Chapter 686: Ip Man 3
The circle knows that Liu Yifei does not plan to join the group for the time being, and she has more free time, so many invitations to programs come to the door.
It doesn't matter if you don't film, and you won't lose much time when you are a guest on a show.
Liu Yifei is not refusing all work, she will still do some suitable activities that she wants to take.
But the outdoor reality show really didn't pick up, and the coordinator of "Running Man" came to invite her to participate in the recording of the new season, and her team considered it for a few days but refused.
This is not the first time that the "Running Man" program team has come to invite, and they have been rejected before, but they just don't give up, and they have always wanted to fight for Liu Yifei's last show.
The recent rise of variety shows has allowed celebrities to be mentors, and Liu Yifei has also received an invitation from a mentor, but of course she was also rejected.
She still prefers to do a more traditional talk show.
Kuailu is rarely seen in the media, but in the circle, Kuailu is still a relatively well-known distributor, and many movies will ask them for distribution and distribution.
Because "Monster Hunt" was shouldering the historical and political task of hitting the first place in film history at that time, the relevant departments turned a blind eye.
It is quite unusual that the Directorate General reacted so quickly.
"I want to make movies my career, and now many of Kuailu's practices have deviated from my career ideals."
"Ip Man 3" is now considered to be a broken drum and ten thousand people, and this splashing wealth has been caught by "Zootopia".
The largest investor of "Ip Man 3", which is also the mainland publisher Kuailu Group, has an internal employee who broke the news to the media:
"After posting "Ip Man 3", I have to leave this place quickly, it's terrible!"
"I now wonder if I'm making a movie or if I'm laundering gold coins for a group of loan sharks."
Kuailu is also a more qualified and experienced publisher in the circle, how could he make such a low-level and stupid mistake in "Ip Man 3"?
Liu Yifei couldn't figure it out.
At half past six on weekdays, the theater is full. At half past 6, don't say that the theater is not open, and the shopping mall where the theater is located is not open. Where do they go to watch movies!
The producers of "Ip Man 3" estimate that the General Administration will be like "Monster Hunt", turning a blind eye and letting himself go.
bought a ticket to watch "Zootopia", but the ticket was from "Ip Man 3". This is suspected of stealing the box office.
After returning from the magic capital, Liu Yifei devoted herself to the rehearsal of the theater.
Buying the box office is basically the consensus in the circle, as long as it is not excessive, the General Administration is too lazy to care, but it is not possible to play box office asset securitization.
Liu Yifei concentrates on working in the theater, although she doesn't pay much attention to the film market after the year, but some news still blows to her.
At the beginning of the month, she flew to the magic capital to record an episode of "Jin Xinxiu", which will be broadcast next month.
After the General Administration made a move, "Ip Man 3" saw the phenomenon of the wall falling down and everyone pushing it.
The same theater is 10 minutes long, the ticket price is as high as 203 yuan, and the venue is full at one or two o'clock in the morning. This is false pomp.
"There are also many companies that we haven't heard of, come directly and say how much money I give you, and you help me get into the box office. The money was given to the studio, but after buying the tickets, no one came to see the movie. The manager of a theater in Modu said, "In my place, they specialize in buying expensive ones and making as much money as possible." You see that some tickets cost more than 200 yuan a ticket, and that's why. ”
In the evening of the same day, the Film Bureau took another action, and Fa Han asked Maoyan, Weiying Times, Guevara, and Nuomi to provide the relevant contracts signed with the distributors of "Ip Man 3", and the General Administration wanted to check the box office.
But there are some things that can be done once, but not a second time.
"They also involve over-guarantees, duplicate fundraising, and double mortgages. The core is the asset securitization of the movie box office, a movie with an estimated box office of 1 billion can leverage tens of billions of funds. ”
As soon as the 4th was released, the next day it was questioned by the well-known film media "Movie Box Office" about box office fraud.
It can be said that the films that are selling well now have more or less moisture at the box office.
Since "Hero" in 02, there has never been such a situation as "Ip Man 3" in China's commercial film market in the past 14 years.
The quality of this movie is already excellent, and it was released on the same day as "Ip Man 3", and it was suppressed by "Ip Man 3" in the early stage of the release, and after the first weekend, "Zootopia" began to kill indiscriminately.
Then he dismantled the P2P, packaging, crowdfunding, subscription and other operations involved in "Ip Man 3" and told Liu Yifei to listen.
In the first three days of the weekend, 470 million press releases were sent all over the network.
This matter really has nothing to do with Huang Baiming, when the project was filmed in "Ip Man 3", Huang Baiming sold the mainland proceeds for 200 million, and he left the scene early with the money.
But what followed was an overwhelming condemnation of the distributor's box office injection, and the evidence is very complete:
This is the real reason why the General Administration went down so quickly to check the box office of "Ip Man 3".
All sorts of negative reports came out.
Zhang Hongsen, director of the Film Bureau, said in the circle of friends: "The development of the film industry is not easy to come by, and we must cherish it more. ”
This is the March file after the year! One of the coldest periods of the year.
A theater manager also said: "We are actually very grateful to this filmmaker, March is the off-season for movies, and the money sent to the door should not be in vain." ”
Liu Yifei and Zhang Yuanjun know several of their bosses and leaders.
She and her husband's family financial manager answered for her: "Kuailu Group plays financial derivatives operations in this film. ”
After 4 days of release, the General Administration went down to check the box office of a film, which was an unprecedented phenomenon.
After the Film Bureau made a statement, things continued to deteriorate the next day.
On the evening of the 6th, the Film Bureau clearly stated: "For the box office obtained by illegal means, the National Film Ticketing Integrated Information System and various ticketing platforms will not be counted or recognized, and the box office data that have been included in the platform will be eliminated; Producers, distributors, ticketing parties, cinemas, and theaters involved in the act shall immediately cease the improper marketing behavior, and will be dealt with in accordance with laws and regulations, depending on the severity of the circumstances. ”
"Ip Man 3" just hit the muzzle of the gun, and the fermentation of public opinion was so fast that people couldn't react.
If you don't make movies, you may not be able to appreciate how powerful this cartoon is.
Liu Yifei didn't understand, and the financial manager told her: "Kuailu must detonate the box office at the beginning of the film's release, otherwise those who subscribe to the wealth management products they package will take a greater risk." He invested two or three hundred million yuan in a movie, and earned five hundred million and six hundred million yuan, but through this packaging, he must make the box office 1 billion or even higher, and once the box office fails, it will detonate the collapse of tens of billions of funds,"
It's not that there is no box office injection, "Monster Hunt" made so much trouble at the box office back then, but in the end, it was Lantai and Anle Pictures that took it under control.
This result is even better than "Macau Fengyun 3" and "Three Dozen White Bone Spirits" in the Spring Festival!
Many theater managers admitted in interviews that they were involved in the "box office" incident of "Ip Man 3".
The 88th Oscars ended just a few days ago, and now it is said that the winner of next year's Oscar for Best Animated Feature has been born.
"It would be a shame for the Academy not to give the Oscars a trophy to Zootopia next year."
Zhang Yuanjun watched it in the United States, and after watching it, he took the initiative to shout for "Animal City" on Weibo: "The best animated movie of the year!" The academy can put the trophy in the Disney office in advance. (End of chapter)