CCTV's advertising department was established in 1979, and it was not until 1995 that most of the advertising business was outsourced, and only prime-time advertisements were auctioned for themselves.

During this time, Li Yunhai asked for advertisements, and he was directly in contact with CCTV.

The film crew arrived in Xizhou, and the director of the advertising film this time, named Zhu Qiang, was a middle-aged man with a beard, and he also wore sunglasses and a peaked cap on a hot day, probably to protect himself from the sun.

Li Yunhai arranged for them to stay at the Tianhua Hotel, and introduced Gong Jie and Chen Hong to meet them when they were washing the dust that night.

When Zhu Qiang saw Gong Jie, his eyes couldn't help but light up, and he sighed and said, "Isn't this Gong Jie?" You're the star of this commercial, right? Sihai Group's current advertising film, the actress is good-looking, but she is not famous, if Gong Jie plays it, the effect will definitely not be ordinary! ”

Gong Jie said with a smile: "Director Zhu Qiang, I have quit the film and television industry, and I am now a staff member of Sihai Group." The heroine who participated in the shooting of the advertising film this time was Comrade Chen Hong. ”

Only then did Zhu Qiang look at Chen Hong and said, "Yes, this comrade is also very good." ”

He said to Li Yunhai: "Mr. Li, since you have such good resources as Gong Jie, why don't you use her to shoot advertisements?" ”

Li Yunhai said: "Our products this time, translators, learning machines, and PCs, are all aimed at young people. So it's better to choose a young person. Sister Gong has made a new life choice, and we should respect her. ”

Zhu Qiang stopped talking about Gong Jie, he learned about Chen Hong's acting experience and felt that there was no big problem.

A few people talked about advertising ideas.

Li Yunhai wanted to hear Zhu Qiang's thoughts first.

Zhu Qiang said while eating and drinking: "Regarding the advertisement of the computer learning machine, I think so, there is Xilu Academy in Xizhou, which is one of the four major academies in the south of the Yangtze River, let's shoot the learning machine with a comparison between ancient and modern." My idea is this, first let Chen Hong disguise herself as a man, learn from Zhu Yingtai, study in the academy, and there are famous teachers teaching on the stage. Then the camera pans to her sitting in a spacious and bright modern home, studying on a computer learning machine. Advertising words, just use: a computer learning machine, worthy of the guidance of ancient and modern Chinese and foreign famous teachers! ”

It's a pretty good idea.

It seems that this Zhu Qiang is a bit of a material, and he deserves to be the handle of the advertising department.

Li Yunhai nodded slightly: "Very good!" What about translators? ”

Zhu Qiang took a sip of wine and said: "If the translator is a machine, I have heard from Mr. Li, you have introduced, this machine can translate six Chinese languages." Then I have an idea, put the heroine into different looks in six countries, put on a fake hood, put on costumes and props, shoot six sets of different shots, she is holding a translator in her hands, and the advertising slogan is: The vocabulary of the world is all in mastery. ”

Li Yunhai and Gong Jie both smiled: "It's a little interesting." ”

Zhu Qiang's idea was affirmed and he was very happy, but he also knew the truth of modesty, and said: "Regarding the advertisement of the alien PC, it will take some thought. Mr. Li, what are your good ideas? ”

Li Yunhai said: "Have you ever used a software called Starry Sky?" Just use a picture of the starry sky, and then infinitely zoom in, you can locate the earth, and finally the appearance of our computer LOGO close-up, advertising words, use: alien computer, achieve your extraordinary dreams. ”

Zhu Qiang said: "This idea can be. Mr. Li, do you have any other revisions? ”

Li Yunhai said: "Let's shoot like this first!" See how it looks. ”

Zhu Qiang said: "The weather has been good recently, let's shoot the exterior of Xilu Academy tomorrow, right?" ”

Li Yunhai said yes and said to Chen Hong: "Have you rested well?" If you can, we'll start shooting tomorrow. ”

Chen Hong said: "I can start work at any time. ”

A few people talked casually for a few hours, and after the meal, they went to the hotel café to continue.

After Li Yunhai finished talking, he walked out of the café and saw Shen Xiulan coming out of the elevator.

