2002 was not a year worth celebrating for people in the domestic entertainment industry, especially those in the film industry.

At least as of early December, this is how passers-by perceive it.

It's just because among the movies they've seen so far, the top four box office movies are all foreign movies -

"Harry Potter and the Philosopher's Stone", which was released in the mainland in January this year, slashed more than 57 million at the box office, and "The Lord of the Rings: The Fellowship of the Ring" released in April was 56 million;

"Planet Prequel II: Attack of the Clones", which was released in July, reached 45 million yuan, and the classic movie "Spider-Man I" released in August grossed 43 million.

Although these are all movies, under the pen of the reporter of "Imperial Capital Entertainment Letter", as long as it is the box office, it can be converted-

It's not that I don't know, but I'm shocked!

"It turns out that the box office of Zhou Yi's single concert actually beat the box office of many Hollywood blockbusters?!"

Generally, passers-by who don't understand anything and know how much the box office is know know that these two industries can't be converted so easily, plus the article is full of inflammation, and it also brings a heavyweight director to compare-

Chen Shiren's "With You" released in September this year.

Released after avoiding a number of Hollywood blockbusters, the film, which is claimed to be a transformation and borrows elements from Hollywood commercial films, only managed to earn 13 million at the mainland box office.

Although the comparison between different types is a bit excessive, for journalists, news that attracts attention and can win sales and influence is king.

Not to mention that these are still true, you just need to show the charm of journalism again, and polish the writing and content a little.

Therefore, when the networms were still immersed in the news that Zhou Yi's concert surpassed Feng Dacang's one-year efforts, this analysis and comparison of "Imperial Capital Entertainment News" added fuel to the fire, making the already enthusiastic Internet public opinion more and more ferocious-

Hollywood = American blockbusters = high box office = they are powerful, although this set of formulas is somewhat absolute, but for the current era, the people who believe in it are undoubtedly the most.

Zhou Yi had previously played three times in a row, including two singles, before he completely laid a foundation in Europe and the United States, but because the main battlefield was not in China, and the songs of Tom Cat and others really had no soil in China, they felt like that after listening to Tom Cat's songs.

They only knew that Zhou Yi had entered the United States, and the Yankees who had beaten him cried and called his mother.

Awesome is awesome, but many passers-by don't have a specific concept in their heads: because they lack an opponent who can anchor their influence enough.

After all, that's how English songs are heard.

But when this report from "Imperial Capital Entertainment Letter" came out, this "abstract" opponent suddenly had a real feeling that it was close at hand - because they had really watched Hollywood blockbusters such as "Harry Potter" and "Spider-Man" this year!

This is like saying that the box office of Zhou Yi's concert surpassed "Titanic", who doesn't say a word after listening to it?

"My day! Even the Yankees' Hollywood blockbusters can't do Zhou Yi?! ”

"I also went to the cinema to see that "Spider-Man", it was very good-looking, but I didn't expect it to be only ranked fourth."

"Zhou Yizhen is the last pair of bottoms in the domestic entertainment industry? Why do you need him on everything? Music and music depend on him, and movies also need it.

"These big directors in China are a waste of one competition, Chen Kaige actually made more than 10 million wastes, the box office was crushed, and in the end, Zhou Yi had to sing to put out the fire......"

"It's true, the box office of these big directors in China has been beaten by Hollywood even in our own territory, and as a result, we can't let out a single fart, and we will only be ruthless to ourselves."

"It has to be Zhou Yi, specializing in Yankee ......"

went to the United States to do Yankees, and when I returned to China, I was still doing Yankees, our Zhou Yi is really too strong!

When Zhou Yi woke up and looked at these newspapers handed over by Qian Jiang, the meat buns chewed in his mouth were a little fragrant, and Chen Shiren, who was still in the imperial capital, didn't have such a good appetite-

"When this group of people is full day by day and has nothing to do, they know how to write nonsense! Can concerts be the same as movies? ”

Regarding the fact that he has become a stepping stone, Chen Shiren is obviously extremely unhappy.

He has always regarded himself as an artist, especially now that he has a strong reputation in China, he thinks that he is the first in China, and Lao Mouzi is not as good as himself.

Besides, the box office is not the only indicator, and he has sold a bunch of copyrights, why don't you count these?

"There's no new picture in this, and the hand is fueling it, and my name is written upside down!"

has been deeply involved in the entertainment industry for so long, and Chen Shiren is not a novice who knows nothing.

The new picture behind Zhang Yimou is a company that loves hype, which he knows. The newspaper coldly pulled him out and whipped him, and it was hard to say that there was no new picture secretly entrapping private goods.

"Not only that, what they want most now is to launch "Hero", Zhou Yi's business ability is too strong."

Chen Shiren's wife, Chen Hong, who used to have the number one beauty in the mainland entertainment industry, looked at the report at hand, and the corners of her eyes eroded by the years unconsciously climbed a few wrinkles: ""Hero" is estimated to be smiling crookedly now, and the higher Zhou Yi's popularity, the more attention they will receive.

