Chapter 263: Rushing to the Rankings
When Zhou Yan arrived backstage, Nangong Songzi greeted him with a translator, "Mr. Zhou, thank you for your hard work." ”
"You're welcome." Zhou Yan smiled, "Congratulations, today's concert went very well. ”
"Thank you for your help too."
The help that Nangong Songzi said in his mouth is of course not just Zhou Yan's accompaniment on stage.
Shizuka Kudo was able to hold a concert in the Workers' Stadium, and Zhou Yan helped a lot from beginning to end.
First of all, the most important thing is the album "The First Dream", if it weren't for the good sales of the album, the tickets for Shizuka Kudo's two concerts would not have sold too well.
Shizuka Kudo's home stadium is neon, and when she entered the Chinese market, it was not expected to be particularly high.
The album "The First Dream" has sold more than a million copies in Chinese mainland, Taiwan and Xiangjiang, and this is still a genuine album, and now pirated copies of this album can be seen everywhere.
The two songs "Little Hands Holding Big Hands" and "The First Dream" in the album also often appear in some "hardcover" platinum albums.
The most outrageous thing is that Kudo Shizuka's songs have even appeared in some of the albums of "Top Ten Chinese Female Singers", and those listeners who don't know the truth will probably be surprised that the accent of this top ten female singers is a bit special.
Secondly, they were able to pass the approval of the workers' stadium site so quickly, and it was also with Zhou Yan's help.
It is very difficult to start a singing in Gongti, if it is a few years ago, let alone a foreign singer, it is a domestic singer, it is impossible to pass the approval.
Although it is relaxed now, Shizuka Kudo is also the first foreign singer to start a solo singing in the Gongti, and the relevant departments are also stricter about this kind of approval card.
Prior to this, there were also some foreign singers who sang in the Gongti, but usually at some group singing parties, such as Tanimura Shinji, who came to the Gongti in the 80s.
There is also the sponsorship of glow sticks and light sticks, both of which were proposed by Zhou Yan.
Zhou Yan looked at the front through the small window, and then said, "In next week's concert, let the staff put two glow sticks on each seat, but this time the light sticks are still not bright enough." ”
"Not enough...... Is it bright? ”
Nangong Songzi couldn't help but speak, Mr. Zhou Yan's requirements are really high, she thinks that this glow stick is already very powerful.
Looking at the sea of pink at the scene, even if Nangong Songzi has experienced many performances, he feels very shocked.
In fact, the cost of these glow sticks is not high, even if you can't get sponsorship, you can get it yourself, but no one has done it before, and basically fans bring a few to play with.
Nangong Songzi believes that it won't be long before other stars' concerts will follow suit and arrange glow sticks, after all, the cost performance of this thing is really high.
Zhou Yan smiled, but unfortunately no one studies it now, like later generations, many concerts have played with glow sticks, and there are even that kind of centrally controlled glow sticks.
But that thing is useless at this time, because in the current concert, there is no big screen on the scene, the lighting and stage art are relatively backward, and the lightsticks with centralized control are not felt by most of the audience.
That is, after the video of the concert comes out, the audience can see the effect through the video.
……
The next day, Shizuka Kudo's concert was reported in major media.
Many newspapers have published photos of a sea of pink at the scene, these photos are very professional, and there are any angles, and at first glance it is officially revealed.
Before this concert, there had never been a concert using a glow stick of this scale, which made everyone feel refreshed.
People who don't know the cost of glow sticks are sighing that the organizers of this concert are really generous, and they have sent out tens of thousands of light sticks, and all of these light sticks are not recycled, and the audience can take them away directly when they leave.
Of course, Changhong Electric was unwilling to miss such a good publicity opportunity, and immediately jumped out and said that all the light sticks in the concert were sponsored by them, and they spent more than two million yuan for Shizuka Kudo's two concerts.
What they said was unclear, and many people saw the news and thought that the light sticks for the two concerts alone cost more than 2 million yuan.
As a result, some media outlets that couldn't get the news began to scribble.
[Shocked, the light sticks used in Kudo Shizuka's concert cost more than two million yuan, all sponsored by Changhong Electric! ] 】
Changhong Electric can be said to have made a lot of money this time.
In addition to the light sticks, photos of Zhou Yan playing the piano on stage were also revealed.
The scandal about Zhou Yan and Shizuka Kudo was brought up by the media again.
Of course, some media pointed out that the scandal between Zhou Yan and Shizuka Kudo was completely bundled hype.
There is still a certain market for the joint hype, after all, Zhou Yan and Shizuka Kudo have never been photographed together in private except for a few cooperations.
Their previous scandals are not as reliable as those of Zhou Yan, Wang Zuxian and Zhang Manyu.
……
On Thursday afternoon, Zhou Yan received a call from Wang Zuxian.