"Xiulan!" Li Yunhai shouted, "Why are you here?" ”

Shen Xiulan walked over with her bag and said, "I'll deal with the aftermath of that waitress." ”

Li Yunhai said: "Is the compensation in place?" ”

Shen Xiulan said: "It's all settled today." ”

Li Yunhai came out with her and invited her into his car.

Shen Xiulan said: "Their daughter obviously had an accident in our hotel, and when I gave them compensation, they still had to be grateful to me, looking at their humble appearance, I felt very uncomfortable." ”

Li Yunhai was silent.

When she arrived at the dormitory building, Shen Xiulan said, "You must not have time to go to my place, right?" I won't keep you. ”

Li Yunhai smiled: "How do you know that I am not available?" I'm free. ”

Shen Xiulan pointed to the building next to her and said, "Look, the dormitory without lights is the one she lived in before her death, and no one dares to live in it now." ”

Li Yunhai knew that this was human nature, no matter who it was, as long as he knew about it, he would probably not be able to pass this hurdle in his heart, so he said: "Then use it as a utility room." ”

He parked the car, went upstairs with Shen Xiulan, and after entering her room, he asked, "Are you sleeping alone, are you afraid?" ”

Shen Xiulan said: "What is there to be afraid of? Today I met her parents, and they said that they wanted to see their daughter again, even if it was a ghost. It can be seen that all ghosts are just relatives that others miss day and night but can't see. ”

She invited Li Yunhai to sit down, made a cup of tea and brought it over.

Li Yunhai held the cup, gently smelled the tea, and said with a smile: "It's so fragrant!" Did you change the tea? ”

Shen Xiulan smiled and said: "You often come to drink tea, so I prepared some good tea, this is Hengshan's cloud tea, I don't know if it's true or not, can you taste it?" ”

Li Yunhai took a sip of tea and said: "The real Hengshan Yunwu Tea is only available in Guangji Temple and other places above 800 meters, and it was listed as a tribute as early as the Tang Dynasty, and ordinary people can't drink it." In fact, as long as it is tea on Hengshan, it doesn't make much difference to drink. ”

Shen Xiulan took out another cigarette, put it on the coffee table, and said with a smile: "I bought it for you." She is strict, you can't smoke at home, you can come to me to smoke! ”

Li Yunhai laughed, took out the cigarette, unpacked it, took out a pack, smoked one, and said, "You are really my confidant." ”

Shen Xiulan brought the fruit, put it on the coffee table, and said, "Last time in Huacheng, I saw you running to the study in the middle of the night to smoke, and I knew that she was very strict with you." ”

Li Yunhai crossed Erlang's legs, leaned comfortably on the sofa, and said, "Actually, it's not that she is strict, it's just that I don't want to disturb her rest." ”

Shen Xiulan peeled an apple and handed it to Li Yunhai.

Li Yunhai said: "You feed me." ”

Shen Xiulan glanced at him: "It's not enough to cut you?" Do you want to feed it to your mouth? You're such an old lady. ”

After all, she still obediently fed Li Yunhai to eat.

Li Yunhai held her little hand as white as jade, put it to her mouth and kissed it.

Shen Xiulan's cheeks flushed and slapped him lightly: "Okay, we'll only be friends." Don't try to mess around again. The last time I was on the train, it was already the last time. ”

Li Yunhai said: "You call this hunger marketing, right?" It's obviously in stock, but it's not for sale, and only one or two are taken out at a time, which hangs people's appetites. You're just trying to whet my appetite and make me haunt you. ”

Shen Xiulan sneered: "Huh? I didn't think so. ”

Li Yunhai said: "But you did it. ”

At that moment, the BB machine on his waist rang.

Shen Xiulan said faintly: "She must be calling you home!" ”

Li Yunhai saw that it was really true, after having this pager, it was like Sun Wukong wearing a tight spell, and it would tick non-stop when the time came.

But everyone has a BB machine, Li Yunhai is a boss, so he can't drag it out, right?

Li Yunhai finished drinking the tea and said, "I'll go back." ”

Shen Xiulan snorted: "It's good to go, don't send it!" ”

Li Yunhai heard the resentment in her tone, but he was powerless to comfort her.

