Chapter 550: Taunt
Li Yunhai stepped forward, faced the reporters who came to interview, and said aloud in fluent English: "Everyone, I am the boss of Sihai Group, I am Li Yunhai, welcome everyone to our booth, you can take pictures at will, ask questions at will, if you don't understand anything, you can consult our employees." β
Immediately, a reporter asked: "I heard that your lithography machine is an imitation of someone else's, does this behavior constitute infringement?" β
Li Yunhai laughed and said, "May I ask who you listened to?" Journalists should be factual and reasonable, not hearsay, right? If it's just heard, it should belong to gossip news, oh, you may not understand the word gossip, with the word lace news, you should be able to understand! If you're a lace reporter, then I'm sorry, but please forgive us for not being able to accommodate you. β
The reporter made a big face and shrugged his shoulders.
Another reporter asked: "Is your X64 chip really developed by you Chinese?" Or is it the research that the scientists of the United States are invited to do? β
Li Yunhai smiled slightly: "In the world, not only scientists from the United States can develop chips. The X64 chip was definitely developed by our Chinese scientists. β
The reporter asked: "Is the chip instruction set written in English?" β
Li Yunhai laughed and said, "Then what are your Arabic numerals written in?" What kind of printing are your books made of? I believe you should know who invented the number and which country invented paper, right? β
The journalist was speechless.
Another reporter asked: "You published an article saying that the X64 chip is more powerful than the X86 chip, what is your basis?" Or is it for the sake of publicity? β
Li Yunhai smiled indifferently: "We have never published such articles, and all evaluations are made by third-party institutions, including Times and Science, Nature and other magazines, if you have any doubts, you can question these magazines." In addition, if this is really a rumor and nonsense, then the owner of the X86 chip has long been more anxious than you, right? Since there is no objection to the matter, I believe that the evaluation results of the third-party agency must be correct! β
The journalist was speechless.
Shen Xiulan frowned slightly, she heard that these Western reporters were not friendly to Sihai Group.
These questioning media are raising all kinds of questions, some of them are weird, and some of them are deliberately bad.
When the reporters were interviewing, the outer circle was crowded with foreign businessmen, and I didn't know whether they came to see the excitement or wanted to come in to purchase.
The media that made the trouble took the lead in attacking, but they were quickly scolded by Li Yunhai.
The next thing is a normal media interview, and the reporters' questions are much more normal.
The magnesium lights flickered non-stop, some were taking pictures of Li Yunhai, and some were taking pictures of the exhibits.
Because the reporters were too enthusiastic, the original quarter-hour interview time was delayed until half an hour.
After answering the reporter's question, Li Yunhai glanced at everyone with a smile and asked, "Do you have anything else to ask?" If not, let's talk about it here today, you see, there are a lot of buyers waiting to come in and learn about our products! β
When the reporters looked back, they saw so many people around, and they slowly dispersed.
As soon as the space at the booth was vacated, buyers flocked in.
Foreign businessmen showed great interest in the X64 chip, gathered in front of the chip booth, and judged the products.
Li Yunhai and others stepped forward to entertain.
"Can you sell this chip alone?" Someone asked.
"Absolutely." Li Yunhai said, "The chips, motherboards, and memory modules we produce can all be sold separately. β
"Can it be customized?" Someone asked again.
"You mean chips, right? It can be customized, but the price of customization will be more expensive. β
"How expensive?"
"Sir, what type of chip do you want to customize?"
The foreign businessman leaned over and whispered a few words in Li Yunhai's ear.
Li Yunhai raised his eyebrows and said in a deep voice: "Sir, the chip we mass-produce is $1,000 a piece, and a custom chip like yours costs $200,000 a piece." β
"So expensive?"
"If you have a large amount, you can get a discount."
"How much is a lot?"
"More than 100,000 chips."
"Huh? Customized chips, who needs so much volume? Well, I want to customize 10,000 chips, can you give the best price? β
"Ten thousand chips?" Li Yunhai estimated it, and then asked, "May I ask if you made the design of this chip yourself?" β
"The design of the chip? We won't! β
Designing chips is a high-tech job, and most companies do not have this strength and ability.
The chip R&D cost mainly includes 8 parts: IP procurement, front-end design, verification, DFT design, back-end design, packaging design, return test and tape-out.
And the licensing fee is a lot of money.
The designer's salary, commission, and bonus are also a lot of expenses.
The design cost of a chip is tens of millions, which is still based on the company's chip designer team.
If the company does not have a team of chip designers and does not have relevant patent authorizations, the cost will be even higher.
Sihai Group has a team in this area and has the technology in this area, which is convenient and fast to develop, and the cost is relatively low.
Li Yunhai heard that the other party said that he couldn't design chips, so he smiled and said: "Sir, then you can only find us to develop chips, or you can find other qualified companies to develop chips, but this cost is very high, you have to be psychologically and financially prepared." β
The foreign businessman thought for a moment and said, "Okay, you leave me a business card, and I'll go back and think about it before contacting you." β
Li Yunhai left a business card for him, and also left the contact information of the other party.
10,000 chips, $200,000 per chip, that's a 2 billion order!
