This year's Cannes trading market is supposed to be the hottest year since the financial crisis.

The popularity is not enough to describe the trading boom this year, it should be crazy.

The world's hot money once again poured into the film market, Zhang Yuanjun still remembers selling films in Cannes in 09 10, many film companies were reluctant to hold parties, and the trading market also rarely lowered the rent of booths and copyright negotiation offices.

In the first two years, the filmmakers were very cautious in bidding, you paid 500,000, he paid 550,000, and I paid 600,000, but now it's not like this, you pay 500,000, and the next family will directly pull 2 million.

This year's copyright war began at the Berlin Film Festival at the beginning of the year, and many film companies began to grab films from Berlin.

An American filmmaker excitedly said: "Our market is back!" ”

How crazy has the Cannes trading market been this year?

Crazy to Chinese filmmakers to buy horror films and plasma tablets.

Even the seller was surprised: "This kind of film that kills people from beginning to end can't pass the trial in China, right?!" Why do they still want to buy it? ”

God knows why!

The most popular in the Cannes market this year is Paul Anderson, the director of the Resident Evil series.

His "Three Musketeers" was sold out in Berlin, and the new film "Pompeii" had not yet started, and the pre-sale had already been doubled, and it was sold out as soon as it was listed on the trading market, and the trading channel was closed in advance.

The above are all commercial films traded in the market, but the hot commercial film transaction has also brought fire to art films.

Doing business in a foreign country also pays attention to people's feelings, sophistication and etiquette, and it is also necessary to give gifts to foreigners to pull relationships, and it is also necessary to run the field to be familiar.

Xu Anhua has been absent from the international film industry for a long time, and his international popularity is far less than that of Zhang Yuanjun and Liu Yifei.

Since "She" landed on the trading market, it has played the banner of two leading actors, coupled with the fashionable AI gimmick, which is particularly good.

In just 3 days, the rights of more than a dozen countries were sold, not including most of the European countries where MK2 is wrapped.

The crew of "Her" will hold its first official press conference in Cannes this afternoon, where the pre-produced concept film will be unveiled to attract the attention of audiences and the media.

But this morning, something happened at the festival.

In the morning, Danish director Lars von Trier, who has never been short of controversy, appeared at the press conference with his new film "Melancholia".

At the press conference, Lars von Trier was confronted with a reporter's question about the pedigree and openly said that he believed in the NC.

As soon as the words fell, the audience was shocked, and even the stars of "Melancholia" Kirsten Dunst and Charlotte Gainsbourg couldn't sit still, as if the film director they knew was not sitting next to them at all.

I don't know if this is the director's marketing words or true feelings, anyway, Lars von Trier has always spoken out of tune.

However, regardless of whether Lars von Trier was joking or not, the Cannes organising committee immediately issued a press release asking him to explain his inappropriate remarks.

Lars von Trier immediately issued a statement saying that he was sorry for the demagogic questions he had received from the media.

The festival's organizing committee agreed with his explanation and accepted the apology, but said it would never allow similar inappropriate remarks to appear at the festival again.

Lars von Trier issued a public apology that afternoon.

The matter was revealed.

In fact, this is not the first time that Lars von Trier has angered Cannes, when "The Antichrist" was released two years ago, it caused an uproar, angered many film critics, and some people were even interviewed and shouted angrily: "I will never watch this man's film again!" "It became the most controversial work of its time.

"Melancholia" is the main competition film, and no matter how much Lars von Trier tosses, he will not be able to affect the market, unless he is bloodstained at the Lumière Palace, and all the reporters in Cannes go to shoot him, causing no one to watch the new film released on the market.

The press conference of "Her" was at 3 o'clock in the afternoon, and it was originally scheduled to end in 40 minutes, but later it was found that there were a lot of guests who responded and attended, and it took more than half an hour to walk on the red carpet alone.

The crew of "Her" is still too poor, otherwise they would have rented a big yacht to go to the sea for a development conference.

In addition to her, the male and female protagonists of "She", producer Natana Kamiz, and screenwriter David Seidler appeared at the press conference.

Today, Liu Yifei attended the event with a gradient print dress from Elie Saab's Spring/Summer 2011 collection.

Liu Yifei wore Elie Saab, and other female guests could not wear Elie Saab in the same venue.

"You're also a woman who is about to get married, and you're dressed like such a girl, you look like I'm very perverted, you know." Zhang Yuanjun quipped that this dress is very beautiful on Liu Yifei.

"I'm called a natural beauty, and it's your business to be perverted." Liu Yifei also likes today's dress.

"Can I buy this dress home?" Zhang Yuanjun also felt that his girlfriend was particularly beautiful in this dress, "and the goose-yellow dress on your opening red carpet." ”

"Pretty, isn't it?" Liu Yifei raised her eyebrows, and then said, "This kind of dress was borrowed from the brand and worn once, who would wear this dress as a regular dress." ”

"It's beautiful, buy it and put it away."

"There's no need." Liu Yifei was very sweet, "These two dresses add up to more than 5 million, I have worn them, I can only hang them at home when I buy them, and I have to take them out for maintenance from time to time, and I will serve two clothes?" ”

"If you don't buy it, you won't buy it, and so much more. I'm not happy to buy you anything, really. ”

Liu Yifei smiled: "If you really want to buy me something, I like Bulgari's necklaces and rings this year." ”

"Buy!" Zhang Yuanjun said with a smile.

But Liu Yifei didn't seem to be particularly happy when she heard this, and glared at Zhang Yuanjun: "You are a fool." ”

"Huh? I can't buy it for you. Zhang Yuanjun wondered, a woman's mind is really hard to guess.

The two walked on the red carpet hand in hand, causing screams from fans and the media, and welcomed the guests who came to the press conference as representatives of the crew.

"Yifei, you're so beautiful today." Fan Bingbing walked on the red carpet of "Her" for 10 minutes and finally stood in front of the two.

"You're pretty today." Liu Yifei said politely, "Come and sit down." ”

"Sister Bingbing, it's great that you're here." Zhang Yuanjun received Li Bingbing and hugged her.

"I'm definitely coming, there is no exposure of Chinese films in Cannes this year, and you are also fighting for face for Chinese films by holding a new film press conference." Li Bingbing said.

"I didn't think it was so great, how did I know in advance that this year's Cannes Chinese films would be so deserted." Zhang Yuanjun said.

Li Bingbing looked at Fan Bingbing, who was already seated, and said to Zhang Yuanjun: "Do you say that she is good-looking or I am good-looking." ”

Zhang Yuanjun didn't accept this trick, and took Liu Yifei's hand: "My Yifei is the best-looking." ”

"Huh?" Liu Yifei was still talking to a costume designer, "What? ”

"It's nothing," Li Bingbing said with a smile, "I praise you for your good looks." ”

"Take your seats, the press conference is about to begin." Zhang Yuanjun beckoned to take a seat.

The group is engaged in a lottery, and those who are interested can join the group.

(End of chapter)