In this age of the Internet.

Canvassing is a word that almost everyone is very familiar with.

Especially after becoming a parent, it will be inseparable from the word "canvassing".

A child participates in a singing contest and wants to canvass for votes.

The child has a calligraphy contest and wants to canvass for votes.

A child participates in the selection of an outstanding student and wants to canvass for votes.

In short, all the competition activities that your children have carried out since they were young need to go to the circle of friends to conduct all kinds of canvassing behaviors.

For example, this time the performance of the primary (3) class of Qingbei Kindergarten.

Parents also launched a "huge" canvassing campaign in their respective circle of friends.

is like Zhao Ziqian's father, he posted a circle of friends: "The results of the first semester of the little girl, please taste the uncles, aunts, brothers and sisters, and by the way, come to Douyin to give Qianqian a thumbs up~~~"

Below the circle of friends, is the link to the singing video of Douyin forwarded by Zhao Ziqian's father.

Click on the link to jump directly to Douyin.

After the circle of friends sent it out, it received a large number of likes and good comments.

At the same time, many friends clicked on the link to enter Douyin and praised Zhao Ziqian.

He Qiang is a friend of Zhao Ziqian's father, although he is usually very annoyed by canvassing, but for some good canvassing, he will still help.

Because he is also a father, he knows the difficulties of being a parent.

After following the link to Douyin posted by Zhao Ziqian's father, he gave the other party a like.

At the same time, seeing the performances of so many cute children, he couldn't help but stop and watch.

Soon.

He Qiang saw Tongtong's video.

"Poof!"

After just a few glances, he laughed: "This kid's performance is also too interesting, hahaha, dig, dig, the action is so vivid." It even led to the interaction of so many children in the audience. ”

After watching it a few times, He Qiang directly saved the short video, preparing to let his daughter learn this song when the time comes.

I liked the video and forwarded it to a work chat group: "Hahaha, let's take a look at this child's performance, it's so cute." ”

Soon, there was movement in the group.

"Oh, the little girl is so cute."

"My son learned it all at once."

"Dig and dig, I've learned everything."

“……”

He Qiang smiled, sure enough, some short videos can resonate.

……

Fu Li was also pulled by the parents of Primary (3) class to praise a certain child.

Although she was a little reluctant in her heart, she still did not refuse.

Coincidentally, after turning on the douyin, she also saw Tongtong's performance of "Planting Flowers in the Garden".

Click to take a look.

Fu Li's originally unhappy face trembled with laughter: "Dig and dig in a small park, dig and dig in a big park, dig and dig in a huge park, oops...... Why is this baby's performance so popular? ”

After watching it several times, she forgot her original intention of coming, and directly forwarded this short video to several girlfriends: "Look, isn't this baby cute? ”

Not much.

Several girlfriends replied.

"Within three minutes, hand over the baby's information to me."

"Ahhhh

"I've always wanted a daughter, huh...... That's it. ”

……

On this night, because of the relationship between the parents of Primary (3) class, at least thousands of various people were pulled to praise the children.

Almost 30% of these people have viewed videos of other children's performances.

However, only 10%, that is, almost 100 people, saw Tongtong's short video "Dig Dig".

Of these 100 people, a total of 73 people watched the short video, 56 people watched it more than twice, 48 people commented, and 63 people reposted the video.

If you weren't for the operations staff, you might not feel anything special about it after seeing it.

But if the operators of some short video platforms see this series of data, I am afraid they will be dumbfounded!

Because!

The retention rate is too high!

It's ridiculously high!

Generally speaking, for an ordinary short video, 10 out of 100 people can watch it, which is considered a good retention rate.

In other words, the retention rate is 10%, and the short video has reached the average level.

If the retention rate can reach 20%, then this short video has the foundation of fire.

If the retention rate can reach more than 30%, then this short video is basically destined to explode.

And now, Tongtong's performance of "Garden Flowers", its retention rate is as high as 73%, and even the retention rate of more than two brushes is still above 56%!

What does this mean?

No one dares to draw conclusions.

Because now this short video only has more than 100 likes, which is much less than the number of likes of other children's short videos.

However, in the automatic calculation mechanism of Blue Star Douyin, there is such a program: if the retention rate of a short video is less than 20%, it will only automatically recommend it to Douyin's fans and friends. But if the conversion rate reaches more than 20%, then Douyin will introduce this short video into a new traffic pool.

The higher the retention rate, the larger the traffic in the traffic pool.

Such as:

The first-level traffic pool has a flow rate of 1,000 people.

The secondary traffic pool has a flow rate of 10,000 people.

Three-level traffic pool with a flow rate of 100,000 person-times.

Four-level traffic pool with a flow rate of one million people.

Wait a minute...... Etcetera.

As a result, under the impetus of these 100 people, "Planting Flowers in the Garden" automatically entered the first-level traffic pool for precise delivery.

This level of traffic pool is open to Douyin users of the same type and style.

These users are basically kindergarten teachers or early childhood education workers.

Half an hour later.

Tongtong's video likes have risen to more than 600!

The first-level traffic pool with a traffic of 1,000 people actually brought more than 500 likes to the short video!

So, it was logical.

The secondary traffic pool is open!

This time, it is for parents with children and all kinds of douyin users who like small pot friends.

Another half hour later.

Tongtong's video likes skyrocketed to more than 5,000.

At the same time, the number of retweets was as high as more than 7,000. Retweets are higher than likes!

Looking at the comment area again, there are more than 3,000 comments.

"Oh my God, this kid's performance is so interesting, isn't it?"

