"Dragon Gate Flying Armor" is the first 3D martial arts in the history of Chinese cinema, but it is not the first 3D movie.

The first real 3D film in the history of Chinese cinema came from the Cantonese-speaking region, and it was a salty and wet film, which was very popular in April this year, attracting many mainland audiences to watch the movie in Hong Kong.

It is also the annual box office champion of local films (including co-productions) on Hong Kong Island.

But after all, that film can't be on the stage, and the 3D gimmick of "Dragon Gate Flying Armor" is still very sufficient.

Zhang Weiping shouted 1 billion box office for "Thirteen Hairpins", but Yu Dong didn't shout the specific number - probably because he was worried that shouting more than 1 billion would blow the cowhide - he said that "Dragon Gate Flying Armor" was going to win the Lunar New Year champion.

"They are marketing the national disaster, and we despise this kind of behavior." Don't forget to step on it.

And released the news before the release that "Dragon Gate Flying Armor" has been shortlisted for the 62nd Berlin International Film Festival next year.

Naturally, I didn't say that it was in the screening unit.

"Dragon Gate Flying Armor" landed in theaters at 2 pm on the 15th, 4 hours earlier than "Thirteen Hairpins".

Theaters previously predicted that "Dragon Gate Flying Armor" may be slightly ahead of "Thirteen Hairpins" on the first day because it occupies more high-ticket 3D and IMAX screens.

The creators were also scattered all over the country that day to publicize it.

In fact, as the theater managers expected, "Dragon Gate Flying Armor" won the championship with a score of 34 million on the first day, ahead of the 20 million of "Thirteen Hairpins".

According to the data monitored by Bernard himself, IMAX theaters across the country contributed more than 3 million box office on the first day, which is really rare.

The word-of-mouth and public opinion on the first day of the movie were also very well controlled, and most netizens gave either satisfied or surprised comments on the film.

In the first weekend of 4 days, "Dragon Gate Flying Armor" also suppressed the 152 million "Thirteen Hairpins" with a score of 166 million.

But the difference of tens of millions has already made Berner feel the crisis, and the box office gap of more than 10 million is almost negligible in the competition for Chinese New Year blockbusters, and he can't open the gap of more than 30 million, and he doesn't dare to say that he will win.

Berner knows very well that compared to the director's appeal, in the mainland market, only Feng Xiaogang can fight with Zhang Yimou.

And Zhang Yimou's directorial appeal can largely make up for the shortcomings of his films compared to his opponents in terms of casting.

However, Berner holds the four popular trump cards of Li Lian, Zhang Yuanjun, Liu Yifei, and Li Yuchun, and he wants to use star appeal to touch "Thirteen Hairpins" in East Africa.

In fact, in addition to the star lineup, it is really difficult for Bernard to win "Thirteen Hairpins" elsewhere.

However, when it comes to the release of the lineup, Berner has a very serious problem.

After Zhang Yuanjun's team repeatedly emphasized with the crew that they did not want to overhype the relationship between the two, Berner still went his own way, regardless of the opposition of Zhang Yuanjun's team, and still publicized the private affairs of Zhang Yuanjun and Liu Yifei.

Of course, Zhang Yuanjun and Liu Yifei are also responsible, when taking over the play, Berner made it clear that inviting the two to star is to value the traffic and topicality of the two, which is beneficial to the publicity of the crew.

The two said at the time that they understood the crew's intentions, but when it came to the publicity period, they really realized how annoying it was to hype up their feelings.

Both have expressed to the crew that they don't want an overhyped romance, but Berner doesn't care.

At first, the two would cooperate with the publicity, thinking that since the two acted in a play together, the crew could not do such publicity, after all, the situation was explained when the contract was signed.

However, as Berner's publicity tactics intensified, including but not limited to suggesting that Zhang Yuanjun announced the progress of wedding preparations, luring Liu Yifei to reveal more details about the lives of the two, and asking the two to confess in the air.

