Chapter 93 Divestment

Cape Town's choice to compromise was a good thing for Ernst, who was now able to get out of South Africa and focus on something more important.

In October, Ernst did not return to the First Town, but went straight to Nairobi.

At this time, the factory of Heixingen Investment in Nairobi City has been fully completed and put into operation, and the headquarters of Heixingen Bank has also been relocated here, so that Nairobi has opened a new location to house the headquarters of Heixingen Bank, as well as a set of luxury infrastructure configurations.

"What about investments in North America right now?" These were the first words Ernst asked when he arrived at the headquarters of the Heishingen Bank.

"Your Highness, at present, we have begun the eleventh round of selling assets, and there are still thirty percent of fixed high-quality investments in hand, which has allowed us to withdraw a lot of money and make a lot of money, but according to the current economic situation in North America, we are still essentially losing, and those assets we have lost are still continuing to increase in value, and the whole market is hot."

Ensette nodded and said: "Greed can't chew more, after all, we can't take all the good things, how is the situation in Europe?" ”

"According to your instructions, we have not sold as many assets in Europe as in North America, but we have made more money than in North America, because the good impression created by many brands under the Heixingen consortium has made many people willing to take over at a high price, such as the supermarket, even if the location is not good, it is difficult to make a profit, but Your Highness, these takeovers, many people want us to authorize them to continue to use their previous names."

Ernst shook his head and said: "This is not good, we can continue to provide supply channels, and even take a cut from them, but the name can not let them use the brand name we registered, this is a matter of reputation, of course, if it is a franchise form of brand, you can introduce it to them." ”

As an all-rounder, in the field of light industry and power industry, the Heixingen consortium is widely operated, and is a unique supergiant in Germany, while heavy industry is just starting, but the bulk of heavy industry investment is deployed in East Africa, as for Europe and North America, the Heixingen consortium can not squeeze in.

The rich industrial chain allows the supermarkets under the Hexingen consortium to obtain a rich supply of goods, and most importantly, the agricultural products of East Africa can also be sold through the supermarket channel.

I don't know how many companies and companies are going bankrupt in this economic crisis, and the Heixingen consortium can't have anything to do with them.

Ernst continued: "Now we are starting to clean up the bad debts of the banks, we are going to take advantage of the hot market and sell off all the risky assets, and then we are going to raise the threshold for our loans, and we will keep out all the companies with operating problems and unrealistic projects, and all the branches will start to withdraw funds to ensure that there are no problems with the deposits." ”

"Your Highness, I'm afraid that our bank will make a lot less money in this way."

"Just do as I say. Any enterprise that wants to operate for a long time cannot turn a blind eye to its own problems, blindly pursue short-term profits, and choose to ignore risks, which is not strong, and the damage is the long-term health of the enterprise, and the reputation accumulated before must be rebuilt, which is also a huge waste. ”

Under Ernst's operation, the Heixingen consortium sold everything that could be sold, and continued to slim down, but this also brought some negative effects, because many industries were sold, some investors and depositors believed that Heixingen Bank had operational risks, and it was most likely that there was a problem with the capital chain, otherwise how could it sell so many "good" assets, and the current market has brought unprecedented confidence to the world, that is, selling air, as long as it blows well, it can make a lot of money, and the reverse operation of the Heixingen consortium is completely contrary to the mainstream.

Therefore, many investors and depositors turned their money into other banks or the most popular railway industry at present, and Heixingen Bank ushered in a wave of small runs, but it came and went quickly, and Heixingen Bank had abundant cash flow, plus it sold a large number of assets and returned a large amount of funds, so it had no fear.

Subsequently, Heixingen Bank refuted these false rumors: the bank is currently optimizing the investment industry structure, and there is no so-called operational risk.

However, the debunking of the rumours has been less effective (positive), and in Germany the credibility accumulated over the years and the media and newspapers controlled by the consortium have stabilized the confidence of depositors, but in other regions it is less meaningful.

In particular, the competitors of the Black Singen Bank have done everything possible to smear the Bank, and many financial institutions in London have rated the Bank as a high-risk enterprise.

The Sun, which is fully controlled by Hexingen Bank, spoke out to refute the rumors, but the people of London believed it even more. It's okay to mess with color and edge rubbing, and you also deserve to talk about finance.

However, London is the center of the financial empire, and there are many banks and financial institutions, and the Hexingen consortium does not have much market share here.

Some depositors who blindly follow the trend see that their money has been exchanged, and the theory of broken capital chain has disappeared, and they have redeposited their money. In this way, because some fixed deposits are exchanged, Heixingen Bank can pay a lot less interest.

This little turmoil did not affect Ernst at all, and after giving instructions to the Hashingen Bank, Ernst visited a number of textile factories in the city of Nairobi.

"Your Highness, at present, our investment in Nairobi textile production capacity can meet about 70% of the demand in East Africa, and the remaining 30% is provided by the Far East factory, and the factory in Germany has changed hands, but the Far East factory occupies the majority of exports to Europe, and labor costs play a big role, if we don't split the textile factory in the Far East before, then we can definitely get more profits."

In general, the textile factories invested by the Heixingen consortium in Jiaozhou in the Far East were split into three parts, some were sold to Jin merchants and Hui merchants, and some were continued to operate, exporting to East Africa and Germany with cost advantages, and some were relocated to Nairobi.

The Far East market is indeed very fragrant, first, it is large in scale and has a lot of demand, but the profit is not as good as that of Europe. Second, the cost of survival is very low, its human resources are too rich, raw materials are also quite abundant, the third is less, as a foreign-funded enterprise, Jiaozhou textile factory does not have to be affected by the bureaucracy, this aspect can be seen from the Jin merchants and Hui merchants, they operate in addition to the tax part, local officials also have to take a cut from it, as for the Jiaozhou textile factory, these problems are entrusted to the consulate to be responsible, and there is no open-minded dare to go to the East African consulate to find trouble.

By the way, the business environment of the Huaihai Economic Zone and the Zhuhai Trade Zone has been improved, for example, the famous modern national enterprise Jichanglong Silk Reeling Factory in the Far East in the textbooks of the previous life has been rebuilt from Nanhai County to the Zhuhai Trade Zone.

Chen Qiyuan, the owner of Jichanglong Silk Reeling Factory, was originally built in his hometown Nanhai County in history, but he died before he could get out of school, and was jointly strangled by the local people, bureaucrats and gentry, and he was not pleasing to both ends.

In this life, most of the economic discourse in the Zhuhai trade zone is in the hands of the Xiangshan consulate, the local gentry and bureaucrats have been beaten by East Africa once, and the Guangzhou government is also keeping an eye on the local bureaucrats, and they don't want the last conflict to repeat.

At the same time, entering the Zhuhai Trade Zone can also obtain the preferential policies of the East African Kingdom, mainly because the loan is more convenient, and the Far East market is the area that Heixingen Bank attaches more importance to, only ranking in East Africa, after Europe, and North America belongs to the same level.

Ernst was not afraid of a thunderstorm, the Far East was a traditional agricultural country, and the benefits of this economic crisis outweighed the disadvantages, and more investment would not be lost.

As a result, the current shrinkage of Hexingen Bank in the world, with only East Africa and the Far East being the only regions to increase investment.

(End of chapter)