"Never Expected" exceeded 10 million hits on the whole network on the second day after it was launched.

Four days after its launch, the number of hits on Tudou has exceeded 10 million, becoming the first original video on Tudou to exceed 10 million hits.

In 2007, there were only more than 6 million registered users of Tudou, and the number of hits exceeded 10 million in four days.

Of course, the number of clicks is not equal to the number of viewers, many people have watched "Low-cost Martial Arts Drama" several times, or even more than a dozen times, and the actual number of viewers is not so exaggerated.

In fact, as early as not long after the number of hits of "Never Expected" exceeded one million, a staff member of Tudou.com contacted Zhou Ziyu through QQ, hoping that "Never Expected" could join their toodouad plan, and expressed their willingness to invest in co-producing "Never Expected" with Lemon Film and Television.

Tudou's toodouad plan is simply to add ads at the front end or tail end of the original video, and then calculate the advertising fee according to the number of video clicks, which is currently a penny per click, and the advertising fee is paid by the advertiser.

However, in order to join the Toodouad plan, you must sign a debut agreement with Tudou, which means that "Never Expected" will only be published on Tudou in the future.

Regarding the toodouad plan and the co-production invitation proposed by Tudou, Li Zhe let Zhou Ziyu decline all of them without thinking about it.

What he needs is the influence of "Never Expected", not bad for the share of clicks and advertisements, and as for the obvious act of picking peaches such as co-production invitation, he will not agree.

Don't worry about whether you will offend Tudou, in this era, it is not the video platform that controls everything, but the content is king.

In order to occupy the market, major video websites are competing for high-quality original creators, and whoever can shoot high-quality original content will have the initiative.

The day after "Never Expected" exceeded 10 million hits on Tudou.com, Li Zhe asked Zhou Ziyu to update and upload the second episode of "Attack on Liu Bei".

Normally, short dramas like "Never Expected" should not be updated too quickly, it is best to update one episode a week, wait for the popularity to ferment to the maximum, and wait for advertisers to come to the door.

Otherwise, the update is too fast, and the advertiser has not had time to come to the door, and the show has already been broadcast.

Don't underestimate the earning power of online dramas, after the original version of "Never Expected" became popular, a single advertisement was quoted for more than one million, and even so, high-priced advertisers still need to queue, and some even have to queue for several months.

The second season of "Never Expected", which invested only tens of thousands of yuan per episode, had more than 30 million in advertising revenue alone, and more than 10 million in the first season.

In any era, as in all ages, traffic equals money.

But for Li Zhe, the most important thing is not to earn more advertising money, but to use the popularity of "Never Expected" to promote the game, and he can't let the popularity go down, so he decided to update two episodes a week.

One episode is updated every Tuesday and Friday.

The second episode of "Attack on Liu Bei" was launched in less than an hour, and the number of hits on Tudou exceeded one million, and the number of hits exceeded 10 million in less than three days.

The continuous explosion of "Never Expected" also made Luo Minghao, who played Wang Da Hammer, completely popular, and everywhere he went, some people called him Wang Da Hammer, and even the classmates in the class didn't call him by his name, and they changed their mouths to call him Sledgehammer.

With the help of the promotion of "Never Expected", the development momentum of "Fun Farm" is also extremely rapid, the game has been online for less than a week, the number of registered users has exceeded one million, and the daily active users have two or three hundred thousand, which is the result that the original "Happy Farm" took a month or two to achieve.

Because "Fun Farm" grabbed the market so quickly, many game companies didn't have time to react, and suddenly found that there was a small farming game that exploded, as if it came out of a crack in a stone.

On the fifth day of the game's launch, after Pan Yuan had preliminary communication with the school intranet, Li Zhe personally went to the Chaoyang headquarters of the school intranet to discuss cooperation with Xu Tingjun, vice president of Thousand Oaks Group.

The founder of the school network is Wang Xin, yes, it is the Wang Xin who made tens of millions of people in yellow robes, but Wang Xin sold the school network to Thousand Oaks Group in 2006, and it is currently in charge of Xu Tingjun, vice president of Thousand Oaks Group.

In fact, at this time, Thousand Oaks Group is also worried about the promotion of the school intranet, and the entry of "Fun Farm" into the school intranet can be said to be a matter of mutual benefit, and both parties can benefit from it.

Even if Li Zhe doesn't come to talk about cooperation, the school intranet will take the initiative to open up the platform next year, and under the influence of the trend of opening up platforms such as Facebook, platform opening has become the trend of the times.

However, Xu Tingjun's idea was a little different from what Li Zhe expected, the other party didn't pay much attention to the income of "Fun Play Farm", and he didn't think that this small game could make much money.

I just want to promote the promotion of the school intranet through an open platform, and let "Fun Play Farm" settle in is an attempt, so the other party also put forward a request, hoping that "Fun Play Farm" will only operate in the school intranet and not enter other SNS (social) platforms.

It is normal for Xu Tingjun to think so, before "Happy Farm", the most popular poker community game at that time, the highest daily sales of props was only 2000 yuan, who would have thought that a small game like a vegetable stealing game would have such a strong ability to attract money.

This is also why after the explosion of "Fun Farm", major game companies still don't pay much attention to it, but they don't believe in how much money this small game can make.

On the contrary, Li Zhe's idea was a bit preconceived.

Regarding Xu Tingjun's request, Li Zhe only agreed to half of it after careful consideration, that is, when "Fun Play Farm" is authorized in China, he will first consult the opinions of the school intranet.

The intranet is currently the largest real-name SNS platform in China, and it is acceptable to temporarily abandon cooperation with other SNS platforms in order to win the intranet.

Besides, this is also a verbal agreement, which can be torn up at any time, even if Li Zhe does not take the initiative to tear up the agreement, it is difficult to ensure that the school intranet will not be blushing after seeing the huge popularity and income of "Fun Farm", and it is very likely that another "Happy Farmer" will come out.

Never trust a promise made by someone else in the mall.

……

Upper Ground, Pioneer Building.

As soon as Li Zhe returned to the company with Pan Yuan, he saw a busy scene.

On the third day of the launch of "Fun Play Farm", the company's personnel and equipment were relocated from Shangdi Jiayuan, plus more than 40 new recruits in one go, and now the company has more than 50 people, divided into three departments: R&D, operation, and marketing.

The first batch of 11 employees all declined or were promoted or raised, Zhuang Minghui was appointed as the head of the R&D department, Pan Yuan was appointed as the head of the promotion department, and a male employee named Hu Mingxin was appointed as the head of the operation department.

Li Zhe clapped his hands, attracting the attention of everyone around him, and then announced loudly: "Just now, we have reached a cooperation with Thousand Oaks Group, and in a week, our "Fun Farm" will be launched on the school network. ”

As soon as the words fell, the office suddenly erupted in a round of warm applause and cheers.

The intranet is now the largest real-name SNS platform in China, with 2,200 universities, more than 18 million college students, 9.8 million active users, and an average of 250 million daily visits.

Once "Fun Farm" is launched on the school network, it will immediately lead to an explosive development period again.

The original "Happy Farm" can be done, thanks to the boosting force of the school intranet, it can be said that there would be no "Happy Farm" without the school intranet.

(End of chapter)