The two are getting less and less tolerant of the crew, and their respective staff members once again warn the crew that they don't want to overconsume their relationship.

But Berner feels that since the contract has been signed and notified in advance, you also express your understanding, and you should not say anything unacceptable now, and the actors only need to cooperate with the promotional activities arranged by the crew.

Liu Yifei was absent from the announcement, Bernard didn't say anything, why do you use the relationship between the two of you to do the publicity now, seven disagree and eight are angry.

This is also the biggest handle of the two in this dispute with Bernard, Liu Yifei only participated in the pre-promotion of the crew, and she was absent from the roadshow after the release.

Both sides insist on their own words, but they both have their own reasons.

The conflict between the two sides finally took a turn on the 25th, the second Sunday after the film's release, Christmas Day.

During the day that day, the publicity staff of "Dragon Gate Flying Armor" contacted Liu Yifei, who was far away in Toronto, as usual, and asked her to connect with Zhang Yuanjun again today and sing a song "Jingle Bells" to celebrate Christmas.

But on the other end of the phone, Liu Yifei's executive agent told Xuanfa that Liu Yifei was going to work overtime to film today, and when the promotional activities began, Liu Yifei should still be on the set, and Liu Yifei could not participate in tonight's Christmas event.

The crew of "Dragon Gate Flying Armor" naturally did not agree, and asked Liu Yifei to adjust the time, even if it was half an hour.

But Liu Yifei said that there was nothing she could do, because the West was going to have a holiday at Christmas, and the crew had to rush a few more shots before the holiday.

At 8 o'clock that night, 10 minutes before the start of the crew's Christmas activities, the publicity staff still contacted Liu Yifei backstage, but it was always Liu Yifei's executive agent who answered the phone.

The publicity and distribution required to directly connect with Liu Yifei, but the executive agent said that it was his job to dock the publicity and distribution, and there was no need to find the artist himself.

"Yifei is still filming on the set, it's really inconvenient to connect with China, sorry." Liu Yifei's execution has always been very polite.

After hanging up the phone, Liu Yifei's executive agent couldn't help but complain about the crew of "Dragon Gate Flying Armor": "We are doing the publicity task of the protagonist with the salary of the second heroine, and he is not satisfied." ”

On the cast list of "Dragon Gate Flying Armor", Liu Yifei is ranked after Li Lianlian, but she is parallel to her husband on the poster.

"Berner just sees us as a good talker and a bully."

In China, the crew of "Dragon Gate Flying Armor" held a "Christmas Eve Fan Appreciation Screening Event" in Beijing.

Yu Dong excitedly announced at the scene that "Dragon Gate Flying Armor" exceeded 300 million at the box office on the 23rd.

"Tonight is to thank the fans, and it is also to celebrate the success of "Dragon Gate Flying Armor"."

The audience not only didn't see the long-awaited Liu Yifei, but also sensitively noticed that during the whole event, Zhang Yuanjun didn't seem to be in high spirits, his face was full of fatigue, and he didn't joke with the audience.

It is worth mentioning that tonight's Christmas event, Li Lianjie did not come.

At the end of his speech, Yu Dong said passionately: "With the next New Year's Day holiday, it is certain that "Dragon Gate Flying Armor" will break 500 million!" ”

The normal activities were completed smoothly, and there were no process problems caused by the absence of Li Lianjie and Liu Yifei.

As soon as the activities of the evening ended, Zhang Yuanjun went back to his home to rest, and the plane flew back to Jiangxi Province early the next morning, preparing to go back to his hometown to recuperate for a period of time.

The crew contacted Zhang Yuanjun to prepare for the publicity activities on New Year's Day, but was told: "We have completed all the publicity activities as agreed, and Yuanjun has now gone home to rest." ”

Doodoo ......

The promoters of "Dragon Gate Flying Armor" are stupid...... (End of chapter)