Chapter 264: Peking University Chinese Department: I'm out of breath

Chinese Arsenal is the only football team in England that has never been relegated from the top flight, and is based in London, England.

Since the start of the Premier League era, Arsenal have so far been the only team that has been able to threaten the Reds' dominance in a consistent manner.

Under the leadership of Arsène Wenger, the manager who is not short of money, led by Thierry Henry and Bergkamp, the English giants have been single-handedly built into a top team, and this year is expected to win the Premier League title and the FA Cup again.

At a time when countless Arsenal fans were looking forward to a good harvest for the team this year, on April 28, the official website of Arsenal Football Club suddenly released a photo of Zhou Yi holding Arsenal's No. 22 jersey, which stunned countless fans who paid attention to the club.

"Who is this? New signings? Asian? ”

"It's not the transfer period, how can you still sign a new person?"

"Wait a minute, this guy seems to be a singer, the singer who sings 'The lazy song'!"

"Is it really him?!"

“……”

Thanks to the outstanding performance of "The lazy song", which won the top spot all the way to the British pop singles chart and sat firmly for four weeks, many Arsenal fans in London soon recognized who Zhou Yi was.

No way, that song is too magical both in melody and MV, it's hard not to be impressive.

What's more, this song is still on the list, although it has slipped from first to fourth place, but it can obviously still brush up its presence from time to time in the eyes of the British.

"What is Spike doing at Arsenal?"

"The official website seems to say...... He became Arsenal's ambassador for China??? ”

"Is he an Arsenal fan?"

"It's really an Arsenal fan, Arsenal officially released a video of Spike playing in an Arsenal shirt at school, and Spike hadn't made his debut at that time."

“……”

When the official website of the Arsenal club announced at the scheduled time with Warner (China) that Zhou Yi will become Arsenal's image ambassador in China in the next three years was confirmed, the entire football world was a little confused.

Immediately, the search volume and popularity of Arsenal, a Premier League club, in China skyrocketed!

According to Baidu's own search volume statistics, on April 29, the word "Arsenal" jumped to the tenth place in Baidu's search hot words that day.

In this era when Serie A is still in the afterglow of the "Little World Cup", domestic pseudo-fans may have heard of Milan, Inter, Juventus, Napoli, Roma and other teams in Serie A.

If you want to go to the sky, add Real Madrid and Barcelona in La Liga; Bayern in the Bundesliga, Manchester United in the Premier League.

Who is Arsenal? It's really unfamiliar.

But now, just because of the official announcement of Zhou Yi becoming China's image ambassador, Arsenal Football Club's popularity in China has made great progress, and Zhou Yi's huge fan base directly began to search for relevant information.

This is undoubtedly ecstatic for Arsenal, who have been coveting Manchester United's achievements and progress in commercial development in the Asian market.

"In fact, this endorsement is thanks to Chen Qiwei."

Singapore, in a hotel suite.

Qian Jiang, who felt that the world was really wonderful, handed over the various search data quantified at hand to Zhou Yi, who had a strange face, and said happily: "Zhou Jianhui and Chen Qiwei have been busy working for your affairs, and then Chen Qiwei thought of helping you find some top stars to build a good relationship, in case you can use it when the time comes."

Coca-Cola's current signing of top balloon stars, one of the leading players is Arsenal's ace, striker Henry, who has the reputation of the king of Highbury's guns.

"Chen Qiwei met with Henry, who was recovering from an injury and had no game assignment, through the relationship with Coca-Cola, and this was known by Arsenal, and then the fact that you often played big scores in an Arsenal shirt when you didn't debut in the past was discovered by Arsenal people."

When he said this, the smile on Qian Jiang's face was even brighter than a chrysanthemum: "You may not know that at present, various clubs in the Premier League are actively promoting business, and the best one is Manchester United, followed by Arsenal."

"Therefore, in order to catch up with Manchester United's commercial development in the Asian market, Arsenal met Zhou Jianhui through Chen Qiwei for the first time, and negotiated this three-year contract with an endorsement fee of 6 million euros."

This price is considered high even if you look at the entire European football club.

After all, Zhou Yi is not a club celebrity, and what can win this price is more due to last year's brilliant results and high popularity, plus the fame bonus played by the capture of the US Billboard.

Zhou Yi immediately found the current real-time exchange rate and compared it, almost 800 yuan is about 100 euros......

It's fucking good to earn euros!

After a simple conversion of the exchange rate, Zhou Yi was surprised.

It is really worthy of Arsenal, who are still at Highbury Stadium, not short of money and rich in money.

"It would have been nice if you had worn a Manchester United shirt in school, Manchester United had a stronger commercial development, and you could pay more than that, and your contract might have been seven or eight million euros."