Shen Xiulan listened to the door slamming shut, and then looked at the room that was deserted in an instant, she couldn't tell what it was like, she silently packed up her things, took a shower and went to sleep.

Li Yunhai returned home.

Lin Zhi smiled and asked, "Why did you come back so late?" ”

Li Yunhai said: "I chatted with them and talked about advertising shooting, they are all talkative people, and they don't know how fast time flies when they chat." ”

Lin Zhi said: "That Chen Hong is really beautiful, even more beautiful than the fox spirit!" ”

Li Yunhai said: "Is there one?" Didn't look closely. ”

Lin Zhi laughed and said, "You just pretend!" I don't believe it, you didn't pay attention to her beauty? ”

Li Yunhai said indifferently: "Whether she is beautiful or not, it has nothing to do with me." I just asked her to shoot a few commercials. ”

The next day, the commercial was filmed.

Li Yunhai sent two cars for the film crew.

Now the restrictions on buying a car have long been relaxed, and Sihai Group has bought a few new cars and minibuses.

Gong Jie did not follow to Xilu Academy, but came to report to Li Yunhai.

Since the establishment of the Shanghai branch, the overall sales volume is rising, and last month's sales exceeded the 10 million mark for the first time, and it is about to catch up with the Huacheng branch.

Coupled with the sale of translation machines and computer learning machines, sales in big cities such as Shanghai and Beijin, both of which have populations of more than 10 million, and most of them are working-class, are willing to invest in children's education, and more people can afford these 1,000-yuan machines.

Ten days have passed in a blink of an eye, and all the commercials that Chen Hong participated in filming have been completed.

There are no special difficult actions in these commercials, and the shooting went smoothly.

Li Yunhai invited everyone to dinner and thanked everyone for their great help.

After the meal, Li Yunhai came to Gong Jie's room, and Chen Hong also came over.

During the conversation, Li Yunhai mentioned that he wanted to invite a few booth models.

At that time, there were very few models in China, and even fewer models dared to wear bikinis.

Swimming in a bikini and walking on the public stage for others to see, take pictures, and even appear in the newspaper are two completely different things, and most women in China still can't accept this.

Shanghai Textile Company has a model team, which is also the earliest model team in China.

Li Yunhai wants to ask Gong Jie to contact the Shanghai textile model team after returning to Shanghai, and invite two or three models from it to participate in the CES exhibition in Las Vegas in January next year.

If he can't hire anyone in the mainland, Li Yunhai can only go to Xiangjiang or Taiwan to find a model.

Chen Hong asked: "Mr. Li, what kind of scale do you want to achieve?" You don't have to take it all off, right? ”

Li Yunhai said with a smile: "It's impossible to take it all off, this is an electronics exhibition, and you may wear less clothes, at most a bikini." The social atmosphere of the United States is open, in fact, this kind of performance is not special. ”

Chen Hong smiled: "Then how much is the reward?" ”

Li Yunhai said: "As long as someone is willing to go, if they have a body and face, everyone will be paid 10,000 US dollars, and all the travel expenses will be paid by our company." ”

Chen Hong said: "That's not bad! You can also take a trip to the United States, Las Vegas, which is a world-famous gambling city. ”

Li Yunhai said: "Yes. Do you have a friend to refer? ”

Chen Hong stood up, showed his tall and graceful figure in front of him, and said with a smile: "What do you think of me?" ”

Li Yunhai said: "Don't be kidding, can you agree to be this model?" ”

Chen Hong raised his chin proudly: "Why can't you?" I'm a model, no worse than those professionals. Isn't it just wearing a bikini? What age is it, and what can't be worn out? When swimming, don't you always wear it like this? Then the national synchronized swimmers are not participating in the show? Or do you disdain me? ”

Li Yunhai said: "If you can go, then of course it's good!" You are in such a good figure, there are front and back, and you are a little plump and beautiful. ”

Chen Hong said: "You want to recruit three people?" I'll help you find the other two! Is a height of about 1.7 meters enough? The body and face are all similar to me. ”

