Obviously, Lantai used its money capacity.

So only ten minutes after the release of Weibo, this news landed at the top of the hot search list.

In fact, under normal circumstances, if Lantai wants to launch a new variety show, there is no need to use money. But this time the time is too tight, the show will be broadcast the day after tomorrow, and there is almost no publicity and foreshadowing ahead.

In order for the program to have an explosive effect in the shortest possible time, Blue Channel spared no expense to vigorously promote it.

With the strength of the Blue Terrace.

Plus banknote capacity.

In an instant, Weibo became lively.

"Lantai is finally going to come out with a new variety show?"

"Since the end of "Singer Fan", there has been no show on Lantai, I hope this variety show can be supported."

"Damn, are you in such a hurry? Advertised today and premiered the day after tomorrow? ”

"Generally, before a variety show is broadcast, it will be warmed up for at least half a month, right? It's also too tight. ”

"Although the character of the Blue Channel is not good, the show is still okay and worth watching."

"It just so happens that "Where Are You Going, Dad" is coming to an end, and I'm worried that I don't have a variety show to watch, and the variety show Lantai is very timely."

“……”

For Lantai, many loyal fans are still very optimistic about its variety show.

As the second local TV station to rise after Mango Channel, Blue Channel has been prosperous in recent years, and many programs have even suppressed Mango Channel, leading the way in China.

It can be said that each of its shows basically has quality assurance, which has also gathered a huge number of fans for it.

Therefore, seeing that there is a new variety show on Blue Channel, fans are excited.

But soon, many people noticed the nature of this variety show:

Reality TV!

Outdoors!

Athletics!

These three properties are added together, if more than ten years ago, when variety shows were just emerging in China, it would be Wang Bang.

But now?

"Why would Blue Channel come out with such a show?"

"Damn, it's too low, isn't it?"

"Yes, outdoor reality shows, I've been tired of watching them since 800 years ago."

"And it's still competitive, you turn on the TV and take a look, now all variety shows, including CCTV, eight out of ten are competitive variety shows, okay?"

"I lost interest in an instant."

"Big brother, can't you learn from Mango Station to innovate? Mango TV has given the answer, a "Where Are You Going, Dad" broke the conventional variety show, opened the door to parent-child programs, and created a ratings miracle. Even if you plagiarize, with the background of Linglantai, you can mix well, okay? You have to do some outdated shows. ”

“……”

It can be said that after seeing that the show Blue Channel is a competitive outdoor reality show, many people lost interest.

No way.

Nowadays, variety shows in China, such variety shows have long been flooded.

If you can shoot, you'll have already finished filming.

The audience has long lost any sense of expectation for this kind of show.

Even many professionals in the industry were very puzzled when they saw Lantai's announcement.

A variety show director said: "Lantai's variety show this time really didn't surprise me. Other variety shows are innovating and trying to break through the routine. As the top TV station in China today, Lantai chose to stand still. ”

A screenwriter said: "To be honest, when I see competitive outdoor variety shows, I have all kinds of game routines and script patterns that I have played thousands of times in my mind. Similar scripts, I have already written to the point of vomiting. Presumably, the audience has long had aesthetic fatigue. Nowadays, looking at the whole of China, the highest rating of competitive variety shows is not 1%, and it can be seen from the ratings that the audience's interest in this kind of program has fallen to the bottom. So I really can't understand why Lantai still does this kind of variety show. ”

A variety show fan discussed: "Disappointed, disappointed, an old fan who has liked Lantai for more than ten years is disappointed." Now there are so many good variety shows that you don't do, but you fry cold rice. ”

Similar discussions.

It's almost everywhere.

That is, on Douban, because the show has not been released, there is no open rating for the time being.

But many people have already determined: based on such evaluations on the Internet, it is estimated that when the rating is opened, the score of Lantai's "Run, Brother" will instantly fall below 6 points.

There are very few variety shows that have not been released before they are so optimistic about netizens and the industry.

Cold Light Sword, it is not the name of a sword, but a professional film critic.

The Cold Light Sword is different from Guo Bin.

Guo Bin is focused on commenting on movies.

while Han Guangjian focuses on commenting on variety shows.

Because of his sharp words and ruthless criticism of various programs, the name of "Cold Light Sword" is well-known in the industry. Many directors of variety shows have a headache when they hear this name. even did not hesitate to spend a lot of money to bribe him and ask him to say a few good words about his show.

As a professional who eats with review programs, when he saw "Run, Brother" released by Blue Channel, of course he had to learn more about it as soon as possible, and then start writing in advance, and was ready to send out his professional comments on Douban as soon as the show was broadcast.

"Lantai is really dead."

After Han Guangjian saw the genre of "Run, Brother", such a thought immediately came to his mind.

At the same time, a smile appeared on his face.

For this kind of show, he is the best at commenting and arousing the emotions of the audience.

Han Guangjian believes that when he finishes writing a review article about "Run, Brother" this time, the spicy and sharp words will definitely bring him a big wave of new fans.

"Although Lantai is dead, it is a rare opportunity for me......"