The two chatted for a long time, and they didn't say anything special, until finally Wang Zuxian suddenly pretended to be casual and said, "I heard that Shizuka Kudo's concert is very good." ”
Zhou Yan knew that her call in broad daylight was definitely not that simple, he said with a smile, "Do you want to watch it, there is another one this week, and it is still too late to buy a ticket." ”
"Are you still a guest this week?"
"It's not going to be this week, Wang Feng will go this week."
Kudo Shizuka's second concert, No. 43 Baojia Street, was arranged in advance, and this was also an opportunity for Zhou Yan to fight for Wang Feng and them.
The release of the new album at No. 43 Baojia Street is imminent, and the publicity must keep up, and now Wang Feng and they often go to various bars, which is not a thing.
Oki Productions agreed very simply, they didn't just look at Zhou Yan's face, Kudo Shizuka's concert really needed some mainland singers to also warm up.
Hearing that Zhou Yan didn't go, Wang Zuxian smiled and said, "Then I still won't go, there are so many people in the audience, I know you don't like that kind of environment." ”
Zhou Yan is not surprised at all, this girl is here to check the post.
The popularity of this concert is quite high, and it must have reached her ears.
……
Early in the morning on June 9, Jeff Brown heard good news.
The song "Yellow" has already reached No. 1 on radio in Oakland, California, and this is the second city where "Yellow" has reached No. 1.
Jeff Brown was very happy, much happier than Orlando had been in first place before.
This is so for two reasons, first, Orlando can be said to be the home base of the Backstreet Boys, where the group has a lot of loyal fans who have been supporting them. Many Orlando fans will call the radio non-stop to order songs.
Ordering songs, sometimes ten fans don't necessarily have a fan who has made a big contribution, and some fans can stay in front of the radio and phone all the time and keep calling.
Second, Oakland has almost twice the population of Orlando, and the market is much larger than Orlando.
In the past week or so, the response to "Yellow" has been very good, and the song order rate in many regions is very high, which can be said to be a small dark horse.
Last week's singles chart also came out, and "Yellow" peaked at 21.
Although this ranking is not particularly powerful, it has definitely met JIVE's expectations, and the key is that now this single is still rushing upward, and the data for the next week will definitely be better, and it is no problem at all to enter the top 20.
After the weekly singles chart is forty, or even after the thirty, there is actually no reference, because the data outside the thirty is relatively average, and entering the top 30 is really hot.
And entering the top 20, the fight is completely different, because most of the songs in the front are songs by some well-known singers, which means that at this time, the opponents of the backstreet boys will be Mariah Carey, Whitney Houston, and Garth Brooks.
Now what Jeff Brown is looking forward to most is that "Yellow" can become a gold record, and now the rules of gold records have been changed, as long as the record sales exceed 500,000 copies, you can get a gold record.
For the gold record, Jeff Brown is still confident, even if he can't get it in the United States, there are still places like Britain and Germany behind him, and in his judgment, the song "Yellow" will definitely be a big hit in the UK.
However, Jeff Brown still hopes that "Yellow" can complete the gold record achievement in the United States, so that it will not only be earlier, but also more weighty.
The good news is that after the album came out, there were more events to invite the backstreet boys to attend, and just yesterday, Jeff Brown just received the announcement of "Energetic" and DJbono for the group.
The national tour, which had been shelved by the company, has also been revived, and the group will start a national tour starting next month.
In fact, the Backstreet Boys have also toured before, and before they signed a contract with JIVE, they took a bus to hold concerts on campuses across the country.
When it comes to a concert, it is actually no different from a street performance, usually their audience is only thirty or fifty to three or four hundred, and some street performers may have more onlookers than this.
This model is similar to the sales "push", the main cost of each concert may be the fuel cost of the bus, the equipment is very simple, the quality is not high, and the quantity wins.
Before the Backstreet Boys, there were some groups that adopted the same model, and the effect was not bad, because there was no contract company, and this "push-and-push" way of cultivating fans was also the only way.
But now the tour that JIVE wants to plan for the backstreet boys is different, they will have a fixed venue, and they will buy tickets in earnest, and every concert will also have advance promotion, and there will even be on-site signing activities.
In the first few games, the company will definitely try the water first, and if the effect is good, it will increase their investment.
At that time, they would stand on a bigger stage and perform in front of thousands or even tens of thousands of people.
When their group can afford a concert of tens of thousands of people, it proves that they are really popular.
As for the bigger stage, it's not what they should be thinking about for the time being.
Everything is going in a good direction, and Jeff Brown is also rejoicing, thanks to the insistence on winning the song "Yellow" at the time, and now it seems that his choice at that time was no problem.
The other songs that the company arranged for the Backstreet Boys are also good, but Jeff Brown thinks that it is difficult to have such a good response to "Yellow".
