"Ah Yi, do you have any songs that you can make up?"

On the afternoon of the 28th, after having a meeting with Zhou Jianhui and the headquarters of Warner Music in the United States, Qian Jiang pushed open Zhou Yi's home in Taiwan and rubbed his hands with a little expectation.

"A song that can be put together?"

Zhou Yi, who went to help Xiao Yaxuan record a song last night, slept too late, causing Zhou Yi, who was obviously a little sleepy today, to be a little puzzled: "What are you going to do?" ”

"That's right, you may not know about album sales in Europe and the United States."

Qian Jiang, who was sitting on the sofa, took out the small notebook he recorded during the morning meeting: "Now the idea of the company is to make three versions of your British specialty-

"Plain Edition, Hardcover Edition, Deluxe Edition. The pricing is $22.9, $25.9, and $55.9, respectively.

"Since this is the first English album for the global music scene, we must prepare beautiful posters, postcards, introduction brochures, lyric books, and various stickers or medal peripherals for you in the general edition version, after all, this part of the sales is the largest, and we must ensure that the listeners who buy your general album can understand you in all aspects."

Qian Jiang spoke about the difficulties of Zhou Yi, a Chinese singer, in breaking into the European and American music scenes.

He didn't run around the radio and offline music festivals in Europe and the United States in the first year or two before his debut, like others, which means that there are not many passers-by who know him.

The two singles just let passers-by on the other side of the ocean know that there is a Chinese singer like him, nothing more.

In order to promote Zhou Yi's relevant information along with the album as much as possible, Warner decided to translate most of the album configurations of other people's hardcover versions to Zhou Yi's general version of the album after a meeting and discussion.

So in this way, the question arises - if you do this, what can be added to the hardcover album that is nicknamed Kar Leek?

In the Chinese music scene, aside from posters, postcards, lyric books, shell paper, stickers, and dolls, the hardcover version will generally add one or two, two or three VCDs of song MVs.

In the European and American music scene, one of the easiest ways to do it is to add songs.

On the basis of the general version, add a few songs-

It may be an unfinished demo, it may be a song that is not too high quality and pure to make up the number and then give back to the fans, or it may be a song in the album and a remix of your previous songs.

Those who can add high-quality repertoire are counted as one, and they are all considered conscientious.

As for the deluxe version, in addition to the hardcover version and the general version, the most valuable thing is the high-definition DVD that comes with the MV of all the songs in the album and some limited edition items.

"$55.9...... Hey, it's got to be Warner to make money. ”

Zhou Yi, who really doesn't know much about the pricing of the first edition of the deluxe album in Europe and the United States in this era, couldn't help but be shocked after seeing this price.

It is worthy of the last crazy period of the physical album era.

"You have a reputation in Europe and the United States to have this price, in exchange for the top group of people, selling for $69.9. However, this thing does not go to volume, and is usually used to anchor the coffee position. ”

In terms of making money, it has to rely on the general outfit of the volume.

Therefore, Qian Jiang gave Warner's opinion: add another song to the hardcover version.

"That's what the company thinks, if you add one more song, the hardcover version is only $3 more than the regular version. And your English single is priced at $4, so it's $1 off here.

"Don't underestimate the theoretical discount of $1, many people will choose the hardcover version of one more song because they feel that they have taken advantage of it, which is a common psychology around the world.

"If you're not interested in writing it, the company can also help you make an appointment. If you'd like, I could also try to put you in touch with a Linkin Park agent and get them to work with you on a song in the hardcover. ”

“…… That's not necessary, it's just a song. ”

Zhou Yi shook his head and rejected Qian Jiang's proposal that was good for him: "I'll just put that song "Galway Girl" into the album. ”

He originally wanted to keep this song for the next one as the main single, after all, this "Attitude Show" is already extravagant enough.

However, since Warner has arranged three versions of the album for him, in order to make money, it doesn't matter if he puts it in the hardcover version-

It's $3 more.

"Let's add it to the hardcover version of the album "Wavin Flag", which will not destroy the overall structure of the album, and it can also echo back and forth."

After thinking about it for a while, Zhou Yi added "Galway Girl" to the hardcover version of the playlist.

On the B side, the lyrics of the old song "The lazy song" that has been released happen to find a beautiful girl with a good figure to start a better life, which is just supplemented by "Galway Girl".

At the same time, the life in the song "Galway Girl" can also be linked with "Wavin Flag" -

Because I like football and Arsenal, I went to London to watch a football game, and then met a "Galway" girl who thought she was a local of Galway when I was traveling in Galway.

