"Avatar" landed in North America on December 18, with 73 million in the first weekend, 140 million in the second week, and 10 days after its release, with a North American box office of 213 million and a global box office of over 700 million.

The first stop in East Asia was Hong Kong Island, with an income of 48 million Hong Kong dollars in 11 days of release, locking the annual champion in advance.

This result spread to the mainland, coupled with the confirmation of the introduction of the news, the domestic Chinese New Year file basically entered the settlement stage ahead of schedule.

No one thinks they can touch Avatar.

I don't know what Director Hu Mei thinks, so he put "Confucius" on January 22.

may think that "Avatar" will be released in the mainland for 3 weeks, which can squeeze out its box office.

At this stage, more than 70% of the box office of a movie will be released within 2 weeks of release, and this theory is correct when applied to other films, but Hu Mei and China Film obviously misjudged "Avatar" - anyone who encounters such a movie will be misjudged.

"Avatar" landed in the mainland and broke all records!

4 million at zero point, 36 million on the first day, and 49 million on the next day - that is, on this day, "Avatar" was released worldwide for 20 days, and the global box office surpassed "The Lord of the Rings 3", ranking second in global film history, and the first was Cameron's "Titanic".

The mainland's first week of 287 million easily broke the two box office records of "Transformers 2" in the mainland film market in June last year and 160 million in the first week, not only that, but this is also the film's best first-week result among all overseas markets.

On the 12th, the box office of "Avatar" in Hong Kong exceeded 100 million Hong Kong dollars.

On the 17th, the box office in Chinese mainland was 540 million.

This blue-skinned alien has encroached on more than 90% of the market's film schedule - no one watches the other films anymore.

Although the audience complained that the ticket price of the movie was too expensive - a 3D IMAX ticket costs 100-150, which is not available yet, and scalper tickets are even more expensive.

Although some viewers said in an interview: "I'll wait for the follow-up resources to download and see." ”

But that didn't stop the truckers from conquering the world once again.

I'm sorry, Zhang Yuanjun used to watch pirated versions, and now he can't buy tickets if he wants to see the genuine version, and he doesn't have time to watch it.

But according to a colleague in the crew who came back from watching the movie: ", it's really awesome!" ”

"It turns out that movies can be made like this."

"It's called 3D, it's so realistic."

"That light and shadow, absolutely amazing!"

The success of Avatar wasn't just limited to the box office, it revolutionized filmmaking – truly 3D.

3D movies have been around for a long time, but it was Avatar that brought this technology to the masses.

It has successfully facilitated the renewal of projection equipment in theaters around the world.

For a while, there was a 3D craze all over the world.

It's impossible to say that this heat is not rubbing.

In just one week, several domestic production companies announced that they would make 3D films.

The most high-profile is a company called Juli Media, the boss is called Yangzi, and the president is called Huang Shengyi.

"White Snake" will continue the production team of the movie "Avatar", and there is no upper limit on the investment amount to create a 3D movie that belongs to Chinese."

"I've sent someone to Canada to learn 3D production technology."

This force will definitely not let him pretend to be alone.

Bernard's Yu Dong also announced the latest movie while it was hot:

"Xu Jiao's "Dragon Gate Flying Armor" is a 3D martial arts film, and it is Bernard's biggest project this year!"

Juli Media is a newcomer in the industry, and Yu Dong doesn't mind stepping on it: "We are not rubbing the popularity of "Avatar", 3D technology is not an industry secret, we have researched and studied for 2 years and made full preparations. ”

"It's still in preparation, and it will start up within the year. Whether it is an actor or a behind-the-scenes production, I can pat my chest and say that it is the strongest lineup in the Chinese film industry! ”

This is the first appearance of "Dragon Gate Flying Armor".

Then, something happened that ordinary viewers would not pay attention to, but which had a bearing on the development of the industry.

The "Guiding Opinions on Promoting the Prosperity and Development of the Film Industry" was released.

