Su Wei had heard an old saying in his last life, saying that it was: In these days, there are too many fools, and there are not enough liars at all.

When he was in school, he thought it was a joke, but it wasn't until he graduated and stepped into society that he realized that this sentence really reflected reality.

When I was a child, my grandfather was seriously ill, and I happened to hear a pillow with a natural composition on the radio, which could cure all diseases. So my grandmother took all the family's savings and went to Songhai to buy back the magical pillow for more than 10,000 yuan.

More than 10,000 in that era, maybe you don't understand what the concept is. Back then, there were two popsicles for five cents, and now there are more than a dozen popsicles. You say, if it weren't for the depth of faith, who would have paid so much for a torn pillow?

And all the scammers pay is to put an advertisement disguised as a program on a radio channel at a fixed point.

Arrange a few people to connect with the program every day, and if you don't do anything, you will be responsible for thanking you. Thanks to this pillow, it cured me of my serious illness and cured my terminal illness.

What a profit.

Later, after the death of the grandfather, the grandmother was taken by the "lecturer" again.

The means are also very inferior, and eggs are sent to the class.

Come and listen to the half-hour class every day and give you a few eggs. Let the staff pretend to be experts and professors in a certain industry, make a PPT, and then spend some money to invite a few local old men and women to act and buy, buy, buy, buy, buy.

Just like the big brother on the list drives gifts, he uses trust to stimulate people's enthusiasm for shopping, and arranges two full cashback purchases, which is said to be welfare. As a result, the third time I shopped, when the amount was tens of thousands, I suddenly didn't get cashback, and I ran away with the money.

Wipe out the pensions of a group of old men and old women.

What about the cost? Including the cost of renting a venue, it is only a few hundred or thousand.

If you say that the old people believe in these things, and it is related to the level of culture, then you are wrong.

Su Wei's father was also a high-level intellectual back then, and after the Bitcoin trend, he was taken into the pit to speculate on digital currency. Don't speculate on Bitcoin, focus on the small types of digital currencies that cheat money, and in the end, they are all rotten.

The mother is even more outrageous. chatted with the little sister of a netizen, and was deceived into going to other places to "make a lot of money", but as a result, he was caught in a pyramid scheme, and it took a lot of effort to rescue him.

That is, the park was not on fire back then, otherwise it would have to be reported as a missing person.

What about Su Wei? When I was in college, I was also deceived by the trick of "buying a ticket home for a few dollars".

The former family can be said to be "full of loyalty", and they have all generated income for scammers.

In these years, who hasn't had a few fools in the family?

Whether you will be deceived or not has little to do with the level of education, professional scammers will accurately locate the target group and use people's obsession to implement the plan.

This obsession may be to cure the disease, it may be to take advantage, it may be to make a fortune, or it may be the perfect other half.

Su Wei has never encountered a pig killing plate, probably because of his value back then, he is not worthy of a liar to spend so much energy to deceive him.

Far away......

……

With the group performance in place, Su Wei and others also officially launched the shooting plan.

The advertisement as a whole is divided into three parts, namely audio, video, and short dramas. The main advertising areas of the audio category are car radios, and the advertising fields of videos and short dramas are some short video apps.

As the script was distributed, everyone was stunned when they got the script.

"You call this thing an advertisement?" Fang Yuan pointed to the audio planner with a look of surprise.

Strictly speaking, the planning book in Fang Yuan's hand can no longer be regarded as an advertisement.

Su Wei directly planned a program for the car radio station, and arranged two announcers, male and female, to tell some jokes and news while reporting the current road conditions in the town. Occasionally, interspersed with a few listener calls.

The content of this listener's call is that the announcer chats with the caller, and asks the listener to tell everyone the story that happened to him.

And in the calls from these listeners, they will occasionally arrange a few toots, telling that after they were in a car accident, they either broke their legs or broken hands. After using the "black jade intermittent cream" given by a relative and friend, in just ten days, the plaster can be removed and normal life can be resumed.

The whole program, the part that really involves advertising, is less than three percent of the total duration.

Su Wei is ready to find a radio station to cooperate and co-produce this program. Not only will the entire program slot be bought at the advertising price, but the radio station will also be allowed to insert "commercials" in the program to enhance the authenticity of the program.

"What's the matter, do you think there's something wrong with this plan?"

Fang Yuan sighed, stared at Su Wei's eyes and said, "I kind of know why your family is so rich, it seems that business talent is also genetic." ”

There aren't any purchase links for the entire show, but that doesn't stop listeners from silently taking notes on this amazing and outrageous product.

What's even more insidious is that Su Wei let the radio insert commercials. This will lay the groundwork in the audience's subconscious: those inserts are serious advertisements that have spent money, and these calls are simply the majority of riders sharing good things.

Definitely not an advertisement!

I'm Gan! Business genius!

Compared with audio planning, video planning and short drama planning are a little more conventional.

The video is the most tasteless and deceptive "pseudo-science". The short drama inserts the soft and wide of "black jade intermittent cream" into the plot.

These two major killer weapons are particularly lethal to middle-aged people over forty years old, especially housewives.

As long as you can pretend to be authoritative and professional, you can get a large number of middle-aged victims.

The people targeted by the three sets of plans are not young people.

Due to the popularity of video stations, it is more difficult for young people in this era to fool.

After experiencing a lot of deception and suffering enough losses, young people have a heart.

In the past, the era when writing a small essay could lead to cyberbullying is long gone. When more young people see news written based on a certain position, they will choose to let the bullets fly for a while, commonly known as the reversal.

So, which set do young people eat?

Undoubtedly, it's the fan economy.

Young people will only believe what they want to believe. I think this anchor with goods is very conscientious, so I will buy everything he recommends. That enterprise disaster relief donation, okay, conscience enterprise, I'll buy it out for him!

As long as you give them a benchmark, the trust value brought by favorability is beyond your imagination.

And Su Wei is the benchmark, just look at Fang Yuan and the three of them, they are all about to be fooled and lame by Su Wei.

A few days later, all the footage was archived in separate categories. In order to ensure that the news was not leaked, Su Wei signed an agreement with the group performers and paid a huge hush money for it.

After that, it's time to schedule the ads.

……

The starring actors of this batch of advertisements are not Su Wei, the first is for the character design, and he can't end up in person. Second, and most importantly, Su Wei wanted to continue the unfinished experiment last time.

He had always wondered if the content solidified by his speech groove could be trusted by people who had not heard him brag about it.

If feasible, the "Black Jade Intermittent Balm" will become a reality in a very short period of time when the advertisement is placed.

And if it doesn't work, then it is inevitable that Su Wei will go out to publicize it in person.

The ads are put out in batches, and the next thing to do is to wait for the results......