And all of this, too, is part of life, part of "Good Time".

……………………………

“《Wavin Flag》？ 《Galway Girl》？ That British female model named Kelly? ”

On the 29th, as the only singer in Warner who could know Zhou Yi's album plan for the first time, when Yanzi Sun saw the plan for three versions of her album, she immediately thought of the scandal that Zhou Yi caused in the UK some time ago.

"Why did you really put her on the album? Do you really like her? Want to make an official announcement? ”

Sun Yanzi, who had carefully studied the hot body, folded off the A4 paper without a trace and asked.

"That's what I said, we're just good friends who can communicate with each other at zero distance without any burden." Zhou Yi shrugged.

“……”

You're pretty fresh.

Through the cover of the A4 paper, Stefanie Sun glanced at herself vaguely, and when she thought of that Kelly had completely exploded her figure, she felt a burst of deflatedness in her heart.

How does this thing compare?

Why hasn't papaya taken effect yet?

Now that papaya is indispensable every day, Sun Yanzi is full of resentment.

"Huh? Where are you going? ”

Zhou Yi, who was about to go to Qianjiang and Zhou Jianhui to ask about the World Cup, hurriedly shouted: "Don't forget to come to "Good Time" to help sing a female voice when the time comes. ”

"Yes, I'll go home for dinner first!"

Sun Yanzi, who has bulging cheeks, can't wait to drag out all the rumors on the Internet who say that papaya has enlarged breasts!

It's all a lie!

Eat one last papaya tonight! I will definitely not eat it in the future!

Sun Yanzi's "imposing" appearance attracted the attention of some people, and after Zhou Yi entered Zhou Jianhui's office, the latter opened his mouth and asked: "Are you messing with Yanzi again?" ”

"No, it's not me."

Zhou Yi flatly denied it.

"That's why you didn't run."

Zhou Jianhui, who had long known about the urine nature of his subordinates, made Zhou Yi roll his eyes.

"Okay, don't roll your eyes yet, this is your preliminary publicity plan, you can see if you can accept it."

Zhou Jianhui smiled and handed a document to Zhou Yi, who flipped through it casually, but after seeing a name at the beginning of the third page, he immediately raised his eyebrows in surprise: "Eminem? ”

"Yes, this person is very popular in the European and American music scene, and at the same time very controversial.

"His latest album "The Eminem Show" was originally scheduled to be released in June, but due to piracy, he directly advanced the release to May 26, just two days ago.

Zhou Jianhui, who was fiddling with the pen, nodded: "The sales volume on the first day was nearly 300,000, and as of today, the sales of this album have exceeded one million, which is a veritable hot specialty." ”

"So, what does this have to do with me?" Zhou Yi pointed to the words "Propaganda to Eminem" on the folder.

"You haven't been around for a long time in Europe and the United States, and you're not always there. In order to maintain popularity during the first sale of the album, it is best to have an anchor point of continuous popularity in the promotion, and Eminem is this anchor. ”

Zhou Jianhui personally explained the reason: "There are two songs in Eminem's new album that are publicly dissed by another top European and American female singer, Mariah Carey, who is very annoyed that Mariah Carey has always denied that she had been in a relationship with him in 2001, which caused an uproar in the world music scene."

"The company believes that this is in stark contrast to the 'Galway Girl' on your new album and the previous public praise of you by Kelly Brook in front of media reporters.

"He's a notorious bad man, a bad guy who wants to disses a woman in a song if he doesn't get it; And you are the prodigal son who can make a beautiful woman willing to be convinced by even a one-night stand.

"If you do it properly, Eminem's controversy and fame can last you for a long time, even if you are not in Europe or the United States.

"The premise is that your album doesn't sell badly, otherwise the marketing will become a joke."

Zhou Jianhui stated the pros and cons.

Eminem's diss Mariah Kelly's operation exceeded everyone's expectations, and it also caused him to be criticized even more.

After all, Mary Carey had never publicly dissed him before this, and when asked about the relationship, she just denied it with a smile, and then brushed it off.

Don't think that there is no marketing in Europe and the United States, marketing in Europe and the United States is far more terrible than the domestic entertainment industry, and the cost is more, especially the confrontation between singers.

If Zhou Yi comes up to fight against Eminem in marketing, if he has the strength to take it, he will be able to reach the sky in one step, and if he doesn't have the strength to take it, he will become a laughing stock.

Sun!

There are two more~

(End of chapter)