How bleak the premiere of "Wolf Warrior" was, how hard Wu Jing fought in the roadshow.

Wu Jing began to run roadshows for movies on the 16th of last month, basically one city a day, and five to six theaters in each city.

Every time he goes to a theater, he must show the fullest and most high-spirited state to face the fans and audiences.

Not to mention that you have to drink with the theater manager, if you don't drink people happy, why do people arrange your films?

Wu Jing ran propaganda like this, and the effect was very significant.

"Wolf Warrior" scored 39 million on the first day, which was 12 million higher than "Let's Get Married", which had a higher publicity battle.

Zhang Yuanjun also deliberately forwarded the poster of "Wolf Warrior" on the day of the premiere to promote the movie.

On the one hand, he is helping his brothers, on the other hand, Zhang Yuanjun is the biggest boss of the crew of "Wolf Warrior", and at a cost of 27 million, Zhang Yuanjun paid 16 million to Wu Jing to promote "Wolf Warrior", and also to make money for himself.

An important reason why Wu Jing ran the roadshow so desperately was that "Wolf Warrior" did not get more publicity funds.

Online marketing is too expensive, so he can only resort to roadshows, which are cheap but clumsy and tiring publicity methods.

The competitors of "Wolf Warrior", in addition to "Let's Get Married", which is lagging behind but also has good results, "White Ghost Legend: Desperate Escape" and "Crazy Words" are both dumb.

The former's first-day income was 3 million, which was seriously lower than expected, and I don't know how much of it was contributed by Yang Mi's fans.

The latter had 8 million on the first day, but Liu Qingyun + Huang Xiaoming, 8 million on the first day is equivalent to a serious failure.

"Wolf Warrior" achieved a good result of 207 million in the first weekend and 4 days, leading the Qingming schedule.

Compared with the cost of 27 million in "Wolf Warrior", the results of the first weekend have already made Wu Jing a lot of money.

But the industry's response to this achievement has remained lukewarm.

"Wolf Warrior" is undoubtedly a success from the current point of view.

But the success of "Wolf Warrior" does not mean that the audience loves to watch military action movies, and the bosses of the film company are still not optimistic about Wu Jing and the genre of military action.

Just like "Hypnosis Master" won 500 million box office at a cost of 40 million, it does not mean that brain-burning suspense has become a hit, after the success of "Hypnosis Master", the market did not follow the trend and set up brain-burning suspense films.

The owners and producers of the film company will not chase the "small cost" of "Wolf Warrior" and "Hypnosis Master".

The former requires rigorous movement training, and although the cost is small, the audience can see at a glance that you are playing unprofessionally.

The latter requires an extremely rigorous script.

Neither of these is in line with the purpose of some companies to copy quickly, go to market quickly, and make money quickly.

Spend a year and a half in the army training and then filming. Lose your marbles!?

Spend two years writing a brain-burning script. Do you know that a youth film will come out with a book in three months!

From a product operations perspective, that's certainly fine.

But many bosses still don't understand that movies are more than just products.

Zhang Yuanjun congratulated "Wolf Warrior" on Weibo on reaching the top of the Qingming file - 180 million was harvested in three days during the holiday, with a total box office of 258 million.

Regarding the collision with "Wolf Warrior" and the defeat at the hands of "Wolf Warrior", Huang Xiao is obviously very generous: "Dr. Huang specializes in treating patients who are not sick, and Director Wu specializes in treating all kinds of dissatisfaction. ”

Xiao Ming's acting skills in "Crazy Words" were hung up and beaten by Liu Qingyun, and he could only have fun in this way.

However, the screenwriter of this film has to carry half of the pot, and the audience guesses the murderer halfway through the plot.

Zhang Yuanjun went to Qingdao Oriental Film Metropolis after the Qingming holiday, and at the invitation of the film and television base, he visited Zhang Yimou's new film "The Great Wall".

"The Great Wall" is the first blockbuster film received by the Oriental Film Metropolis, and it attaches great importance to it, and a section of the Great Wall was specially formed for the play.

Zhang Yuanjun arrived at the set in the afternoon, the venue was very large and there were a lot of people.

Here, Zhang Yuanjun met Matt Damon and Willem Dafoe again.

Zhang Yimou did not suspend the work of the crew because Zhang Yuanjun came to visit the class.

Zhang Yuanjun could only say a few words to his friends when the crew was suspended.

Zhang Yuanjun has never made a co-production, and "The Great Wall" is the first co-production crew he visited, and it is still dominated by the United States.

He found a very serious problem in the crew.

Zhang Yimou actually has no power to change the play!

He doesn't have the right to change lines, change shots, or even set and props.

If you want to change it, you can suspend the shooting, and the legendary staff stationed on the set will send the revised opinions back to the United States, and the American side will hold another meeting to study it, and only if the modification is agreed, the crew will not be able to start work if the American side does not reply.

There is a time difference of more than ten hours between the two countries!

When the United States held a meeting to study and decide, the country would have already gone yellow.

Zhang Yimou has a good temper, and if he changes the director, he can fight with the legend on the set.

But this is such a work process, Zhang Yimou is also full of energy, he never seems to know that he is tired.

Zhang Yimou showed Zhang Yuanjun the filmed materials in the director's studio, and also explained his story of "The Great Wall" to Zhang Yuanjun.

While listening to the director's commentary, while watching the material, with the intuition of an actor, Zhang Yuanjun found that he couldn't understand "The Great Wall".

He is not a director, he doesn't know if the director can make a good scene in such a working environment, but as an actor, looking at the script in his hand, he doesn't know how to act.

And judging from the filmed materials, the performance of several actors can be called a disaster.

Young Emperor, Wang Junkai just won't!

He doesn't have to open his mouth to read his lines, and he can't walk, sit, lie or lie down basically.

Lu Han is also a no.

Jing Tian would, but not much.

Zhang Yuanjun really wanted to ask the director what his first feeling was when he got this cast list.

This is definitely not an actor selected by Zhang Yimou!

Zhang Yuanjun sat next to Zhang Yimou on pins and needles and read the material: "Benefits, this." Zhang Yuanjun boasted with a clear conscience, and the camera of the documentary on the set was shooting.

"Brother, you're here." The whole set will be called Zhang Yuanjun by Jing Tian.

There were also two young actors who came in with Jing Tian, Lu Han and Wang Junkai, and they both called Zhang Yuanjun a teacher.

"You have to follow the director and study hard," among several people, Zhang Yuanjun is also familiar with Jing Tian, "I was directed more than 100 times in three days, and I learned a lot." ”

Hearing Zhang Yuanjun say this, several people laughed.

"What kind of drama can you shoot so much?" Zhang Yuanjun NG more than a hundred times, who believes it.

"A super long shot, you should be able to see it this year." Zhang Yuanjun said.

Zhang Yuanjun really had nothing to say to Lu Han and Wang Junkai, they were not in the same circle, and they didn't know each other.

The crew continued to work, and Zhang Yuanjun sat in the director's studio and watched the monitor with Zhang Yimou.

After the play, Matt Damon also asked him how the preparation of "Manchester by the Sea" was.

Zhang Yuanjun told him that everything went well: "After the shooting, I will definitely invite you to watch it as soon as possible." Zhang Yuanjun asked him rhetorically what it was like to come to China for the first time to film and work with Chinese directors and actors.

Polite words, but have to ask.

Matt Damon is also very comfortable in answering, very happy, very novel, and likes Chinese noodles.

Zhang Yuanjun stayed on the set for two hours before leaving. (End of chapter)