Chapter 306: What We Sell Is Not Commodities, It's History
Director Xiong took a few people and quickly assembled a set of armor and put it on a shelf.
"Brother Li Ye, this armor has just been made by our Chang'an Craft, Mr. Huo has to let you take a look, what do you see?"
"Let me take a look? Why? ”
Li Ye looked at Mr. Huo Renqiang in surprise.
Ah Qiang exhaled, pulled Li Ye aside, and explained: "I am now the deputy minister of the investment department, but that Minister Hu does not deal with me, and this time I am in charge of the cooperation project of this armor, and I don't understand."
Li Ye smiled: "You don't understand and I don't understand?" Why don't you ask your boss to send you someone who knows how to come over? ”
Ah Qiang said: "A total of two people were sent to me, one was pulled over by the surname Hu last week, and another one was driven away by me this week, and now I am left alone."
“.”
Li Ye also admires Ah Qiang, there are a total of two people under him, and he has been elevated as a bare-pole commander in just two weeks, no wonder he wants to go his own way and step down from the errand of the deputy minister of the investment department.
But this errand is a proper middle-level in Seris's company, with a basic salary of 10,000 Hong Kong dollars per month, as well as a performance commission, and the year-end bonus at the end of the year is not a small number.
The key is the upside, which is much higher than his former comics director.
Li Ye had never met the newly appointed Minister Hu, but now it seems that the other party looks down on Ah Qiang, a "three-no cadre".
has no education, no experience, no wrists, but on the waist of the investment department, similar to the ancient Taijian Army, like a fish in the throat, it is strange not to make you stumble.
But so be it.
Cuong has no education, no experience, and no skills, but he has loyalty.
In Pei Wencong's most difficult years, he accompanied him all the way through ups and downs, so Pei Wencong wanted to "promote" Ah Qiang again.
It's just that this promotion depends on connections, and seven points depends on ability, if Ah Qiang really can't do it, Pei Wencong can't help it, doing business is not a gang, and righteousness can't be put first.
So as far as this armor list is concerned, if Ah Qiang does it well, but if it is not done well, then Minister Hu suggested to Pei Wencong that Ah Qiang be kicked back to Hong Kong Island, and Pei Wencong is also difficult to object.
"Okay, I'll take a look, but at most I can give some advice, and the final decision is up to you."
Li Ye couldn't refuse, but still walked in front of the armor.
But as soon as he reached out and touched it, it didn't feel right.
"Why is it so thin and so light?"
The last time Director Xiong gave Li Ye the armor, he took it back to the Soajun Temple and collected it, and occasionally wore it for Wen Leyu to show off, so just by touching it, he knew that the two were not the same thing.
A Master Lu who came with Director Xiong also said: "This weighs almost thirty pounds, which is not light, and the props team ordered it is lighter than this.
However, we used stainless steel materials, which actually cost more than 40 pounds, making it easier and more comfortable to wear. ”
"This isn't meant to be worn, didn't they tell you about the product requirements?"
Li Ye looked at Director Xiong and the others, and then said: "Since it is an antique armor, let's try to get as close as possible to the appearance of ancient times, how could there be stainless steel in the Tang Dynasty?" ”
The master Lu was stunned for a moment and said, "If you use iron materials, the maintenance of the armor is very troublesome, and once it is not properly maintained, it is easy to rust."
"Hey, it's just to maintain trouble, think about the previous generals, do you have to take care of your armor yourself?"
Li Ye said: "It's best for you to summarize a complete set of maintenance processes and write a detailed armor maintenance manual.
It should be done by the buyer himself, but not too easily, in short, let the buyer enjoy the fun of a warrior"
“.”
