Chapter 105. Have you ever heard of beer and diapers?
Wang Hui and Pei Jiaxue are women, and it is very necessary to be reserved.
Tang Peng was not reserved at all, and when he heard on the phone that Wu Dong was back, he took the elevator directly from the 18th floor to the 20th floor.
Tang Peng came, and Wu Dong had no choice but to refuse the two ladies.
Wu Dong rejected the 18-year-old pure and lovely Pei Jiaxue, and the 24-year-old mature and capable Wang Hui;
Now he is facing Tang Peng, a 38-year-old rough man with a scruffy beard.
"Hahaha, Mr. Wu, this is the rabbit and chicken, bald eagle, John bull, white elephant, camel we designed...... Look at this rabbit, this big ear, this big legged ......."
The animation studio has been engaged in it for several days, but the painting style is still too serious, and too beautiful is not Wu Dong's favorite style.
has been confirmed, Wu Dong doesn't want to do any second creation, he wants the original.
Wu Dong casually took a bottle of mineral water provided by the hotel, "A bottle?" ”
Tang Peng smiled: "No, I drank a belly of tea below." ”
Wu Dong unscrewed the mineral water and took a few sips, "Boss Tang, have you ever seen the midnight bell?" ”
"Have you seen it?" Tang Peng hesitated.
"Mr. Wu, are you staying in a hotel alone, scared! Want me to accompany you? ”
Damn, this guy is still hesitant.
Wu Dong tapped on the sketch that looked like a bunny girl, "If our fighters are drawn like this, do you believe that the audience will crawl out of the TV and cut you?" ”
"And this, is it a Korean with a wide-brimmed hat? It's so troublesome, look at me......"
Wu Dong took out the pencil provided by the hotel from the guestbook of the hotel, "Brush, brush, brush!" Here you go! ”
Tang Peng picked it up and looked left and right, "Mr. Wu, which character is your stick?" ”
"Sticks!"
Wu Dong took another sip of mineral water, "Concise enough, right?" ”
Tang Peng grinned, "It turns out that Mr. Wu is what you want this style, then I will ask again, I know the Gallic chicken, which is the footbasin chicken?" ”
"Transliteration! They clearly know Chinese characters and dare to contemptuously call us 'only take'. ”
Tang Peng laughed, "Foot basin chicken, hahaha, which one of their heads is called egg yolk!" ”
……
Tang Peng and Wu Dong chatted late at night, Wu Dong's painting skills are real, but the expression ability is okay, 11:25, more than three hours later, Tang Peng took the draft finalized by the two and left satisfied.
At this time, will you call Wang Hui or Pei Jiaxue again?
It's too deliberate, it doesn't feel good, it's disrespectful to people, it's not Wu Dong's style!
On the 18th floor, Wu Dong's studio, the lights in the assistant's room were on overnight.
Pei Jiaxue and Fang Yunyao's rental house, Xiaoxue said she wanted to watch TV after taking a shower, but she curled up on the sofa and fell asleep.
——
Monday, December 29, 2003, Langlang Media Conference Room.
The atmosphere was relaxed.
The atmosphere in the place where Wu Dong is is is very relaxed.
"I know that you all think that our precise push is ahead of the whole network."
Long Wenxuan, Arman Galigos, and Feng Li'an sat in the front row, they were technical directors, algorithm engineers, and distributed storage engineers, respectively.
Out of respect for the boss, several of them and the technical backbone behind them also pretended to be serious with the core employees of the operation department.
Just now, the boss talked about the development prospects of Langlang Media and the specific operation of what super business, they don't understand, but they really think it's awesome!
However, now that the boss has begun to talk about technology, the corners of Arman Galligos's mouth unconsciously hooked up a disdainful smile, he is a doctoral student exchange between Qingbei University and Petersburg University, and his Chinese can barely pass the test.
Arman Galligos also understands the workplace culture, and as soon as his smile came out, he felt that something was wrong, and just wanted to adjust his expression, the two programming apes next to him, "......", "hahaha......" laughed.
Wu Dong laughed and pointed at the programmers.
"You've all heard of beer and diapers, right?"
……
"What?"
"What?"
"What is the boss talking about, beer and urine?"
"The boss said beer was like horse urine!"
"The boss said diapers, beer and diapers."
It's not just the people who operate here who are inexplicable, but the technical department is also confused.
……
Wu Dong waited for a minute, taking in their reactions.
After all, Wu Dong graduated from a normal university, and being a teacher in an art school is more able to train people than a university teacher.
In his 20 years of teaching career, he has never seen any bad students.
What if a student is dissatisfied with the teacher?
Then ask a few questions they can't answer at all, and keep their momentum down!
Diapers were invented in 1961, and diapers began to be popularized in China in 1994.
The beer and diaper theory is a classic case in the field of data analysis and data mining, but he became well-known in China around 2015.
In 2003, these people certainly didn't know.
"You know about Walmart, right?"
Wal-Mart entered China in 1996, and the first-tier cities in China are now basically rolled out.
Everyone was nodding.
That's pacing control, if you keep saying what they don't know, they'll get out of that context; If you say what your audience knows, your authority cannot be maintained.
