Chapter 412: A Little Lottery Shock
In fact, if it weren't for Maria Carey's fuse, it would have been difficult for "Enemy" to continue to improve in the B-list rankings.
Although Zhou Yi himself doesn't care how far this song single can go on the B list, after all, no one else has gone to the United States, and he has nothing to do with any radio promotion and program face-brushing, so it would be good to maintain a little more popularity to sell discs in this case.
In this era when there is no means of streaming media, it is basically impossible to have the kind of demon list that relies on the international version of Douyin to become popular in the old city road, and then rushes forward all the way.
No matter how much he opens, it is impossible for him to change an international version of Douyin out of thin air, Zhang Yikneel is still in Nankai University.
But Warner doesn't think so.
They think that this single is a big deal, and you can use your clever little brain to think about whether there is any hype.
Then, Zhou Jianhui (Zhou Yi, the person in the middle) gave such a plan.
The plan proved to be a success, but Mary Carey's novel move succeeded in causing a wave across the United States after the show aired — for no other reason than because Mary Carey actually paid for it.
Thirteen underground hip-hop enthusiasts and five professional underground hip-hop singers all got up to take on the challenge under the stimulus of Mariah Carey's money - but in the end, only two people succeeded.
Although it has entered the new century, $1,000 is still not a small amount for ordinary people, and Mariah Carey gave it on the spot.
The bills were counted by her to the lucky ones who succeeded in the challenge, and this picture made the eyes of ordinary viewers who watched this show widen across the United States - $1,000 slot?! This money is so easy to make?!
And the jaw-dropping operation is still to come.
On January 26th, just after Mary Carey made a precedent with her diva-level influence, Warner Records, which was "aware of it later", publicly thanked Mary Carey for her generosity, and said that since you are so generous, then we can't lag behind-
Warner Records is hosting a street challenge in Los Angeles, and as long as you buy a single, you have a chance to win.
After winning the lottery, all you need to do is contact Warner using the contact information on the single, and Warner will send you an invitation to come to the Los Angeles Challenge, limited to 200 places.
As long as you are confident that you can increase the rap speed in "Enemy" to be faster than Zhou Yi's original version, and sing this rap completely without being out of tune, stuck, or lacking breath, you can take away a $1,200 bonus, and you may even have the opportunity to ask Zhou Yi face-to-face.
It can be summed up in one word: we Warner are rich and rich, and we are not bad for money!
You only need to buy the genuine single disc lottery, and if you are brave enough to win the lottery, you will come.
In a sense, this is also a way to stimulate sales in disguise.
With Mariah Carey's proofing in front, after the announcement of this simple and crude lottery method and bonus method, the popularity of Zhou Yixin's single not only did not decline with his long-term inappearance, but went to a higher level!
At the same time, the members of Warner's Lincoln band, which released a new album "Meteora" on January 13, also tried a rap in great contrast when asked about Zhou Yi's new song - although it failed, it also caused a lot of buzz.
In addition, Mariah Carey herself also challenged the unsuccessful program effect on the show and spread, and for a while, challenging Zhou Yi's extremely fast rap seemed to have become a trend that began to become popular among stars-
Those who want to gain popularity, want to have a good relationship with Zhou Yi, and want to connect with Warner all smell the marketing hype, but everyone enjoys it......
There is heat, and it is not rubbed.
Yangmou!
Naked impotence!
Warner's series of novel hype tactics have made the Eminem people look stupid.
In all fairness, if you look at Zhou Yi's "Enemy" from the perspective of a professional musician, there is no doubt about the excellent quality.
But even so, he thinks his song "Lose Yourself," which was hyped as a rap bible with the success of the "8 Mile movie," can hold the steady.
To be honest, he thought about a lot of marketing methods that Zhou Yi might use after releasing a new song, such as grabbing his ex-wife, his daughter and even his broken family to scold and hype.
Because that's what he did.
Since he became famous in World War I, Eminem has bound to set off a scolding war that affects the entire North American music scene before and after every album, so much so that people give the nicknames Ruffian Eminem and Bad Boy Eminem.
That's how he marketed.
Many people in the circle know it, so although many people are willing to cooperate with this popular hip-hop king to act, they will inevitably feel a little disgusted after acting for a long time.
He originally thought that Zhou Yi's marketing should be the same as himself, but what he never expected was that he actually ......
"$4.5 for a single and a chance to be drawn to Los Angeles to win $1,200, and I declare that Spike is the most popular fan of the new century!"
On Yahoo, after Warner's official announcement of the news, all kinds of praise news directly became a pot of porridge!
"200 lucky spots, which means that Spike took out more than $200,000 as a prize money?! That's not counting the hotel, transportation to and from ......."
"God, Spike is so nice to his fans, why haven't my idols done this kind of event, they just sign autographs......"
"How did Spike convince Warner's Iron Rooster to do this?"
"Needless to say, it must be because of his high status within the company, the kind that says the same!"
"God, he's not really going to be Warner Godfather......"
In the European and American music scene under the influence of the impact of Internet piracy, Zhou Yi's hand lottery method directly stimulated his own singles that had begun to decline day by day, and the sales of genuine singles began to grow rapidly, and even the radio on-demand rate continued to rise-
Many people don't buy discs, they rely on the radio to learn songs, and they privately pinch their watches to see if they can reach that speed.
If you can meet the target, then start preparing to buy a spot from the market.
The prize money is $1,200, and the money earned is $600, and there will always be $4.5 to buy the lucky spot but the person who can't use it is willing to sell it at a premium of 100 times.
On January 28, someone posted his winning record on the Internet, and mentioned that he sold the spot to someone else for a sky-high price of $500 -
At this point, an inexplicable frenzy has been raised on the Internet, newspapers and even TV programs, and the promotion of Warner's money ability has stimulated the nerves of every fan in all directions.
On the 29th, the B list officially updated the new ranking list.
In the case that Zhou Yi himself did not arrive in the United States, with Warner's continuous news bombardment and hot coverage in the past two weeks, the radio performance and sales performance of "Enemy" soared, and Zhou Yi, who was still outside the seventy in the last issue, directly broke into the top 30 this week!
At the same time, the sales of genuine singles also skyrocketed to 810,000 copies, and Warner also went to certify the gold record for the first time.
It is foreseeable that the popularity brought by Warner's lottery will be able to usher in a wave of aftermath, and it is very likely to break through the sales of one million copies again and reach the platinum record sales level!
"Unbelievably successful, "Enemy" has surpassed Eminem's riposte and is far behind him by eight streets. Spike continues his magic again, and instead of failing, he stomps on Eminem's head......"
Pixar, a columnist for Vanity Fair magazine, expressed his incredibleness in an interview: "He's like the growing godfather in that 'In the Name of the Father,' and this man deserves to be treated sincerely."
"I've heard a lot of people who are unhappy with his rise and feel that it's hindering their careers, and I don't think that's right......"
In this regard, the opposing view is naturally to take out Zhou Yi's Chinese albums that began to gradually enter the American market - the first to be brought out is the Chinese song "In the Name of the Father".
"Spike is using his influence to subtly strengthen our ability to accept Chinese, last year he was still singing in English, this year he combined Chinese songs into a movie and sent it in, I can't imagine what he will do in the future......"
In the field of music, for the first time, a Chinese singer has been linked to the "China threat theory" in the mouth of foreign media.
This is supported by the song that Zhou Yi sang at the Sino-Korean Song Meeting-
"Juvenile China Says".
(End of chapter)