For the movies released in early July in the summer season, most of them will start promoting around mid-June.

Because the college entrance examination is over at this time, a large number of students are on vacation, and they can do a good job of publicity in advance, which can attract this group of people to enter the cinema when they arrive in July.

Although "The Invisible Guest" has a super lineup, suspense is not a popular Chinese genre after all, so it is still necessary to spend more effort on pre-screening publicity.

On the day of the Dragon Boat Festival, "Invisible Guest" bought a hot search - Cannes snapped up "Invisible Guest".

"The Invisible Guest" is about to land in the summer file on July 1, as the opening film of this year's summer file, the industry is very optimistic about the film. A few days ago, it was learned from the production company that "The Invisible Guest" was widely praised in this year's Cannes Film Festival trading market, and international film companies are very partial to this kind of suspense theme, and in just one week, "The Invisible Guest" has sold tens of millions of dollars in copyright. ”

Although I bought it, I really didn't blow it.

In fact, the copyright of "The Invisible Guest" has been sold for nearly $20 million, and many studios are waiting for the release of the film to see if the results are good before deciding whether to buy the remake rights.

Under this hot search, there are many fans of Zhang Yuanjun and Gong Li.

"If you want to tell me that this movie is played by Gong Li and Zhang Yuanjun, I will buy it too."

"I'm not anyone's fan, but when I see the names of Gong Li and Zhang Yuanjun, I will want to buy a ticket to see it."

Fortunately, the star didn't come to this set when he walked the red carpet.

Not to mention the delay in time, it doesn't feel good to the guests in the audience and the audience watching the live broadcast.

"It's okay to be suspenseful, as long as it's not a thriller and horror, I'll watch it."

The organizers also understand and know that at the beginning of the red carpet, two super-large star lineup crews were thrown out to attract the audience.

"The first collaboration between the two teachers, the premiere tickets have been booked, and the most anticipated movie in the summer file." This could be a robot.

For example, the film festival will be accompanied by an English translator at the award ceremony, and the English translator will translate it out on the spot after the Chinese host finishes a paragraph.

"Tens of millions of dollars should be just a conservative number, Zhang Yuanjun's name alone can be sold overseas for this amount, plus Gong Li, it is normal to be robbed by international film companies."

On the afternoon of the 11th, the Shanghai Film Festival opened as scheduled.

The crew of "Invisible Guest" sent a five-member combination of Xin Yukun, Zhang Yuanjun, Gong Li, Ni Ni and Li Jianyi.

One of the things that Zhang Yuanjun doesn't like about the film festival is that in order to highlight the international style, the official will make some links more bloated.

The popularity of the two leading actors is good, and many ordinary viewers also left messages saying that they are looking forward to this movie.

The first one to walk on the red carpet today is the crew of "Legend of the Gods", and the second is the crew of "Jue Ji".

This year is the same, on the opening red carpet, the Chinese host reads a sentence, and the English host translates a sentence.

The most important publicity platform for "The Invisible Guest" is, of course, this year's Shanghai Film Festival.

It doesn't matter if the drama is good or not, the starlight of these two crews is really big.

Fan Bingbing was in the limelight on the red carpet today, "Fengshen" walked through, the crew of "Jue Ji" came up, she also joined in the group photo, and then Cheng Long's "Jedi Escape" crew she walked again.

Earn enough media shots.

The crew of "The Invisible Guest" appeared in the middle and back positions.

"The next thing to appear is our Golden Goblet Award competition film, the crew of "The Invisible Guest". The film is directed by young director Xin Yukun, starring Gong Li, Zhang Yuanjun, Ni Ni, Li Jianyi and others, welcome everyone. ”

Xin Yukun walked forward half a step ahead, Ni Ni held Zhang Yuanjun, Gong Li held Li Jianyi, and the five of them slowly walked on the red carpet together.

While walking, the five listened to the host introduce the crew:

""The Invisible Guest" is a brain-burning suspense film, which will officially land in the summer file on the 1st of next month. Director Xin Yukun, his debut film "Heart Labyrinth" has won many awards at home and abroad, and has been well received by the audience. The male and female protagonists Zhang Yuanjun and Gong Li are both well-known excellent actors, and the two have won many international awards at home and abroad, and starred in many well-known excellent movies. ”

"Welcome to the crew of 'The Invisible Guest'." The moderator let the five people over.

The first question naturally came to director Xin Yukun: "As a rookie director, is it particularly nervous to work with so many of our excellent actors as soon as you come up?" ”

Xin Yukun did not deny it: "There is a lot of pressure, but our producer Mr. Cao Baoping and the actors are very good at getting along with each other, and the drama is good, so it is not so difficult to really shoot." ”

There were four actors, and the red carpet time was limited, so it was impossible to interview each of them, so the host asked the four actors to introduce their roles in one sentence.

Gong Li said: "Hello friends at the Shanghai Film Festival. I play a brave, strong, and wise mother in The Invisible Guest. ”

Zhang Yuanjun said: "Hello everyone, I am Zhang Yuanjun. I play Liu Ming in "The Invisible Guest", a domineering president. ”

"Oh!" The hostess exclaimed, Zhang Yuanjun had never played the boss before, "Then I am very much looking forward to the boss played by Yuanjun." ”

Ni Ni said: "Hello everyone. I play Han Yin, she is a very scheming woman with a little black belly. Such words are very appetizing to the audience.

Li Jianyi said: "Hello everyone. The character I play in the movie is called Zhang Maocai, an auto mechanic who is equally brave, strong and intelligent. ”

The host strung together four sentences very face-saving: "A mother, a domineering president, a scheming black woman, and an auto mechanic, what kind of story connects these four completely different people, let's wait and see." ”

"Okay, thank you to the crew of "Invisible Guest", please take a group photo in the media area."

There are five people in the crew of "Invisible Guest", maybe Ni Ni needs to take more photos, strive for more personal exposure and traffic, and the other four are reluctant to stay on the red carpet for a long time, but everyone still competently took photos in the media area before leaving.

The best thing at the opening ceremony was that Zhang Yuanjun thought it was a Shakespearean monologue performance brought by two old gentlemen, British actor Ian McKellen and Chinese actor Jiao Huang.

This year coincides with the 400th anniversary of Shakespeare's death, and such a performance is meaningful.

When Ian McKellen appeared wearing a red scarf, he won applause from the audience.

Ian McKellen is 77 years old and 80 years old.

But the figures and lines of the two old gentlemen on stage are not a little old, and they are still steady.

"Cold War 2" was highlighted as the opening film of the film festival at the opening ceremony.

After that, the three hosts gave closing remarks at the opening ceremony, and the film festival officially began.

Zhang Yuanjun flew back to the capital after the opening ceremony, and he will return to the magic capital during the press conference of "Invisible Guest".

(End of chapter)