Li Yunhai also helped people order chips last time, and found that doing this kind of business is particularly profitable, and it is particularly worry-free, if you can often receive this kind of order, it is far more profitable than ordinary orders.
Sihai Group's booth was crowded with exhibitors, and after Li Yunhai received this foreign businessman, he went to receive other foreign businessmen.
Chips and lithography machines have earned enough eyeballs, many exhibitors have had an understanding of lithography machines and chips before, and this time they have a strong interest in seeing the lithography machines and chips produced by the Chinese, which are better than foreign products.
In particular, the X64 chip showed strong performance during the demonstration and evaluation, and was well received by exhibitors.
Chips are used in a wide range of applications, not only in the computer field.
Therefore, there are many companies that have a demand for lithography machines and chips, and there are constantly orders for exhibitors to purchase lithography machines and customized chips.
There are many kinds of chips, involving various fields such as electronics, communications, medical, aviation, and automobiles.
Some custom chips are expensive, but some are also cheap, depending on the field of application and the difficulty of design.
In one morning, Sihai Group received an order for five lithography machines, and also received an order for 125 million US dollars in chips!
The price of one lithography machine is $35 million, and five is $175 million.
This price was normal in the lithography machine market in 1992.
The price of lithography machines was really inflated, and the price was as high as 100 million or even more than 400 million US dollars, which was a later thing.
In half a day, Sihai Group's lithography machine and chip business received an order of 300 million US dollars, which was a victory in the first battle.
Orders for other computers, copiers, printers and other products have also been placed.
At noon, the number of exhibitors dropped sharply.
Li Yunhai and the others seized the time to rest and eat.
In foreign countries, it is in the exhibition hall, it is inconvenient to eat, they all buy hamburgers to satisfy their hunger.
While eating, a few people came to the door of the exhibition hall.
These people stood in front of the chip booth at the door, talking in a low voice.
Abt bit the hamburger and said to Li Yunhai: "Mr. Li, they are from Intel Corporation. β
Li Yunhai has also dealt with Intel Corporation, but he knows only a limited number of people.
Abt used to be a vice president at Philips, and he had close contacts with Intel and knew a lot of people.
Li Yunhai groaned: "Intel's people? It looks like they're coming for our chips. β
Abt said, "Yes, definitely. The X64 chip is such a magical chip, and it broke the monopoly of Intel as soon as it came out, and they must be particularly unconvinced. I've heard they've negotiated with companies before? β
Li Yunhai said: "I talked several times, they originally wanted to buy our chip technology, but I didn't agree. Finally I reached a licensing agreement with them. β
Abt said: "I can understand, boss, you are a person who sticks to the bottom line, and our negotiations with you have failed, let alone them?" You can authorize them to produce, which is already the biggest concession to them. β
Li Yunhai didn't care about Intel's people and let them visit.
After Sihai Group licensed Intel and AMD to produce X64 chips, the two chip giants did not bring much sales.
Li Yunhai contacted them before and asked why the sales were so low?
The other party replied that he didn't know, maybe because your chips weren't very good, right? So the market is not optimistic, the order volume is too sluggish.
Li Yunhai was very depressed about this, but he couldn't think of a better way.
He clearly knew that the other party was deliberately suppressing the X64 chip and promoting the X86 chip, but he couldn't get the evidence.
Moreover, the cooperation between him and Intel and AMD is only a licensing relationship, and they are charged an annual licensing fee, regardless of how many chips they sell.
Intel and AMD seem to have negotiated, and after getting the license for the X64 chip, they did not do their best to promote it, but continued to sell their X86 chips.
This operation is a bit of a mystery, but it's not hard to understand.
There is a behavior in the entertainment industry called: Snow hiding.
is an artist, if he is disobedient, or offends the big boss. No matter how good and capable you are, you will be hidden by the big boss after signing a contract, giving you a sum of money, but not giving you a chance to become popular!
The same applies to the word snow in commercial warfare.
If the business tycoon wants to enter an emerging market, he will first acquire all the similar brands in this market, and after the acquisition, he will not use the brand, but put it on the shelf and not use it.
This operation is also called snow storage.
Obviously, Intel and AMD are also using this trick to deal with the X64 chip of Sihai Group.
Although Li Yunhai can get 20 million licensing fees from them every year, this money is not much for him, you must know that the R&D investment in chips is huge.
The reason why he agreed to the authorization was nothing more than hoping to use the power of Intel and AMD to help him promote X64 chips.
What Li Yunhai wants is market share!
Unfortunately, he made the wrong bet.
He was deeply disappointed by the approach of Intel and AMD.
In fact, if you think about it empathically, it is not difficult to understand why they want to hide the X64 chip.
Because the X64 chip is just someone else's child after all.
Intel and AMD, how can they spend money to promote other people's children?
You must know that although Sihai Group is their partner, it is also a competitor.
They have long seen through Li Yunhai's purpose, once X64 occupies a certain market share, Li Yunhai will ignore their existence, withdraw the authorization, divide the world, and even dominate the chip market!
It's impossible for Intel to give Li Yunhai this chance!
Therefore, between the three of them, it seems to be a cooperation, but in fact it is a war without gunpowder.
