Chapter 167: The Great Earthquake in the Live Broadcast Industry

In the blink of an eye, a week passed.

this day.

There was a big earthquake in the live streaming industry.

Due to the fact that many anchors sell counterfeit and shoddy products, there are more and more consumer complaints, and there is a trend of intensification.

The relevant departments of the state have struck hard to rectify the problem of selling fake and shoddy products in the Douyin live broadcast industry.

Douyin actively cooperated with the rectification and acted quickly.

According to the investigation and evidence collection, a group of guilds were immediately punished.

There are a total of thirty guilds in this batch.

The penalties are as follows.

First, all anchors in the guild will be suspended for a month for rectification, and during the suspension period, they cannot broadcast live or send short videos.

Second, the guild will be downgraded by one level, and after the rectification, it will be re-rated according to the development and size of the guild.

Third, anchors who sell a huge amount of counterfeit and shoddy products will be banned!

As soon as these three top punishments came out, the thirty guilds immediately wailed.

You know, the guild has been off the air for a month, and I don't know how much money it will lose.

The downgrade of the guild will affect the profit sharing with the platform.

The higher the level, the higher the score.

Conversely, the lower the level, the lower the score.

This time it will be rectified, and after the rebroadcast, it will be even more difficult to restore the original rating.

As for the third point, it is even more serious.

Basically, they are all big anchors, and they sell the most fake and shoddy products, and the amount is huge.

Every guild basically makes a lot of money by relying on the head anchors.

Other anchors can only make a small amount of money.

The banning of these streamers is tantamount to a blow to the head for the guild.

was directly disabled, and only half a life remained.

It is worth mentioning that since Jiasheng Guild took the lead in bringing goods to celebrities, the audience has a preconceived consciousness, and Jiasheng Guild's celebrities have always been the best.

Those big anchors who bring goods with celebrities have the highest sales.

The state and Douyin are to grasp the typical, and the Jiasheng Guild is ranked first in this batch of punishment lists.

The official notice also said that the punishment list will continue to be announced in the follow-up until the problem of selling counterfeit and shoddy products in the live broadcast of Douyin is completely rectified.

And with a point to the surface, starting from the rectification of Douyin, the entire live broadcast industry will be rectified.

Not a single one of them can run!

Suddenly, all the live broadcast guilds engaged in selling fake and shoddy products were cold in their hearts.

……

Grace Guild.

"Mr. Xu, you are really amazing, I predicted this before, saying that sooner or later there will be a thunderstorm, fortunately, we strictly control the quality of the products, and sell high-quality brand products, so as to avoid being affected by this earthquake."

Xiao Dongsheng admired Xu Yang in his heart.

This boss is really powerful.

The judgment of things is really accurate and terrible.

Every strategic decision made is hard to beat.

signed anchors, and those anchors became Internet celebrities.

It is predicted that Douyin will open the live broadcast delivery function, and the Style Guild has become a pilot guild for Douyin live broadcast with goods, and it has become the first guild to eat crabs, making a lot of money.

After the rise of the trend of celebrity live broadcasting, Xu Yang gave clear conditions for cooperation.

In the end, it cooperated with Hua'an Film and Television to achieve a win-win situation, and the Style Guild accounted for the biggest benefits.

In particular, it has been emphasized that it is necessary to sell high-quality brand products to avoid this thunderstorm.

The other guilds were all rumors and wailing, and among the big guilds, only the Grace Guild was not affected.

There is no doubt that after this turmoil, the Grace Guild is definitely the number one guild in Douyin, and no one can shake its status.

"No matter when, we must uphold the original intention, don't lose big because of small things, don't only look at immediate interests, not long-term interests." Xu Yang said.

"Yes, Mr. Xu, I really feel your strategic wisdom now, and following a leader like you is the luck of all employees of our company." Xiao Dongsheng patted Xu Yang's ass.

"Lao Xiao, you've exaggerated a little too much, I'm a little embarrassed." Xu Yang laughed.

I have to say that it is still very comfortable to be patted on the back.

"Mr. Xu, I'm just telling the truth." Xiao Dongsheng looked serious.

"Haha." Xu Yang laughed again, and then retracted his smile, "What do you think we should do in this situation?" ”

This is the main reason why he came over today, he didn't say it directly, but asked Xiao Dongsheng first.

"Mr. Xu, I was thinking about this problem before you came, and I think we can increase the number of live broadcasts of our anchors."

"After all, now the whole market is full of mourning, and our guild has not been affected, which shows the reliability and credibility of our guild, and the brand products sold are of excellent quality and consumers are assured."

"And we can let the anchor mention this from time to time in the live broadcast, so that more viewers are aware of this."

"If we do a good job this time, our guild will definitely be able to become the number one guild in Douyin, and no one will want to shake our status."

After the incident, while Xiao Dongsheng was happy in his heart, he quickly realized that this was also an opportunity for the Grace Guild.

As long as you grasp it, the style guild will go to the next level.

"What you said is very good, and I think so too, then you can notify it and let the anchors do it."

"The live broadcast is very hard, I think it can be like this, in the next month, the anchors' normal live broadcast with goods, the division remains the same, and the increased number of live broadcast sales can increase the proportion of three components to the anchors, which is considered a reward for them, so that they will be more motivated."

Xu Yang said.

"Mr. Xu, you are too generous, increase the commission ratio by 30%, I believe that the anchors will be excited when they hear this increased commission ratio." Xiao Dongsheng said with a smile.

Indeed it is.

The anchor brings goods live to rely on commissions.

The increased commission of 30% is very generous.

Many anchors will definitely do their best to increase the number of shows.

"Logistics staff, do a good job in logistics support, don't let them overwork, or pay attention to the combination of work and rest, if you are tired in the live broadcast, it will outweigh the losses, this point should be paid special attention to." Xu Yang admonished.

There are anchors who are tired, as long as nothing happens, it doesn't have much impact.

If there is an anchor who is too tired and causes sudden death or something, it is a big deal.

It wasn't what he wanted to see.

It's okay to make money, but you also have to make money by combining work and rest, and you can't ask for money and don't die.

"Yes, I'll keep an eye on it, and I'll make sure that doesn't happen." Xiao Dongsheng said solemnly.

Xu Yang didn't remind him, he really didn't realize this.

It seems that the boss is the boss, and it is really not something that can be compared with himself.

The two sides chatted for a while, and Xiao Dongsheng went to get busy.

……

Triumph Investments.

Chen Guanglei was in the office, watching the news, his face was ugly.

I wanted to see the situation and talk about it, but I didn't expect to receive no rumors, and the country and Douyin began to rectify.

I knew it earlier, so I listened to my father and sold the guild.

Well, now all the money earned has been wasted, and the compensation and fines alone are astronomical.

After this rectification, the Jiasheng Guild may be reduced to a third-rate guild.

There may be a chance that it will go out of business.

Two words, it's over!

At this time, the door was pushed open, and Chen Guanglei's father, Chen Ankang, walked in.

(End of chapter)