Strictly speaking, although Wang Leehom, who was born in 1976, is still very young, he is already a highly qualified old man in the Chinese music scene.

He debuted at the end of 1995, and won the Best Chinese Male Singer Award and the Best Record Producer Award at the 10th Taiwan Golden Melody Awards in 1999 with the album "Revolution and Rotation".

In terms of qualifications, it can be said that he is the same old-timer as Yu Chengqing, but the sales volume and annual song ranking have not reached the level of popularity since their debut in 1995.

Although it was highly praised after switching to Sony, it also opened up its popularity in the mainland last year with the endorsement of the adapted version of "Descendants of the Dragon" and Wahaha. But in the eyes of Warner, who has Zhou Yi, Wang Leehom, the opponent in the music world, is really not ranked.

He's not even as threatening as Rolling Stone's singer Mitsura.

It is precisely because of this that the outbreak of "The One" somewhat caught Warner off guard.

Zhou Jianhui urgently convened a small meeting and brought Chen Zeshan, Zhou Yi, Qian Jiang and others to discuss the situation-

"The album was highly praised by the marketing department.

"The main thing is that "The One", a song with obvious potential for a hit, was written and composed by Wang Leehom himself, what the hell, he can actually write this kind of hit? What kind of shit luck does Sony have, won't he really let him raise Wang Leehom. ”

Zhou Jianhui, who holds the two trump cards of Zhou Yi and Sun Yanzi, is still a little bit unlucky with Sony, and his words are a little unlucky.

Whether an album can become a hit or not, the record company is often the most sensitive, after all, sometimes one or two songs alone do not mean that the album can sell more.

Last year, Zhang Xinzhe, the prince of love songs under Sony Music, who was the same as Wang Leehom, is the best example.

On the bright side, it was menacing, but as a result, the sales of the album "Faith" were in a mess, even if the title song of the same name "Faith" became popular.

But it is clear that judging from the feedback that Warner has collected so far, this "The One" is not a popular existence.

Especially in the hinterland.

"The One", which quickly became popular with the help of Wahaha's promotion channels, exceeded everyone's expectations, even Zhou Yi was no exception.

It's just that others were surprised by the competitiveness of "The One" in the mainland, and Zhou Yi was surprised that the song that Wahaha used to promote actually became "The Only".

After the song "What I Love Is You" was taken away by him in a special album, Leehom Wang wrote another song "My Love is You" in this album.

Don't say it, it's pretty good.

"Ayi? What do you think? ”

Seeing that Zhou Yi had been silent, Zhou Jianhui, who wanted to hear his professional opinion, opened his mouth and asked.

"There shouldn't be anyone in Taiwan who can surpass me this year, so don't worry too much about sales over there." Zhou Yi, who came back to his senses, glanced at his sales of more than 500,000 copies.

Even if no one buys his "Jiangnan" in Taiwan from today, no one will be able to surpass him this year, and Jay Chou can't do it when he comes.

This is determined by the environment and the market, and his ability to sell this number is already the result of tapping the marketing potential to the limit, and there is no second person who can replicate it in this era.

However, it is not the same in the mainland.

The album "The One" is the most critical one for Leehom Wang to become the king of creation, with a bumper harvest in sales and popularity, which laid the foundation for his music market in the mainland in one fell swoop.

He doesn't know how many copies of Leehom Wang's "The One" will be in mainland China, but it is certain that the album's total annual sales in Asia should have exceeded one million copies.

Considering that the sales of Chinese albums in Asian countries such as Singapore, Malaysia, Thailand, Japan and South Korea are also happy, it is a question whether they can add up to 300,000.

Therefore, in the case that Taiwan's annual sales volume did not enter the top 10 at all, it can get a total sales of more than one million, and it is self-evident how much genuine sales the mainland market has contributed.

This is the real snatching of meat from his mouth and eating it.

"Taiwan's record sales champion this year is definitely Ling, and now the key to the problem is the mainland." As a marketing veteran, Chen Zeshan saw Sony's trump card at a glance-

"The company called Wahaha has a strong promotion channel in the mainland."

