On New Year's Day, the Steam platform held a "simulation game festival".

Saying that it is a festival, in fact, it is an excuse to list some simulation games and promote them for specific player groups, which is equivalent to a second-level recommendation position on a platform.

Two indie games under Tianba Studios, thanks to good sales and word-of-mouth performance, were also included in the list.

"Secondary recommendation?"

Lu Jing took a bite of the apple and crunched: "Compared with [Home Featured] and [Special Offer], which is better?" ”

"Homepage Picks, of course!"

Chen Ba rolled his eyes and said: "Homepage selection and special offers, that is a first-level recommendation position, and the exposure and conversion rate are much higher than this." ”

It's a pity that the two games under Tianba Studio have not yet been on the first-level recommendation position of the steam platform, and the second-level page is already the limit.

There is a big difference in the exposure of the first and second levels.

The games recommended on the secondary page may not be deliberately clicked in by many players to view, but the games hanging on the homepage of the [Store] will definitely be able to see them.

I heard that above the first level, there is a more bullish recommendation position, that is, the legendary pop-up recommendation!

As soon as the player opens the Steam platform, a product detail page for a game promotion will pop up......

Although this promotion effect annoys players and makes them feel disgusted, they have to admit that the pop-up window is the strongest recommendation position, and the conversion rate of player purchase is ridiculously high!

In addition, another exposure channel for the Steam platform is the leaderboard.

Especially the best-selling list!

Whether it is a country or another region, as long as it is in the top ten of the hot list, the exposure rate will not be lower than the recommendation on the homepage, after all, many single player will refer to the hot list before buying a game.

However, the gold content of this thing, especially in the country, seems to be declining.

Some free-to-play or low-priced games, because of the cost of storage, always inexplicably climb into the top 20, and the sales curve is abstract......

Don't get me wrong, it's not a brush!

Of course, there is a phenomenon of swiping the rankings in the game circle, but it is not as outrageous as other circles.

What Chen Ba wants to say is actually that some games have become the object of many inventory players by relying on pricing or discounts, and the reference value of sales is not high.

There are too many "Hi Plus One" players on the Steam platform.

A game breaks bones, and now it only costs a few bucks, or is it free to give? Then hurry up and buy it!

Maybe he didn't buy it and didn't play it, and he didn't even download it, but he just felt very satisfied when he looked at "Inventory +1", and he had a sense of joy at picking up a big bargain.

This kind of sales is real, but it really has little reference value.

Why?

Because it's easy for you to replicate this kind of sales.

The original price is a little higher, the game introduction is written a little more attractively, the promotional picture is refined, and then the fracture is directly broken, with a time limit of one or two dollars.

After that, you can sit back and wait for the "Hi Plus One" player to take the bait.

"Sending People Under the Fence Simulator" and "Cold Window Reading Simulator" have a lot of happy plus one player, especially the cold window hard reading simulator with a 5% discount, which has the largest number.

These players, after buying them, may have turned their heads and forgotten about them because of work, study or other reasons.

It may also be that the low price should not be missed, and it is easy to add a game inventory.

In their words: "I paid for it all, and you're still going to let me play?" ”

To be honest, no game manufacturer would be angry with this kind of player, and even wish that the more the better.

Chen Ba is the same.

The only thing he hates is those who play games that don't last more than 10 minutes, but they make a lot of nonsense in the evaluation area, spraying "spicy chicken games, whoever buys the pen".

If these people play for a long time, he doesn't think it's a problem to post this kind of comment, after all, people really experience it and are qualified to say this kind of thing.

But you haven't even played enough for ten minutes, how can you conclude that this is a spicy chicken game?

Elder brother! Should you just enter the game.,I didn't even have a character nickname.,Just look at the UI interface and spray it, right?

That's a good one!

The second-level recommendation effect of the Steam platform is okay, and during the recommendation period, both games sold tens of thousands of copies.

It is worth mentioning that the five-fold discount of the cold window bitter reading simulator has long ended, and now it is seven percent off 12 yuan!

The simulator under the fence is still the original price.

"It's time for the New Year soon, and it's time for a discount."

Yang Dong proposed: "During the Chinese New Year, we have to give a discount for both of our games, right?" ”

"Yes!" Chen Ba threw the kernel into the trash can and said casually, "The previous work is 5% off and the new work is 8% off!" ”

So far, "Under the Fence Simulator" has also been on sale for almost three months. In addition, the Spring Festival is indeed a festive day, and it really doesn't make sense not to give some discounts.

It's okay to have a 20% discount, and it won't backstab too many players.

If it's a five-percent discount in one go, then it's really backstabbing the first batch of players to get the official version, and some people will definitely feel dissatisfied.

"The discount also depends on the player's face?"

Lu Jing couldn't help but complain: "The game company wants to discount, but is worried about bad reviews from players, this sounds so magical......"

"Where's the magic?"

Yang Dong grinned and said: "The game that I just bought at the original price on the front foot, and the backhand was broken, and the key is that I can't get a refund, what would you think if it was?" ”

The old game is okay to say.

New games, especially those that have been on sale for less than half a year, are not an easy decision for game manufacturers to make.

It's important to take into account the feelings of the starters.

It doesn't matter if you have an old game, especially an old game that has been on sale for many years, or even nearly ten years, even if you give it away for free, few players will jump out and say that you are backstabbing.

"Maybe I think differently."

"Anyway, I think that the discount of the game is a good thing for players, and ordinary players should not object to it, no matter what they say." Xiao Lu shrugged his shoulders and said.

"You can't represent everyone, you can only represent yourself."

Chen Ba shook his head, not wanting to talk deeply on this topic, so he simply changed the topic and said, "By the way, how is the content of the new version doing?" ”

"It's done!"

Yang Dong picked up the mouse and demonstrated to everyone: "This will be a blockbuster update, and we have added a number of new real estate options to the game. ”

"Players can buy their favorite houses according to different locations, community environments, supporting facilities, and mysterious feng shui, and even add a sales department ......"

"That's so cool!"

Chen Ba and Lu Jing were amazed.

Zhang Xiaojuan on the side glanced at the demonstration screen, and then at the trio who were in a state of intoxication, her expression was full of doubts and incomprehension.

What's cool?

Isn't our game called "Simulator Under the Fence"? Why is the content of the version update the same as the new real estate advertisement?

Is the company I work for really a real estate company?