"It seems that we still have to recruit more! Our sales staff was obviously a little insufficient, and we didn't expect to encounter this situation after the economic crisis broke out. Said the HR manager of the Austrian tobacco company Heixingen.

As a tobacco giant that has just risen in recent years, it is the first time that Heixingen Tobacco Company has encountered an economic crisis, so it is a little inexperienced.

"Yes, the market research results show that after the outbreak of the economic crisis, the unemployment pressure and cost of living pressure of workers have increased greatly, the social environment has become more and more depressed, and the uncertainty of future expectations has greatly increased people's demand for tobacco and alcohol, especially the sales of cheap tobacco and alcohol products, and now as long as there are enough cheap raw materials to produce enough low-cost products, we can earn more."

"However, we should set up more sales outlets, especially street stalls, than professional salesmen, because smokers don't want someone to scream like a fly in their ears at this time."

"That's right, the social atmosphere is not very good now, and if you hire a professional salesman, I'm afraid you will achieve the opposite result."

Salesman is definitely a job that is easy to cause disgust, put in normal times the economic situation is good, everyone is more tolerant and it is better to say, now the mood of the whole society is not very stable, those eloquent salesmen will only cause contradictions.

After the economic crisis, the Austrian tobacco company Heixingen had a very comfortable life, and the demand for cigarettes from the mentally empty Austrian unemployed increased significantly, as was the case with the Heixingen distillery, especially the cheapest vodka, which saw a huge increase in sales.

Before the outbreak of the economic crisis, the employees of Heixingen Tobacco Company were still relatively panicked, because all walks of life were laying off employees and cutting salaries, wailing everywhere, for fear that their company would also follow in such a footsteps.

The impact is still there, a large number of unemployed people appeared, which did lower the wage rate, especially for positions without technical content, and the competition was very fierce, which forced the company's employees to take out more energy than usual and work hard, for fear that their jobs would be robbed, and now there is a stable job better than anything else.

Of course, the company will not lay off employees at will, after all, the work experience is still more experienced than the old employees, but the company is also happy to see competition. Some of the old fritters who were good at fishing in the past have begun to actively put into work, which has greatly improved the efficiency of Heixingen Tobacco Company.

"Since we have our own tobacco production area, we have found out how profitable tobacco is, and the price of raw materials sold to us by foreigners before was too dark."

"It can't be said that tobacco growing areas are concentrated in the tropics and subtropics, which requires a lot of investment, but many tobacco producing areas are colonies, and the labor costs in the colonies are almost negligible, and if these colonies did not exist, then the price of tobacco leaves in the market before was reasonable."

"We don't care what kind of colony is not colony, we buy from whoever has cheaper raw materials and better quality."

"The same can't be said, now our raw materials are actually sent from East Africa for free, and there is no need to shop around like before."

"Hehehe, this is just our advantage, the company is also expanding production in Africa, in a few years we can really be ahead of our peers, but unfortunately, our tobacco farmers in East Africa have a lot of experience in tobacco cultivation compared with other traditional tobacco producing areas, so the taste of tobacco is also worse than other tobacco producing areas."

"There is no need to worry about this, East Africa is large enough, the scale of tobacco fields is large enough, and now the tobacco has been planted for a while, the taste and yield have been greatly improved, and ordinary people generally do not know much about the taste, they will only feel that the taste of Heixingen's cigarette brands is getting more and more progressive, which is a great good thing for us."

"In recent years, with the production of tobacco in East Africa, we have been completely relieved of the constraints on raw materials by tobacco giants in the United Kingdom and the United States, and when the Matabele plateau tobacco officially enters the market next year, I believe our business will go to a higher level."

"Well, here's a sample of gold leaf from the Matabele plateau, so I'll show you." As he spoke, he handed out a pack of gold leaves in his hand.

The sample packaging is a bewitching yellow, which looks extremely conspicuous, plus a golden gold leaf trademark, which is impressive.

As the manager dispersed the cigarettes from the cigarette box, everyone carefully looked at the so-called "high-end goods".

"Manager, can I take it apart and take a look?"

"Of course, it's no problem to just try to inhale directly, you can describe the taste carefully."

The old smokers of the company were not polite, took out their lighters and lit cigarettes, and the entire conference room became smoky.

In general, for safety reasons, smoking is prohibited in the company, mainly for fear of causing fire, as for the problem that smoking is harmful to health, I am sorry, people do not have this concept nowadays.

"On the palate, it feels very soft, it has a lot of aftertaste, and the aroma seems to be too strong, I think this tobacco should be mixed with other tobacco shreds to achieve better results."

"With this taste, I wonder if we can use it alone to produce cigars! In fact, the taste of the cigar is nothing more than that, which can greatly enhance the competitiveness of our high-end products. ”

"Cigars are an area that we have absolutely no exposure to, and I've heard that cigars are made in a complex way that they can't be produced mechanically on a large scale like cigarettes, so they cost much more than cigarettes."

"Actually, we don't do this at all, people on the market only recognize Cuban cigars, and although the tobacco leaves of the Matabele plateau are also very high-quality, but there is really no reputation, our company should implement the most important thing is to package the brand, such as gold leaf, make it a perfect high-end product, so that ordinary people are familiar with the brand of gold leaf."

"In essence, it is necessary to use high-end products to drive the sales of low-end products, and an ordinary person who usually does not have access to high-end products will give them an illusion that this thing must be a good product, and then we can promote the sales of low-end products with the help of the brand effect brought by high-end products."

With the same quality and price of products, ordinary people naturally trust large manufacturers and famous brands more.

"Then increase advertising spending?"

"Of course we have to do that, but not now, at least until after the economic crisis, consumers don't have the leisure to pay attention to advertising, and we still have to increase marketing efforts, especially at lower prices."

Although the tobacco industry has been affected by the economic crisis and has shown unprecedented sales, other tobacco companies are not very happy except for Heixingen Tobacco Company.

The main thing is that the sixth old man of Heixinggen Tobacco Company, with independent sources of goods and low-cost raw materials, has absorbed a large number of markets.

(End of chapter)