No matter how good the quality of the song is, without the promotion of the company, it is a dead end in this era.

Sony obviously understands this truth, and since Wang Leehom released the album on September 1, a full set of publicity has been overwhelming.

As the spokesperson of Wahaha, Leehom Wang's image of an elegant prince playing the piano directly entered the hearts of the mainland public with their advertisement-

Chinese-American, born in a prestigious school, tall and handsome, and a piano prince.

The bonus buffs in the mainland are stacked.

On September 3, "The One" broke into the top 30 of Taiwan's radio charts on the third day of its release, and the mainland was parachuted into the twentieth, kicking out "Mermaid", which was Zhou Yi's top 20 in the mainland charts, and the momentum of performance was second only to Zhou Yi's new album when it was first released this year.

Many record companies in the mainland were shocked and shouted "another wolf is coming", and Sony's perfect prince image with zero scandals has allowed Wang Leehom to take advantage of the popularity of "The One" to capture the hearts of a large number of women.

"Who is the Sony poking and poking on the dog day, and there are no scandals."

On the afternoon of the 3rd, Chen Hao was at home.

After seeing the pile of highly similar newspapers on her coffee table, Zhou Yi's face turned dark, and his mouth couldn't help but scold.

Chen Haowan, who poured him a glass of water, smiled and followed the man's words: "Is there a possibility that Sony Records is really just promoting Leehom Wang's image of Prince Charming?" ”

"I'm also a victim of scandals."

Zhou Yi, who was busy and finally finished his graduation EP, glanced at her: "I haven't touched more than 99% of the women in those scandals, okay." ”

"Yes, yes, your Zhou Daguan is not so charming, and you can only charm the remaining 1%."

Chen Hao sat perfunctorily on the carpet, the moment he bent his right leg, his left hand stretched out towards the man, and said with a smile: "You give me the EP first, and I will believe it." ”

It wasn't until Zhou Yi that after all, the EP had been recorded, and she immediately asked Zhou Yi to get an official version, and she was fascinated by "Goodbye" in the previous demo version.

Zhou Yi pursed his lips and handed her the EP of "Graduation" printed on the cover: "What did the program team of "Super Interview" say when they interviewed you? ”

"Guess?"

"Do you guess me?"

"I guess you don't."

Chen Haole happily accepted this freshly baked first EP, and the smile stacked between his eyebrows and eyes was extraordinarily bright.

On September 5, Wahaha's mainland channels began to make further efforts, with Wang Leehom's songs, to promote his perfect image as a spokesperson to thousands of households in the mainland.

The singing of "The One" also began to gradually realize the potential of the explosion -

“baby~

"You're the only one for me, both worlds are transformed

"It's not easy to go back~"

Leehom Wang's high-pitched and tactful voice became another symbol of young people in the mainland music scene in early September, and because Wahaha's push was too fierce, Leehom Wang got a joking name because of this-

Prince Wahaha.

From more than 10,000 copies sold on the first day to 40,000 on the fourth day and 54,000 on the fifth day, the sales of Leehom Wang's "The One" album have risen gratifying in the mainland.

On September 7, Zhou Yi's "Graduation" EP was officially put on the shelves.

In order to seize the topic, it was directly announced that the total sales of its singer Wang Leehom's album in the mainland in six days had exceeded the 150,000 mark.

Although there is still a little distance from the first sale of 130,000 yuan a day in Zhou Yi's second album "Jiangnan", this achievement is already second only to Zhou Yi in the mainland among the young generation of male singers in Taiwan.

As for sales in Taiwan......

Sony Music is directly invisible.

Zhou Yi Erzhuan sold 180,000 on the first day of Taiwan, which is too hard for anyone to touch.

Wang Leehom may not be able to sell this amount for a year.

It is also because of this that when asked if he had the confidence to surpass Zhou Yi during the running event, Wang Leehom shook his head and smiled: "I met Zhou Yi last year, and his handling of music concepts is really good, and we have communicated.

"His albums are selling very well, and I don't think anyone will be able to surpass him this year."

(End of chapter)