Cold Lightsaber nodded, and began to investigate the details of Run, Brother.

First of all, what he needs to know is the production team of this variety show.

This one is easy to find.

Because after Lantai released the Weibo announcement, it quickly showed the information of "Run, Brother" on relevant platforms.

"I don't know which production team fooled the blue stage."

The Cold Light Sword muttered to himself as he stared intently.

Just after reading the beginning of a message, Cold Light Sword's eyes suddenly widened, and his face showed surprise. Then, after a few seconds, the surprise turned to intense shock and incredulity.

"This ......"

"How so?"

"Oh my God!"

I saw that the variety show information column displayed:

Production company: Blue Channel Variety Show and Yunhai Media jointly produced.

Program Planning: Wang Yan.

Program screenwriter: Wang Yan.

Yunhai Media!

Wang Yan!

At this moment, the cold light sword's brain seemed to have a thunderbolt exploding and buzzing.

He swallowed, looked at it again, and realized that he was not mistaken.

"This ...... How could it be them? Yunhai Media? Wang Yan? What's going on? ”

The cold light sword rolled in his heart, his face full of incredulity.

Because he clearly remembers that the phenomenal program "Where Are You Going, Dad", which is currently popular in China and has set off a boom in parent-child variety shows, is from Yunhai Media.

And the planner and screenwriter is Wang Yan!

It was precisely because of "Where Are You Going, Dad" that he met Wang Yan, and expressed deep admiration and admiration for this person's talent and talent in variety shows.

He originally thought that a genius screenwriter like Wang Yan, even if the next variety show is not as amazing as "Where Are You Going, Dad", it will definitely not be far behind.

But who would have thought that it would be an old-fashioned competitive outdoor variety show.

"Huh? Wrong! ”

The Cold Light Sword was full of spirits.

How can a genius who can plan "Where Are You Going, Dad" not know that competitive outdoor variety shows are outdated?

But since Wang Yan has come up with this type of variety show.

It has not only passed the audit of Yunhai Media, but also been affirmed by Lantai.

What does this mean?

represents the show "Run, Brother", which is probably far from being as simple as they imagined.

Thinking of this possibility, the Cold Light Sword couldn't sit still.

Seeing that the whole network is now questioning and criticizing the program of Blue Channel, he suddenly looked forward to this program strongly.

That's it.

Han Lightsaber, who originally wanted to write some copywriting in advance, stopped the keyboard in his hand and began to wait for Saturday to come.

on the web.

Because Lantai has been vigorously promoting the new variety show in the past two days, the popularity of "Run, Brother" has been hyped up on the whole network.

It's just that the reputation is not very friendly for the time being.

If it weren't for the guests who participated in the variety show this time, I am afraid that the show would have been even worse.

This time, Lantai has indeed made a bloody investment.

The seven guests in the show are all second-tier or above.

So much so that when many people see the promotional poster, they know that they are not interested in competitive reality shows, but they are still excited.

First place: Hao Mingxing, a first-line singer, a representative of the music world.

Second place: Su Xueyao, a first-line singer, has swept the new song charts several times, and even defeated the king of singers.

Third place: Zhang Hong, a first-line movie star, a 5 billion actor in the film industry.

Fourth place: Chen Mu, a second-tier actor, has starred in several TV series with good ratings.

Fifth place: Xu Zhiyun, a second-tier actor, has won several film awards and has a good reputation.

Sixth place: Liu He, a second-tier singer, is a guest of "Singer Fan", and was invited by Lantai.

Seventh place: Hu Qiang, a second-tier actor and director, has starred in and directed several movies, and is very popular in China.

Three first-line, four second-line.

It can be said that such a lineup is enough to kill 99% of China's variety shows in seconds.

Not to mention anything else, just with the fans of these seven people, "Run, Brother" can have a good rating.

So, on the Internet, many people say:

"Lantai is trying to harvest the feelings of our fans?"

"Ahh

"I have to say that the Blue Channel has succeeded, just for Zhang Hong, I will watch this show no matter how bad it is."

"I will too, I like Sister Yaoyao the most, so ...... Blue Terrace you won. ”

"This show is called "Run, Brother"? , Sister Yaoyao, when did you become a brother? And you're the only girl among the seven guests, is that really good? ”

"In this lineup, Blue Sky is really bloody. With the franchise fee, it is estimated that it will cost tens of millions. ”

"It seems that Lantai can't make a good show, so I'm going to use celebrity coffee to open up the market. I have to say that this kind of planning is quite good. ”

"Money makes the devil grind."

“……”

The discussion continued until Saturday.

When Saturday night came, although many fans said that they would not watch the show, they still stayed in front of the TV one by one for the sake of their idols, ready to take a look at what "Run, Brother" was like.

The same is true of the Cold Light Sword, which turned on the TV early and locked the blue station.

It's just that unlike those fans, his eyes reveal seriousness.

His intuition told him that this variety show may really be different from other outdoor competitive reality shows.

Eight o'clock in the evening.

Blue Channel, "Run, Brother" was officially broadcast on the whole network.

(End of chapter)