At Zeng's repeated invitations, I went to Yongshan Food's new office building on Qingchun Road. After a cursory look at the office layout and listening to Zeng Yongshan's elementary theory of feng shui on this layout, I sat down in his office and began to drink Fujian Tieguanyin and have a long talk with him.

It should be said that Zeng Yongshan's intelligence and luck are indeed good, and his bold idea of letting General Hei's black rice juice into the nutritious breakfast of primary schools has really succeeded. Starting next semester, three experimental primary schools will exclusively add his black rice juice to the nutritious recess meals provided free of charge for the little ones. Of course, the school is free for students, but Zeng Yongshan is not free for the school, he just sells the products to the school at a lower price. This is both dumping and the best advertisement. As for the school, I have to find a drink anyway, which used to be fruit milk and now it is black rice juice, and there is no big difference.

At the same time, I suggested that he should come up with some money to sponsor the school's blackboard newspapers, and if the funds allowed, all the old blackboard newspapers of the city's primary schools should be made into aluminum-framed billboards, which would be more beautiful and popular with the school and students, but only if these billboards had cartoon images of the black generals.

I said to Zeng Yongshan: "You don't need to fight the brand, you just need to let the cartoon image of the black general be seen everywhere in the whole city, and this image has been registered as a trademark, so it will be your greatest wealth in the future." ”

I went on to say: "From the school to the propaganda boards in the community, the cartoons of the black general are printed everywhere, and then the people of the whole city will think of your black general and the Yongshan company as soon as they see the blessed general's belly." ”

Zeng Yongshan clapped his hands, he never doubted whether my whimsical ideas were reasonable, in his opinion, I was like a fairy, which always stimulated his infinite imagination and action.

Looking back now, the idea of donating a penny to the Youth Foundation for every bottle sold by Black General is a blessing. It is precisely because of this kind act of Yongshan Company that it has not only achieved considerable social popularity, established an incomparable brand reputation, but more importantly, won the goodwill of the education department, which also made Zeng Yongshan easily put the product into the school breakfast.

During this time, the former boss was proud and full of ambition, and now he is not only selling very well in Zhejiang Province, but also in the surrounding provinces. The whirlwind of black rice juice has swept through these large coastal provinces, a bit like Wanglaoji, which was all the rage in later generations.

The only thing that made Zeng Yongshan a little distressed was that there were constant fakes, and counterfeit black generals and black rice juice were also endless. For example, what "Black General", "Black General", "Black General", "Black Army", "Black Whirlwind" - and other miscellaneous imitation cards are flocking up, which makes him feel a little overwhelmed.

I think he is now distressed by this is secondary, the Chinese's ability to counterfeit has always been impressive to the world, and there has never been a lack of "cottage spirit", so this kind of thing can only be controlled but not eliminated. But at present, the biggest problem for Yongshan is the problem of the product line.

Any product has a life cycle, and black rice juice can only be popular for a while, so I still advise Zeng Yongshan to enrich the product line as soon as possible, and don't worry about black rice juice all the time.

Zeng Yongshan said that he also wanted to expand the production line of new products, but now that the black rice juice is selling so well, he can't stop the production line of the black rice juice and turn to other new products that he is not sure about. The new products he was not sure about were the so-called ginger drink and the milk tea drink I suggested.

In fact, his production capacity is like this, it is barely enough to produce black rice juice to ensure market supply, and it is indeed risky for him to open a production line to produce new products.

I said, "Mr. Zeng, you should go and merge a few small food factories." ”

"M&A?"

"It's just a merger."

"Who's that?"

"Anyone can do it, as long as it is a food enterprise with basic qualifications and production licenses."

"Where's the money?"

"Borrow from the bank."

"What pledge?"

"After merging a factory, take that factory as collateral and take out a loan, and then merge with another, and then use that one to continue to mortgage, and then merge, and then mortgage, and so on, and so on, a big snowball will roll."

I sat on Tsang's spacious and comfortable Italian sofa and spoke to him succinctly and briskly.

Zeng Yongshan was silent. Sunlight streams in through the huge floor-to-ceiling glass windows, casting a sparkling spot on the crimson faux-Persian carpet.

"Your thoughts are very exciting, all I can say is very exciting." Zeng Yongshan spoke after a while.

"It's risky, isn't it? As long as one link can't keep up, there may be a ripple effect. In other words, you have to make sure that the merged business will continue to bring you benefits, otherwise the big snowball will also bring you huge debts. ”

I calmly continued.

I believe that the reason why I was able to speak at the apparent age of twenty-four without backache was only based on my prediction. The premise of this prediction is that I know what will happen in the next ten years, and if God suddenly changes his appearance in those ten years, then I will really kill my dear Zeng Fat Man.

Zeng Yongshan changed the topic and said: "Little brother, seriously, you come to invest in Yongshan Company." ”

I was dizzy for a while, this Zeng Yongshan really doesn't treat me as an outsider, I just talked about the development of corporate mergers and acquisitions, and in a blink of an eye, he had to take my Xuyang advertising first.

I said I'd seriously consider it. Then I asked again and again: "That, Mr. Zeng, Li Shusheng ------- him"

"You said about the investment of Shusheng Group, Li Shusheng doesn't seem to be very interested in small business like ours, and I heard that he has made two unfinished buildings in Guangdong, and it is difficult to protect himself."

Zeng Yongshan tapped his fingers on the armrest of the sofa, and then said: "I see, Li Shusheng's Giant Tree Cultural Center, as well as the cultural park, are also too big and a bit dangerous. ”

Yes, it's winter, and I'm not sure whether my beloved Uncle Li, a battle-hardened "Hong Kong businessman", and the Shusheng Group he created will survive this cold winter.

Not far from the cultural center built by Li Shusheng, is a newly developed real estate, in my impression, the entire Chengxi Development Zone, on this piece of real estate appreciation is the fastest, from 1,000 yuan per square meter in 1995, soaring to 10,000 yuan in 2005 second-hand houses, ten years up tenfold, to be honest, I took this real estate case, to bet with Li Shusheng.

And now, that real estate has just faced opening, but it coincides with this terrible real estate winter, at this time, my 500,000 market strategy has really become a veritable "bottom-buying".