This evening.

After Wang Mo finished dinner, he sat on the sofa with Yuan Xiong and watched TV together.

This picture is warm and strange.

When he saw a variety show, Wang Mo suddenly sighed.

Because in the picture, the host asked a singer: "Ranran, as a singer, have you participated in the recent popular wordless "Digital Life" song challenge?" ”

The singer did not hesitate to say: "I must have participated in this kind of opportunity, but my Cantonese proficiency is too poor, and I can't sing well." Fortunately, most of the lyrics of "Digital Life" are numbers, which is very simple. So I've been learning the Cantonese pronunciation of '0-9' for the past few days, and when I learn the Cantonese pronunciation of the ten numbers and become proficient, I will definitely challenge Digital Life again. ”

The host raised his eyebrows: "Oh? Can you say the Cantonese pronunciation of 0-9 here? ”

"No problem."

The singer paused for a moment, then said: "Duck, B, Three, Sei, Well, Leak, Rub, Eight, Dog, Sprinkle ......"

The pronunciation is quite standard, and it probably took a lot of effort.

Wang Mo looked at the variety show and said with a smile: "It's a little interesting, my song actually made a singer take the initiative to learn Cantonese." ”

Yuan Xiong also smiled: "If you don't learn Cantonese, how can you sing your Cantonese song "Digital Life"?" ”

Wang Mo nodded: "Yes." ”

Yuan Xiong continued: "If it is an ordinary Cantonese song, then it is estimated that few people are willing to try it, after all, the lyrics are too complicated. But although the song "Digital Life" is sung unusually, the lyrics are surprisingly simple, as long as you can remember the Cantonese pronunciation of the ten numbers from 0 to 9, you can sing 80% of the songs. This is also the reason why so many singers or netizens on the Internet are interested in trying to sing "Digital Life". ”

Wang Mo blinked: "Now that millions of people on the whole network have participated in the challenge of "Digital Life", even if more than 50% of them know Cantonese, then 50% of them don't know Cantonese, right?" Wouldn't they all have to take the initiative to learn Cantonese numbers? From this point of view, my song has also given a great boost to the promotion and promotion of Cantonese......"

As he spoke, Wang Mo suddenly stopped talking.

Beside.

Yuan Xiong seemed to have thought of something as well.

The two looked at each other, and both thought of the same possibility.

"Check it out on the Internet!"

Yuan Xiong said, and then hurriedly took out his mobile phone.

This look.

The two found out that after just a few days, the wind direction on the Internet gradually changed.

Of course.

The popularity of participating in the challenge of "Digital Life" is still the highest.

However, on the topic lists of major social platforms, an almost identical topic suddenly popped up, and the popularity was surprisingly high.

This topic is: [In Cantonese, how to pronounce 0-9?] 】

On Weibo, the number of views on this topic has reached tens of millions, and the comments are hot.

"Finally waiting for you."

"Great, dubbed brother and sister, I love you guys."

"Hahaha, after learning them, I'm going to try to sing 'Digital Life' right away."

"Come and read with me: Duck Duck Duck, One is Duck."

"Although I don't know Cantonese, I can still learn a few numbers."

"For the sake of the wordless song, I rushed!"

“……”

On the bucket sound, the topic is [teach you to learn Cantonese numerical pronunciation by hand]

Nowadays, the traffic of Douyin has far exceeded that of Weibo, so the number of participants is also a terrifying number.

Thousands of netizens uploaded the results of their learning to Douyin.

"Come to Guangdong Province, listen to whether my standard is standard."

"My hen duck."

"Black pineapple."

"Don't talk about those useless things, honestly learn duck, B, and three ......"

"Okay, now that I've conquered ten numbers, I'm going to conquer Digital Life."

“……”

Meanwhile.

All sorts of short videos about Cantonese have also popped up.

This is the opportunity for major self-media and Internet celebrities to take advantage of this wave of popularity to attract traffic.

The short video content includes:

[Cantonese is the second most spoken language in China]

[Cantonese could have become the Chinese language of China]

[Cantonese has nine tones and six tones, which is far more complex than Mandarin]

Why is Cantonese so popular? 】

【……】

Content such as introducing Cantonese culture has begun to appear widely on major social platforms with this craze for learning "Cantonese digital pronunciation".

And the flow of each one is not low.

Look at the situation on the web.

Wang Mo felt his throat dry: "This is okay?" ”

……

"Is that okay?"

Distant Guangdong Province, the official of "Cantonese culture".

The president and the rest of the staff let out the same exclamation, and everyone couldn't suppress the look of surprise on their faces.

In the beginning.

When Yunhai Media said that they wanted "Digital Life" to find a singer on the whole network, they didn't think too much, but agreed with Liu Zhengwen's opinion in a process-based manner.

When the people who participated in the challenge of "Digital Life" swept the whole network and made the song famous on the Internet, everyone in "Cantonese culture" seemed a little excited, because the more widely this song spread, the more people participated in the audition, and the more people noticed this Cantonese song. This is also a kind of publicity and promotion.

At this time, the chairman and others were already a little willing to identify "Digital Life" as a promotional song.

But I didn't expect that.

The real surprises are yet to come.

They never dreamed that when the whole network was popular to challenge "digital songs", it unexpectedly triggered a frenzy of netizens learning "Cantonese digital pronunciation".