Li Yunhai said: "Won't it? You have so many beauties in the play? I think you're already the ceiling of your looks! ”

Chen Hong pursed his lips and smiled: "Thank you Mr. Li for the compliment, anyway, I can help you find it." When I get back to Shanghai, I'll help you contact them, and I'll contact you when it's confirmed. ”

Li Yunhai said: "Then you have to go to the United States as soon as possible, you still have to apply for a visa to go to the United States, it will take two or three months." The cost of applying for a visa is fully covered by our company. All in all, going abroad this time will only allow you to make money, not out of your own pocket. ”

Chen Hong said: "Okay, this matter is on me!" ”

Li Yunhai didn't expect that what he thought was very nerve-wracking would be done so easily!

After Chen Hong returned to Shanghai, he quickly found two friends and called Li Yunhai to tell him.

Li Yunhai said, I believe in your vision, there are three people enough, you apply for a visa first, before January, you must do it, and you can ask Gong Jie for reimbursement.

At that time, many people wanted to go abroad to play, and the visa fee was not high, only one or two thousand yuan, but the cost of a round-trip air ticket was as high as tens of thousands, plus the cost over there, which was not affordable by ordinary people.

Now that Sihai Group has covered all the expenses, they can go to the United States for free, and they can also get an honorarium of 10,000 US dollars, what a beautiful thing?

Regarding the application for the United States Exhibition, Li Yunhai handed over Guo Wanhua to be responsible.

The overall level of domestic consumption is not high, which is not difficult to see from the rich list.

In the 80s, there were a lot of rich people in Jiangsu and Zhejiang, and the rich people who could be found had billions of dollars.

The concept of wealth is not exposed, and the concept of brocade clothes walking at night is deeply rooted in the minds of the Chinese people.

Li Yunhai was also very low-key, he didn't even have a Peel Cardin on him, except for the Rolls-Royce given to him by Guo Wanhua, the other cars were worth no more than 200,000 units, and the Audi 100, which was very popular at the time, only sold for 400,000 or 500,000 yuan, and he didn't buy it.

He understands too well the rules of shooting the first bird, and shouts every day how rich he is and how rich he is that he is the richest man in the country, which is tantamount to looking for death. Of those richest people before 2000, how many of them have survived in later generations?

Not to mention that after the advent of Sihai Group's computer learning machine, it quickly topped the list of electronic consumer products.

This learning machine, which is less than 1,000 yuan, has become a computer product that ordinary families can afford.

With only a few hundred dollars, children can experience the fun and functions of computers, and many parents are willing to pay this money.

Sihai Group is now holding a dealer conference every year, the company has the contact information of dealers around the country, after the new product, the first time by telephone, fax and other means, notify the dealers, welcome them to the branches to see the order.

Coupled with the promotion of advertising, new products can be promoted very quickly.

The sales volume of learning machines is much higher than that of PCs and typewriters, this kind of product is simple to manufacture, all components are modular, and welding and assembly is a machine.

Li Yunhai's factory is constantly expanding, and at the same time, it is also looking for new foundries across the country.

In September, the shipment of learning machines reached 300,000 units!

Although each machine only earns a few hundred yuan, the huge shipment has also brought hundreds of millions of profits to Sihai Group.

Because of its simple structure, the learning machine will soon be disassembled and imitated by others.

Li Yunhai estimates that a large number of competing products will appear by next year.

There is no such thing as a replacement for this kind of product, because there are so many functions, and it has been finalized since it was first introduced.

In the end, everyone fights for quality and price.

But Li Yunhai has taken the lead, and he can earn hundreds of millions of dollars in these few months!

As long as he ships fast enough, he can make the market reach a certain saturation within half a year, so that those who follow the trend later can only drink some soup and water.

After entering October, Sihai Group is preparing for the Autumn Canton Fair.

Li Yunhai told Lin Zhi that he could not participate in this Canton Fair, so he handed it over to Lin Zhi to lead.

Lin Zhi asked him if there was anything important to do?

Li Yunhai said that he was going to Xiangjiang.

Because he is about to face the worst stock market crash in history.

What he wants to stabilize is not only the shares of Heung Kong Sihai Group, but also take this opportunity to acquire a large number of company shares around the world.

