"Master of Hypnosis" is a small cost, with a total production cost of less than 40 million in the early 30 million.

Therefore, Wanda is unlikely to approve another 30 million publicity. Even if they know that they will change to another crew, with Zhang Yuanjun and Liu Yifei in hand, even if it is worth investing 100 million in publicity.

But Wanda didn't want to invest too much in publicity and increase the risk.

Therefore, in the promotion of "Hypnosis Master", except for the two premieres in Beijing and Magic City, there are no roadshows, no campus trips, and a total of more than 10 million publicity funds are partly invested in theaters for posters and roll-up banners, most of them are invested online, and a small part is invested in media interviews.

It can be seen that although Wanda is new to production, it is really not as rich as LeTV, and she smashes it with money, blockbusters such as "Looking for the Dragon", you can spend money when you need to, and small costs such as "Hypnosis Master", even if there are superstars to join, but they are resolutely not spending a penny.

Don't look at Ye Ning's mouth shouting 400 million, he really wants him to pay the publicity funds that match the 400 million box office - 400 million box office, according to the principle of triple return to the original, at least 100 million for publicity - he is still reluctant.

The film "Hypnosis Master" wants to give Ahri Da Entertainment, a production cost of 30 million, and he dares to spend 100 million yuan on publicity, so he bet on the appeal of Zhang Yuanjun and Liu Yifei.

The online publicity of tens of millions is still in the May 1st file, and this money is enough to buy a few hot searches.

The hot search on the day of the release is naturally a must-buy, and Wanda will not deduct this money no matter how much it is deducted.

#刘艺菲厨艺#和#催眠大师#两个词条被送上热搜榜.

"#刘艺菲厨艺#张老三我恨啊, how can you be willing to let the fairy sister cook for you!"

"#刘艺菲厨艺#这是十年前的厨娘小刘." The picture is a tidbit photo of Liu Yifei cooking in the crew of "Fairy Sword" 10 years ago - standing by the stove, with a shovel in one hand and a bowl in the other, grinning, next to Liu Pinyan, who was also laughing.

"#刘艺菲厨艺#两人做個饭都甜死我了." This is specifically to knock CP.

As for what Liu Yifei cooks and how she does it, netizens don't seem to care.

But in order to cooperate with this hot search, Zhang Yuanjun's interview soon appeared on the Internet, and what he just did in the hotel in the morning was an interview promoted by "Hypnosis Master".

After answering questions related to the movie, the reporter asked: "Yesterday, there was a hot search on Weibo, called #Liu Yifei Cooking#, have you seen it?" ”

"It's not time yet." Zhang Yuanjun had to pretend not to know at this time, "What is the hot search about?" ”

The reporter told him: "Yifei posted a small video of her cooking for you at home on Weibo, and netizens like to watch it, saying that you are so sweet when you cook." Do you usually cook and eat at home? ”

Zhang Yuanjun said: "Most of the time I do it myself. ”

"Who's going to do a little more?"

Zhang Yuanjun thought for a while and said, "Yifei will be a little more, she likes to study new dishes, and then try them with me." ”

"How's Yifei's craftsmanship?"

"When I first learned to cook, I was not very good, but in the last two years, my skills have become better and better." Zhang Yuanjun praised his wife.

After this interview was posted on the Internet, it cooperated with the previous hot search, and the effect was quite good.

But no one knows what impact such hot search publicity will have on the actual film schedule and box office.

And although the blockbuster "The Legend of the White-Haired Witch" has been adjusted, no one expected that a rookie director named Guo Fan could kill it, and a hypocritical "You at the Same Table" exceeded 100 million in three days in the first weekend, forcing "To Youth", which is a great threat.

If you want to say that you are not worried that the results on the first day are fake, but you are worried about worrying, Zhang Yuanjun and Liu Yifei are still stepping up rehearsals in the crew of "Pieces of Women" in the magic capital, and they dare not be distracted.

During the break, Zhang Yuanjun swiped his mobile phone.

Ding dong.

A WeChat, from Huang Xiaoming:

"I watched "Master of Hypnosis", it is really good-looking, so creative."

Zhang Yuanjun replied to him: "Do you still have time to watch movies?" ”

Huang Xiaoming's message came quickly: "I'm done, take a break for the time being." Then he said: "The subject matter is unpopular, but the acting is good, and the overall degree of completion is also high, plus Ling and Yifei husband and wife work together, they will definitely get a good box office." ”

Zhang Yuanjun lowered his head to type, and Liu Yifei came over with a cup: "Who are you talking to, laughing." When she looked over and saw that it was Huang Xiaoming, she smiled again, "Who did I think it was?" ”

Zhang Yuanjun smiled: "I want to talk to others with a smile, are you willing?" ”

"What would I not want to." Liu Yifei did not admit it.

Zhang Yuanjun took Liu Yifei's thermos cup and took a sip, it was sweet.

"I soaked two jujubes." Liu Yifei said.

Zhang Yuanjun said: "Xiao Ming went to see "Hypnosis Master" and said that it was very good, and I was not allowed to give it back to others." ”

Zhang Yuanjun replied: "I gambled four or five hundred million, and the pressure is great." ”

Huang Xiaoming actually didn't believe that this film could get four or five hundred million, because the low cost of the movie visible to the naked eye and the yield of more than ten times were too exaggerated, but he still said: "You husband and wife will definitely win if you combine your swords." I'll do another one tomorrow to add bricks to you. ”

People took the initiative to charter the venue, Zhang Yuanjun really didn't want to say anything, so he thought about refusing: "You can just watch it, don't be so troublesome about chartering." ”

The charter is a good favor, but the big deal is that "The Legend of the White-Haired Witch" will be released in the summer, and Zhang Yuanjun will return him to the show.

Zhang Yuanjun mainly didn't want to trouble others so much.

This is also why Zhang Yuanjun and Liu Yifei rarely mobilize their relatives and friends to support their movies, except for sending a few tickets.

Otherwise, with the connections of the two in the circle, it is very simple to mobilize friends to forward movie promotional materials to themselves, but it is not easy to repay the debt owed in this way.

Of course, some friends who have a particularly good relationship will volunteer to help.

Besides, why use your favor to make money for the film company.

Huang Xiaoming said: "It's okay, don't bother, I also have a lot of your fans in the studio, these days I said that I want to watch "Hypnosis Master", I will charter a show, which is our team building." ”

When it came to this, Zhang Yuanjun had no choice but to say: "Then thank you, I'm still out of town now, and we'll find time to have a drink after this busy time." ”

Ending the communication with Huang Xiaoming, Liu Yifei said: "Brother Xiao Ming is really enthusiastic. ”

Zhang Yuanjun said with a smile: "The king of the entertainment industry, you think it's called in vain." ”

Liu Yifei smiled: "It turns out that you are talking about people behind your back." ”

Zhang Yuanjun said: "We also said the same thing about him to our faces. ”

This is an important reason why Huang Xiaoming can succeed, he is very enthusiastic about everyone and is willing to help others, so he has made a wide range of contacts.

But because of this, he doesn't know how to reject others, so he has a lot of trouble for himself.

"Are the first day's results out?" Zhang Yuanjun asked Liu Yifei.

"I didn't pay attention. Look at the WeChat group. Liu Yifei said.

Zhang Yuanjun clicked on the main creator group of "Hypnosis Master" with Ye Ning and several others, and saw Ye Ning post a news link in the group ten minutes ago: ""Hypnosis Master" received 71 million on the first day! Create the best results of domestic suspense films! ”

(End of chapter)