At the film market in early July, I mainly watched three movies, namely "The Invisible Guest", "Chill 2" and "Rock and Roll Tibetan Mastiff", as the reporter said before.

In particular, let's talk about the drama "Rock and Roll Tibetan Mastiff", this animated film is a key project of Huayi going overseas, and it was the first to be screened at the Cannes Film Festival, saying that it was "zero negative reviews".

When Chinese film companies go overseas, the previous strategy was usually to invest in Hollywood projects, or sign cooperation agreements with Hollywood film companies, but "Rock and Roll Tibetan Mastiff" innovated the gameplay, and Huayi adopted the method of Chinese investment + Chinese IP + Hollywood production.

The director of the film is the director of "Finding Nemo 2", and the image design team is from "Ice Age", which Zheng Jun has worked hard for six years.

Before the screening, it was very hot on the Internet and in the media.

But judging from the pre-sale data, "Rock and Roll Tibetan Mastiff" did not sell too well.

is lower than the two summer favorites of "Invisible Guest" and "Cold War 2", not to mention, the "number of people who want to watch" is even far lower than the less luxurious lineup of "Big Fish and Begonia".

And "Cold War 2" doesn't say much, there is the foundation of the previous work, and the market is very optimistic about the performance of this year's sequel.

In the promotion of the sequel, it is obvious that he is playing the card of Peng Yuyan, although he is a supporting role in the play, but in the early publicity activities, the crew is praising him intentionally or unintentionally.

For example, Liang Jiahui praised at the Bay Island press conference, ""Cold War 2" is Peng Yuyan's best play. ”

also said that Peng "is full of charm, and "Cold War 2" is black and evil. ”

""Cold War 2" is back, and Peng Yu is fighting the "Three Movie Emperors" at the banquet."

""Cold War 2" Peng Yuyan and the actor steal the show's acting skills."

In fact, all of this can be understood, Peng Yuyan is now popular, and it is not strange to play his billboard.

Marketing acting skills are also normal.

But the mistake is that I don't know if it was Peng's team signaling or Peng's fans spontaneously, and Peng Yuyan's manuscript of "oppressing" Zhang Yuanjun began to appear on the Internet.

said that Peng Yuyan is a representative of young Chinese actors, and in the summer competition, "Cold War 2" will definitely win and defeat Zhang Yuanjun.

"Gong Li's appeal in commercial films has not been very good," this sentence is really true, "The threshold for watching suspense films is relatively high, and the chances of winning "Invisible Guest" are not great. In fact, there is some truth in this analysis.

"Zhang Yuanjun? I feel that he is an old artist of the last century, does he still have appeal? "This is a bit unreasonable, you can't say that Zhang Yuanjun is not young because he has won too many awards, he is an artist, not old.

"I still like actors like Peng Yuyan, whose hard muscles and bulky head make people drool."

Some extreme fans ran to Zhang Yuanjun and his studio Weibo and said: "They are all old actors, don't occupy the position, give way to the young people." ”

Wouldn't you have looked at Zhang Yuanjun's information before posting this comment, he is 3 years younger than Peng Yuyan.

It's true that the two films are competitors, but there's no need for this kind of draft, right?

Counting up, Peng Yuyan has been tied to Zhang Yuanjun's marketing since he was famous.

At the very beginning, his marketing team said that his strength and development prospects were greater than Zhang Yuanjun.

Because at that time, the titles of Hong Kong and Taiwan were good, and Hong Kong and Taiwan actors were automatically one level higher than mainland actors.

Later, Zhang Yuanjun's achievements took a rocket-like leap and threw everyone away. In 09-12, Zhang Yuanjun swept up the Cannes and Chinese three golds, and his popularity reached its peak, but the development of Peng Yuyan in those years was not good, so he didn't touch Zhang Yuanjun again.

In the past two years, his momentum has risen very strongly, Zhang Yuanjun's popularity and traffic have stabilized, and with the advent of the Internet era, Peng's team has similar thoughts.

Of course, with a different style of play, no actor in the Chinese film industry can "suppress" Zhang Yuanjun, so they began to make Peng Yuyan "Bay Island Zhang Yuanjun" or "the next Zhang Yuanjun in the Chinese film industry".

Peng Yuyan cued Zhang Yuanjun on many occasions, saying that he likes to watch Zhang Yuanjun's plays very much, and hopes to cooperate with Zhang Yuanjun, etc.

But artist image marketing is like a Pandora's box, once it starts, it is difficult for things to develop in the direction set by the team.

If you want to make Peng Yuyan a "national male god", his fans will play this game - he is the best in the world, and no one else can compare.

That's why Peng Yuyan's fans stepped on Zhang Yuanjun.

But the two have nothing to do with each other except that they were shortlisted for the Golden Horse Best Newcomer together when they first debuted, and the two don't even have each other's contact information.

Zhang Yuanjun has indeed become more and more Buddhist in the past two years, and in the years when he was at the peak of his popularity, the fans' combat effectiveness was really strong, and they have sunk down in the past two years.

Zhang Yuanjun has such a big wifi, some people want to rub it, and a newcomer with a little strength comes out, so he says that it is "the next Zhang Yuanjun".

He himself, or his fans, don't care much about this kind of behavior these days.

But he doesn't care, the crew of "The Invisible Guest" does.

If "Cold War 2" is marketed with the two protagonists of Kwok Fucheng and Liang Jiahui, "The Invisible Guest" will not matter, after all, the two are well-known seniors in the circle, and they have a good personal relationship with Zhang Yuanjun.

But why do you have a supporting role against my protagonist!

The distribution director of "The Invisible Guest" said in an interview on the first day of the film's release: "Some actors are not big, as if they can't get up if they don't step on others, but in fact, they don't have to, just do their own work." We haven't thought about who we want to fight with to the death, this market is very big and can accommodate you and me. ”

I didn't name it, but everyone in the fan circle knew who it was.

Zhang Yuanjun's fan circle is still quiet, and the melon-eating people in the fan circle and some marketing accounts have begun to chase the wind and send news.

"Brother Endeavor was scolded by the senior management of the other party's crew this time, but in fact, it has no substantial impact. Anyway, the press release has already been sent, and it's okay if he doesn't post it, but his team's goal has been achieved, which is to make fans feel that they are actors at the level of actors. ”

"The three gold actors have achieved very good results in the past two years, but his team doesn't play the traffic set, which leads to his various data not looking good, and he himself doesn't like the Internet or even dislikes it, he is more conservative in this."

"Brother Endeavour's encounter with the porcelain three-gold actor this time is not exactly film marketing, but mainly the capital behind him is exploring the way. The actor is one of the few actors in the circle who has not acted in a bad movie, even the ladies of Qingdao have "101 Marriage Proposals", and there are many times in the circle to make love films, but the actor cherishes feathers very much, and many bosses ask for the door, he would rather offend people than take it, at most help his friends make cameos for a minute or two. If the actor doesn't respond, the capital behind Brother Endeavor will smear the actor in a big way, but the actor is a model actor set up above, and the capital has to weigh it if he wants to attack him. ”

"Brother Endeavor kicked the iron plate this time, the actor himself doesn't care about this kind of fly camp dog, but the intricate relationship behind him does not allow others to touch him like this, you can say that you like him, worship him, want to be an actor like him, and even rub his popularity, but you are not allowed to press him. Wait and see, there will be action online soon. ”

I don't know what the action is, but it's like it's true. (End of chapter)