"Yellow" has a wide audience and low margin for error, making it a very solid choice as a first single. Although there are no specific statistics, according to the feedback received by Jeff Brown, it can be seen that the song has a wide audience, all ages, not just teenagers.
Jeff Brown took a file bag and walked to the Backstreet Boys' practice room, where they were practicing "Yellow" at the moment.
Because they knew that the company had relaunched their national concert tour, they have been practicing very hard these days, and in addition, they are going to be on the show after a while, and the program team asked them to sing the song "Yellow".
When they were done, Jeff Brown clapped his hands, "Stop." ”
A few people in the group had actually noticed Jeff Brown coming in, so even if he didn't shout, they stopped.
Several people looked at Jeff Brown, and Nick asked, "Mr. Brown, is there any good news?" ”
Seeing Jeff Brown with a smile on his face, they guessed it would be good news, and they had been hearing good news all this time.
Jeff Brown smiled and nodded, "There is good news, after Orlando, "Yellow" has also managed to reach the first place in Oakland. ”
"Great."
"Oh yes!"
Several of the lads were excited and started high-fiveing each other.
Hearing good news every day also keeps them motivated.
"There's one more thing."
Jeff Brown held up the bag in his hand, "This is the postcard you received in the past two days. ”
"So much?"
Kevin looked at the file bag in Jeff Brown's hand in surprise, "This looks thicker than Hoy's soles." ”
Hoy is the shortest of the group, so he likes to wear shoes with thicker soles, and others sometimes make fun of him.
Huo Yi didn't think it was angry, and said with a smile: "It's really thick, are there all postcards in it?" Are there any others? ”
"It's basically a postcard, or a letter."
It's not like no one has sent them postcards before, and the loyal fans in Orlando will not only send them postcards, but sometimes other things like books, CDs, and the like.
But their fan base is too small, and it usually takes a long time to save up so many postcards.
And it's only been a few days, and it's only been three or four days since Jeff Brown last delivered them a letter.
In other words, in these three or four days, they received so many postcards.
"Take it and have a look."
Kevin eagerly took the file bag from Jeff Brown and pulled out the postcard inside.
Most of these postcards are sent to groups, and very few are to individuals alone, because new fans only know about their groups and don't know about them personally.
The postcard was packed in a document bag, and although it felt thick, it didn't feel very exaggerated because it was pressed together, and after taking it out of it and spreading it out, several people suddenly felt that the number was a little unexpected.
"There are hundreds of them, right?"
"At least two or three hundred."
"Well, I have more than thirty in my hand."
"I've got more than fifty of them."
"This must have been written by a girl, and a red heart was drawn on it."
"Maybe it's a middle-aged man?"
"But it's Aisha."
"My uncle's pen name is Marilyn."
"I have a Marilyn here, it can't be your uncle......"
Listening to those ethereal data, although the members feel that they are famous, but the feeling is not particularly intuitive, and now that they have seen so many postcards and read the love expressed by the fans on them, they really feel that they are famous.
Seeing a few young men excitedly looking at the postcards, Jeff Brown smiled and left the practice room without saying hello to them.
The children are working hard, and he has to help them ask the company more for resources, and take advantage of this wave of momentum to quickly push them up.
……
As the market has evolved, in order to entice fans to buy records, distributors will lower the price of the record in the first week and raise it later.
This has the advantage that the sales in the first week will be much higher, but the disadvantage is also obvious, that is, the sales will fall off a cliff in the second and third weeks.
However, in order to promote the backstreet boys, JIVE extended the discount period of the record, so the sales of "Yellow" not only did not decrease, but increased a lot in the second week.
Not only sales, but also the song order rate of major radio stations has increased a lot, and the song order rate in many places has reached the top, and MTV's data is also very bright, giving more exposure.
When the second week's singles chart came out, many people's jaws dropped, and "Yellow" directly rushed to the second place on the singles chart and became a super dark horse.
Although they didn't get this week's top single, JIVE was already very satisfied, and their highest goal was to enter the top 10 of the rankings, but they didn't expect to exceed the quota now and suddenly did second.
As soon as the weekly list came out, it attracted the attention of major media.
Because on this list, they noticed this group called Backstreet Boys for the first time, and there were more reports and analyses about the song "Yellow".
At this time, many people suddenly realized that the composer was Y.
Although the movie soundtrack is different from the pop music circle, there are many people in the industry who know Zhou Yan.
Originally, Zhou Yan was discussed a lot, all of them were practitioners in the film industry, or people related to pure music, but now because of the song "Yellow", the pop music industry has also begun to discuss Zhou Yanlai.
As soon as we discussed, we learned more.
It turns out that it is not the first time that Y has written songs for singers, before that, he had written songs for China and some of the songs of neon, and the best achievement is the neon singer Shizuka Kudo, who has recently reached a higher level in his career. (End of chapter)