I spent a week almost every day with Bao Lina, Zhao Xiaoxuan, and Chen Qili, taking turns to run the supermarket, recording the flow of people for one hour at any time every day, of course, referring to the flow of people passing through our counters, and the characteristics of buyers, such as whether they are old or young, male or female, and so on.

Finally, it was found that when young mothers brought their children to the supermarket, the children were more likely to make designated purchases.

At the same time, we ran a shocking cross-section double-column ad in the Hangzhou Daily. I remember that it was probably the first time in the city that there had been a double pass across two editions, which seemed particularly odd, and it was specified to span the first edition. The girl in the advertising department who came to pick up my ad was unpredictable and wanted to ask the leader, saying that no one had ever been able to do such a large area of advertising on the front page.

Later, I called Guo Ming and asked him for help, and I found a friend in the daily newspaper, and it was done.

That's how things are in the world, things that no one has ever done, if you do it for the first time, it will definitely be a sensation.

Our advertisement has a sensational effect, this advertisement is very simple, it is the cartoon image of the black general, plus the photo of the outer packaging of the product, the same as the poster, and added a frighteningly large title: "Hey, hello! Then there's the subtitle: "Black General Black Rice Juice, nutritious and delicious, sweet and refreshing aftertaste." ”

Later, it was also written in special red letters: "Black General Black Rice Juice is specially supervised by Zhejiang Provincial Health Food Research Institute, rich in 32 kinds of amino acids needed by the human body, with comprehensive nutrition and sweet taste." Now we are soliciting franchised dealers from counties and cities in Hangzhou. There is also a franchise hotline number left behind, of course, it is the phone number of Zeng Yongshan's small broken office.

During this time, Zeng Yongshan was in a state of extreme excitement, first of all, the sales of the supermarket were very good, and they could catch up with half of the sales of Wahaha. Secondly, in the past two days, his franchise hotline has been blown up, and the calls from various counties and cities in Hangzhou have been like a surging river.

I said to Zeng Yongshan that we are still early to succeed, first of all, we do not have outdoor billboards, secondly, there are no TV commercials, and most importantly, we do not have product image spokespersons!

"What is the product image spokesperson? What do you mean?"

Secretary Liu glared at me and asked.

"It's a model." I said, "I'm going to the TV station this afternoon to choose a little actor, and the child who is selected is our image spokesperson, and in the future, at least for a year, the image of this child will be the image of our product, that is, we have to keep appearing the image of this little ghost on our advertising." ”

At this time, Zeng Yongshan and Liu Mi both understood. Speaking of which, Liu Mi is now called Mr. Liu, he has become the deputy general manager of Liu, in charge of sales business, although he does not know much about marketing, but in this era, there are indeed not many people who can understand marketing. He has been studying marketing books lately, and he has also recruited a young man who graduated from business school as an assistant, which can be regarded as a line of study.

In the afternoon, I went to Zhejiang TV to find Fu Jun, who works in the TV drama production center here and is the stage art director there. He used to be a videographer for a while, and now he is a self-proclaimed director of television commercials.

I originally thought that Fu Jun should be a middle-aged man with a young and calm personality, because when I called him, the voice of a typical middle-aged man came from the phone, speaking at an unfast speed, calm and solid.

However, I was taken aback when I saw the real person appear, the Fu Jun in front of me looked very young and very handsome. How to say it, he may be the most handsome man I have ever seen, before that, Zhou Xu and Shen Hongtao of Hangzhou Normal Academy were handsome guys, but compared to the Fu Jun in front of him, there was still a winner. I wonder why Fu Jun is a director and not an actor.

Fu Jun looked a little shy, and he didn't seem to have the director's kind of commanding energy, and after a few short sentences, we immediately got to the point.

I showed him a rough script I had written for a film and television commercial, and then he would make a director's version of the storyboard.

I asked him about the actor, Fu Jun quickly called a little girl over, then said a few words to her, and then turned to me again: "Mr. Zhou, I have already selected two actors, you can see if you are satisfied, if you are satisfied, you can sign a contract." ”

I said how much it costs in total, including the image rights of film and television and graphics.

Fu Jun smiled slightly and said, the price of the little actor is relatively low, about five hundred.

I nodded, and then he led me to the next room, saying that the two little actors were already waiting for me in the room. He also said that these two young actors were selected from the film and television libraries of previous TV stations, and they have a lot of acting experience and should be able to do it. These two little guys are a boy and a girl, and according to my script, there is only one child in the main role, and the other little actors are relatively unimportant.

As soon as I reached the door of the room, a young woman suddenly opened the door and walked out, almost bumping into me as if she had met me head-on.

At that moment, I could clearly see the woman's face. My heart almost stopped beating, because the face I saw was the face of my wife, Chen Yan, who would be with me for more than ten years!

"Chen Yan!"

I screamed, there was no face more familiar to me than this. After all, in the years to come, this beautiful and delicate face will be the face of the most dear and dearest woman in my life.

At that moment, everyone was stunned, but the shock was by no means the same as each other. I was shocked at how my wife, or my future wife, could be in the studio of this TV station. And Fu Jun was shocked, how could I know her? As for the future wife, she looked at my face in shock, her expression very surprised and confused, as if she was remembering something.

Of course, she couldn't recall any images related to me. Her look of shock told me that at this moment, she didn't know me at all, and she didn't understand why I was so surprised to call out a name.

Then it can be seen from her expression that her name is not Chen Yan.

"This, this," Fu Jun came to his senses first, pointed to the young woman and said, "She is the mother of one of the little actors we are going to pick, uh, by the way, this is Mr. Zhou, a customer of our commercial, hehe." ”

I came to my senses, and although my mind was in turmoil, I smiled humbly at the young woman.

"I'm sorry, I just recognized the wrong person, I'm so embarrassed. I came here to choose the little actors of our commercial, thank you for bringing your children over to audition, hard work. Who are you?"

Although my mind is confused, these words are not necessarily chaotic, and they are still very reasonable.

The young woman also smiled with relief and said, "Oh, my name is Zhou Wenting, I am Wang Yukai's mother, and our family Yukai is waiting for you inside." Just now I just wanted to ask Director Fu when the audition would be. ”

Fu Jun said: "Try it right away, try it right away." With that, he walked into the room.

My mind is in turmoil to the limit, and I'm sure anyone in my position is going to have a splitting headache.

According to the logic of normal history, I will meet Zhou Wenting in two years, and she should be my colleague, one of the closest colleagues, but after all, she is only a colleague. And now, the person who was supposed to be his wife is called Zhou Wenting, so where did Zhou Wenting go?

However, I was terrified more than that.