Director Xiong and Master Lu were stunned for a while, and then Director Xiong couldn't help but say, "Aren't you looking for trouble?" ”
Li Ye waved his hand and said: "What about me, this is the suggestion, I think you use stainless steel to make armor, it is an industrial product, it is a movie prop, a few hundred yuan may not be easy to sell, because it does not have the effect of a town house,
But you use iron, everything is controlled according to ancient armor, and the price with cultural elements will be a few hundred dollars, which one do you choose? ”
Before Director Xiong could speak, the Master Lu said, "You. . . You brother said, you are not a fool, but is the buyer a fool? ”
Li Ye smiled and didn't answer him, but directly instructed Ah Qiang: "You call Hong Kong Island, find a luxury marketing company, and entrust them to make a product marketing plan, and you will make it according to the requirements, don't be smart." ”
Ah Qiang nodded slowly and said: "I understand a little, that is, like LV Cartier, don't pit the poor!" ”
"What does it mean to not be poor?"
Li Ye said very unhappily: "A piece of armor that is exactly the same as the ancient craftsmanship, or the handmade work of the master craftsman, shouldn't it be a luxury?" ”
"What you're going to do is you have to make people take money and maybe you can't buy it, understand?"
Ah Qiang didn't dare to refute, nodded again and again, anyway, he did what Li Ye said, and he didn't dare to scold Pei Wencong if he messed up.
Then Li Ye said to Director Xiong again: "Actually, I told you, it is difficult for you to understand, but the set of armor you gave me is a good example, it is not ordinary at first glance." ”
Director Xiong slammed his mouth and said, "Brother, I won't tell you, your suit of armor was made by several masters more than ten years ago, and now you can't hold a hammer."
Li Ye nodded and said, "Anyway, you just do what you mean!" I don't understand it for you, I'll write a little script later, and when you go back, find Director Xie and ask him to shoot a short commercial for you,"
"When the time comes, you only need to tell Director Xie a word, and he will understand everything."
Director Xiong hurriedly asked, "What words?" ”
Li Ye said seriously: "You just tell him that what we sell is not armor, but the Tang Dynasty culture, and the history of planting flowers.
When people look at this armor, they can feel the awe-inspiring atmosphere of the battlefield, and have an urge to wear it and kill the enemy. ”
“.”
After a few people were silent for a moment, the master Lu said: "I seem to understand a little, just to let people see, this armor is very old, and it has been worn by the warriors of the ancestors, right?" ”
Li Ye thought for a while and said, "That's pretty much what it means. ”
Director Xiong patted his thigh and said, "Oh, brother, didn't I understand if you said that earlier?" Isn't it just doing old antiques? We in Chang'an have that craftsmanship, and we are fine! ”
“.”
。。。。。。。
After Director Xiong and Master Lu got the script that day, they immediately rushed back to Chang'an, but Ah Qiang stayed in the capital for a few days.
Li Ye didn't debunk Ah Qiang's desire for his girlfriend, but just inquired about the recent situation of the investment department.
"Mr. Li, to be honest, the recent situation is not very optimistic, the rules of the mainland and Hong Kong Island are very different, we Hong Kong Islanders are free, but the mainland is some. Dogmatized. ”
Li Ye glanced at Ah Qiang and asked lightly, "Is Hong Kong Island very free?" Ah Keung: Are you free to live on Hong Kong Island? Is it free to eat? Or is housing free? Or is it free to soak horses? ”
Ah Qiang is speechless, are cultural people so scolding and bloodless? You just said that I was hitting the street, wouldn't it be over?
Li Ye continued: "Ah Qiang, since you have come to invest in the mainland, then you must learn to deal with the mainlanders.
Any investment company in the world, when entering another region to invest, must learn to 'follow the host', that is, you have to understand who is the master. ”
Li Ye looked at Ah Qiang and said word by word: "Don't make money from your master, but also dislike your master's old-fashioned and backward master, understand?" ”
"I understand Mr. Li, if it weren't for you, Mr. Li, I wouldn't be where I am today, I will try my best to adapt."
Ah Qiang looked at Li Ye with a serious face, although he didn't quite understand what he meant, but he nodded and agreed without hesitation.
(End of chapter)