Lin Zhi lives in China and has never been exposed to stocks, nor does he know the dangers of the stock market.

She was also startled when she heard Li Yunhai say something serious: "Is there such a serious stock market crash?" Why is there such a big stock market crash? ”

Li Yunhai said that it was difficult to explain this matter clearly, and some people said that it was because an elite group was manipulating the global stock market, and they wanted to harvest a wave of money, so the stock market crash was caused. Others say it was because of a meteorological storm in the UK, which destroyed more than 15 million trees in the UK, flooded the timber market, and destroyed the stock market.

Lin Zhi seemed to be listening to the Arabian Nights, and felt incredible.

Li Yunhai said that the stock market crash is likely to cost the global stock market $1.79 trillion.

Lin Zhi repeated this number, unimaginably huge!

What she wondered was, where did all this money go? Could it be that so much money will disappear out of thin air? If you want to say that, isn't the capital in the stock market a bubble?

Li Yunhai said that retail investors need a surcharge to speculate in stocks, and the service fee includes stamp duty, transfer fee and transaction commission, stamp duty is taken away by the tax agency, transfer fee is also taken away by the state, and transaction commission is taken away by securities companies, and the lost money is, of course, flowing into other people's pockets.

Lin Zhi still couldn't understand who made so much money?

Li Yunhai said with a smile, you don't have to worry about this, you can take care of the Canton Fair and try to open as many orders as possible.

He went to Xiangjiang this time, and he may have to stay for a while before he can come back.

Lin Zhi said, then when the Canton Fair is over, I'll go to Xiangjiang to find you, right?

Li Yunhai said yes, you come to Xiangjiang, and I will take you around to play.

One day in mid-October, Li Yunhai took Zhuang Yong, Su Hong and others to Xiangjiang.

Li Yunhai went to Xiangjiang this time, there were a lot of important things to do, and he needed a secretary by his side, so he brought Su Hong with him.

After arriving in Xiangjiang, Li Yunhai arranged for Zhuang Yong and Su Hong to stay in a hotel near Repulse Bay.

On this day, the Xiangjiang stock market was still calm, and it could even be said to be a carnival of the stock market.

Li Jiacheng released the largest fundraising plan, with four companies under his name, raising a total of 10.3 billion yuan, drawing a large amount of funds from the market, which is regarded as a performance to boost the market.

Soon, the Hang Seng Index reached 3949.73 points, rushing to its all-time high.

Since then, the market has been hovering at a high level.

The share price of Heung Kong Sihai Group rose to 56.8 Hong Kong dollars.

On Friday, October 16, the Hang Seng Index rebounded in the afternoon after falling more than 100 points, closing at 3783.20, down 45.44 points. In the evening, the US Dojones index fell sharply by 91.55, triggering a computer program to sell, triggering a chain decline in the global stock market.

On Monday, October 19, the Hang Seng Index opened down 120 points and closed down 235 points at noon, with a total of 420.81 points at the end of the day!

All stockholders know that the stock market has crashed!

This was followed by an even bigger sell-off, and the stock price plummeted.

In consultation with the Financial Secretary, the Financial Services Department and the Securities Regulatory Commissioner, the Exchange announced a four-day suspension of the stock market and futures market from October 20 to 23 in order to clear a large amount of outstanding settlement work.

Although Li Yunhai knew that the stock market would fall sharply, he did not short Hong Kong stocks.

If he learns from the father and son of the Ding family and buys a large number of short sales, he can at least earn hundreds of billions of funds!

However, Li Yunhai did not do this.

If he really did, then he would have become a character like Ding Crab.

Sucking the blood of Hong Kong stocks, Li Yunhai has no need.

To make such money, Li Yunhai is also afraid that one day, like Ding Crab, he will be forced to commit suicide by jumping off the building with his wife and children.

The share price of Xiangjiang Sihai Group also dropped to 28 Hong Kong dollars, and Li Yunhai's wealth on paper was instantly reduced by half, with a loss of billions.

However, Li Yunhai was calmer than ever.

Investors around the world are panicking and looking forward to the opening of next Monday's market.

(End of chapter)