"If this is in Japan, I can't give the nickname of a leave immortal?"

Zhou Yi, who was reading the newspaper from Washington in his hand with great interest, and subconsciously rubbed his chin with the index finger of his right hand said with interest.

Sun Yanzi on the side turned her head over curiously, and the flicking ends of her hair brushed the side of the man's cheek, making him feel itchy-

"Isn't that an exaggeration? Washington, W.C., what is that place? Are there really so many people who listen to your songs and quit? ”

Stefanie Sun, whose native English speaker, was under no pressure to read the English newspaper, but when she found out that the newspaper was headed by a newspaper that she had never heard of before, she couldn't help but fall into suspicion.

If it weren't for the fact that Qian Jiang took the initiative to take it out as evidence to prove the authenticity of his words, she would almost think that this was the press release that Warner bought herself-

First find a local tabloid in Washington to blow up the topic, and wait for a few days to blow it and then turn to a big newspaper, the main thing is to make a gradual and realistic feeling.

"Why not?"

In response to this woman's questioning, Zhou Yi glanced at her: "Do you look down on me, a leave of absence?" Need me to help you recall? ”

The threat is palpable.

Sun Yanzi, who had just wanted to be tough, suddenly noticed Zhou Jianhui and Chen Zeshan, who were still in this office, and immediately closed her mouth and began to pretend to be an ostrich-

Although it is a well-known fact within Warner that she tried her best to be lazy, after all, no one has publicly talked about it.

In front of Zhou Jianhui and Chen Zeshan, Warner's first and second leaders, she would be a little embarrassed if Zhou Yizui didn't have a door to poke this layer of window paper.

Not everyone is Zhou Yi, and they all have a face as thick as a city wall.

"Ahem."

Zhou Jianhui, who was completely equal to the obvious py transaction, coughed: "This is actually not a common example, just an exception."

According to the company's investigation, the resignation of the man named John was purely due to other factors, and Ling's song just coincided with the moment when he had an emotional outburst.

"There are five other people who have been in the newspaper, in fact, they have been with the company for a long time."

Pointing to the number reported in the newspaper, Zhou Jianhui said: "But this is a point that can be used, it depends on whether you are interested in hyping up in this direction." ”

Chen Zeshan on the side was busy taking over the conversation: "Jianhui is right, Ah Yi." It's actually a very easy hot spot to hype, which will greatly help your single's popularity and Billboard rankings. ”

"The point to worry about is whether hyping up leave or resignation will cause dissatisfaction and rejection of some people over there, after all, it is not peaceful over there now, and it is a sensitive time."

Zhou Jianhui, who secretly frowned at Chen Zeshan's enthusiastic appearance, glanced at him, and then said the rejection he might encounter.

Unlike Chen Zeshan, who is keen on the hype method of cutting first and then playing and rarely considering the consequences, Zhou Jianhui prefers to obtain the consent of the artist before carrying out relevant marketing plans.

"What are you afraid of, I agree."

After Qianjiang took out the marketing plan written by Warner in advance based on this incident in a timely manner, Zhou Yi chose to agree: "But there is one place that needs to be changed."

"After the publicity is built, the company can get a few more groups of people to order the song and then report on their ......"

As a Chinese singer, in addition to the essential quality, the publicity aspect of the song is also extremely important if it wants to go abroad.

In marketing, "a success story" is often the source that can be widely discussed.

When the single was first released in Japan, Warner (Japan) chose the two stories of "A Beautiful Man Rare in XX Years" and "Star in the Star" to complete the image positioning and promotion of Zhou Yi after discussing with Warner (China), and achieved extremely good results.

The exaggerated tone and story quickly made Zhou Yi gain a firm foothold in the Japanese market, and his extremely high appearance and excellent song quality successfully converted into purchases after Japanese music fans were attracted by the story.