"It seems that Zhou Yi took 7.2 million for this promotion song, and they really made a lot of money this time."

If before, in their niche art director circle, they still looked down on Zhang Yimou's behavior of rushing to the doctor and taking the initiative to embrace Zhou Yi for the sake of attention and popularity, then today, it is their turn to be red-eyed in private.

The producers of "Hero", China Film and Warner Records jointly released the pure music promotional song this morning, and the popularity is in full swing.

"Why don't you try to find him in your next movie?"

Chen Hong was somewhat moved.

The ticket price of the concert is much more expensive than the movie ticket, and Zhou Yi can still pull 80,000 people this week, she doesn't dare to think how high the box office guarantee can be if Zhou Yi is brought in to act in the movie.

"No, not to mention that his acting skills are not qualified, I won't take the drama at all, otherwise do you think so many investors can not go to him now?"

Chen Kaige shook his head.

This commercial value is already blind and visible, but if Zhou Yi is willing to let go, most investors are willing to come to him to customize characters and scripts, not to mention that Time Warner itself has a film subsidiary.

Chen Hong sighed: "It's a pity. ”

…………………………………………

"If this is changed before, I will persuade you to take it with great pain."

In the Shanghai hotel suite, Qian Jiang handed the notepad in his hand to Zhou Yi, who had finished breakfast, and his fat buttocks fell on the sofa, squeezing: "But forget it now, the salary given by these people is too low." ”

Now is not what it used to be, and the current Zhou Yi is no longer the person who can rely on the so-called sky-high salary to invite the past.

What's more, to put it mildly, the so-called sky-high remuneration that can be given now is basically too lazy to take a look. is not as high as Zhou Yi's endorsement fee, and the price of a hammer is a day.

A few million yuan is a rush for others, but for Zhou Yi, even if he lies down and doesn't move anything next year, the global follow-up royalty income of the English album alone will be more than this price.

In the eyes of Qian Jiang now, Zhou Yi is just like Chen Long, and the price is already stuck there. Unless he learns from Jackie Chan and invests in his own acting, no one in China can afford this salary at present, and Zhou Yi does not have as many favors as Chen Long who needs to be repaid-

He wasn't even from the film academy, and no seniors and teachers in the film and television circle came to him.

Countless pieces flew towards Zhou Yi like snowflakes, but they were all blocked one by one by the big umbrella held up by Qianjiang.

"There's no sincerity, it's all connotation, art, or awards, and I'm not one who values that." Zhou Yi flipped a few pages with interest, and then didn't bother to read them again.

Too little money, too much to live.

As soon as he started in a few months, he gave "such a little", and he felt that he couldn't bear this hardship.

"That can't be helped, now the cost of domestic films is here."

Seeing that Zhou Yi was about to throw the notepad back, Qian Jiang hurriedly stopped: "Flip back, flip back, there are a few endorsements, which are selected after a round of contact and screening among the many endorsements currently looking for you." ”

As we all know, Zhou Yi does not carry many endorsements now, and the endorsements he carries on him in the top star ranks are even the least ones, not one. Even if it is compared with singers from the same company, Sun Yanzi has more endorsements than him.

On the one hand, because of Zhou Yi's rapid rise in coffee positions, many endorsement products cannot enter the threshold of negotiation, and on the other hand, Qianjiang is deliberately maintaining Zhou Yi's style of endorsement is not expensive.

Don't look at it less, but the endorsement income is the highest in the entertainment industry, and the two big contracts with Sohu after Coca-Cola's contract renewal alone are enough to make him proud.

If it weren't for Chen Long's killing of movies around the world, and the same number of endorsements at home and abroad, Qian Jiang would even have the courage to publicly buy the press release with the highest endorsement fee.

"New endorsement?"

Zhou Yi flipped back, and the first thing that caught his eye was his old friend Anta.

As the second brand endorsed by Zhou Yi after his debut, although the original 9 million three-year contract seemed to be a sky-high price, compared to the return that Zhou Yi brought to them, it now seems to be tantamount to the price of cabbage - not to mention Zhou Yi's operation of stepping on Anta shoes to the closing ceremony of the World Cup.

You must know that there was a gap between Anta and Li Ning in the past, but now, in addition to the gap between the assets and market share of the two companies themselves, in the hearts of the younger generation, Anta's brand influence almost relies on Zhou Yi to overtake in the corner, helping it compete with Li Ning in China.

The endorsement contract was signed on May 7, 2001, and according to the three-year term, it is now almost a year and a half before the contract expires.

Considering that Zhou Yi's current status is no longer what it used to be, including brands like Adidas, Nike, Reebok, Li Ning and other brands are eyeing Zhou Yi, it is understandable that they will propose to start contract renewal negotiations at this time.