The file is not long, but there is a lot of content.

There are three main points, which are briefly as follows:

"Encourage financial institutions to increase financial support for film enterprises."

"Further deepen the reform of the cinema system, and vigorously develop cross-regional scale cinemas, characteristic cinemas and digital cinemas."

"Actively implement the film 'going out' strategy and promote domestic films to enter the international mainstream market."

To put it simply, at the policy level, it is necessary to ask for money for the film market, and for theaters to give theaters, so as to strive for overseas markets and improve the international influence of domestic films.

This document is clearly in response to the onslaught of Hollywood.

"Avatar" is too scary, when domestic films are still complacent about their breakthrough of 100 million or 200 million, and the annual crown of domestic films "The Great Cause of the Founding of the People's Republic" is only 400 million, "Avatar" has stabbed the box office ceiling to the level of 1 billion - it has not yet arrived, but the industry basically confirms that the box office of "Avatar" will exceed 1 billion.

Film is the most important cultural product of a country, and this position cannot be lost, and must be firmly grasped in one's own hands.

Benefiting from this policy, the share price of Huayi Brothers, the only film company in the A-share market, rose 4.62% against the market.

Liu Yifei has always ignored Zhang Yuanjun's economic situation, but it may be affected by the policy, or it may be who blows the wind with her.

The next day, she actually asked Zhang Yuanjun how many original Huayi shares she had in her hand and how much they were worth.

Zhang Yuanjun told her very honestly: "There are 1.43 million shares. This is already the largest number of shares that non-Chinese art stars can get, and among the actor shareholders, his shareholding is second only to Huang Xiaoming.

The 1.43 million shares were not so much given to Zhang Yuanjun by the Wang brothers, but to the National Highway Catering Group.

"I don't know how much it's worth." Whoever is full of food looks at this, "Little rich woman, if you have money, you can also buy Huayi's stocks." ”

Huayi stocks are still very popular and worth investing in.

"I don't understand." Liu Yifei's investment mind is very ordinary, most of her money is in her mother's hands, Liu Xiaoli's investment mind is even more general, she buys houses, mainly real estate and commercial real estate.

Zhang Yuanjun said with a smile: "If you don't understand, give the money to my sister-in-law, I dare not say more, a 5% income a year can be guaranteed." I have a lot of money right in her. ”

Speaking of which, in fact, Zhang Yuanjun had already guessed that Liu Xiaoli should have asked her daughter to inquire about her financial situation.

Liu Xiaoli has seen the world, so she doesn't believe that Zhang Yuanjun eats on salary.

But she didn't daydream that her daughter could control Zhang Yuanjun's economic power.

This kind of rich son, the money is taken care of by a professional financial manager, and the cash in the account is up to three or five million.

Compared with the economy, Liu Yifei is still more worried about the movie, worried that her first heroine movie "Introduction to Architecture" will die in February.

Because of the ravages of "Avatar", more than 20 movies were squeezed in February, including several ruthless roles:

"Jin Yiwei", "Su Qi'er", "Flower Field Xishi 2010", "Love in the City" and "Big Soldier".

In particular, "Big Soldier and Little General" was released on the same day as "Introduction to Architecture".

Cheng Long + Wang Lihong, both of them are first-line big names.

Zhang Yuanjun comforted her: "What are you worried about? The total investment of "Introduction to Architecture" is only 10 million, where can it be lost?

With Liu Yifei's three words, he sold thirty or forty million with his eyes closed. As long as you don't lose money, investors will still believe in you and will invest in you, what are you afraid of? ”

The name of the young lady is still worth thirty or forty million.

In fact, some movies are more for investors.

No matter how fierce the audience sprays, as long as the investors still trust you, you will still have filming.

That's how Wang Jing plays.

Besides, the quality of "Introduction to Architecture" will not be so bad that it will not be able to return to its original value.

(End of chapter)