"I liked it at first sight."

"My child, after hearing the digging and digging, instantly became obsessed with this short video."

"My baby too, has been infinitely looping this short video."

"It's a little magical, huh? I can't even take my eyes off it. ”

“……”

When the third-level traffic pool is opened, thousands of forwards bring in new users. The data of this short video has finally begun to explode.

Finally!

Just over an hour later, after the automatic analysis of Douyin, it began to enter the largest traffic pool.

Open to Douyin users nationwide!

This time the opening is no longer any directional promotion or any constraints.

But all users who are brushing Douyin will have a high probability of brushing this short video.

Various occupations.

Everybody.

It's all in the scope of the push.

Pandora's box has been completely opened!

……

Now.

The time has come to more than eleven o'clock in the evening, and the finals of "Singer Fan" have just been occupied.

All major social platforms were occupied by the news that Luo Ning won the championship, Hao Mingxing won the second place, and the wordless myth was shattered, and almost no media noticed such a small short video.

Only in the WeChat group of the primary (3) class of Qingbei Kindergarten, although the time is close to the night, the hard-working parents are still chatting enthusiastically.

"Congratulations @蔡凯Dad , your baby's votes have exceeded 1,000 likes, amazing."

"Hahaha, it's okay, it's okay, it's mainly because of my friends."

"Whose baby has the highest likes now?"

"It seems to be @赵林源's mother's baby, I just saw that her baby's likes have been more than 2,000."

"Awesome!"

"It's not surprising that Zhao Linyuan's mother already has more than 30,000 fans on Douyin, and she pulls fans to like her baby, which naturally has a huge advantage."

“……”

Everyone was talking.

Suddenly.

In the WeChat group, a mother sent a voice, and her voice was almost screaming: "Something is wrong with Douyin? ”

"What's wrong?"

"@何新梅妈妈, what's going on?"

Everyone asked.

He Xinmei's mother's voice was trembling: "You go to watch the short video of the child singing 'dig dig', oh my God, how is this possible?" Two hundred and fifty thousand likes? ”

What?

Two hundred and fifty thousand likes?

After hearing the voice, every parent has a sense of absurdity in their hearts.

Then, everyone clicked on Douyin and immediately found Tongtong's short video of "Planting Flowers in the Garden".

This look, everyone is numb.

"What's going on? Is there really a BUG? ”

"I see 280,000 likes here."

"What I saw was 320,000 likes."

"There must be a problem, I see it has 380,000 likes...... Hey? No, I refreshed it, and the likes became 410,000. Isn't this a joke? Even if you take a rocket, the likes won't rise so fast. ”

“……”

Moment.

The whole WeChat group turned upside down.

Someone said: "Is this child's parents swiping the number of likes?" ”

Someone said: "It's unlikely, who brushes the number of likes, brushing hundreds of thousands at a time?" Totally pointless. ”

Another humane: "That's the problem with Douyin?" ”

But soon, a parent said: "Douyin is fine, it's normal." Because of this short video, not only the number of likes is as high as hundreds of thousands, but also more than 100,000 comments, and the retweets are almost millions. I just clicked on the comment area, and they are basically real netizens. ”

When everyone heard this, they were all stupid.

True?

How is this possible?

Everyone's hearts are full of absurdity.

When they were still trying to canvass for a few, dozens of likes, a short video that they didn't care about at all, and even the parents were missing, suddenly had hundreds of thousands of more likes?

Soon.

Another parent exclaimed in the group.

"Oh my God, I just swiped Douyin and swiped this video of "Planting Flowers in the Garden"."

Then, a series of exclamations rang out.

"Me too, it's it when you turn on Douyin."

"It's the same with my side."

"Me too."

"Got it all? Is this Douyin fully promoting this short video? ”

"How so?"

The entire WeChat parent group, everyone's hearts are suffocated.

……

At the same time, in the middle of the night.

Ronin's team also didn't sleep.

No way, so excited.

"Brother Ning, congratulations on winning the championship."

"Brother Ning, a treat."

"Brother Ning, tomorrow your news and songs will sweep all the charts."

"Haha, in fact, it's starting to dominate the list now."

Indeed, after spending the night in the finals of "Singer Fan", Luo Ning has already dominated the major platforms.

No. 1 hot search on Weibo: Luo Ning won the championship.

Home page of station B: "Singer Fan" stayed overnight in the finals, and Luo Ning won the first place.

The major music platforms, because the song has just been released, so I can't see the ranking for the time being, but everyone can guess that it will only take a day or two at most, and Luo Ning's song will reach the top of the new song list.

After reading Weibo and Station B...... After waiting for the platform, the agent opened Douyin: "Now Douyin is the largest streaming media platform in China and even in the world, and there are at least hundreds of Douyin anchors who are forwarding the news that Luo Ning won the championship." It is estimated that now you and your song "Current in the Water" have rushed to the first place on the Douyin hot search list. ”

"It's not an estimate, it's a certainty."

"Hahaha, it has to be."

In the laughter of the crowd.

The agent opened Douyin and quickly clicked on the hot search list.

The next second.

The smile on the agent's face froze, and the whole person turned into a shocked look.

Hot search No. 1: Children's song "Garden Flowers".

Hot search second: dig dig.

Hot search second: Luo Ning's "Singer Fan" won the championship.

The agent was stunned for a while, and he didn't come back to his senses for a long time.

The first hot search turned out to be the news that Luo Ning won the championship?

Not even the second hot search.

No!

Where did the song "Growing Flowers in the Garden" come from?

The point is, is it still a children's song?

(End of chapter)