After all, it is not uncommon for a contract of this level to be talked about for more than half a year.

"Especially the three companies of Nike, Adi, and Reebok, the Ding family is very worried that the three giants will take you away, after all, the financial resources they have can be said to be worlds apart from Anta."

Qian Jiang pointed out the source of Anta's eagerness: "Since you appeared at the closing ceremony of the World Cup, companies like Nike and Adi Reebok have been watching you. Now, after a series of investigations, they want to sign as the spokesperson of China. ”

In these years, there are no sports brand companies that can compete with these three giants financially, and Li Ning is not enough. But if they open a chip that they can't keep up with Anta, then ......

"30 million? Three-year renewal? ”

Zhou Yi, who saw this price, raised his eyebrows.

"I guess we can continue to talk, but after all, you are not a professional athlete, and the maximum price is 40 million. Moreover, the son of the CEO of Anta also hinted openly and secretly that he would be willing to talk to you about the situation in person if he could. ”

Zhou Yi pursed his lips noncommittally, and his eyes immediately fell on the next few new endorsements that came to the door-

One look, good guys, Nokia, Samsung, Motorola, Ericsson......

All international manufacturers are still mobile phone endorsements.

"The shot of your mobile phone in the MV of "Fairy Tale" has been noticed by them with the popularity of this song, in addition to these international companies, domestic companies like Bird Mobile, they also want to sign you."

Qianjiang said that he is currently the king of the domestic mobile phone market.

No one can stop the advent of the era of mobile communications, and everyone knows that the mobile phone market will be a fierce battlefield next.

At present, in the domestic mobile phone market, it has won the sales championship for two consecutive years, and the market share occupies 50% of the waveguide mobile phone, facing the menacing Nokia, Samsung and other large manufacturers, decisively set its sights on Zhou Yi.

They currently have a singer spokesperson - international diva Li Wen.

If Zhou Yi is signed again, it just so happens that the only two singers in China who have gone abroad have been signed by them.

"Nokia originally wanted to talk to Kwok Fucheng about endorsement, but your grades were too good, so I gave up Kwok Fucheng and turned to you."

The initial quotations of several companies are also around 30 million to 40 million and four years, and the difference is the resources that can be given after endorsement.

"My suggestion is to temporarily exclude a number of domestic mobile phones such as Bird and Panda, and you will have to work hard abroad in the future, and the channels of international brands can help you a lot."

Qian Jiang gave suggestions according to Zhou Yi's own situation, and gave him a preventive injection by the way: "In addition, you will go to South Korea to participate in the Sino-Korean song party at the end of December, and I estimate that people from Samsung mobile phones will take the initiative to show their goodwill."

"The price given by Nokia is also the lowest among these companies, but after all, it is now the number one mobile phone market share in the world, and the company's channels and influence are the most extensive in Europe and the United States, and the resources that may be able to talk about it are also the most ......."

Qian Jiang analyzed the pros and cons one by one, and took out a DVD endorsement contract - "BBK wants to invite you to endorse the DVD, and they are also one of the only two companies that have made a clear offer for the first round." ”

$4,000,000 for two years.

A contract that can definitely be regarded as a big contract in the DVD field, converted into more than 32 million yuan.

"BBK has always been willing to spend money, they tried to sign Schwarzenegger for two years with 2.5 million US dollars in 2000 to endorse, but the advertisement was called and complained by the audience not long after it was broadcast in prime time on CCTV and was taken off the shelves.

"Now that you are a solid Chinese, there will be no such thing as being complained about and being taken off the shelf, and there is no risk."

“……？”

It's okay to be complained about being taken off the shelves.

Zhou Yi, who heard this, almost choked on himself with a mouthful of water: "What about the other one?" ”

"Tencent, it's QQ's company."

Qian Jiang took out another contract from his briefcase: "Their software will be three years old in half a year, so I want to invite you to be a spokesperson and write a promotional song related to QQ." The current first round of offers is 50 million for four years.

"If you talk about it, I think it should be able to talk about sixty or seventy million, or shorten or increase the number of years.

"QQ's recent situation is very bad, there is a software on the market that poses a great threat to him, plus companies like Sohu and NetEase are still making trouble, they must want to keep their position and market share at all costs."

“…… I am optimistic about the prospects of this company, and it can be increased to five years, but at most five years. ”

Zhou Yi, who heard the name of this little penguin, rubbed his chin with his fingertips: "As for the endorsement fee, since they have encountered a market crisis, then knock a hard stroke, and if it is extended to five years, the endorsement fee can be more, and the propaganda song is not a problem." ”

Xu Shangao's "Gray Avatar" is simply the best QQ promotion song, killing all kinds of student groups.

"Up to five years?"

Zhou Yi nodded: "Hmm." ”

Five years later, in '08, the scourge of the shield vs. the little penguins had been planted. It would be rude for this spokesperson to be again, and it would be easy to withdraw early.

(End of chapter)