In fact, it's like fishing, pull it, let it go.
Rhythm in everything you do!
Nine shallow and one deep, up and down, left, left and right, are all rhythms.
"The story happened in 1993, when Walmart supermarket data analysts found that customers who buy diapers often buy beer, so the supermarket deliberately placed beer and diapers together, and as a result, sales of both products increased dramatically."
Wu Dong deliberately did not explain, he continued: "In fact, what four-layer shelves in the supermarket, the expiring ones are placed on the third layer that is easy for users to take, what goods are hot in what season, and what goods are placed in which position on holidays...... These are precisely calculated ......"
Wu Dong propped his hands on the table, his voice was calm and firm, and the audience couldn't help but have a sense of trust in him.
He suddenly raised his voice, "There is no need to increase the cost, but the sales volume is getting higher and higher, how can your peers compete with you!! ”
"So do we! We're far ahead now, but we can't stop moving forward, and every small step we make is a wall that blocks the chaser!
In their opinion, there is no secret to microbroadcasting, or a lot of money, digging a few more stars to settle in can overturn us, dream!! ”
"Whoa, whoa......"
The audience was driven by Wu Dong.
The young people were all blushing and thick-necked, and their emotions were quite excited.
Wu Dong pressed down with his hands, and the audience quieted down a little.
"Boss, what's the matter with beer and diapers?" Arman Galligos asked.
"yes, you haven't said it yet." The crowd reacted.
Wu Dong laughed, "This is data mining and data analysis.
In families with babies, it is usually the mother who takes care of the baby at home, and the young father goes to the supermarket to buy diapers.
When my father buys diapers, he often buys beer for himself, so that beer and diapers, two seemingly unrelated products, often appear in the same shopping basket.
If the two items are far apart, the father who wanted to buy beer because of time constraints may not be able to buy beer because of the lack of time.
Wal-Mart found out that the fathers who didn't expect to buy beer would buy a dozen ......"
……
Everyone's thoughtful.
Long Wenxuan hesitated: "We are now adding keywords to each micro-broadcast, and we are also collecting users' preferences......"
Wu Dong shook his head and said in his heart, "Where is this TM!" In the future, big data can take care of everyone!
I just read a few small yellow texts, and the whiteness pushed the airplane cup to me!
Dibao even pushes condoms for me every day; The text message on the mobile phone is a young lady who is home nearby and comes out to work and study, and she can come to the door to chat, and she does not answer the ...... of alcohol and violence
Whom to reason! I said that the website was unintentionally clicked into, does anyone believe it? ’
Wu Dong said in a deep voice: "Not enough! Far from enough!
We say it's precise, but it's not precise at all.
When does a user usually go online, whether the Internet is at home or an Internet café, whether it is Beijing, Shanghai, Guangzhou, Shenzhen or remote mountainous areas, his work and rest habits, and the stars he pays attention to, these are all data that can be collected on the surface.
In-depth analysis of the data to judge his preferred content, consumption direction, and consumption ability is the basis for us to increase customer stickiness and accurately push advertisements!
I just mention the direction of development, technological progress must come little by little, and the rewards of various algorithm patents must keep up! ”
There is a position in the web company called architect, they don't write code, they just assign work;
The boss of the company doesn't have to understand technology, Niu Yun is an English teacher, doesn't he still get Ahri up.
Wu Dong's advanced vision convinced the programmers, and they were even more excited when they heard that the algorithm patent company was rewarding them, and they were gearing up one by one.
Wu Dong said with a smile: "Take your time, in the future, the technical department will implement a 12-level salary system, and the average annual salary of 500,000 yuan is our development direction."
"Whoa, ......whoa, whoa, whoa," 7 and 8 programmers applauded wildly, making dozens of people move.
The little girl in the sales department also became ambiguous when she looked at the program ape.
Wu Dong turned to the male operators with bad faces and smiled, "Treat everyone equally, and the company's senior management will discuss a specific salary standard when you go back......
Everyone, the future is promising! We work together!! ”
……
The conference was a small meeting, and there were only a few heads of departments.
"Mr. Wu!" Mu Shengnan shouted.
As soon as Wu Dong raised his head, Mu Shengnan gave him a thumbs up, Zhang Bin, Fu Sijia, Lan Yuechun, and Long Wenxuan also nodded.
"Mr. Wu, is the case you just said true, or is it apocryphal?"
Wu Dong glanced at him, "This story was published in Fortune magazine in 1998, and it was a joint project between IBM and Wal-Mart. ”
……
At a small meeting, several department managers made full preparations, and Wu Dong was idle......
Zhang Bin is still horning, "Wang Fei has been a mentor for three days, and my friends on the TV station reacted that they can't sit still, in Mr. Wu's words, let us take care of ......"
Wu Dong's mobile phone is silent, but the text message can't be blocked. He was reading Zhu Siliu's message: Mr. Wu, the singer in his hometown needs you......
Wu Dong chuckled lightly and replied: All the leaders of the TV station, I have met with you, and I am embarrassed about this matter......
(End of chapter)