Chapter 111: Means
Will you open tomorrow to sell perfumes? Although I feel a little anxious......
Well, in fact, there are also reasons why Jia Huan, the shopkeeper, is irresponsible.
But even if you don't advertise it, the perfume will quickly become popular.
Here, Jia Huan has to mention the decline of Jiafu.
If Jiafu has not declined and is still a top wealthy family, then the promotion of perfume can be carried out by the hands of Jiafu.
For example, Jia Yingchun and Jia Tanchun, the young ladies in Jia's mansion, can hold a literary meeting, or other gatherings of the nature of incense tasting.
Inviting the daughters of other princely mansions to the appointment, and then promoting the perfume at the rally, will surely make the perfume famous in one fell swoop.
After all, perfume is for women.
However, it is obvious that the Jia family does not have this kind of energy.
Flipping through the entire Dream of Red Mansions, except for one Shi Xiangyun, has there ever been a gathering of Jia Yingchun and Jia Tanchun to invite the daughters of other mansions? Not once.
Sometimes other wives came to visit Jia's mother, and Jia's mother would occasionally let Jia Tanchun come out to meet guests.
It can be seen that in Jia's mother's mind, only Jia Tanchun can hold up the faΓ§ade, and Jia Yingchun can't go out at all.
Why do other wealthy families, even including the Four Kings, Eight Princes and Twelve Candidates, and other wealthy families in Jiafu that belong to the founding lineage, these young ladies don't play with the young ladies of Jiafu?
This can only show that Jiafu is really in decline.
Moreover, the reputation of Jiafu is a bit stinky, although everyone's reputation may not be very good, but there is no doubt that the reputation of Jiafu is more stinky.
And these reputations are basically corrupted by Dongfu Ningguofu.
After all, even Liu Xianglian knows that except for the two stone lions at the door, you Dongfu is afraid that even the cats and dogs are not clean.
With such a reputation, who would dare to play with Jiafu.
In this way, the propaganda channel of Jiafu will naturally not be used.
If that's the case, then it's better to just force it.
At this moment, Xue Pan couldn't help but ask: "Brother Huan'er, Ming'er sells perfumes, how should we publicize it?" After all, although perfume is good, everyone doesn't know it, so they may not buy it. β
This Xue Da fool is not completely brainless.
Jia Huan smiled, and then said, "Brother Xue, we can promote our perfume in two steps." β
"After the opening of Ming'er, you can order someone to pour a jar of perfume outside the store, in the middle of the street, which will inevitably attract the attention of passers-by."
"Then at this time, you can ask the little girl to spread our perfume."
Well, it can be preached in several ways. The first is the actual effect of the perfume, the fragrance is rich, can be retained for a long time, easy to carry, and can be sprayed at any time. β
"The second is to promote it from different angles according to different customers. For those middle-aged ladies, it is advertised that perfume has Cui Jin's lust and has the effect of fascinating men. β
In this era of high-ranking families, women generally become furnishings as long as they enter middle age. Most of them will build a Buddhist hall at home, otherwise they will not survive.
Therefore, as long as they are promoted, perfume can re-hook the hearts of men, they will inevitably be moved.
As for the actual effect, it will vary from person to person. But as long as they have used perfume, they must be inseparable.
Jia Huan continued: "For those young ladies who have not yet come out of the cabinet, you can preach that this perfume tastes clean and elegant, and can exude a leisurely fragrance like a fairy in the sky, which will add a layer of fairy energy to the young lady." β
For those young ladies, who doesn't like little fairies?
Then, Jia Huan talked about some propaganda methods according to some propaganda methods in later generations.
Xue Pan's eyes lit up when he heard this, and he hurriedly said, "Brother Huan'er, come on, you write all this." β
"When I go back, I will find some women who are hooked and ordered someone to teach them well, and let them go to solicit customers tomorrow, and the business will definitely be booming."
Good guy, Jia Huan called good guy!
You are a perfume shop, is it okay to use a girl to solicit customers?
is known, those ladies and daughters, who dares to come to the door?
Aren't people afraid of ruining their reputation?
Jia Huan couldn't help but remind: "Brother Xue, we are doing serious business, how can we use a girl in the goulan?" If this is preached, will those noble ladies and young ladies not be afraid of ruining their reputations? Who will dare to come to the door then? β
Hearing Jia Huan's words, Xue Pan laughed and said, "Brother Huan, I am naturally inferior to you in reading." But you don't know as much about the Qinglou fence as I am. β
"Brother Huan'er, I naturally know what you said. When I go back, I'll go to the hook bar and buy some girls to do something, girls from good families, who wants to show up? β
"But not all the girls in the hook bar came out to pick up customers, and some of them have just been bought and haven't been broken yet. That's the girl I'm going to buy. β
"I bought them back, although I have to show up, but at least I let them out of the sea of suffering, and they still have to thank me for it."
Well, well, you are indeed a frequent visitor to the Qinglou Chu Pavilion, and in this regard, I am indeed inferior to you.
Jia Huan didn't bother to talk to Xue Pan, he went back to Zhao Mansion directly and wrote down the propaganda strategy just now.
Then give it to Xue Pan.
Xue Pan took it carefully, as if receiving a holy decree.
Then he said: "Brother Huan'er, I'll go find someone and let them all memorize these words." By the way, when Ming'er opens, please be sure to come and enjoy the light in person. β
After hesitating for a moment, Jia Huan said: "Brother Xue, I won't go, I just been expelled from Jiafu, you open a shop, if I go." Jiafu must not look good on the face, and it will be difficult for Aunt and Sister Bao to do it at that time. β
Xue Pan said angrily: "I care about the death of the Jia family, they can think whatever they want, and they care about my feathers?" β
Jia Huan laughed and said, "If you don't think about yourself, you have to think about your aunt and Sister Bao, right?" Our cooperation is in the dark. By the way, this perfume can be sold in a maximum of 1,000 bottles. β
"After selling 1,000 bottles, we said that they were out of stock for the time being, and that they would not be able to continue selling until five days later. The reason is that there are many processes, the output is extremely low, and the supply exceeds demand. β
Xue Pan was stunned for a moment and asked, "Brother Huan, I don't know why?" We have a lot of perfumes, but in the past few days, we have produced more than 10,000 bottles, and the daily output is more than 1,000 bottles, why are we still selling so little? β
Jia Huan said: "First, it is to engage in hunger marketing, and second, if you sell a thousand bottles in five days, then it is 15,000 taels of silver." The average is three thousand taels of silver per day, and of course, the cost is removed, and in the eyes of outsiders, it is at least one thousand taels of silver. β
"A thousand dollars a day, this is already a great fortune, and we may not be able to keep it. If there are more, do you think we can keep it? β
Xue Pan slapped his head and said, "Oh, I actually forgot this." Brother Huan, I will listen to you in the future, and I will do what you say. β
(End of chapter)