Further!

For Mike Electronics, Cheng Zhenyuan is almost the most concerned except for Shen Lin, after all, his current position is the general manager of Mike Electronics.

Shen ...... Chairman, how do you think we can go further? ”

"Although our rice shell products have been sold all over the world, there are still a little deficiencies in the positioning of our company."

Speaking of this, Shen Lin said to Cheng Zhenyuan: "To really establish the image of our factory as a trustworthy large enterprise, Director Cheng, where do you think we should start first?" ”

Cheng Zhenyuan originally asked Shen Lin for advice, but he didn't expect that Shen Lin would actually throw the problem to him again.

For this kind of question, he couldn't help but answer, after all, this was a test from Shen Lin.

Therefore, after a little silence, he said solemnly: "Director Shen, I think that if we want to establish our image, we should start from these aspects. ”

"First, continue to improve the quality of products, after all, quality is life, it is the foundation of our survival;"

"Second, I think it should be ......"

These days, Cheng Zhenyuan is not only enhancing his management experience, but also self-learning a lot of business books.

So now, in terms of ability, he has improved a lot compared to before.

Lu Xiaoshan's understanding of Cheng Zhenyuan has always existed in the past, but he didn't expect that Cheng Zhenyuan's progress would be so great.

No wonder his brother-in-law would let Cheng Zhenyuan serve as the general manager of the most important Mike Electronics Factory.

If you don't strengthen your studies, will your brother-in-law directly exempt himself? Lu Xiaoshan was a little uneasy in his heart.

Just when Lu Xiaoshan was guessing in his heart, he heard Shen Lin say: "Xiaoshan, what do you think?" ”

"Chairman, I...... I think what Mr. Cheng said is very reasonable, and I totally. I completely agree that if we start from these aspects, we will definitely be able to enhance the image of our factory. Lu Xiaoshan's words stammered.

Shen Lin glanced at Lu Xiaoshan and said, "Xiaoshan, you can't patronize the preparation of the wedding at this time, you should also focus on work." ”

"Also, if you can't finish the books I recommend to you next month, then you can go to the convoy and drive."

When Shen Lin said this, he really just told Lu Xiaoshan to study more, and he didn't mean to be angry, but listening to Shen Lin's gloomy advice, Lu Xiaoshan's heart couldn't help but shiver.

Lu Xiaoshan knows his brother-in-law's character too well, in life, he can take Shen Lin as his brother-in-law, but when it comes to work, the brother-in-law doesn't recognize him.

Thinking of the scene where he went to the team, Lu Xiaoshan felt a chill in his neck.

"Chairman don't worry, I will definitely follow your arrangement and think about those books."

Cheng Zhenyuan did not intercede with Lu Xiaoshan, he knew very well that Shen Lin's lesson to Lu Xiaoshan was actually for his good, he hated iron and steel, and he was doing everything possible to cultivate him.

Anyway, this is Shen Lin's brother-in-law, and he is an outsider, so try not to interfere too much.

"What you said is the internal strength of improving the popularity of an enterprise, even if a company is well-known, it must keep these things unshaken."

Shen Lin ignored Lu Xiaoshan, who bowed his head and admitted his mistakes, and continued: "And we are doing a good job of these things now, and what we have to do next is to continue to consolidate and persist in these aspects." ”

Speaking of this, Shen Lin paused and said: "I think that the most fundamental point for a company to become a big and well-known enterprise in the feelings of others is its market share. ”

"If in the market, the products of this factory can be seen everywhere, even if it is not advertised, it is a well-known enterprise. Because, all its users, everyone is a spokesperson, after all, the customer base is too large! ”

Speaking of this, Shen Lin said towards Lu Xiaoshan: "Xiaoshan, do you think we have done this?" ”

Lu Xiaoshan hesitated for a moment and said: "Chairman, we can't do it in other places, but in the provincial capital and Dongzhou, we have already done this." ”

"If you want to roll this out, I think it's going to take a long time, and it's not going to happen overnight."

After saying this, Lu Xiaoshan looked at Shen Lin with a worried gaze, he didn't know if what he said was in line with Shen Lin's thoughts.

Shen Lin nodded and said, "The last point that Xiaoshan said is very reasonable, if we want to reach this level, it is impossible to achieve it overnight." ”

"So now we have to use the second method, which is a little bit opposite to the first method."

Cheng Zhenyuan was really curious about the means that Shen Lin wanted to use.

For Shen Lin, he has always been full of confidence, he feels that this factory director, no, should be the chairman, open the road in the mountains, build bridges in the water, there are too many fresh ideas in his head, he definitely has a solution to the problem.

"We need to raise our awareness first, and then roll out our products, which is faster than the first one."

"However, when implementing this method, it not only requires a large amount of advertising investment, but also quality assurance."

When Shen Lin said this, his fingers lightly tapped the table and said, "Originally, I didn't plan to use this second method now, but the arrival of Shangsong Electric forced us to take action in advance." ”

"We also want to build ourselves into a famous brand!"

"Brother-in-law, do you mean we have to buy more advertising?" Lu Xiaoshan was puzzled, as the head of the sales section, Lu Xiaoshan had a lot of contact with the outside.

Therefore, he is also very clear about the role of advertising, but he feels that it is not easy to build a well-known brand with advertising alone.

Shen Lin naturally saw what Lu Xiaoshan meant, and he said lightly: "This time we are advertising, but the focus of advertising is to mark the king!" ”

What does King Biao mean, Lu Xiaoshan really didn't quite understand, just when he was about to ask again, Shen Lin had already said: "Okay, don't talk so much, prepare today, and go to Beijing with me tomorrow." ”

"Okay." Although Lu Xiaoshan still had doubts in his heart at this time, he still had to listen to Shen Lin's words.

And Cheng Zhenyuan, who was standing on the side, said: "Chairman, what is my task?" ”

"Mr. Cheng, your task is to sit in our Mike Electronics Factory and pull up the production matter."

Shen Lin said solemnly: "In addition to ensuring production efficiency and quality, we need to do a good job of guaranteeing it." ”

"Also, the Guoke Research Institute wants to completely separate from production, Li Xueqiang has officially resigned and is ready to join our rice shell."

"I'm going to let Li Xueqiang be fully in charge of the Rice Shell Research Institute, and in addition, during the period when I'm out, you will coordinate with the provincial capital to find a piece of land over there and build our research institute."

Shen Lin's arrangement made Cheng Zhenyuan stunned for a moment, and he said with some puzzlement: "Is our research institute going to be built in the provincial capital?" ”

"Yes, I began to want to build this research institute in Dongzhou, but the talent accumulation here in Dongzhou is still a little lacking, but we can't give up here, in Dongzhou, we also have to leave a scientific research base."

Shen Lin waved his hand and said: "These two scientific research bases must speed up the progress and implement them as soon as possible." ”

(End of chapter)