Originally, this time to enter the American market, Warner was ready to let Zhou Yi tie up the storytelling everywhere with Jackie Chan and the fame of "Rush Hour 2", after all, the set of propaganda that Zhou Yi played in the Japanese market before would not work in the United States at all.

As a result, such an incident happened at the beginning......

It's rude not to take advantage of it.

After Zhou Yi nodded, Warner Records quickly reflected its advantages as an international giant-

On December 5, the New York Daily News, a "vulgar" American newspaper founded in 1919, took the lead in carrying a large-scale report on this strange incident.

As one of the most prestigious newspapers in the United States that started with gossip entertainment, the newspaper's national circulation has stabilized among the top ten so far, and it can be called the largest popular newspaper in the United States.

"A magician from the East single-handedly caused a wave of resignations!" 》

In the current hot land of vitality and competition, the melon-eating masses who are still burdened with various loans at the end of the year and dare not resign are almost immediately attracted by the "resignation" in the title.

On December 7, USA Today, the only full-color daily newspaper in the United States, published a chic full-body photo of Zhou Yi holding the trophy high on the stage on the front page, with the caption: "Performers from the East, play the rest movement before Christmas!" 》

On the 10th, the New York Post, one of the most important newspapers in New York, which is famous for its gossip and sensationalism, followed suit and published a bizarre story about a foreigner who came to the United States to "fool" someone into asking for leave and resigning.

Since many people have suffered from the wave of unemployment after 911 and have suffered from unemployment, when they see the word "resignation" in a large number of newspapers again at the end of the year, whether it is good or bad, at least they will look twice-

The name "Spike Week" and his English single that claims to be able to sing people until they take a leave of absence or leave their jobs immediately took advantage of this opportunity to quickly spread in the United States-

"What's such a song bro?"

"I don't know, anyway, the newspaper said that someone resigned directly after hearing it."

"Listen to the radio......"

Similar words continue to emerge in various family communities in the United States, and on the 11th, many American newspapers collectively reported on a performance art-

"In order to make his boss have the idea of leaving, a man in San Francisco specially ordered this song to his boss when he was out with him, and finally the boss successfully resigned, and he had to be ...... to the higher position"

Is this abstract?

It's abstract.

But a normal person would not have such a thought in his head, let alone believe it.

But it was such an extremely abstract performance art, but it quickly evolved into a carnival of musicians under the impetus of Warner-

"I'll give you the first "The lazy song", and I wish you all the best in your life and leave your job soon."

It doesn't matter if it's true or not, I'll talk about it after ordering it first.

It's even more fun, and people order it and open it to the public, not only he listens to it, but it will be released all over the world.

Sony, Universal and other record companies, which are always following Warner's movements, are stupid.

Is this a propaganda song?

In the current bustling American music scene, the way to promote songs is nothing more than running programs, running radio, outdoor advertising, music festivals, and all kinds of scandals, scolding, and tearing up.

Zhou Yi is a newcomer, he doesn't go to the program and radio to promote it, and no one tears it up or scolds him when he first arrives, because he is not famous, even if he touches a porcelain celebrity, it is not news.

Originally, Sony and other company executives were still thinking about watching jokes, but it turned out that it didn't quite look right.

What kind of novel propaganda method do you have?

Tie a song to resignation and leave???

I don't know if Americans are the most taboo about unemployment and resignation, not to mention that it's still the end of the year, don't make money for the New Year-

Well?

Wait, no, the most taboo job loss and resignation?

"Arrange for people from the Public Relations Department and the Propaganda Department to split this case, learn from it, and look back to see if it is possible for Wang Leehom and Coco Li to learn it, especially Wang Leehom, who is originally an American and has the ability to create independently."

The head of Sony (China) looked at the report at hand with a somewhat complicated expression.

There are many people who quit after listening to this song in New York, and there are many people who quit after listening to the song in New York, Washington, D.C., you fucking liar!

This fucking bunch of resignation news wasn't made up by Warners to deceive him, he ate shit upside down!

Zhou Jianhui, you really damn it!!

(End of chapter)