Chapter 510: Endorsement
On the first day of July, Liu Yifei left the group, and on the same day, Zhang Yuanjun entered the group "Hypnosis Master".
But Liu Yifei did not immediately fly to the United States to prepare the promotion of "Pacific Rim", but stayed in the capital for half a day.
Her half-day work is to sign a contract with China Gold.
China Gold officially released a very brief Weibo:
"Finally waiting for you. It is my pleasure to introduce to you the global brand spokesperson of China Gold @Liu Yifei"
The accompanying video is Liu Yifei's official announcement blockbuster made for China Gold before, and the copywriting in the video is: Together with Liu Yifei, go to the bright years.
Chinese gold is not a big name in the fashion circle, especially in the jewelry circle, but it can't stand the company's strong foundation.
The official announcement with CICC caused a climax among Liu Yifei's fans.
A well-known fan came out to explain the cooperation.
"As a jewelry brand, CICC is indeed not as good as Bulgari and Cartier, but China Gold is the only central enterprise in the domestic gold industry, and it is very cautious for this kind of company to choose its spokesperson.
"Why did the official say that he was finally waiting for you, there is actually a story in this. If you remember, you should know that Sissi officially announced Van Cleef & Arpels' jewelry endorsement in June last year. In fact, China Gold was competing with Van Cleef & Arpels for Sissi's jewelry endorsement, but Van Cleef & Arpels was indeed more famous in the fashion circle, so Sissi chose Van Cleef & Arpels at that time. Van Cleef & Arpels rarely looks for a spokesperson in China, and last year I found Sissi purely to test the waters, and this year when Sissi endorsed, Van Cleef & Arpels' domestic sales were actually okay, but Van Cleef & Arpels still did not choose to renew the contract. China Gold was able to negotiate cooperation with Sissi logically this year, and it can also be said that China Gold waited for her for a year in order to sign Sissi. ”
"One more spoiler. Last year, everyone half-jokingly said that the products endorsed by Sissi were too expensive, and fans couldn't afford them. Sissi listened to this sentence, Chinese gold jewelry is definitely a lot cheaper than Van Cleef & Arpels, but there is an endorsement behind Sissi that has not been officially announced, and this product is not so expensive, so fans can afford it. Don't guess the daily necessities such as laundry detergent and laundry detergent, Yifei's team will not give her this kind of endorsement for the time being. ”
After the official announcement of Liu Yifei and China Gold, it would be too fake to say that the "Zhen Rujin" series worn by Liu Yifei in the official announcement video was sold out in one second.
But the sales of this series did rise a lot in the 24 hours after the official announcement.
Like last year's official announcement of Van Cleef & Arpels, fans who bought jewelry spontaneously posted orders on Liu Yifei's Weibo and China Gold Weibo.
I don't know where it came from.,Now you have to carry a big personal watermark on the list.,It's to prevent people from stealing pictures.。
30 hours after the official announcement, the cheapest earrings in the same "Zhen Rujin" series of Liu Yifei's official website of China Gold were sold out.
In another 5 hours, Liu Yifei's bracelet of the same style was sold out.
48 hours after the official announcement, the most expensive necklace in Liu Yifei's blockbuster was also announced to be sold out, and only 10 sets of this necklace were prepared.
Zhang Yuanjun was stunned when he saw the purchasing power of his wife's fans: "Are Yifei fans so powerful!" ”
Xiao Zhao smiled: "She is a rich woman and has a lot of fans. ”
"How about us?" Zhang Yuanjun said.
Xiao Zhao didn't answer, but looked at him, as if he was saying, "What are you comparing to her." ”
"I'll just ask. No one told me how much the brand was selling. ”
Xiao Zhao said with a smile: "Most of the star-chasing people are girls, and most of the things you endorse are boys, how much do you think they will spend on LV's men's leather bags and Piaget's men's watches?" ”
"When I didn't say it, I humiliated myself." Zhang Yuanjun felt that it was boring to be better than sales.
After Liu Yifei temporarily left the crew, Zhang Yuanjun rushed to work in the crew of "Hypnosis Master", although Liu Yifei is the heroine, he still has a lot of roles as a single person and with others.
"Come on, let's do it again." In the scene just now, Chen Zhengdao was not satisfied and asked to do it again.
…………
Guo Jingming has the original sin of plagiarism, he may not be a successful writer, but he is definitely a successful businessman, especially a shrewd product manager.
He went all the way from a small county town in the southwest to a big city, and he knew too well what the young people in the small town wanted to see.
Therefore, his extreme prosperity and luxury are extremely luxurious, and what about the emperor's golden hoe, what he satisfies is the mysterious fantasy of "success" of young people in small towns and small counties for big cities.
During the film festival, he made it clear to the outside world: "I only want the box office, not awards." ”
Moreover, he knew that the longer it dragged on, the longer public opinion fermented, the more difficult it would be for "Little Times" to sell, so he struck while the iron was hot and announced the release of "Small Times 2" on Qixi Festival in early July.
The last movie that was shown in such a series was called "Tai Chi".
It's just that the two "Tai Chi" are not as good as one "Small Times".
"Little Times" has caused the industry to criticize "fan movies", which scared Chou Dong to clarify in an interview with "Rooftop Love": "Of course, I hope fans will watch it, but this movie is not just for fans to see, its story background is based on the seventies and eighties of the last century, so it is not just for young people, older friends can also recall their youth, and at the same time let children see what their parents looked like in that era." ”
"Little Times" has brought huge controversy, but also brought huge box office benefits.
This is also the reason why the main creators are not averse to promoting "Little Times".
If they are all like "Fuchun Mountain Residence", there is no box office under the controversy, it is really miserable.
Yang Mi was still more happy than frustrated by this.
scolded "Little Times" more than the director, what does it matter to her as an actor.
She really got the dividends of the explosion of "Little Times", and many people praised her for Lin Xiao's good performance.
Even while running the promotion of "Little Times", while rolling "The Legend of the Ancient Sword", I don't feel guilty at all.
Black and red are also red, and if it's red, let's talk about other things, how many people don't have a chance to think about black and red.
Yang Mi didn't mind.
In this year's summer file, there are no big directors in China to participate, because the share of imported films has increased, and the summer file has to be opened to imported blockbusters.
This year, two Hollywood blockbusters, "Furious 6" and "Pacific Rim", have been involved, and the latter is of course the most concerned.
Liu Yifei is also the most nervous about the performance of "Pacific Rim" in China, but Zhang Yuanjun told her that she should be more nervous about the performance of "Pacific Rim" overseas, especially in the North American base camp.
"Pacific Rim is the last film that Legend and Warner will work on, and the two companies will definitely have to compete for a long time on this film, which is likely to affect the film's performance."
Liu Yifei, as the heroine, has some feelings about this, but she is very helpless: "The battle between the company's top management is very difficult for us as actors." I'm hoping now that Toro will convince Thomas Toole to make a sequel to Pacific Rim instead of a prequel. This is Liu Yifei's selfishness.
Of course, Zhang Yuanjun knew that her wish was destined to fail, Legend and Warner, Legend and Universal, director and producer, and the "Pacific Rim" series was a victim of this struggle.
I just don't know if I can convince Wanda to redo "Pacific Rim 2" when the time comes. (End of chapter)