.
But Qianjiang's statement ...... Why does he sound so wrong?
Amida Buddha, the black history of the football game of the Chinese Department of Peking University will not start with him——
Well? Wait.
No, this 13:0 is not played by him alone, what is his heart?
As soon as he thought of this, Zhou Yi, who pulled his former teammates to take the blame, suddenly lost any psychological pressure.
March 20th.
After Warner Xiangjiang completed the recording of "Sad People Don't Listen to Slow Songs", Zhou Yi, who returned to the mainland to attend the Chinese song list in person to receive the award, was naturally asked this question by reporters.
Thanks to the fact that the Chinese team is currently impacting the World Cup under the leadership of Coach Milu, the popularity of football in China is unprecedentedly high.
The Chinese of the weak chicken of Peking University has also become a small name because of this......
"Football is not a one-man sport and I think my team-mates have to be responsible for this score.
"And the football strength of the Chinese Department of Peking University is actually quite strong, if you don't believe it, you can ask Gengxu, he should have heard of it."
At the China Song List Awards Ceremony, in the face of the reporter's question, Zhou Yi smiled politely, and instead threw the topic to Lu Gengxu on the side.
Under the official arrangement of tonight's Chinese song list, this performance guest from Tsinghua University happened to be seated next door to Zhou Yi, who was born at Peking University.
Lu Gengxu: "......"
I really wanted the camera, but I never thought that I would rub the lens in this way, and Lu Gengxu's expression management almost didn't hold back.
And behind Zhou Yi, the eyes of artists such as Yu Quan, Xu Wei, Dada Band, and Huang Qishan all turned to him from time to time.
Everyone knew that as long as this man was present, he was the only big winner of the prize.
As it turns out, this law is not wrong.
Best Newcomer Award: Zhou Yi;
Top Ten Golden Melody Awards: "Flower Field Wrong", Zhou Yi.
Outstanding Album Award: "Zhou Yi";
Most popular male singer: Zhou Yi.
In one night, there were four awards on the Chinese song chart.
Especially the most popular male singer award in the end, he defeated Sun Nan again.
Sun Nan, who knew that he had no hope of winning the award, didn't even come tonight.
At the moment when he was about to turn 20 a few months away, Zhou Yi, who debuted less than a year ago, directly completed the domination of mainland music awards, which is unprecedented.
The day after the end of the Chinese song list, entertainment weekly, newspapers and periodicals all over the country coincidentally chose Zhou Yi to hold a photo of the four seats after he appeared on the stage on the Chinese song list-
"Zhou Yi: The youngest Grand Slam winner in the mainland music scene in history!" 》
"Five trophies on the global Chinese music chart, five trophies in the Xiangjiang Top Ten Chinese Golden Melody Awards, four trophies on the Chinese song list, and even more Coca-Cola endorsement."
"No one can say how far Zhou Yi can go in the future, he is like a carp that jumped over the dragon gate, and flew into the sky after turning into a dragon......"
(End of chapter)