This is also the reason why Li Yunhai no longer believes in foreign-funded enterprises.
When Philips wanted to cooperate with Li Yunhai, he flatly refused.
No one would be willing to make a wedding dress for someone else!
Intel's executives came to the booth of Sihai Group just to see the market situation of X64 chips.
Li Yunhai didn't bother to pay attention to them.
Intel can't be trusted.
AMD can't be relied on either.
To promote the X64 chip, you can only rely on yourself.
"Mr. Abtt?" An Intel executive saw Abt munching on a hamburger and asked, "Why are you here?" Isn't your Philips booth over there? We also met with Mr. Cologne just now. β
Philips is also coming to CES, which Abt certainly knows.
However, Abt did not visit the Philips booth.
There is no longer any meaning for him, and if he goes, he will only suffer the cynicism of his former colleagues.
"Hello, Mr. Jim." Abt smiled and got up to say hello, "I'm no longer working for Philips." β
"Wouldn't it? Did you leave Philips? So where are you in high school? Did you find a better company? Higher duties? Jim asked, surprised.
"Well, I'm working here." Abt nodded and gestured to his booth, "This is my new owner." β
"Sihai Group? Chinese companies? β
"Yes."
"Oh my God, it's incredible! Mr. Abter, it's hard for me to imagine that you would give up your senior management position at the prestigious Philips? You actually went to a Chinese company? It's incredible! β
"What's wrong with that? The Chinese have a saying that water flows to a lower place, and people go to a higher place. β
"Heights? Mr. Abter, you don't think that Chinese companies are more advanced than Dutch companies, do you? I know that this company looks pretty good, but it doesn't have much future for development. They"
"Mr. Jim, why do you say that? I think Sihai Group is very good! It's a very creative and imaginative business! The products they produce are also considered to be the most advanced in the world. β
"Huh! That's what they look like, and they've confused you! They seem to have developed a lot of great scientific research products, but if you think about it, these products of theirs are actually picking up the leftovers of Westerners. Lithography machines, Westerners have long had them, and ASML, a subsidiary of Philips, makes lithography machines. Chip? Not to mention, our Intel chips, the world's first! β
"Oh! Mr. Jim, it seems right that you say that, but it's also not. Sihai Group's products have many innovative features, and they are even more advanced than those of Philips and Intel. β
"It's just their own boasting! If you look at their products, how much market do they occupy? I'm sure that these products of theirs will eventually die! It is impossible to become the mainstream of the market. ASML's lithography machine has been sold for almost ten years, right? It still only occupies a dozen percent of the market. How much do you think the Sihai lithography machine can do? β
"This? It's hard to say, let's not talk about the lithography machine, the X64 chip of the four seas is indeed very good! It can be regarded as the most advanced chip in the world! β
"Hahaha!" Jim couldn't help but laugh wildly, "Mr. Abt, you're so naΓ―ve! You don't really think that the X64 chip that came out later is better than the X86 chip that we have been operating for decades, right? β
Abt laughed, "Isn't it? This is a professional evaluation result! β
"Reviews?" Jim said with a disdainful face, "You don't think we really can't develop X64 chips, do you?" It's not that we can't study it, but we don't think it's necessary. Because the X64 chip has no market base at all. That is, it can't be sold! No matter how good a product is, it is useless if it can't be sold. We are capitalists, and we are looking for sales and profits. β
"This? Mr. Jim, I have a different opinion from you. "I thought the X64 chip was very good, and it will definitely become the most mainstream chip in the future." The times are developing, and technology is progressing. X64 will definitely replace X86! β
"Well said!" Li Yunhai stood up and walked over while applauding.
Intel's Jim and others, at the booth of Sihai Group, were ashamed to speak out, spit wild words, infinitely belittled Sihai's products, and regarded Li Yunhai and others as nothing!
This made Li Yunhai and them angry!
But because the two are now in a cooperative relationship, it is not easy for everyone to tear their faces.
Shen Xiulan had already wanted to come forward to mock a few words, but she was suppressed by Li Yunhai.
But the more Jim said it, the more outrageous it became, and the more he said it, the more bottomless it became, which also angered Li Yunhai.
Li Yunhai finally couldn't bear it anymore, smiled proudly, walked up to them, and said loudly: "This is Intel's vice president Jim, right?" I'm Li Yunhai from Sihai Group. Fortunately! β
Jim's face was slightly surprised, he originally thought that the people at the booth in the four seas were all ordinary employees, and at most there was a vice president here to watch the scene, but he didn't expect the boss BOSS Li Yunhai to be there!
The two of them had only heard of each other's names, and today was the first time they met, so they didn't expect it to be so embarrassing!
However, Jim was not afraid of Li Yunhai, and immediately smiled arrogantly: "Mr. Li, hello! I'm discussing things with an old friend, Abt. Are you interested in joining in? β
Li Yunhai raised his eyebrows and said calmly: "Okay, then let's talk!" β
Abt said: "Mr. Li, what Jim said only represents him personally, not Intel Corporation. β
Li Yunhai waved his hand and said, "I understand!" The three of us, let's talk about the way of semiconductors! β
(End of chapter)