Qian Jiang is quite greedy, not enough to swallow elephants.

These Premier League clubs that have eaten the sweetness of commercial development buy a star, it is one or two million pounds to buy for improper money, but it is too rich.

Although Arsenal is now known as the Premier League duo with Manchester United, it is obviously not as good as Manchester United in terms of commercial development.

"I should have worn the Real Madrid shirt!" Zhou Yi couldn't wait to break his thigh, and regretted not being at the beginning.

In these years, in terms of commercial value, Real Madrid has to stand out, and the commercial exposure is full. Real Madrid's helmsman Florentino is a master of playing traffic, and he has begun to form a galaxy battleship on the football field, and Ronaldo and Zidane have been bought.

"Arsenal invite you to watch Manchester United vs Arsenal at Old Trafford in Manchester as an ambassador on 8 May.

'If Arsenal win this game, they will win the Premier League this season one round earlier, which is a good sign.'

Saying that, Qian Jiang also handed an invitation letter to Zhou Yi: "I will arrange a group photo with you at that time, do you have any favorite stars?" ”

"Nope."

Zhou Yi shook his head: "What I like is the beautiful football concept of manager Arsène Wenger. ”

Henry was no longer at Arsenal when he watched football in his last life, and Arsene Wenger, who was trapped by the team's finances, has become a mocked four-man maniac, playing beautiful football that has been ridiculed without a championship.

The Champions League group is as stable as a dog, and it plays the universe every year.

"Head coach?"

Qian Jiang glanced at Zhou Yi in surprise.

It's rare that there are still fans of the head coach in the football world?

"Oh yes, there's one more thing."

Qian Jiang, who doesn't know much about football, patted his head: "Arsenal values you, an ambassador with high influence in Asia, and in order to celebrate your joining, they specially edited the clips of your previous games, using your new song."

"You can see if there's anything that needs to be changed."

After speaking, Qian Jiang took out a disc from his bag and put it into the DVD in the living room-

Zhou Yi glanced at it curiously, and the first time he saw the "Peking University Chinese" jersey made him a little nervous......

Is it ......?

…………………………………………

On May 1, 2002, when China and the world were immersed in the joyful atmosphere of the World Cup, the spokespersons of major labels also launched their own World Cup promotional videos.

Among them, Pepsi has assembled a bunch of soccer superstars to go to Japan to shoot an ad for sumo wrestlers. And Pepsi's old rival Coca-Cola released a "big production" today in conjunction with the Arsenal club -

Zhou Yi, who wore Arsenal's No. 22 shirt, can be called a superman in the promotional video: he did a Marseille maneuver on the pitch in a dashing manner, and then connected the crotch pass and the tail of the bull and then passed five people in a row, and finally pierced the opponent's door.

The rousing background music, the blood-pumping editing, and the slow-motion close-ups that always highlight Zhou Yi's figure and handsomeness all made this promotional MV popular with the huge Arsenal fan base in London as soon as it was launched-

And then, from the Arsenal fan base to the whole London area!

In conjunction with the wide promotion of Warner Records, "Waving Flag" was the first to hit a high reputation among fans in the UK 5 days after its release!

"I love this MV!"

"It's Arsenal!"

"This song was sung by Spike, and it seems like the radio is open on demand as well."

"One thing I found out is that the players who are often breached by Spike in the video and pass by can't see their faces, but how can they have the same words written on their backs?"

“……”

On May 2, when the promotional gift given to fans by Arsenal and Warner was broadcast as an advertisement on television, many people who saw the video went silent.

And on the BBS of Peking University, the news fries up instantly!

"Chinese! You're out of luck! Worldwide Distribution! ”

"Although I didn't cut into your face because I took care of the portrait rights, I can guess who is who when I look at the silhouette!"

"Awesome, Chinese!"

"Who would have thought that Zhou Yi, who kicked the Chinese system 13:0 at the beginning, is now popular internationally......"

“……”

"To correct it, Zhou Yi only scored 3! The rest was scored by his teammates! ”

On this day, the members of the Peking University Chinese Department football team, who circled the famous name, were painful and happy, and they were still defending themselves——

"The Hong Kong star team is really pulling the hips, and Zhou Yi scored five in nine minutes alone! Hit the name of the Ninety-Five! We are at least stronger than Xie Tingfeng! ”

No matter how much our members of the Chinese Department of Peking University pulled their hips, they only let Zhou Yi enter three, and the two were compared - win! Big win, big win!

Xie Tingfeng, who couldn't show up at home because of the turmoil, almost didn't get angry after seeing the news.

What the is like this, and you can still lie down and shoot?!

Besides, is that me guarding the door?! I played as a striker!!

(End of chapter)