Although netizens are only interested in a few figures, the Cantonese propaganda behind it is immeasurable.

No way.

There are too many netizens involved this time.

Almost swept the whole network!

And because it is a spontaneous behavior of netizens, the participation is extremely high.

And because of this frenzy, the active dissemination of "Cantonese culture" by self-media and Internet celebrities has been opened.

"Oh my God, it's incredible."

"It's ridiculous."

"I never dreamed of it."

"This kind of propaganda is a scale that we can't achieve no matter how much money we spend."

“……”

All the official personnel of "Cantonese culture" are suffocated.

Finally.

After he reacted, he immediately said in a deep voice: "This is a once-in-a-lifetime opportunity, let's get involved right away and add another firewood to the fire."

First, reach out to our members today and ask them to donate a fund to expand the impact of the event.

Second, we immediately announced to the whole network that "Digital Life" is the promotional song of our 'Cantonese culture'.

Third, we will cooperate with Douyin, Weibo and major music platforms to launch corresponding "Cantonese culture" publicity topics. The core is still to challenge "Digital Life". And announced that anyone who can sing the song in its entirety will receive a beautiful gift.

Fourth, invest 10 million to create a prize pool. As long as netizens who participate in the 'Cantonese 0-9 learning' can participate in the lucky draw. ”

After a period of free development on the web.

Cantonese culture officials have finally made a move!

……

Cantonese culture has no money.

But many members of Cantonese culture are getting rich.

Therefore, after hearing the president's words, these members easily raised more than 20 million yuan for this cultural promotion.

The official action also made the Internet turmoil caused by what originally seemed to be just a wordless song become traceable.

At the same time, the cooperation between the official and the major platforms has also made all seemingly scattered netizens take spontaneous action and become regular.

Everyone realized that they watched the strong insertion of "Cantonese culture".

Almost all of them were stunned.

", the wordless use of a song to solicit singers is actually a hype?"

"Just one Weibo, wordless has sparked a storm of propaganda about 'Cantonese culture'?"

"I'm dumbfounded, this is an official event."

"Well, I'll admit, I really didn't see that it was planned a long time ago."

"It's incredible, all of us are pawns, and we're willing to have fun with it."

“……”

After seeing the 'Cantonese culture' appear, and taking the initiative.

Countless people "suddenly realized" that this incident was premeditated.

Wonderful!

Great!

Usually, many netizens are not interested in official activities at all, especially official activities such as "Cantonese culture", I am afraid they are not even interested in taking a look.

However, everyone did not expect it.

This time, "Cantonese culture" did the opposite, first did not disclose its identity, but let Wuyan start the incident, set off an Internet frenzy with a song, and then disclose his identity at the best opportunity.

So advertised the strategy.

Such a brilliant plan.

It's breathtaking.

In the industry, many people are amazed.

"The promotion of Cantonese culture actually made me see the shadow of the classics."

"Covering all netizens and even a group of professional singers, and letting them fall into it step by step, this kind of planning is too good."

"An official propaganda is even more exciting than a business case."

"It's amazing, until the last moment, I really didn't know it was a "Cantonese culture" library event. ”

"Who would have thought?"

"This kind of awesome plan, which way did the gods come up with it?"

"As far as I know, there is definitely no such talent in the official 'Cantonese culture'."

"Who's that?"

In addition to being amazed, everyone admired the person who planned this event even more.

But no one knows which God-man is in charge of all this.

Suddenly.

Someone spoke up: "Since no one on the 'Cantonese culture' side has this ability, could it be a strategy that 'Speechless' came up with?" ”

Speechless?

Well?

Speechless!

At that time, the heads of many people in the industry were buzzing, and the more they thought about it, the more they felt that it was very likely.

"Most likely, it's speechless."

"That's right, Wordless really has the ability to do this. Have you forgotten the integrated propaganda of Gaoniu? ”

Speaking of Gao Niu, there were still some strange people, and their scalps began to tingle.

"It's speechless, that's right."

"Wu Yan single-handedly planned the promotion plan of Gaoniu's new products, which raised the stock price of Gaoniu by more than 10 billion. It is he who has the ability to let the unpopular department of 'Cantonese culture' set off a heat wave on the whole network. ”

"Yes, only Wordless has this kind of genius."

"The more I think about it, the more frightened I feel, which side is sacred without words? He's too powerful, isn't he? ”

“……”

Suspicion in the industry began to spread widely.

And it soon spread to the ears of the "Guangdong culture" people.

Hearing the news, everyone was confused.

The chairman rubbed his eyebrows blankly: "Could it be ...... Is all this really wordless behind the scenes? ”

Another person was adamant: "It is very likely that Wuyan has this ability." ”

President: "But why is Wuyan hiding it from us?" ”

The man who spoke up just now: "Maybe he was worried that someone of us would leak the plan, so he did this." ”

The president thought blankly for a moment, but could only nod his head, agreeing with the man's guess.

And at the same time.

In Yunhai Media.

Liu Zhengwen and Yuan Xiong also looked at Wang Mo with shocked faces.

After half a ring, Liu Zhengwen spoke: "Wang Mo, you tell me honestly, are the rumors on the Internet true?" Are you really behind all this? ”

Wang Mo said blankly: "My hen." ”

At this moment, his heart is full of absurdity,

Is that okay?

(End of chapter)